In 2010 we announced Arment Dietrich was no longer a PR firm. It was pretty amazing to see what happened, almost overnight. Clients and prospects, alike, stopped asking us to do only publicity and instead began to bring us in on integrated marketing communication programs. Even though we were constantly demonstrating our capabilities, we weren’t seen as an integrated firm until we drew a line in ... Read More

I had a really interesting experience last week. This may not be new to some of you, but it was new to me…and it was really freaking cool! I was invited to participate in a think tank for Interlochen, a center for the arts in Traverse City, Mich. More on them in a minute. They invited four experts to join four staff and two board trustees ... Read More

Yes, I know it’s Facebook question of the week time, but we’re trying something new this week. You see, Social Fresh wrote last week about the best times of the week and day to blog, in order to get social shares. Historically, Mondays and Tuesdays on Spin Sucks are our big days, but the Social Fresh research proves we might be missing something on Thursdays. I’m ... Read More

Late last year, Lisa Petrilli published The Introvert’s Guide to Success. It popped into my brain when I saw, “The Rise of the New Groupthink” in the New York Times last week. Combine those two pieces of content and you may have actually heard me yell, “Hurrah!” You see, I’m an introvert. And, until about two years ago, I thought there was something wrong with me ... Read More

I’m an English major. Not as in the language, but as in literature and creative writing. I preface with that because what I’m about to say may come across as biased. Read. More. Fiction. As it turns out, though, I’m not biased (well, maybe a little bit). In the November issue of Scientific American, author and researcher Keith Oatley describes what reading fiction does for our ... Read More

Today’s guest post is written by Shelley Pringle.  Once upon a time in a land far, far away—actually it was in Canada so maybe not that far away for some of you—I worked for an integrated marketing communication company called Promanad. Promanad had one of the most interesting corporate cultures I’ve ever experienced. For example, new business presentations were always concluded with the declaration, “We’re not ... Read More

It’s Facebook question of the week time (clap, clap, clap)! This week, we had a plethora of questions, but only one of them was coherent (Jennifer MacDonald). So I thought it would be fun to address Jen’s question later (in a serious video) and address all of the goofy ones at once today. Yes, we talk Super Bowl commercials, angels, LaToya Jackson, my new favorite shirt ... Read More

Today’s guest post is written by Lisa Gerber. I had an interesting conversation at a holiday cocktail party with the COO of a ski resort. He was sharing with me a complaint he had received about the quality of grooming on the cross-country trails. It was bothering him and he was trying to decide how to respond. The problem, he explained, is people have high expectations ... Read More

I’m baaaaack! I hope everyone had great holidays. I did…and I’m dragging a bit this morning because of it. I was getting used to sleeping until 7:30 every morning! Because it’s the first day back for many of us, this isn’t going to be a heady blog post. I have a feeling. I think 2012 is going to be a very good year. It’s going to ... Read More

Today’s guest post is by Molli Megasko. It’s Facebook question of the week time. I hope I don’t disappoint anyone, but I’m replacing Gini Dietrich this week.  She asked me to help her out as she actually is taking some vacation days, believe it or not. Her question to me was… “Molli, you’ve worked at Arment Dietrich for nearly six years. During those six years, what ... Read More