Comments on: Search Engine Stratgies: Figuring Out AdWords http://spinsucks.com/social-media/search-engine-stratgies-figuring-out-adwords/ Professional Development for PR and Marketing Pros Thu, 20 Jun 2013 02:34:07 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: uberVU - social comments http://spinsucks.com/social-media/search-engine-stratgies-figuring-out-adwords/#comment-6089 uberVU - social comments Thu, 25 Mar 2010 16:08:03 +0000 http://www.spinsucks.com/?p=1885#comment-6089 Social comments and analytics for this post…

This post was mentioned on Twitter by ginidietrich: Search Engine Strategies: Figuring Out AdWords http://ff.im/-i4dTd…

]]> By: Gini Dietrich http://spinsucks.com/social-media/search-engine-stratgies-figuring-out-adwords/#comment-6051 Gini Dietrich Thu, 25 Mar 2010 11:51:13 +0000 http://www.spinsucks.com/?p=1885#comment-6051 I wasn’t in the session, Nick, but I think your philosophy is what people are discussing here. AdWords are just a tool in the toolbox and need to be integrated with other tools.

]]> By: Tweets that mention Google AdWords | The Fight Against Destructive Spin -- Topsy.com http://spinsucks.com/social-media/search-engine-stratgies-figuring-out-adwords/#comment-6014 Tweets that mention Google AdWords | The Fight Against Destructive Spin -- Topsy.com Thu, 25 Mar 2010 08:12:23 +0000 http://www.spinsucks.com/?p=1885#comment-6014 [...] This post was mentioned on Twitter by Gini Dietrich, Sam Broberg. Sam Broberg said: RT @ginidietrich: Search Engine Strategies: Figuring Out AdWords http://ff.im/-i4dTd [...]

]]> By: admin http://spinsucks.com/social-media/search-engine-stratgies-figuring-out-adwords/#comment-5931 admin Thu, 25 Mar 2010 01:51:05 +0000 http://www.spinsucks.com/?p=1885#comment-5931 I actually run these types of campaigns all the time (started one today even for a client). I run them for both publishers who own websites they want to sell advertising space on, and for people who are using advertising to drive traffic.

I cannot stress enough how important your landing page is. It needs to be relevant to that AD. From the content, to the title, to even the META tags. Google doesn’t put to much emphasis on META tags with SEO, but they do regarding Ad-words.

One last tip of advise. Ad-words are a fantastic way to drive traffic, however it should not be your main marketing plan. It should be combined with NSO (natural search optimization), social media, and other traffic generating avenues.

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