Arment Dietrich

Controlling spin in a YouTube world

By: Arment Dietrich | March 26, 2007 | 
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This week, some members of my team and I attended a PRSA luncheon about citizen journalism.  It featured Web savvy media folks from CNN, the Chicago Tribune, Backfence.com, and our friend Mark Scheffler from BusinessPOV.  They talked about how news dissemination is no longer the sole domain of mainstream media. Rather, anybody with a computer and, heck, even a modem can be a news outlet.  They [&hellip... Read More
Arment Dietrich

MySpace Identity Theft

By: Arment Dietrich | March 23, 2007 | 
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Every day, it seems, we hear new stories about children and adults vanishing without a trace. Abducted by friends, family, or strangers, many of those who disappear are never to be found again. In recent months, Shawn Hornbeck, missing for several years, was found, unharmed, south of St. Louis. His high-profile, heartbreaking story is one that provides hope to those working to find their own lost [&hellip... Read More
Arment Dietrich

Go Green

By: Arment Dietrich | March 21, 2007 | 
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The media is taking a good cause, and spinning it for their own agenda.  Ladies and gentlemen, I give you “going green” and how the media can turn a civic duty into creating a miracle. The final Harry Potter book has gone green, woowoo!  That might be the best thing about the book due to the fact that it is junk printed on recycled junk.  (Not [&hellip... Read More
Arment Dietrich

Howard Stern: The Voice of Reason?

By: Arment Dietrich | March 20, 2007 | 
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The American Idol phenomenon swept the nation when it first began.  Americans seemed to be consumed with it, jumping at the chance to vote and be a major part of the decision of who would be the next American Idol.  As the years have gone on, people’s interest in the show are shifting.  Talent was the focal point of the show, as judges such as Simon [&hellip... Read More
Arment Dietrich

All the news that's fit to fake

By: Arment Dietrich | March 19, 2007 | 
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Fake news.  It’s a source of entertainment for millions.  Outlets like the Onion, Weekend Update on SNL, The Daily Show and the Colbert Report satisfy a satirical jones for folks looking for funny.  Fake news, as the Columbia Journalism Review points out, has been around forever, from muckrakers like William Randolph Hearst, tall tales and even mythology.  Tabloid headlines, from celebrity troubles to Bat Boy, are [&hellip... Read More
Arment Dietrich

Bracketeering

By: Arment Dietrich | March 16, 2007 | 
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I love the month of March.  Not just for the celebration of St. Patrick’s Day.  And not just for the promise of and beginning of spring.  I love the month of March for the social networking opportunities it provides! March Madness is a time to connect for more people than just basketball fanatics.  These few weeks of college games bring all sorts of people together.  With [&hellip... Read More
Arment Dietrich

When Blogging Goes Wrong

By: Arment Dietrich | March 15, 2007 | 
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It was recently brought to our attention that there is a fair amount of backlash in the video gaming community regarding attempts by Sony to create fan sites for consoles and games, including its PSP when it was first introduced. A Web site based in the United Kingdom, devoted to keeping the gaming industry honest, calls attention to marketers creating a “fake” fan site designed to [&hellip... Read More
Arment Dietrich

This is how we pull our foot out of our mouths: This is how we shove the other one in

By: Arment Dietrich | March 14, 2007 | 
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Cheers to Isaiah Washington and Tim Hardaway.  I feel as if these past couple months, your lives were like a 1990s sitcom filled with the mistakes you made.  A few sad songs while you deal with the consequences, the turning point, “Oh my gosh, I learned an important life lesson,” and of course the uplifting piano ensemble as you hug it out with a “gay”. Washington [&hellip... Read More
Arment Dietrich

The Not So Simple Life: Jail

By: Arment Dietrich | March 13, 2007 | 
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Lately, the news has been filled with celebrity “news”, packed with fascinating stories about celebrity partying, shopping and mishaps.  Celebrity run-ins with the law are splashing across news pages with many repeat offenders.  Celebrities such as Paris Hilton and Nicole Ritchie are no exception to this.  They have been making headlines recently with their notorious driving.  As both celebrities have been found guilty for DUI’s, they [&hellip... Read More
Arment Dietrich

Free Hugs!

By: Arment Dietrich | March 12, 2007 | 
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Giving out free hugs can land you a spot on Oprah? Not necessarily, but she is a big fan of this international phenomenon.  In Friday’s Chicago Tribune there was an article about people getting together, standing on sidewalks, and holding signs that read, “FREE HUGS”. ... Read More