Gini Dietrich

Control Your Own Destiny

By: Gini Dietrich | September 26, 2011 | 
116
A week ago, former President Bill Clinton was on The Today Show to talk about the sixth Clinton Global Initiative and “jobs, jobs, jobs.” Politics aside, he said something very interesting. He said companies are sitting on $2 trillion they’re not willing to spend. Two. Trillion. Dollars. They’re not spending it. They’re not hiring people. And, when Matt Lauer asked what reasons business leaders are giving, Clinton [&hellip... Read More
Gini Dietrich

Four Ways to Unplug and Focus

By: Gini Dietrich | September 21, 2011 | 
74
Last week I was on the west coast speaking with a group of senior leaders who are interested in using the web to grow their businesses. The topic was generating leads through inbound PR and marketing. As I do, I was showing real-time analytics for Arment Dietrich, Spin Sucks, and some of our clients. I am, after all, a business owner who wants to see how all [&hellip... Read More
Guest

7 Ways to Turn Employees into Brand Ambassadors

By: Guest | September 15, 2011 | 
83
Today’s guest post is written by Amber Avines. Want your company to attract more business, secure greater exposure, and reach new customers? Look no further than your employee base to give you that critical advantage! Empowering your staff with the inside scoop on what’s happening, why it’s important, and how it benefits customers can be a powerful way to supplement traditional PR methods. Here are some [&hellip... Read More
Gini Dietrich

Failure In Entrepreneurship: Is It Okay?

By: Gini Dietrich | September 8, 2011 | 
87
It’s Facebook question of the week time (clap, clap, clap!). I’m coming to you today from a social media day that Porter Novelli is putting on for one of their clients. It’s a pretty cool concept; I’ll let you know how it goes and if I think it’s an idea some of you should adopt (er, steal). Christopher Barger and I are both speaking. I finally [&hellip... Read More
Gini Dietrich

Sabotaging An Entire Culture

By: Gini Dietrich | September 6, 2011 | 
101
“A good 65 percent of today’s grade-school kids may end up doing work that hasn’t been invented yet.” – Cathy Davidson, co-director of the annual MacArthur Foundation Digital Media and Learning Competitions I saw a stat the other day that said most grade school kids aren’t learning cursive handwriting anymore. It’s pretty clear paper will eventually be extinct. Does that mean the next generation won’t write long [&hellip... Read More
Guest

A Woman In a Man’s Sand Castle

By: Guest | August 29, 2011 | 
58
Today’s post is written by Ameena Falchetto. My experience as an entrepreneur in Dubai was largely affected by two factors. First, I am half-Egyptian, half-English which means I am often discounted by both cultures. Secondly, the company I built with John Falchetto was one of the most male-dominated businesses out there; we provided safety and rescue training for government and corporations... Read More
Gini Dietrich

Be the Leader In Your Industry: Blaze the Trail

By: Gini Dietrich | August 29, 2011 | 
223
Steve Jobs resigned last week. This is likely not news to you. But what is interesting is it likely will cripple the consumer electronics industry. Spending quite a bit of time on the speaking circuit, I constantly hear from leaders that they’re afraid to use the web for business reasons because they don’t want the competition to know what they’re doing... Read More
Gini Dietrich

A New and Prosperous Economy

By: Gini Dietrich | August 23, 2011 | 
139
“We’re not going to have a jobless recovery. We’re going to have a jobless future.” – Jeff Jarvis, author of “What Would Google Do?” It’s been said the Industrial Revolution is now complete as technology begins to replace the jobs that were created for people to run the machines. Some have said we’re entering an intellectual property revolution, which makes sense with the Google purchase of [&hellip... Read More
Gini Dietrich

Achieving Workplace Equality

By: Gini Dietrich | August 15, 2011 | 
223
Last week Sean McGinnis sent Margie Clayman and me an old blog post (old meaning 18 months old) that Clay Shirky wrote. Without even clicking on the link, I knew “A Rant About Women” was going to make me mad. I read half of the post before I got really angry. Then, in disgust, I closed it and didn’t go back to it. But it kept [&hellip... Read More
Arment Dietrich

Communication In the Digital Landscape

By: Arment Dietrich | August 10, 2011 | 
37
Last fall, before I joined the Spin Sucks Pro team, Gini Dietrich asked me to contribute a letter to Dear CEO, an ebook compiling advice from more than 30 PR and Marketing experts to CEOs in the new era of communication. Following is my letter. You can purchase the eBook here for $40. Dear CEO, You may have discovered you have become the leader of a media company [&hellip... Read More