Gini Dietrich

The Four Things All Successful People Do—In Business and In Life

By: Gini Dietrich | June 21, 2018 | 
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It's incredibly easy to make excuses as to why something doesn't work, but the most successful people don't do that. Instead, they do these four things... Read More
Gini Dietrich

How to Grow an Agency into a Sustainable Business Model

By: Gini Dietrich | June 20, 2018 | 
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To grow an agency into a sustainable business model takes process, procedure, standards, but most of all...vision. Gini Dietrich can help you get there... Read More
Gini Dietrich

Scale Your Agency Without Proposals or RFPs

By: Gini Dietrich | June 19, 2018 | 
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How would you like to scale your agency without writing one more proposal or respond to one more RFP? Gini Dietrich provides two tips to get you there... Read More
Brad Farris

What to Include When You MUST Write Proposals

By: Brad Farris | June 18, 2018 | 
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Though many agency owners recommend NOT writing proposals, there are a few exceptions to that rule. Brad Farris outlines what to include when you have to do it... Read More
Gini Dietrich

Work Only with Your Ideal Client…and Save Yourself Some Angst

By: Gini Dietrich | June 7, 2018 | 
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When you start out in business, you tend to take every client who comes your way. But there is something freeing about working only with your ideal client. Gini Dietrich has more... Read More
Gini Dietrich

How to Change Your Mindset to Reach Your Goals

By: Gini Dietrich | May 31, 2018 | 
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We humans are meaning-making machines, which means if we don't have time to do something, we don't have time to do it. Here is how to change your mindset and make time for your priorities... Read More
Laura Petrolino

Summer Public Relations Professional Development: Read and Write

By: Laura Petrolino | May 29, 2018 | 
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Summer is the perfect time to prioritize your public relations professional development. Laura Petrolino shares several action steps to do so with reading and writing. ... Read More
Sherrilynne Starkie

Why Social Media Certification is a Necessity Today

By: Sherrilynne Starkie | May 22, 2018 | 
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In today's digital world, social media certification won't only give you a leg up, it's a necessity to grow your career or bring on new clients... Read More
Gini Dietrich

The PR Firm Debate: Should Startups Hire One or Not?

By: Gini Dietrich | May 22, 2018 | 
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Mark Cuban wrote the 12 Rules for Startups, which included why you should never hire a PR firm. We hate to argue with The Man, but he's wrong. Here's why... Read More
Margaret Kerr-Jarrett

Is the Communications Solopreneur Life for Me?

By: Margaret Kerr-Jarrett | May 17, 2018 | 
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Going out on your own is one of the hardest decisions you'll make as a solopreneur. Margaret Jarrett helps you decide if it's the right one for you... Read More