Arment Dietrich

Defining Client Service

By: Arment Dietrich | June 20, 2012 | 
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Business understanding. This should really be two points here, understanding the business goals and understanding the business. Understanding the business goals. I don’t understand how agencies put together plans without understanding what the business goals are. Not just in terms of sell more stuff (if that is the direction of the goal) but how many? By when? What does next year look like? Five years from now? Then making sure everything you do effects that bottom line. Understanding the business. It is also our job to know everything about the business and the industry. The products, the people, the competitors, the trade magazines, the events and shows, the lingo and jargon, the list goes on and on... Read More
Arment Dietrich

Social Media Global Domination and too Many Friends

By: Arment Dietrich | June 13, 2012 | 
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Ever hear of Hofmann hot dogs? They’re from Syracuse (where I was born and raised) and they are possibly the best ever made. The first time I took my husband to Syracuse, he asked me what the city was known for, in terms of food. Hoffmann hot dogs, of course! So whenever we go there, we HAVE to bring home hot dogs. Well, the other day, [&hellip... Read More
Arment Dietrich

Where Big Ideas Come From

By: Arment Dietrich | May 16, 2012 | 
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Today’s guest post is written by Lisa Gerber. I wrote the first draft of this post by hand. I’m trying something new: I’m going to occasionally step away from the devices, limit distractions, and reflect. This is much easier said than done and I”ll explain why in a minute. But first, the reason for this little epiphany: Candy Chang spoke last week at Counselors Academy in [&hellip... Read More
Arment Dietrich

Saving the Millennial Workforce from Bad Perceptions

By: Arment Dietrich | April 25, 2012 | 
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60 Minutes aired a segment on the Millennial generation shown in not the best light. I fall into this category and I was pretty upset about their generalization. To them, we are self-fish, sheltered, spoiled, coddled by our parents, and ill prepared for a demanding workplace. The episode goes on to some extreme examples of moms calling bosses to talk about their kids’ annual review and organizations changing their management style to fit the “emotional needs” of people my age... Read More
Arment Dietrich

Suspend Facebook, Lock the Door, Hang Up the Phone

By: Arment Dietrich | April 11, 2012 | 
31
Today’s guest post is written by Lisa Gerber. We have an important announcement: Effective immediately at Arment Dietrich, we will be disconnecting our phone service. We no longer have the time or the resources to answer the phone. It just keeps ringing. And it won’t stop! People have questions! And they want us to do work for them! But we don’t have the time. So we’re [&hellip... Read More
Arment Dietrich

Five Steps to a Social Listening Program

By: Arment Dietrich | March 28, 2012 | 
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Today’s guest post is written by Lisa Gerber. I guess I shouldn’t be surprised anymore. Maybe I’m just sad now: At how many organizations are missing opportunities to be involved in the conversation. How many times a day do you come across a scathing review; one that influences your decision not to buy? And would that decision be influenced the other way if the organization had [&hellip... Read More
Arment Dietrich

The KONY Video: What Worked and What Didn’t Work

By: Arment Dietrich | March 21, 2012 | 
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Today’s guest post is written by Molli Megasko. The “capture Kony” message has been all over Facebook. It’s been dissected by the media. Everyone is praising the video gone viral. If, for some reason, you’ve been in outer space or under a big rock these past weeks, you can watch the video here. I wanted to write this post not to talk about how great it [&hellip... Read More
Arment Dietrich

The Two Missing Links in Your Content Strategy

By: Arment Dietrich | March 7, 2012 | 
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Today’s guest post is written by Lisa Gerber. I’ve had a very challenging week leaving me with only one thing on my mind I can write about: My dog Jackson. Jackson is very big and grew fast so he has bad joints causing him a lot of pain. When the bones don’t grow at the right pace compared to each other, they don’t meet well in [&hellip... Read More
Arment Dietrich

The Top 10 Fiction Books Every PR and Marketing Pro Should Read

By: Arment Dietrich | February 29, 2012 | 
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A list of the top 10 fiction books and they can play a part in one's professional life due to creativity, writing style, or a compelling story... Read More
Arment Dietrich

Austerity Measures and Raising the Bar Do Not Mix

By: Arment Dietrich | February 22, 2012 | 
32
Today’s guest post is written by Lisa Gerber. I’ll never forget the day the Counselors Academy brochure arrived in the mail. It was Jan 2009, and my PR business was almost five years old. I had been growing it every year in double digits and had added an employee in 2008. And then it all hit the fan, and I lost about 40 percent of my [&hellip... Read More