Andy Crestodina

Content, Trust, and the Power of Influence

By: Andy Crestodina | June 16, 2014 | 
27
The power of influence means we buy when an influencer says buy and we don't when they complain. This can sometimes affect your organization negatively. ... Read More
Andy Crestodina

Personal SEO: 14 Ways to Polish Your Google Search Results

By: Andy Crestodina | April 2, 2014 | 
17
Googled yourself lately? Has it been a while? Give it a try. Surprised? Like what you see? You just did something people do all the time. In fact, there are so many searches for names that they often appear in Google Keyword Planner reports. Personal SEO is important, and it's time to take control of your search results... Read More
Andy Crestodina

The ABCs of Marketing Jargon

By: Andy Crestodina | September 16, 2013 | 
32
This post was a collaborative effort by Andy Crestodina and Gini Dietrich. Have a little fun first, and see if you can complete the crossword *before* you read the blog post below! This is a word-fill/crossword hybrid: Fill in the marketing jargon, across and down, where you think it fits. Good luck! The Clues The old way of measuring PR effectiveness. A form of advertising on [&hellip... Read More
Andy Crestodina

Beer Blogging: If Your Blog was a Beer…

By: Andy Crestodina | May 21, 2013 | 
44
Just like beer, we all consume a lot of blog content. It’s a coincidence, but we consume blogs and beers at about the same rate. Each week, the average American has 4.2 drinks and reads 4.1 blogs (sources: Gallup, Hubspot). So if your blog was a beer, what kind would it be? Every blog has a flavor. Like beer, some are light and some are heavy. Some [&hellip... Read More