Gini Dietrich

Introducing Megan Beausang!

By: Gini Dietrich | December 2, 2010 | 
29
As promised, I have a little treat for you! Rather than listen to me all congested and sniffling up a storm, you get to hear our new chief financial officer, Megan Beausang, talk about what it’s like to work here and what she plans to do to help us achieve Global Domination.  Plus, you can’t tell by looking at her, but she has a little surprise [&hellip... Read More
Gini Dietrich

Money Is Not a Motivator

By: Gini Dietrich | December 1, 2010 | 
66
In my quest to become a better leader and a better communicator, I read everything I can get my hands on and I practice, practice, practice (my piano teacher, who was also my great-aunt, used to say, “Perfect practice makes perfect). I likely drive my team nuts at times because I practice on them. Sometimes the skills I’m developing work and sometimes they don’t. It’s not [&hellip... Read More
Gini Dietrich

Terror Management Theory

By: Gini Dietrich | November 29, 2010 | 
55
I’d be lying if I said Arment Dietrich hasn’t had a lot of change since October of 2008. It started with the bank cutting off our access to capital, then we got letters during the holidays from clients expressing their wish to discontinue our services because of the economy, then we did (what we thought) a really deep lay-off, then we had to do another round [&hellip... Read More
Gini Dietrich

TSA X-Rays, Enhanced Pat-Downs, and Traveling

By: Gini Dietrich | November 24, 2010 | 
40
In the United States, today is the busiest air travel day of the entire year. So I figured it was a good time to talk about what’s going on with TSA, the new x-ray machines, and the “enhanced”  pat-downs. I am not a TSA fan. I travel a ton and their rules vary from airport to airport. Last year, I was in the Detroit airport and [&hellip... Read More
Guest

How to Piss-Off Your Customers without Really Trying

By: Guest | November 8, 2010 | 
60
Guest post by Carol Roth, author of the Unsolicited Business Advice blog and The Entrepreneur Equation. After a recent stay in Vegas (for business, of course…), on the night before check out, I received a letter on my nightstand. I walked over to the full-sized, high-quality parchment and read the first few words: “Dear Valued Guest” There isn’t much that could make me feel less valued [&hellip... Read More
Gini Dietrich

Good to Great: How You Can Become a Level 5 Employee

By: Gini Dietrich | November 8, 2010 | 
22
I first blogged about this for Becky Johns on her “Required Reading” from PRWeek blog. So if you read it over there, move along. There is nothing new to see. Unless you feel like visiting the comments, which are always interesting and don’t always have anything to do with the post. I can’t help it. My friends are crazy. So enjoy reading, join the conversation, or [&hellip... Read More
Gini Dietrich

Business and Leadership Blogs to Read

By: Gini Dietrich | November 4, 2010 | 
14
It’s Arment Dietrich Facebook question of the week time! Abbie Fink asks, “Which business and leadership blogs should I read?” Along with a plea to donate $10 to help end malaria-related deaths in Africa. I give Abbie some blog suggestions that are NOT marketing, communication, or social media related. What would you add? (If you can’t see the video in your Reader, click here and it [&hellip... Read More
Guest

3 Keys to Creating a Culture of Innovation

By: Guest | October 27, 2010 | 
17
Guest post by John Heaney, principal at Orange Envelopes. The National Science Foundation released a disturbing study recently that revealed that only nine percent of American companies engaged in any product or process innovation during the three-year study period (2006-08). Frankly, I’m not surprised with the near absence of corporate innovation because I see so few companies that encourage a culture of innovation. Too many CEOs focus [&hellip... Read More
Guest

C-Level Leaders: Don’t Get Carried Away by Social Media

By: Guest | October 26, 2010 | 
11
Guest post by Hollis Thomases, author of the book “Twitter Marketing: An Hour a Day.” WARNING: What you’re about to read might sound like heresy coming from someone like me, who others have described as a “social media expert”: As a CEO or business leader, don’t get too sucked into or carried away by social media. To explain what I mean, first let me set the [&hellip... Read More
Arment Dietrich

What My 8-Week-Old Son Can Teach Us About Failure

By: Arment Dietrich | October 13, 2010 | 
6
Guest post by Tim Jahn of Beyond The Pedway. I’m a new dad and an entrepreneur, so I’m familiar with the idea of failure. I have a hunch you are too. We’ve all experienced failure from time to time. The key is to harness that failure into useful lessons. My son is only about two months old. He has yet to attempt standing up, crawling, walking, [&hellip... Read More