Gini Dietrich

Women Can’t Have it All? Change the Conversation!

By: Gini Dietrich | July 17, 2012 | 
191
The number of self-employed women has been on a steady increase during the past 30 years. Women are starting new firms at twice the rate of all other businesses. Female-owned firms number 9.1 million, or nearly 40 percent of all U.S. businesses. Together they employ 27.5 million people and generate more than $3.6 trillion in sales, according to the National Association of Women Business Owners. And [&hellip... Read More
Gini Dietrich

Technology vs. Paper for Your Task List

By: Gini Dietrich | July 10, 2012 | 
162
Yesterday afternoon, Allen Mireles and I were talking about our to-do lists. Not from the aspect of how busy we are, but in how we track everything so balls don’t get lost. You see, I love technology. I love Evernote and Instapaper and Dropbox and Google Reader and alerts in my calendar that tell me when it’s time to do something. I’m always the first one [&hellip... Read More
Gini Dietrich

Caught in the Busy Trap: Is it Making Us Less Productive?

By: Gini Dietrich | July 9, 2012 | 
169
A couple of weeks ago, the New York Times had a great OpEd about how busy we are. The author, Tim Kreider, relayed a story about asking a friend to blow off work to check out the new American Wing at the Met and the friend said he was super busy, but to let him know if there was a special event or something and he’d try [&hellip... Read More
Gini Dietrich

Seven Tips for Sharing the Road with Cyclists

By: Gini Dietrich | July 3, 2012 | 
173
I know this has nothing to do with PR, marketing, or anything digital, but it’s important to me. And, I figured, it’s a holiday in the U.S. tomorrow and Canadians are coming back to work today, so I don’t think you’ll mind. For those of you who don’t know, I’m a pretty avid cyclist. I’m not one of the best, but I definitely can hold my [&hellip... Read More
Guest

Seven Ways Starting a Company is Like the Hunger Games

By: Guest | June 28, 2012 | 
24
Today’s guest post is written by Meridith Dennes and Kim Oksenberg. Launching a business is always an adventure. In fact, it has a lot of similarities to competing in the Hunger Games. Sure, you don’t have to fight for your life and no one dies, but things you don’t think about – payroll taxes, lawsuits, bad clients – can take down your business before you get [&hellip... Read More
Guest

Afraid To Succeed? Sufferers Unite

By: Guest | June 18, 2012 | 
34
Today’s guest post is written by Pamela Wright. “Maybe you should call Bill. He has more experience with this than I do.” “I can give you the name of a person who can do this for you. He’s a lot more expensive than I am, but he is worth it.” “I learned everything I know from her. I’m sure she is available.” These are some of [&hellip... Read More
Guest

Two Types of People Who Need Micromanagement

By: Guest | June 12, 2012 | 
19
Today’s guest post is written by Monica Wofford.  Micromanagement: The act of tediously following up with those you lead to make sure they get the job done. High performers hate it when you micromanage them, but there are two other types of employees who need it. If not, they’ll fail and take your team down with them. Even with these two types, micromanagement is best doled [&hellip... Read More
Gini Dietrich

Breaking Down the Silos: Lonely vs. Functional

By: Gini Dietrich | June 5, 2012 | 
49
A few weeks ago, a friend told me a great story. She said there was a new business prospect for the accounting firm where she worked. One of the partners took this prospect to lunch on Tuesday. The very next day, the prospect went to lunch with a second partner. And, on Friday, while the prospect was at lunch with the third partner, he said, “I [&hellip... Read More
Gini Dietrich

Four Things Customers Want When Making a Purchase Decision

By: Gini Dietrich | June 4, 2012 | 
61
Most of us know the marketing mantra KISS – Keep It Simple, Stupid. But how many of us actually practice it? There are so many tools available on the web today that many of us have a hard time not reacting to the shiny, new penny syndrome (squirrel!). Take a look at the image over there on the left. These are all of the social media [&hellip... Read More
Gini Dietrich

Social Media to Replace Traditional Media Says CEO Study

By: Gini Dietrich | May 23, 2012 | 
80
Four years ago, I was invited to do my very first webinar. It was for Vistage and it launched my speaking career. I’ll never forget the very first speaking engagement I did for them. It was in Washington, D.C. I was 30 minutes late to the meeting because I got lost and traffic was worse than I expected. Then, when I arrived, they didn’t have a [&hellip... Read More