Arment Dietrich

Communication In the Digital Landscape

By: Arment Dietrich | August 10, 2011 | 
37
Last fall, before I joined the Spin Sucks Pro team, Gini Dietrich asked me to contribute a letter to Dear CEO, an ebook compiling advice from more than 30 PR and Marketing experts to CEOs in the new era of communication. Following is my letter. You can purchase the eBook here for $40. Dear CEO, You may have discovered you have become the leader of a media company [&hellip... Read More
Gini Dietrich

Leadership Lessons In Washington

By: Gini Dietrich | August 10, 2011 | 
178
Let’s see. I’ve already talked about religion here, when I talked about how missions prepare Mormon men and women for leadership positions. So why not talk politics, too? Actually, I’ve been trying to find both communication and leadership lessons in what’s happening in Washington. Because I’m so disgusted by it all, it’s hard to separate the emotion from the business. But I think I finally have [&hellip... Read More
Guest

Unleashing the Entrepreneurial Mind By Becoming An Intrapreneur

By: Guest | July 18, 2011 | 
77
Today’s guest post is written by JK Allen. I’m an entrepreneur. My business is “me” and my client is my employer. As entrepreneurs, we are often challenged with less-than-ideal situations and we find ways to turn them into opportunities or learning experiences. Over the last year or two, my heart has been consumed with the idea of being self-employed again which has led me to despise [&hellip... Read More
Gini Dietrich

Working On Your Business, Not In It

By: Gini Dietrich | July 12, 2011 | 
144
Up at 5 a.m. Check email, Facebook, Twitter, G+, LinkedIn groups and discussions, text messages, blog traffic, web traffic, and PostRank analytics all while brushing your teeth and feeding kids or pets. Make time to exercise, do some writing, get ready for work. Work a full day. Rush home to make and have dinner with your family. Check email, Facebook, Twitter, G+, LinkedIn groups and discussions, text messages, blog traffic, web [&hellip... Read More
Gini Dietrich

Prom Queen or Prom Geek?

By: Gini Dietrich | July 11, 2011 | 
217
Something weird is happening: We’re the pretty girl who isn’t getting invited to Prom because everyone assumes she’s already been asked. In the past month, I have had three different people ask me if I can recommend a PR/digital firm. With all three I asked more about their needs (because I assumed they already disqualified us) only to realize we’d be a perfect fit for them. [&hellip... Read More
Arment Dietrich

Three Secrets to Becoming an “Overnight Success”

By: Arment Dietrich | June 29, 2011 | 
81
One of my best friends is the manager for the Obesity Prevention Program for the State of Alaska. She has uncovered the secret to losing weight and has a FABULOUS idea for a book on the subject. It’s called, Eat Less, Exercise More. The end. I know, it’s a radical idea, and we laugh so hard every time we talk about it. And how huge this [&hellip... Read More
Gini Dietrich

Rules of the Road

By: Gini Dietrich | June 28, 2011 | 
196
This is not a blog post about PR or marketing. It’s not a blog post about social media. It’s not even a blog post about entrepreneurship or leadership. But it’s a post about something I care deeply about so I hope you’ll grant me a little leeway today... Read More
Gini Dietrich

Mormons Make Better Leaders

By: Gini Dietrich | June 22, 2011 | 
211
Some of you may not know that I grew up in Utah. The inevitable question, after I tell people that is, “Are you Mormon?” Yes, I was raised Mormon. Through a series of family events and some hypocrisy with some of the members in our ward, I stopped going to church when I was 18, right before I graduated from high school. And then I went [&hellip... Read More
Gini Dietrich

Advice to Your Younger You

By: Gini Dietrich | June 16, 2011 | 
200
It’s Facebook question of the week time (clap, clap, clap)! This week, the question comes from Ryan Cox, who actually asked 10 questions about a month ago. I chose my favorite of the 10 to answer, but may answer others in coming weeks if you people don’t get over to our wall and ask a question. Nancy Davis! I think we need the Louisville Slugger again! [&hellip... Read More
Guest

Six Ways to Assess and Improve Your Customer Experience

By: Guest | June 13, 2011 | 
17
Jeannie Walters has been focused on the customer experience for more than 15 years, consulting to companies big and small on their retention strategies. She is principal at 360Connext, a speaker, and mom to two young boys. As humans, we like to fool ourselves. At best, it’s a way to be kind to ourselves (“It’s ok to eat this on vacation!”) and at worst a way [&hellip... Read More