What will media look like in the future? Apparently, Twitter and the Twitter universe are going to be part of it. That seems to be what this latest move is designed to do. Imagine if there were suddenly 70 million people hawking newspaper content.

The techno geeks will revel in their wizardry – thanks Richard – if online media subscriptions pan out and twitterers take to tweeting from newspaper web pages the way they have from their Twitter clients. Actually, this could be an important flag Twitter has stuck in the media ground. If it works in the important way big media wants it to, they are heroes over there at Twitter headquarters. Institutionally generated news not only can survive, but thrive.

Monetizing will resemble affiliate marketing. If you – a twitterer – can earn some cash by tweeting about content in the New York Times, that could catch on. Make it a contest, and then you have a hundreds and maybe thousands of people clamoring to move NYT topics into the moving trends on Twitter. So, how does Twitter make money? Could come from selling data to marketers. Could come from something like click-throughs.

It may be flawed still, which is why I believe it is just part of something bigger.

But, don’t we already have all this going, you say? Someone help me out here, but maybe it’s just infrastructure we’re seeing built. To eventually charge the NYT for this service, Twitter has to be show it will work. If it works in a big way, well, then it’s crack for the media.

Twitter has the numbers. It can deliver a huge audience to a particular page. If you’re an affiliate marketer, you work all day and night at making this kind of thing happen. According to AMs, there’s big cash in it – though, I am personally skeptical about it working on a very small scale (and when it has worked on a small scale I suspect there is some shenanigans like hype at work).

It still depends on a few things happening. Newspapers have to make an online business model work. Someone has to buy at the end of this trail the big guys are so earnestly trying to put buyers on.

But, it doesn’t mean it can’t work for others. Getting large masses to move to a particular place on the web is the challenge. So, if it all goes well, people in PR have a way to make a living that involves more than just coming up with new spellings for tags. PR can shape successful media and non-media campaigns. I think this could become good news.

This post was mentioned on Twitter by arikhanson: I’m with @ginidietrich on this one: Completely don’t get Twitter’s new @anywhere idea. You? http://bit.ly/c78W4z…

Agreeing with DShan ~ I was wondering how it was any different than my “hootlet” or sharethis where I don’t leave the site already. Firefox plug-in that auto-completes my @’s to schedule, save or send –

Nate – I agree…and does anyone spend much time on the web interface (at least avid users) other than to find your “re-tweets” made from the RT buttons…since we have apps like tweetdeck and hootsuite?

My sudden fear; will they start limiting the API’s now to only those paying for it…in addition to a revenue generator, this would help them prevent Oauth of malicious sites/hackers?

Again, thanks for posting and I love the active comments on your site =)
@NicoleYeary

As Craig said, this isn’t so much an advertising platform – but what I’m going to go out on a limb and say is that it’s the beginning of an advertising platform that has the potential to have a whole lot of reach.

Tweet anywhere — advertise anywhere.

It’s just a guess, but either twitter is selling this functionality to these major sites, or they’re giving away the function and receiving a percentage of twitter-sourced traffic and ad revenue after-the-fact. The measurement needed to make this second approach profitable would explain why you can’t put this on a personal blog yet – not enough analytics.

@chenenko