Some PR pros are more like firefighters.
They spend their every day putting out fires, dealing with one emergency after another.
That's okay if you're an actual firefighter.
But you can't grow your PR firm that way.
And this is where most business owners hit a brick wall.
Does any of this sound familiar?
Those are all big red flags.
Just one of them can be detrimental. Two or more are downright dangerous for your firm.
Because you can't stay stuck IN your business and also work ON your business to grow it.
Eventually something has to give.
(Usually it starts with your sanity!)
Hi, I'm Gini Dietrich, the CEO of Arment Dietrich, a marketing communications firm based in Chicago (but with a distributed workforce across North America and Europe). I also founded Spin Sucks Pro, am the co-author of Marketing in the Round, author (and lead blogger) of Spin Sucks, and co-host of Inside PR.
You could say I live and breathe all things PR (well, that and cycling).
I've also run a PR firm for the past 11 years and counting! I took it virtual nearly five years ago and today have employees distributed across North America and Europe (which is awesome, BTW!).
Sounds like a PR dream life...but it's totally possible.
So how do you go from where you are now to this PR dream life?
I'm going to tell you.
However, before I do, there's a little known secret you should know about.
The Spin Sucks Pro Mastermind launched last year and I have never had as much fun in my entire career. Imagine being able to work with the brightest minds in your industry. The go-getters. The people who are making real change.
That's what I've been doing for the past year and I want to offer you the opportunity to do the same. The Spin Sucks Pro Mastermind is my one-year group program and I am re-opening access to it.
For one year, I give 15 PR pros my individual attention, along with the strategies and methodologies I’ve used successfully in my own firm and to create the number one PR blog in the world.
Here is what you are going to learn:
* How to plan for a year of business growth, profitability, and success.
* How to incorporate a minimum of seven revenue streams into your business.
* How to build a passive income source that makes money while you sleep.
* How to integrate a complete PESO model into your business growth.
* How to use non-traditional PR tactics to grow your business.
* The latest trends and how to include them in your business development.
* How to hire, when to hire, and what kinds of processes to put into place.
* Advice on tools and technologies to help you do your job.
* And so much—much, much—more!
And here is how you're going to accomplish all of those things above:
Most importantly, you're going to get me in your corner. As long as you do the work, I won't let you fail.
Now, that said, this program isn't for everyone. And there is an application process, so just entering your credit card information dosen't guarantee you one of the 15 seats.
That's because I want to curate the best of the best—a group of doers who are ready to get to that next level AND who mesh well with one another.
We're going to have fun, but we're going to work hard, too.
To make sure that happens, I'll personally interview each person who applies to the program to make sure they're a good fit. That means if you're invited to join, you're going to love your fellow group members...and they'll love you.
I want to be completely upfront about who can benefit from this program, and who can't. I won't ever take money from someone who isn't a good fit, even it means not filling a program to capacity.
So you should not apply if:
If any of the above applies, this particular program isn't the best fit for you.
Okay, so who IS this program for?
I'd love to hear from you if any of the following apply:
If you found yourself thinking, "Yeah, that's me," then I'd like to talk with you.
|"Navigating the ever-changing landscape is easier with Gini at your side.
You get hooked on her blog and webinars. Then you take an online course and you can't get enough.
Working with her privately has helped me increase my revenue significantly."
|"Working with Gini has given me the confidence to build my business in a smart and effective way.
I've learned how to contract better talent while growing from a team of two interns to five subject matter experts—allowing the company to expand and attract new clients."
|"Gini has empowered me and my ability to grow my business. She doesn't pull punches. She challenges you constantly. At the same time, she guides you through new and/or unique situations.
There is so much to learn when growing a business and to be able to tap into Gin's knowledge is invaluable."
The investment is $24,000, paid in 12 monthly installments of $2,000. If you choose to pay upfront, we’ll give you a $4,000 discount, making it a flat $20,000.
There is a $500 refundable deposit to apply.
If, after our initial interview, you and I decide this group isn't a good fit for you, we will refund your deposit.
If you are a good fit and we move to the next step, you will be charged an additional $1,500 one week after your initial deposit.
From there, the $2,000 will be charged every month automatically (unless, of course, you choose to pay upfront).
It's not cheap because you’re still getting my one-on-one time, but it isn't anywhere near the six figure price tag we charge to do the work for our corporate clients.
Applications for the 15 spots will be considered on a first-come, first-served basis.
To apply and to get in quickly, you'll make an initial, refundable depost of $500. Then you'll receive an email from my assistant, Dawn Buford, with the application and next steps.
Simply fill out the application and submit it. Dawn will send you a second email to schedule your interview with me.
After the interview, if we both agree to move forward, then you're in! You'll pay the remainder of $1,500 for the first month, unless you opt to pay for the full year. Your credit card will be automatically charged $2,000 every month for 11 more months.
However, if you or I feel that this program isn't the best fit for your current goals, I'll automatically refund your deposit.
Note: Because I'm committing to you for a full year, there won't be a money-back guarantee for this program. So make sure you're committed to this and fully prepared to dive in and do the work.
Do that, and you won't believe where you're going to be in just one year from now.
I'm excited about re-launching The Spin Sucks Pro Mastermind, and I can't wait to see the incredible growth from yet another group of 15 ambitious PR pros.
This is a personal passion of mine because I've been where you are and I know what it takes to get unstuck. And, because I've been there, I know what it's like to try to find guidance from someone who has been in your shoes.
First of all, there are very few PR firm owners out there who are willing to help others. That whole competitive thing (I have a very different view on that). Also, I know those who do work with PR firm owners don't have a process for helping you grow or for holding you accountable.
And the biggest problem of all: None of them have actually run their own PR firm.
So how can you be sure they can really help you?
That problem is why I created The Spin Sucks Pro Mastermind.
I take this seriously, and I take your results seriously.
I've managed to run a successful firm, stay ahead of the trends, and build a huge brand within the industry, and I want to use all of that experience to help business owners like you hit that next level, too.
Let's do this!
P.S. If you're stuck and you DON'T apply, what's your plan?
Because even if you don't do this, I hope you'll do something. I hope you'll decide that today is the day you're going to turn things around.
Otherwise, the situation just gets worse. I've seen it happen so many times.
You get burned out. You eventually dread going to work (if you don't already). The exhaustion and lack of joy affects not only your career, but your family and loved ones. You may even start to resent your team and your clients.
It's not a pretty picture! I don't want that for you, and it doesn't have to be that way. But it's up to you to take the first step...