Gini Dietrich

Book Review: The Power of Unpopular

By: Gini Dietrich | March 22, 2012 | 
89
I was not popular in high school. I was not popular in college. It took me well into my career before I had enough confidence to speak without mumbling because I was so painfully shy. We also moved around so much that I didn’t have a set group of friends. So I’d move into a new school (particularly in high school) and I was cute and [&hellip... Read More
Gini Dietrich

Cash Is King Or You Are Dead

By: Gini Dietrich | March 19, 2012 | 
138
Last week I had dinner with Ken Jacobs who said to me, “I was shocked to see you almost went out of business last year. What happened?” When I blogged about it earlier this year, I used the word “bankrupt” and that got everyone’s attention. Yes, we nearly went bankrupt. You see, we had plenty of accounts receivables to accomodate our expenses and even make a [&hellip... Read More
Gini Dietrich

Making the Leap from Executive to Entrepreneur

By: Gini Dietrich | March 13, 2012 | 
92
In 2005, I took the plunge from climbing the corporate ladder to entrepreneurship. It wasn’t a conscious decision. More done out of frustration with the way communication results were handled (or not handled) inside agencies. I thought I had a better way. I did have a better way, but it took me five years to get the business to a point that we could do things differently. [&hellip... Read More
Gini Dietrich

It’s Lonely At the Top

By: Gini Dietrich | March 6, 2012 | 
141
A few weeks ago, the Harvard Business Review ran an article titled, “It’s Time to Acknowledge CEO Loneliness.” It’s an interesting article that discusses extravagant compensation packages, fancy jets and hotels, mansions for homes, and car services. All while feeling very lonely because, as a leader of an organization, you seemingly have no one on your side. I recommend you read it. But the most interesting [&hellip... Read More
Gini Dietrich

Let’s Change the World On International Women’s Day

By: Gini Dietrich | March 5, 2012 | 
62
This Thursday, March 8, is International Women’s Day. It’s not a day that’s widely celebrated in the United States (a fact we’d like to change), nor is it a Hallmark made-up holiday. It’s a day that celebrates women and Oxfam America thinks we can do some good, if we all participate leading up to the day. This isn’t just for women, though. It’s in celebration of [&hellip... Read More
Arment Dietrich

Austerity Measures and Raising the Bar Do Not Mix

By: Arment Dietrich | February 22, 2012 | 
32
Today’s guest post is written by Lisa Gerber. I’ll never forget the day the Counselors Academy brochure arrived in the mail. It was Jan 2009, and my PR business was almost five years old. I had been growing it every year in double digits and had added an employee in 2008. And then it all hit the fan, and I lost about 40 percent of my [&hellip... Read More
Gini Dietrich

Social Media Use At Work

By: Gini Dietrich | February 20, 2012 | 
80
Last week I was working with a group of CEOs and one of the leaders said to me, “How do I get my employees to use social media? None of them want to do it.” It’s like pulling teeth sometimes. Most, if not all, use Facebook, YouTube, and Twitter in their personal lives, yet seeing that passion translate to work is oft missing. And executives are [&hellip... Read More
Gini Dietrich

The Ever-Looming Inbox

By: Gini Dietrich | February 15, 2012 | 
80
During this week’s Inside PR (yet to be posted), Joe Thornley, Martin Waxman, and I discuss the ever-looming inbox. You see, I’m a “get it cleaned out every day” kind of person. Having unopened, unread, or unanswered emails makes me nuts. Mr. D makes fun of me. He says no one else in the whole world uses email the way I do. Sure, I’ll admit I’m [&hellip... Read More
Gini Dietrich

Happy Birthday to Me from Jack Bauer

By: Gini Dietrich | February 10, 2012 | 
107
Today’s guest post is written by Jack Bauer. It’s my birthday and Mr. D thought it would be funny to have Jack Bauer “write” today’s blog post. So, um, here it is.  Hello, my name is Jack Bauer. The rumors are true. I love food. Technically, I believe our definitions of “food” may be slightly different, but that’s not why I took time out from my [&hellip... Read More
Gini Dietrich

Book Review: The End of Business As Usual

By: Gini Dietrich | February 3, 2012 | 
35
Last week Jeannie Walters and I were discussing Brian Solis’s new book The End of Business As Usual. Because she is a customer experience expert, she was especially interested in what Brian had to say about the connected customer and where business is going because of it. When I mentioned I was writing a review of the book, she asked if she could join in. And, [&hellip... Read More