Maris Callahan

Six Things You Never Want to Hear From Prospective PR Clients

By: Maris Callahan | April 26, 2017 | 
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Do you know how to spot PR clients that are bad for your business? Maris Callahan shares things prospective clients actually said to her and why they were red flags. What would you add
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Gini Dietrich

Build a Business Development Program By Doing Your Own PR

By: Gini Dietrich | April 26, 2017 | 
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One of the biggest mistakes most PR pros make is they don't make time to do their own PR. That leads to the lack of a proactive business development plan. Gini Dietrich describes why the feast or famine of working solely on referrals is bad for your business
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Gini Dietrich

Five Ways to Build a Successful Business Development Program

By: Gini Dietrich | April 25, 2017 | 
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Most PR pros don't have a proactive business development program, instead relying on referrals. Gini Dietrich has five ways to change that immediately
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Gini Dietrich

The Content Secret to Closing More Clients

By: Gini Dietrich | April 20, 2017 | 
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It's difficult to make time for business development in a PR firm. We're too busy working with our clients to focus on ourselves. It's time to change that
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Gini Dietrich

How to Scale a Service Business with These 10+ Ideas

By: Gini Dietrich | April 19, 2017 | 
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It's not easy to scale a service business because we sell people's brains. And adding brains is not an inexpensive undertaking. Here are 10+ ideas to scale without adding more brains
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Gini Dietrich

Here’s How to Make Business Development a Priority

By: Gini Dietrich | April 18, 2017 | 
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Nearly half of all PR professionals cite time as the reason for not having a proactive business development program, yet that causes feast or famine for our firms. Learn how to build a proactive program with this five-day bootcamp
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Laura Petrolino

How PR Pros Can Overcome These Six Common Struggles

By: Laura Petrolino | April 17, 2017 | 
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These six struggles prevent pr pros from scaling their business and driving more revenue. Laura Petrolino explains what they are and how you can overcome them.
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Gini Dietrich

How to Create a Strategic Business Development Plan

By: Gini Dietrich | April 13, 2017 | 
2
A recent Spin Sucks survey found 42 percent of communicators don't have a strategic business development plan. Here is what you need to do about that. Stat.
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Charles Arment

“A Day Without a Woman” Would Have Benefitted from a Tagline

By: Charles Arment | March 30, 2017 | 
2
“A Day Without a Woman” was a response to a host of societal ills. But in order to provide memorable ammunition for generations to come, the messaging needs to be more concise. One way to make it concise and memorable is an unforgettable tagline.
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Corina Manea

How Teamwork Can Boost Your Career

By: Corina Manea | March 23, 2017 | 
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Teamwork is crucial for any kind of business. The true power of a team lies in its members working as a team. Corina Manea make the case why it’s better for you and for your company to be a team player
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