Gini Dietrich

How Will You Adapt to Technology Replacing Humans?

By: Gini Dietrich | September 24, 2012 | 
105
My entrepreneurial brain is in fast-forward right now, trying to figure out what happens to human beings as computers replace models, actors, writers, HR departments, and maybe even teachers. I realize this happened to manufacturing many years ago and humans have adapted, which is why it makes me think about how we’ll adapt and whether or not there is a business I can start that will help [&hellip... Read More
Gini Dietrich

Performance-Based Pricing in a Billable Hours Industry

By: Gini Dietrich | September 4, 2012 | 
105
A few weeks ago, I met a really interesting business owner. He has built a company that does more than marketing communications. They also do packaging and point-of-purchase and sales. A full-on marketing firm that also does something pretty fascinating: Performance-based pricing. Of course, I was a little skeptical (and very curious) to hear this. After all, when people in our industry charge for performance, it [&hellip... Read More
Gini Dietrich

How Successful People Spend the First Hour of their Day

By: Gini Dietrich | August 29, 2012 | 
157
Mitch Joel does a nice roundup of articles on his blog every weekend. Unlike Gin and Topics, though, his are serious and very informative. He, Alistair Croll, and Hugh McGuire each recommend two links for one another and they all end up in a blog post. A very cool way to do a roundup and something I look forward to seeing every Sunday. This past weekend, [&hellip... Read More
Gini Dietrich

Entrepreneurial Lessons Even if You’re Not Starting a Business

By: Gini Dietrich | August 28, 2012 | 
55
A couple of weeks ago, PR Daily asked me to share my employee to entrepreneur story. I thought you’d enjoy it as well. For the first 13 years of my career, I worked in food and agriculture communications. From the farm to the fork is how we positioned ourselves in new business meetings, and I had the distinct pleasure of working with celebrity chefs, major brands, [&hellip... Read More
Gini Dietrich

Five Tips for Taking an Unplugged Vacation

By: Gini Dietrich | August 27, 2012 | 
98
Last weekend, a very close friend got married. At a summer camp in the middle of Maine. Seriously. It was summer camp as you experienced as a kid, but with adult beverages. And, just like you experienced as a kid, there were no phone calls or emails home. There was no service except in one spot in the middle of the camp, where everyone could see [&hellip... Read More
Gini Dietrich

London Olympics Show Female Athletes Fighting Stereotypes

By: Gini Dietrich | August 8, 2012 | 
125
Growing up, I was taught girls don’t do certain things. They don’t burp, they don’t toot, they don’t snore, they don’t swear, and, by all means, they don’t sweat. I vividly remember doing something unladylike to make my brothers laugh (probably burping) and my dad pulling me aside to lecture me. I remember him saying, “Have you ever heard your mom do that? Girls don’t act like [&hellip... Read More
Gini Dietrich

Changing the World for Women…One Organization at a Time

By: Gini Dietrich | July 30, 2012 | 
47
A couple of weeks ago, we learned about Marissa Mayer joining Yahoo! and the conversation in the media began to circle not around her qualifications, but the fact that she’s a pregnant woman. In the comments of the blog post I wrote about it, Marianne Griebler suggested we talk about what we can do to “combat this offensive nonsense, mentor young people, support each other, and dream together [&hellip... Read More
Gini Dietrich

The 10 Things I Want to Do Before I Die

By: Gini Dietrich | July 24, 2012 | 
207
Last week, Jayme Soulati wrote a blog post called, “20 Things to Do Before I Die.” It was an off-the-cuff blog post; not something she’d been thinking about for years, nor her “final” bucket list. In it she described things she can control (write a book on how to buy colored stones) and things she can’t control (never say goodbye to my parents). I learned things [&hellip... Read More
Gini Dietrich

Marissa Mayer: Why Are We Still Having this Conversation?

By: Gini Dietrich | July 19, 2012 | 
220
I have a question. Why are so many journalists and bloggers writing with advice for Marissa Mayer? Risking the fact that you might be tired of the “women rule” trip I’m on lately, I really want to know what the heck is going on. If this were a 37-year-old man whose wife was pregnant, we wouldn’t be talking about this. In fact, it would be a [&hellip... Read More
Gini Dietrich

Women Can’t Have it All? Change the Conversation!

By: Gini Dietrich | July 17, 2012 | 
191
The number of self-employed women has been on a steady increase during the past 30 years. Women are starting new firms at twice the rate of all other businesses. Female-owned firms number 9.1 million, or nearly 40 percent of all U.S. businesses. Together they employ 27.5 million people and generate more than $3.6 trillion in sales, according to the National Association of Women Business Owners. And [&hellip... Read More