Gini Dietrich

Working On Your Business, Not In It

By: Gini Dietrich | July 12, 2011 | 
145
Up at 5 a.m. Check email, Facebook, Twitter, G+, LinkedIn groups and discussions, text messages, blog traffic, web traffic, and PostRank analytics all while brushing your teeth and feeding kids or pets. Make time to exercise, do some writing, get ready for work. Work a full day. Rush home to make and have dinner with your family. Check email, Facebook, Twitter, G+, LinkedIn groups and discussions, text messages, blog traffic, web [&hellip... Read More
Gini Dietrich

Prom Queen or Prom Geek?

By: Gini Dietrich | July 11, 2011 | 
217
Something weird is happening: We’re the pretty girl who isn’t getting invited to Prom because everyone assumes she’s already been asked. In the past month, I have had three different people ask me if I can recommend a PR/digital firm. With all three I asked more about their needs (because I assumed they already disqualified us) only to realize we’d be a perfect fit for them. [&hellip... Read More
Arment Dietrich

Three Secrets to Becoming an “Overnight Success”

By: Arment Dietrich | June 29, 2011 | 
81
One of my best friends is the manager for the Obesity Prevention Program for the State of Alaska. She has uncovered the secret to losing weight and has a FABULOUS idea for a book on the subject. It’s called, Eat Less, Exercise More. The end. I know, it’s a radical idea, and we laugh so hard every time we talk about it. And how huge this [&hellip... Read More
Gini Dietrich

Rules of the Road

By: Gini Dietrich | June 28, 2011 | 
196
This is not a blog post about PR or marketing. It’s not a blog post about social media. It’s not even a blog post about entrepreneurship or leadership. But it’s a post about something I care deeply about so I hope you’ll grant me a little leeway today... Read More
Gini Dietrich

Mormons Make Better Leaders

By: Gini Dietrich | June 22, 2011 | 
211
Some of you may not know that I grew up in Utah. The inevitable question, after I tell people that is, “Are you Mormon?” Yes, I was raised Mormon. Through a series of family events and some hypocrisy with some of the members in our ward, I stopped going to church when I was 18, right before I graduated from high school. And then I went [&hellip... Read More
Gini Dietrich

Advice to Your Younger You

By: Gini Dietrich | June 16, 2011 | 
201
It’s Facebook question of the week time (clap, clap, clap)! This week, the question comes from Ryan Cox, who actually asked 10 questions about a month ago. I chose my favorite of the 10 to answer, but may answer others in coming weeks if you people don’t get over to our wall and ask a question. Nancy Davis! I think we need the Louisville Slugger again! [&hellip... Read More
Guest

Six Ways to Assess and Improve Your Customer Experience

By: Guest | June 13, 2011 | 
17
Jeannie Walters has been focused on the customer experience for more than 15 years, consulting to companies big and small on their retention strategies. She is principal at 360Connext, a speaker, and mom to two young boys. As humans, we like to fool ourselves. At best, it’s a way to be kind to ourselves (“It’s ok to eat this on vacation!”) and at worst a way [&hellip... Read More
Gini Dietrich

Three Premium eBooks

By: Gini Dietrich | June 12, 2011 | 
34
eBooks are all the rage right now. Some are free and some come at a price. Having written and produced three (you can find “Dear CEO” and “Social Media Primer” by clicking here), I know how much work they are, both from a content standpoint and working with the eReader software so it can be delivered on your Kindle or Nook. Because of that, there are three [&hellip... Read More
Gini Dietrich

A Blog Post About Nothing

By: Gini Dietrich | June 1, 2011 | 
382
I’m looking at a blank screen this morning, wondering what I’m going to write about today. It’s 6:06 am and inspiration hasn’t hit yet. This is unusual. You see, what I really want to write about, what I really want to get out of my system, is how embarrassed I am at the uproar caused by Danny Brown and me having to change the title of [&hellip... Read More
Gini Dietrich

Failing In Order to Learn

By: Gini Dietrich | May 24, 2011 | 
123
Yesterday I had a very frank conversation with a close friend. He was describing a situation where he felt like he had failed. You see, he tried this whole entrepreneur thing and he recently had to get a full-time job. He had to go back working for the man; being an employee. And, in his mind, he failed. We talked about how hard entrepreneurship is: Not [&hellip... Read More