Gini Dietrich

Entrepreneurs and Intrapreneurs are America’s Future

By: Gini Dietrich | June 25, 2013 | 
57
I don’t know about you, but I have vivid memories of being in school and learning about this great country of ours. We were the leaders. We were the best. And we have the arrogance to go with it. But along the way, it began to feel like, while the arrogance was still there, we were losing ground in our leadership position. I remember the first [&hellip... Read More
Jeannie Walters

B2B Sales? Do Your Homework!

By: Jeannie Walters | June 24, 2013 | 
34
Good salespeople are out there. They are the ones who do their homework, understand the prospect, and actually listen. But they don’t seem to be the ones calling me. The ones calling me are the ones who not only have no idea who I am, but they say things such as “enterprise solutions” about five seconds after I answer the phone. Solutions to WHAT, exactly? And I’m [&hellip... Read More
Unmana Datta

Introverts: How to Sell Without Selling

By: Unmana Datta | June 10, 2013 | 
26
If you are a business owner, selling is an essential part of your job. But if you’re like me, a shy introvert, you find it uncomfortable to tout your virtues or to ask others to buy from you. As a somewhat shy, self-conscious introvert, here are five things I do to get the sale…without actually selling... Read More
Gini Dietrich

Fifteen Reasons Digital Marketing Works for Us…and Not For You

By: Gini Dietrich | June 6, 2013 | 
94
You know what sucks (besides spin, of course)? People who think a communications firm isn’t a real company. People who won’t invest in your success because they don’t perceive your multiple sale rate to be as large as, say, the newest tech idea. Media outlets that won’t consider your leaders for awards such as Top 40 Under 40 because you do PR for a living (which, [&hellip... Read More
Gini Dietrich

The Client Service Issue in a Virtual Workplace

By: Gini Dietrich | June 5, 2013 | 
85
I wrote earlier this week about the PR firm of the future. Clearly, it isn’t all worked out yet, but I do think the days of people sitting in offices from 9-5 (or 8-6 or 7-7) will soon be extinct. As I do when I’m working out a new idea, I looked at it first from the perspective of an employee and whether or not the [&hellip... Read More
Gini Dietrich

Scale-Up Entrepreneur: Do You Have What it Takes?

By: Gini Dietrich | June 4, 2013 | 
96
I fell into running my own business quite accidentally. I was never one of those people who thought, “I have to have my own thing someday.” Of course, if you know me, it makes sense. I’m a double type A personality who is very competitive (I can hear my team laughing out loud at that right now) and always strives for the best. But I’m also [&hellip... Read More
Gini Dietrich

The Success Trap and Regrets of the Dying

By: Gini Dietrich | May 8, 2013 | 
170
Late last week, I was having a conversation with a friend about life. He said he’s frustrated because he feels like he’s behind some of his peers at this stage in his life. I don’t know if other cultures do this, but Americans tend to compare ourselves to others, particularly in terms of what we don’t have. You know, the whole keeping up with the Jones’s [&hellip... Read More
Anne Reuss

Going Primal in Our Digital World

By: Anne Reuss | May 7, 2013 | 
18
When Lindsay Bell asked me to guest blog, I was pumped. I asked her “What topic?” She said, “Anything. Write it from the heart.” I was initially stumped for a personally passionate fit for a PR and marketing blog. But there is something. My psychological well-being has become a priority in the last few months. The online business and our digital world has a tendency to [&hellip... Read More
Lindsay Bell

CEOs: Team Leadership Training Starts at the Bottom

By: Lindsay Bell | May 1, 2013 | 
17
Last week I wrote about humility in leadership. And, as usual, I had some really interesting conversations with you lot. Before I move on, let me just say this: The Spin Sucks community ROCKS! Ok, back to the conversations. One chat I had in particular, about team leadership training, really stuck with me. It was with J.D. Robertson, who, after a little sleuthing, I discovered is [&hellip... Read More
Adam Toporek

When Great Customer Service to One is Bad to Many

By: Adam Toporek | April 30, 2013 | 
25
A few months ago, Gini Dietrich told the story of Dan, the Starbucks barista who engaged in a long-distance conversation with her through coffee cups. Gini’s husband picked up the coffee, and one day he ordered her a larger size than usual. Dan the Barista noticed, and wrote a short note on Gini’s coffee cup. So began a many month exchange of notes via coffee cups. [&hellip... Read More