Alicia Lawrence

Brand Ambassadors: How to Find and Engage Them

By: Alicia Lawrence | February 24, 2014 | 
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It's often been said that everyone is an influencer online. If you are considering a brand ambassador program as part of your communications plan, Alicia Lawrence has some tips for finding and engaging the right pool of influencers. ... Read More
Alicia Lawrence

How to Increase Your Response Rate in Outreach

By: Alicia Lawrence | January 7, 2014 | 
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Want to increase the effectiveness of your blogger and media outreach programs? Pitch smarter, use the social networks to build relationships, and practice good follow up, says Alicia Lawrence in this post. ... Read More
Alicia Lawrence

Focus Group: Five Tips to Help Marketers

By: Alicia Lawrence | October 3, 2013 | 
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By Alicia Lawrence Upon entering the communications field I found it shockingly disappointing to find many agencies didn’t hold focus groups to back up their campaigns. Or, if they did hold focus groups, they weren’t doing them justice. Focus groups are a critical part of a campaign’s success. Below are five ways to get the most out of your focus groups. Focus Group Feedback Based on [&hellip... Read More
Alicia Lawrence

Competitor Analysis: Four Keys to Unlocking a Successful Strategy

By: Alicia Lawrence | July 3, 2013 | 
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By Alicia Lawrence A competitor analysis provides you with the knowledge to make an informed decision on what aspect of your company gives you a competitive edge. Creating a PR or marketing plan without solid research on your competitors is like competing in a game without knowing the judging criteria. The customer is your judge, and they have done their research. So should you. Depending on [&hellip... Read More
Alicia Lawrence

Writing Pixelated: Visual Content for Generation Y

By: Alicia Lawrence | May 9, 2013 | 
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The busy, digital lifestyles of Generation Y are forcing the web to become more visual. Visual content is processed in the brain 60,000 times faster than text, according to 3M Corporation. Social media, the driving force of the digital world, thrives on visuals because they are easy to share on major networks such as Instagram, Twitter, Facebook, and Pinterest. Catchy headlines, bulleted lists, and content written [&hellip... Read More