Gini Dietrich

Working with Bloggers

By: Gini Dietrich | June 1, 2010 | 
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Beginning today, and once a week, you can find a Q&A interview here with someone influential in the PR, communication, or social media world. To start the series, I talked with Mickie Kennedy, the founder of eReleases, about how small business owners work with bloggers to develop credibility and awareness for their products or services. With some pretty big name bloggers practicing checkbook journalism, do you [&hellip... Read More
Gini Dietrich

Competitive Leader: Does It Mean You’re Not a Team Player?

By: Gini Dietrich | May 17, 2010 | 
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I’m not a team player. Yes, I will repeat myself. I am not a team player. A cycling buddy of mine convinced me to train on the velodrome track every Friday. So I do. And it is F-U-N! I mean, serious fun. Talk about a rush of adrenaline! You don’t have to worry about lights or tourists stopping to look at the tall buildings or joggers [&hellip... Read More
Gini Dietrich

Doing More with Less: Is It Time to Begin Hiring Again?

By: Gini Dietrich | May 16, 2010 | 
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Last week Ann Dwyer told me she’s been thinking about what the last 18 to 24 months have done to the mental state of entrepreneurs and whether or not they’ll be hiring again soon. Small businesses are such an important driver of employment and economic growth . . . it’s up to us to create jobs and deplete unemployment. But it seems for more than a [&hellip... Read More
Gini Dietrich

Using Social Media for Business Growth

By: Gini Dietrich | May 6, 2010 | 
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This was published in the May issue of Franchise Times. Last year, in this column, we took a look at the online crisis that was created for Domino’s when a couple of employees posted a damaging video on YouTube that took less than 24 hours to circle the world. After the story ran, Ramon DeLeon, a Domino’s franchisee in Chicago, sent me a note to say [&hellip... Read More
Gini Dietrich

Rewards and Challenges of Owning a Business

By: Gini Dietrich | May 6, 2010 | 
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My friend Laura Scholz in Atlanta asks, “What is the most rewarding aspect of owning your own business? The most challenging?” I answer it here. But before you watch…let it be known there is a contest for a free copy of Les McKeown’s soon-to-be-published book, “Predictable Success.” Good luck!... Read More
Gini Dietrich

It’s Time to Rid PR Firms of the Billable Hour

By: Gini Dietrich | May 5, 2010 | 
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Yesterday Martin Waxman, Joe Thornley, and I were recording our second podcast for Inside PR and our topic was the evil billable hour in PR firms. It’s live today and you can listen to it here. But, because a podcast is so one-sided and because we went off on a tangent that I want to explore further, I thought we could discuss it here... Read More
Gini Dietrich

Using the Internet for Business Growth

By: Gini Dietrich | May 3, 2010 | 
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This was first published in my weekly blog on Crain’s this past Friday. An interesting survey was released a couple of weeks ago by Citibank that asked 552 small business owners if they use the Internet for business growth. Some highlights: · 81 percent of small businesses surveyed are not using social media; · 37 percent are not using their website to expand their business; · 84 percent [&hellip... Read More
Gini Dietrich

Arment Dietrich Is Celebrating Five Years

By: Gini Dietrich | April 27, 2010 | 
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In true Gini fashion, I didn’t realize yesterday was the Arment Dietrich five year anniversary until, well, I wrote the blog post and realized how long I’ve been a Vistage member. Oy. Unless it’s my own birthday, that has been ingrained in my head for well more than 30 years, I tend to forget until a day or two later (Feb. 10, if you’re wondering). Molli [&hellip... Read More
Gini Dietrich

My Real-Life MBA from Vistage

By: Gini Dietrich | April 26, 2010 | 
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When I started Arment Dietrich five years ago TODAY, I did so pretty blindly. I didn’t know what I didn’t know, so I was blissfully unaware that I couldn’t just do client work and grow a business organically. Well, that worked for about a year. And then things got complicated. FICA taxes? Benefits? Employee handbooks? No shared offices between sexes? Collecting on invoices? Not getting paid [&hellip... Read More
Gini Dietrich

Using Webinars to Promote Your Business

By: Gini Dietrich | April 12, 2010 | 
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When I speak to business owners and leaders, I always have at least one person say to me, “I get that everyone is moving online to communicate, and I want to get on the bandwagon, but my customers don’t use the Internet.” I call baloney. American adults spend four hours every day online — which means your customers are on the Internet, and it’s your job [&hellip... Read More