Gini Dietrich

Competition: The Good, the Bad, and the Ugly

By: Gini Dietrich | June 21, 2016 | 
19
Competition can be viewed one of two ways: It can be a huge threat or it can be seen as an opportunity. Gini Dietrich describes how to harness the latter... Read More
Laura Petrolino

Three Steps to Overcome Self-Doubt

By: Laura Petrolino | June 20, 2016 | 
19
Self-doubt is normal, especially for high-achieving professionals. How you deal with it, however, will either make or break you. Laura Petrolino provides three steps to help you overcome self-doubt productively ... Read More
Les Kodlick

Work Ethic: The Best Way to Be Paid What You’re Worth

By: Les Kodlick | June 14, 2016 | 
15
Is your work ethic ordinary or extraordinary? The trait that separates the best performers from the rest is a strong work ethic. They understand the value of incomparable performance, a positive attitude, taking the initiative and dedication. Read on to learn more... Read More
Jessica Lawlor

Being a Solo PR Pro is Different from Doing PR In-House

By: Jessica Lawlor | June 7, 2016 | 
16
Being a solo PR pro is very different from doing it within a company. Jessica Lawlor experienced a major learning curve as she transitioned from an in-house role to launching her solo business. Here are some of the differences she found... Read More
Charles Arment

Anonymous No More: Charles Arment Shares His Story

By: Charles Arment | June 2, 2016 | 
12
Charles Arment shares his side of the story: How he "met" Gini Dietrich and why he agreed to lend his name to a company to help an up-and-coming PR star... Read More
Gini Dietrich

How to Solve a Lack of Culture Within a Virtual Office

By: Gini Dietrich | June 2, 2016 | 
24
There are many pros to a virtual office, including no commute, but there also is a lack of culture. Gini Dietrich has set out to solve the issue... Read More
Patrick Cole

Five Crucial Tips for Building Your Personal Brand

By: Patrick Cole | June 1, 2016 | 
3
Building a personal brand in this day and age is vital, whether you are happily employed or looking for your next challenge. Patrick Cole shares five basic things you need to take into account when building your personal brand... Read More
Corina Manea

Wouldn’t It Be Cool If…We Didn’t Sabotage Ourselves?

By: Corina Manea | May 31, 2016 | 
12
We easily sabotage ourselves and tend to discard our own accomplishments rather fast. Why is this happening? Corina Manea shares three ways you can stop sabotaging yourself and live the life you want... Read More
Gini Dietrich

Resurrecting Our Business Partner: Charles Arment

By: Gini Dietrich | May 26, 2016 | 
71
In 2006, Charles Arment was born out of a need to appease male prospects who wanted to work with male partners. Today he is being resurrected for a monthly Spin Sucks column... Read More
Gini Dietrich

Five Skills Every Communications Entrepreneur Should Have

By: Gini Dietrich | May 25, 2016 | 
10
There are lots of lessons an entrepreneur can learn from tech start-ups, but communications leaders need specific skills to grow and scale a services firm... Read More
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