Gini Dietrich

The Success Trap and Regrets of the Dying

By: Gini Dietrich | May 8, 2013 | 
170
Late last week, I was having a conversation with a friend about life. He said he’s frustrated because he feels like he’s behind some of his peers at this stage in his life. I don’t know if other cultures do this, but Americans tend to compare ourselves to others, particularly in terms of what we don’t have. You know, the whole keeping up with the Jones’s [&hellip... Read More
Anne Reuss

Going Primal in Our Digital World

By: Anne Reuss | May 7, 2013 | 
19
When Lindsay Bell asked me to guest blog, I was pumped. I asked her “What topic?” She said, “Anything. Write it from the heart.” I was initially stumped for a personally passionate fit for a PR and marketing blog. But there is something. My psychological well-being has become a priority in the last few months. The online business and our digital world has a tendency to [&hellip... Read More
Lindsay Bell

CEOs: Team Leadership Training Starts at the Bottom

By: Lindsay Bell | May 1, 2013 | 
17
Last week I wrote about humility in leadership. And, as usual, I had some really interesting conversations with you lot. Before I move on, let me just say this: The Spin Sucks community ROCKS! Ok, back to the conversations. One chat I had in particular, about team leadership training, really stuck with me. It was with J.D. Robertson, who, after a little sleuthing, I discovered is [&hellip... Read More
Adam Toporek

When Great Customer Service to One is Bad to Many

By: Adam Toporek | April 30, 2013 | 
26
A few months ago, Gini Dietrich told the story of Dan, the Starbucks barista who engaged in a long-distance conversation with her through coffee cups. Gini’s husband picked up the coffee, and one day he ordered her a larger size than usual. Dan the Barista noticed, and wrote a short note on Gini’s coffee cup. So began a many month exchange of notes via coffee cups. [&hellip... Read More
Frank Strong

Five Ways to Inspire a Culture for Content Marketing

By: Frank Strong | April 23, 2013 | 
27
“Culture eats strategy for breakfast.” That’s a quote credible sources attribute to Peter Drucker. I’ve come to realize companies tend to fall into one of three culture camps: Those who believe in culture, those who don’t, and those who pay lip service to the concept. There’s a divide among these camps—a distance that will widen with the increasingly important role of content marketing—the number one priority [&hellip... Read More
Yvette Pistorio

The Work from Home Debate: Myths and Facts

By: Yvette Pistorio | April 17, 2013 | 
68
Our fearless leader, Gini Dietrich, has talked at length about how our virtual office works, so I won’t rehash the details. Suffice it to say, I think my team does a great job of collaborating and holding each other accountable for our goals. However, there’s been a lot of discussion lately about certain companies requiring employees to physically work from the office. It seems Best Buy and Yahoo! have made up their minds about [&hellip... Read More
Lindsay Bell

The How-tos of Humility in Leadership

By: Lindsay Bell | April 17, 2013 | 
114
I have a great leader. Ok, Danny Brown, bring on the ‘brown nosing’ jokes. But say what you will, it simply is fact. I can say this because I’m old. Being old usually means you have (hopefully) achieved a few things. Have a bit of life experience and some perspective. And have worked under a number of different leaders in the course of your career. I [&hellip... Read More
Lindsay Bell

Brainstorming for Grown-ups

By: Lindsay Bell | April 9, 2013 | 
88
Let’s play a round of ‘would you rather.’ You know, that game the kids play these days where they ask you things like “Would you rather cut your arm off with a pen knife or poke out both your eyeballs with a dull stick?” Either way – ouch! Now how about this one: Would you rather spend 12 hours in a dentist’s chair or 12 hours [&hellip... Read More
Arment Dietrich

Collaborate: Five Heads are Better than One

By: Arment Dietrich | April 8, 2013 | 
56
Internal collaboration is essential in today’s marketplace. The world is moving too quickly; products and services are changing before our eyes every day. The pace of life feels frantic. We need to be able to collaborate. If we don’t put our heads together and share ideas and viewpoints, we risk missing something essential in the blur of the hours racing by in any given day. “If [&hellip... Read More
Liz Reusswig

The Problem with Multitasking

By: Liz Reusswig | April 4, 2013 | 
50
Hi, my name is Liz and I am a persistent multitasker. I can hear all you fellow multitaskers droning, “Hi, Liz.” They say the first step to changing is admitting you have a problem. That’s the issue, though, is multitasking a problem? I’ve always been proud of my “ability” to multitask, do I really need to change? So, I started a quest to determine whether or not [&hellip... Read More