Gini Dietrich

Using the Internet for Business Growth

By: Gini Dietrich | June 14, 2010 | 
7
This article originally appeared in Franchise Times, a monthly publication focused on the start-up, growth, and sustainability of franchises in North America. A couple of months ago, I moderated a panel on social media for the Public Relations Society of America Chicago. Along with some local big hitters, Jack Monson from eNR Services was on the panel. I tell you this because eNR plays in the [&hellip... Read More
Gini Dietrich

Leadership In the New Economy

By: Gini Dietrich | June 10, 2010 | 
1
One of my favorite leadership coaches, Randy Hall from 4th Gear Consulting, and I sat down for a few minutes while we were in Asheville a few weeks ago. We discuss leadership in the new economy, how to take your business forward, letting go of some old perspectives, and where to find the leaders in your organization (hint, they’re not always in leadership positions)... Read More
Gini Dietrich

Predictable Success: An Interview with Les McKeown

By: Gini Dietrich | June 9, 2010 | 
2
It won’t come as a big surprise that I love Les McKeown’s new book, ‘Predictable Success.’ A book that puts business life stages into perspective, it enables not just business owners, but also employees to manage through the tough times in order to get to the stage that every business wants – success. The book was published on Monday and I had the opportunity to discuss [&hellip... Read More
Gini Dietrich

Working with Bloggers

By: Gini Dietrich | June 1, 2010 | 
7
Beginning today, and once a week, you can find a Q&A interview here with someone influential in the PR, communication, or social media world. To start the series, I talked with Mickie Kennedy, the founder of eReleases, about how small business owners work with bloggers to develop credibility and awareness for their products or services. With some pretty big name bloggers practicing checkbook journalism, do you [&hellip... Read More
Gini Dietrich

Competitive Leader: Does It Mean You’re Not a Team Player?

By: Gini Dietrich | May 17, 2010 | 
15
I’m not a team player. Yes, I will repeat myself. I am not a team player. A cycling buddy of mine convinced me to train on the velodrome track every Friday. So I do. And it is F-U-N! I mean, serious fun. Talk about a rush of adrenaline! You don’t have to worry about lights or tourists stopping to look at the tall buildings or joggers [&hellip... Read More
Gini Dietrich

Doing More with Less: Is It Time to Begin Hiring Again?

By: Gini Dietrich | May 16, 2010 | 
9
Last week Ann Dwyer told me she’s been thinking about what the last 18 to 24 months have done to the mental state of entrepreneurs and whether or not they’ll be hiring again soon. Small businesses are such an important driver of employment and economic growth . . . it’s up to us to create jobs and deplete unemployment. But it seems for more than a [&hellip... Read More
Gini Dietrich

Using Social Media for Business Growth

By: Gini Dietrich | May 6, 2010 | 
7
This was published in the May issue of Franchise Times. Last year, in this column, we took a look at the online crisis that was created for Domino’s when a couple of employees posted a damaging video on YouTube that took less than 24 hours to circle the world. After the story ran, Ramon DeLeon, a Domino’s franchisee in Chicago, sent me a note to say [&hellip... Read More
Gini Dietrich

Rewards and Challenges of Owning a Business

By: Gini Dietrich | May 6, 2010 | 
23
My friend Laura Scholz in Atlanta asks, “What is the most rewarding aspect of owning your own business? The most challenging?” I answer it here. But before you watch…let it be known there is a contest for a free copy of Les McKeown’s soon-to-be-published book, “Predictable Success.” Good luck!... Read More
Gini Dietrich

It’s Time to Rid PR Firms of the Billable Hour

By: Gini Dietrich | May 5, 2010 | 
29
Yesterday Martin Waxman, Joe Thornley, and I were recording our second podcast for Inside PR and our topic was the evil billable hour in PR firms. It’s live today and you can listen to it here. But, because a podcast is so one-sided and because we went off on a tangent that I want to explore further, I thought we could discuss it here... Read More
Gini Dietrich

Using the Internet for Business Growth

By: Gini Dietrich | May 3, 2010 | 
7
This was first published in my weekly blog on Crain’s this past Friday. An interesting survey was released a couple of weeks ago by Citibank that asked 552 small business owners if they use the Internet for business growth. Some highlights: · 81 percent of small businesses surveyed are not using social media; · 37 percent are not using their website to expand their business; · 84 percent [&hellip... Read More