Arment Dietrich

Seven Steps to Better Media Relations

By: Arment Dietrich | February 8, 2012 | 
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Today’s guest post is written by Lisa Gerber. It’s been awhile, but recently, I’ve been reacquainted with a long lost love. Yes, media relations. That long lost love? Media relations. As the chief content officer for Spin Sucks and Spin Sucks Pro, I have been mostly on the receiving end of pitches, not on the pitching side. It’s been very entertaining to say the least. This [&hellip... Read More
Arment Dietrich

Who’s the Real Loser In Social Search?

By: Arment Dietrich | January 26, 2012 | 
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Today’s guest post (and video) is by Lisa Gerber. It’s Facebook question of the week time (clap, clap, clap)! I’m coming to you from my deck at Schweitzer Mountain outside of Sandpoint, Idaho…and I have a guest appearance I think you’ll enjoy seeing! Today’s question comes from Barry Silver. Barry is a long-time Spin Sucks reader, the inventor of the name Gin and Topics, and a good friend. [&hellip... Read More
Arment Dietrich

FTC Guidelines and Disclosure for PR Agencies

By: Arment Dietrich | January 25, 2012 | 
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Today’s guest post is written by Lisa Gerber. In the past few weeks, I’ve been asked on more than one occasion why we add “(client)” to the end of certain tweets. In 2009, when the FTC revised their guidelines for online endorsements and testimonials, there was a lot of discussion on how this affected PR agencies and brands when working with bloggers. Not a lot of [&hellip... Read More
Arment Dietrich

Google Search Plus Your World: The Debate

By: Arment Dietrich | January 23, 2012 | 
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Today’s guest post is written by Molli Megasko. I’m sure you’re as overwhelmed as I am with all Google+ search and looming FTC investigation stuff, but as marketers, it’s our jobs to stay on top of what is happening and how it can affect our clients or our companies. If we break it down, I see two different debates going on: 1) Fairness (for corporations and [&hellip... Read More
Arment Dietrich

Laser Focus to Improve Customer Experience

By: Arment Dietrich | January 11, 2012 | 
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Today’s guest post is written by Lisa Gerber. I had an interesting conversation at a holiday cocktail party with the COO of a ski resort. He was sharing with me a complaint he had received about the quality of grooming on the cross-country trails. It was bothering him and he was trying to decide how to respond. The problem, he explained, is people have high expectations [&hellip... Read More
Arment Dietrich

Top 10 Guest Blog Posts of 2011

By: Arment Dietrich | January 4, 2012 | 
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Today’s guest post is written by Lisa Gerber. Ladies and gentlemen, you have spoken. Your clicks have told us your favorite guest blog posts for 2011 and we have compiled the Top 10 here for your review, and, for 10 of you, for your bragging rights. We started working with guest bloggers on Spin Sucks around the middle of 2010 for a few reasons: To involve [&hellip... Read More
Arment Dietrich

Arment Dietrich Accomplishments

By: Arment Dietrich | December 29, 2011 | 
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Today’s guest post is by Molli Megasko. It’s Facebook question of the week time. I hope I don’t disappoint anyone, but I’m replacing Gini Dietrich this week.  She asked me to help her out as she actually is taking some vacation days, believe it or not. Her question to me was… “Molli, you’ve worked at Arment Dietrich for nearly six years. During those six years, what [&hellip... Read More
Arment Dietrich

Plan for the Unexpected

By: Arment Dietrich | December 28, 2011 | 
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Today’s guest post is written by Lisa Gerber. As I write this, it’s the morning after Christmas. Boxing Day. We’re cleaning out the boxes here. Getting ready for the weekend, New Years, and more importantly taking advantage of down time to clean out. I love this time of year. It’s quiet everywhere. My house is quiet, the blogosphere is quiet, and my newsfeed is full of comatose [&hellip... Read More
Arment Dietrich

How Chicago Cabbie Grows Business Using Social Media

By: Arment Dietrich | December 14, 2011 | 
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Today’s guest post is written by Lisa Gerber.  My first real job in the PR industry was working with downtown Seattle retailers assisting them with cooperative branding and marketing initiatives. Right away, I noticed two types of business owners: The type who are passionate about their business and curious about how to apply new ideas to their models; and the victims, who blame outside sources for [&hellip... Read More
Arment Dietrich

Five Ways to Be Productive While Unemployed

By: Arment Dietrich | December 7, 2011 | 
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Today’s guest post is written by Molli Megasko.  Did you know 9.2 percent of 25- to 34 year-olds are unemployed in America? I’m not an expert at being out of a job. In fact, I don’t know what it’s like, and I’m definitely not sitting here saying it’s easy by any means. What I do know is how to look attractive while being unemployed. Besides the [&hellip... Read More