Arment Dietrich

Content Marketing Strategy: What Does Relevance Really Mean?

By: Arment Dietrich | June 26, 2013 | 
Tweet147 Buffer Share11 Share36 +110 Pin5Shares 209I’m going to walk you through a little exercise. Fire up Google and search for content marketing strategy. Don’t worry, I’ll wait. Scanning the first few results, I’d wager two words popped up again and again: Valuable and relevant. In fact, both of those words are baked into the definition of content marketing presented by the Content Marketing Institute, “Content marketing [&hellip... Read More
Arment Dietrich

Five Steps to Digital Spring Cleaning

By: Arment Dietrich | April 24, 2013 | 
Tweet114 Buffer Share37 Share36 +113 PinShares 200Here in Ohio the forsythia is about to bloom, trees are budding, and daffodils are everywhere. Spring has sprung, which means it’s time to start the annual spring cleaning. It happens every year. And, in between washing walls and windows, putting away sweaters and mittens, and hauling out the flipflops, you can take a few minutes to spring clean your [&hellip... Read More
Arment Dietrich

Is Thought Leadership Just Business Jargon?

By: Arment Dietrich | April 16, 2013 | 
Tweet124 Buffer Share15 Share26 +18 PinShares 173I’m tripping over thought leadership these days. Stubbing my toes on #thoughtleader hashtags and barking my virtual shins on “how to become a thought leader” articles and posts. Welcome to our digital world in 2013. With the rise in popularity of inbound marketing, content creation, and the ongoing migration of offline to online, the terms “thought leader” and “thought leadership” [&hellip... Read More
Arment Dietrich

Simplify Blogger Outreach with Inkybee

By: Arment Dietrich | April 11, 2013 | 
Tweet96 Buffer Share47 Share32 +115 Pin1Shares 191“Sixty one percent of U.S. online consumers have made a purchase based on recommendations from a blog.” That’s from a report by Blogher last year. I don’t find it surprising. Do you? Technorati’s  2013 Digital Influence Report, cites 60 percent of respondents as planning an average increase of 40 percent in social spend in 2013. The report details results of [&hellip... Read More
Arment Dietrich

Collaborate: Five Heads are Better than One

By: Arment Dietrich | April 8, 2013 | 
Tweet135 Buffer Share36 Share35 +115 PinShares 221Internal collaboration is essential in today’s marketplace. The world is moving too quickly; products and services are changing before our eyes every day. The pace of life feels frantic. We need to be able to collaborate. If we don’t put our heads together and share ideas and viewpoints, we risk missing something essential in the blur of the hours racing [&hellip... Read More
Arment Dietrich

New Grads: Five Tips for Success in PR and Marketing

By: Arment Dietrich | April 3, 2013 | 
Tweet135 Buffer Share55 Share26 +119 Pin3Shares 238It’s April. They say April showers bring May flowers. April also brings waves of students about to graduate, filled with anticipation, pounding the pavement in search of that first job in PR and marketing. But this year, finding that first job will require a combination of digital and practical skills. The competition is fierce. The economy is just now beginning [&hellip... Read More
Arment Dietrich

Have Skills Gaps Become the New Normal?

By: Arment Dietrich | March 13, 2013 | 
Tweet77 Buffer Share33 Share24 +110 PinShares 144Today’s guest post is by Allen Mireles. Google the phrase “skills  gaps” and you come up with enough reading material to keep you busy for hours. And it’s not all happy news. Industries ranging from manufacturing and construction to IT and technology are expressing grave concerns about their abilities to find talent with the required skills to fill available jobs. [&hellip... Read More
Arment Dietrich

Five Tips (and Some Tools) to Manage Information Overload

By: Arment Dietrich | February 27, 2013 | 
Tweet91 Buffer Share27 Share42 +112 PinShares 172Today’s guest post is by Allen Mireles. How do you manage information overload? We’ve all been there and some of us are are still there. You know, that point in time where you realize you are staring blankly at the computer screen and simply not taking in what you’re reading or watching. Or that moment, in the middle of the night, [&hellip... Read More
Arment Dietrich

Storify and Facebook Privacy Breaches: How NOT to Respond

By: Arment Dietrich | January 30, 2013 | 
Tweet67 Buffer Share28 Share18 +121 PinShares 134Today’s guest post is by Allen Mireles. Recently a story broke about Facebook and privacy breeches. “Oh no,” you groan. “Not another stupid Facebook privacy post. Didn’t we just read something like that over the holidays with Zuckerberg’s sister and some photos?” We did and you’re right. Yet this particular Facebook privacy story has an interesting twist. For brands it [&hellip... Read More
Arment Dietrich

How Times Change: My Mom on Twitter?

By: Arment Dietrich | January 9, 2013 | 
Tweet59 Buffer Share33 Share13 +1 PinShares 105 Today’s guest post is by Allen Mireles. We went home to Vermont for the holidays this year. The morning after Christmas, some of the family sat around in my brother’s living room, chatting idly and sipping coffee. I looked at my mom, sitting across from me on the couch next to my brother, absorbed in reading something on her [&hellip... Read More