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	<title>Comments on: Does it work? Does it matter?</title>
	<atom:link href="http://spinsucks.com/advertising/does-it-work-does-it-matter/feed/" rel="self" type="application/rss+xml" />
	<link>http://spinsucks.com/communication/does-it-work-does-it-matter/</link>
	<description>Professional Development for PR and Marketing Pros</description>
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		<title>By: Christine Heim</title>
		<link>http://spinsucks.com/communication/does-it-work-does-it-matter/#comment-1590</link>
		<dc:creator>Christine Heim</dc:creator>
		<pubDate>Mon, 15 Dec 2008 22:19:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.spinsucks.com/?p=494#comment-1590</guid>
		<description><![CDATA[You both make great points! And I absolutely agree with you. If my eight layers of clothes can&#039;t keep me warm, how can I expect a couple lightbulbs to?

Press is press and cold is REAL cold.]]></description>
		<content:encoded><![CDATA[<p>You both make great points! And I absolutely agree with you. If my eight layers of clothes can&#8217;t keep me warm, how can I expect a couple lightbulbs to?</p>
<p>Press is press and cold is REAL cold.</p>
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		<title>By: Joe Moylan</title>
		<link>http://spinsucks.com/communication/does-it-work-does-it-matter/#comment-1589</link>
		<dc:creator>Joe Moylan</dc:creator>
		<pubDate>Mon, 15 Dec 2008 21:54:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.spinsucks.com/?p=494#comment-1589</guid>
		<description><![CDATA[I find it interesting that Kyra Kyles wrote this article given the fact that she is a Chicagoan and native South Sider. Sure the advertisement would be more effective if the heated bulbs actually kept people warm, but who are we kidding?

First of all, let’s not forget the fact that CTA bus stops are three-sided structures that are open to the environment around them. Any heat generated by those bulbs would immediately escape to the outside.

In addition I believe that Miss Kyles has neglected to take into consideration a major environmental factor that makes Winter-time in Chicago so much fun; the wind.

If it is 15 degrees outside with the wind whipping off of the big lake at 25 mph and you are standing in a three-sided CTA bus stop shelter, I don&#039;t care how much heat those bulbs are cranking out, you are going to be cold.

To sum it up: Great idea, bummer people aren&#039;t warmer, but get over it, this is Chicago!]]></description>
		<content:encoded><![CDATA[<p>I find it interesting that Kyra Kyles wrote this article given the fact that she is a Chicagoan and native South Sider. Sure the advertisement would be more effective if the heated bulbs actually kept people warm, but who are we kidding?</p>
<p>First of all, let’s not forget the fact that CTA bus stops are three-sided structures that are open to the environment around them. Any heat generated by those bulbs would immediately escape to the outside.</p>
<p>In addition I believe that Miss Kyles has neglected to take into consideration a major environmental factor that makes Winter-time in Chicago so much fun; the wind.</p>
<p>If it is 15 degrees outside with the wind whipping off of the big lake at 25 mph and you are standing in a three-sided CTA bus stop shelter, I don&#8217;t care how much heat those bulbs are cranking out, you are going to be cold.</p>
<p>To sum it up: Great idea, bummer people aren&#8217;t warmer, but get over it, this is Chicago!</p>
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		<title>By: Suzie Bilek</title>
		<link>http://spinsucks.com/communication/does-it-work-does-it-matter/#comment-1588</link>
		<dc:creator>Suzie Bilek</dc:creator>
		<pubDate>Mon, 15 Dec 2008 20:31:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.spinsucks.com/?p=494#comment-1588</guid>
		<description><![CDATA[I don&#039;t think that it really matters. In the long run, what people are going to remember is that Stove Top had this great marketing campaign with heated bus vestibules.

I always learned that even bad news is good news. Though people are spouting off that the heat lamps are not warm enough, it&#039;s still one more person talking about Stove Top in the media than before.

And to the RedEye reporter: Buy a warm coat. You live in Chicago. Don&#039;t rely on Stove Top alone to keep you warm.]]></description>
		<content:encoded><![CDATA[<p>I don&#8217;t think that it really matters. In the long run, what people are going to remember is that Stove Top had this great marketing campaign with heated bus vestibules.</p>
<p>I always learned that even bad news is good news. Though people are spouting off that the heat lamps are not warm enough, it&#8217;s still one more person talking about Stove Top in the media than before.</p>
<p>And to the RedEye reporter: Buy a warm coat. You live in Chicago. Don&#8217;t rely on Stove Top alone to keep you warm.</p>
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