Arment Dietrich

Landing Pages: The Key to Conversion

By: Arment Dietrich | November 20, 2013 | 
24
by Jason Konopinski Raise your hand if you’ve taken a crack at writing landing pages. (My hand is raised.) I don’t know about you, but writing persuasive, compelling landing page copy is one of my favorite digital marketing related tasks. It’s part psychology and part wordsmithing. You’re trying to crack the code of what makes a website visitor’s brain tick – and what’s going to drive [&hellip... Read More
Arment Dietrich

Distribution Methods: Match Your Content With Your Audience

By: Arment Dietrich | November 6, 2013 | 
40
By Clay Morgan I developed a theory I still think might be partially right – Jeff Bezos purchased the Washington Post to study newspaper distribution methods. I may be wrong and I think he’ll undoubtedly bring some unique perspectives to the iconic paper, but I can’t help but wonder if that’s the case. After all, when I was still running the DNJ Media Group, just a week [&hellip... Read More
Arment Dietrich

Gin and Topics: Space Bloopers, a Spaceman, and Space’y NYPD

By: Arment Dietrich | November 1, 2013 | 
17
By Jason Konopinski Holy smokes, where does the time go? It’s November. NOVEMBER. Fall has, without question, settled in here in central Pennsylvania, but we won’t talk about the fact that it’s nearly 70 degrees right now. I finally caved and turned the heat on last week, though I was really trying to hold out for a few more weeks. Now, I have no excuse. The [&hellip... Read More
Arment Dietrich

Big Data: The Future of the Data-Driven Marketer

By: Arment Dietrich | October 31, 2013 | 
12
By Jason Konopinski The ability to tell the story of numbers – to extract meaning from spreadsheets and analytics reports, to tease out insights from seeming mountains of data – will be the future of marketing. The creativity and innovative campaigns of today and tomorrow will ring hollow without the benefit of clearly defined content goals, robust performance metrics, and proficiency with data analysis methodologies and [&hellip... Read More
Arment Dietrich

Building A Successful Lead Nurturing Campaign

By: Arment Dietrich | October 24, 2013 | 
16
By Jason Konopinski The cornerstone to the success of any organization are leads. They feed the pipeline of proposals, contracts, and cashed checks. If you know someone is investigating your product or service, you can contact them directly, deliver your most well-crafted and benefits-oriented pitch, and use your conversational and negotiation skills to close the sale, and ink the contract. But there’s an elephant in the [&hellip... Read More
Arment Dietrich

Work/Life Balance: The Cost of Always Being On

By: Arment Dietrich | September 19, 2013 | 
104
By Jason Konopinski I have a confession: I despise business travel. As someone who values their routine, shuffling through security, subjecting myself to scans of my private bits, and wrangling itineraries and bookings just isn’t my idea of a good time. Forced downtime doesn’t jive with my personality. It’s also why I choose Amtrak for business travel over planes three to one. Free WiFi and comfortable [&hellip... Read More
Arment Dietrich

The Ideal Customer Experience: Lessons in Loyalty from Mickey Mouse

By: Arment Dietrich | August 28, 2013 | 
75
By Jason Konopinski A few weeks ago, I hopped into a 15 passenger van with some of my closest family and started a long drive to Orlando. Our destination? Walt Disney World. My niece and nephew (ages four and two) are eyeball deep in a serious Disney princess and Mickey obsession, so we knew it was time to head down the road (well, 15 hours down [&hellip... Read More
Arment Dietrich

Gin and Topics: Of Cats, Dogs, and Logos Gone Wild

By: Arment Dietrich | July 26, 2013 | 
39
By Jason Konopinski   This is the part of summer that has me looking forward to cool nights, bonfires, and hoodies. We hit triple digits here in central Pennsylvania last week — with a heat index of 108°. It’s been downright soupy out there. The good news is I have a pretty rad cyclist’s tan, and the sweat gives me a nice shine. (Ed.’s note: EW!) [&hellip... Read More
Arment Dietrich

Blogger Relations Made Easy with GroupHigh

By: Arment Dietrich | July 15, 2013 | 
17
By Jason Konopinski Blogger relations. It’s a critical part of digital marketing, particularly in the business-to-consumer space, but identifying bloggers of interest and cultivating the right kind of relationships with them is, well, time and resource expensive. Let’s pretend you’ve just been handed a creative brief and marketing plan that includes blogger relations for a consumer product. We’ll call it the Woofie. The problem? You only have [&hellip... Read More
Arment Dietrich

Content Marketing Strategy: What Does Relevance Really Mean?

By: Arment Dietrich | June 26, 2013 | 
20
I’m going to walk you through a little exercise. Fire up Google and search for content marketing strategy. Don’t worry, I’ll wait. Scanning the first few results, I’d wager two words popped up again and again: Valuable and relevant. In fact, both of those words are baked into the definition of content marketing presented by the Content Marketing Institute, “Content marketing is a marketing technique of creating [&hellip... Read More