Arment Dietrich

Two Dollar Waffle Irons, Boycotts, and Big Marketing Ideas

By: Arment Dietrich | November 30, 2011 | 
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Today’s guest is post is written by Lisa Gerber. Between Occupy Wall Street and Black Friday madness, I’m not sure if I should be knitting handmade items for my loved ones or donning my riot gear and bracing the furious frenzy for a $2 waffle iron. This stuff is like a train wreck to me. I watch it through squinty eyes wondering about the average IQ [&hellip... Read More
Arment Dietrich

Five Tips for Working from Home

By: Arment Dietrich | November 23, 2011 | 
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Today’s guest post is written by Molli Megasko. Whenever I tell people I work from home, they respond with an “ah…” But being a telecommuter means more than wearing your PJ’s all day (although, uh, that is a really great perk). As virtual companies are on the rise, you might be presented with the opportunity to work remotely. And if you’re a person who procrastinates or [&hellip... Read More
Arment Dietrich

How Content Motivates Behavior

By: Arment Dietrich | November 16, 2011 | 
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Today’s guest post is written by Lisa Gerber.  Last night, I asked my husband what I should blog about this morning. He said, “Blog about what to do when you don’t have anything to blog about.” Me: “Can’t, I’ve already done that.” It’s the wild card. The “I can’t think of anything to write about, so I’ll write about the fact that I don’t have anything [&hellip... Read More
Arment Dietrich

Three Things I Hate About Social Media

By: Arment Dietrich | November 9, 2011 | 
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Today’s guest post is written by Molli Megasko. I’ve lived in Manhattan now for more than two years so I am officially a cynic. I’m not asking for permission to go around judging people, just some time from you to listen to the things that bother me – a venting session if you will. I also promise that I’m usually not this much of a diva, [&hellip... Read More
Arment Dietrich

Contest: Top 25 Social Media Wins and Gaffes

By: Arment Dietrich | November 6, 2011 | 
9
We are having a contest through the month of November and it is your opportunity to win fame, fortune, and fabulous prizes. Well, a great wine opener anyway. And a seat to our December webinar; The Spin Sucks Second Trends Webinar. (More on that later.) And this lamp. (Not really a lamp; that’s a joke.) We are in search of the most horrendous, and the most [&hellip... Read More
Arment Dietrich

Enjoy the Ride

By: Arment Dietrich | November 2, 2011 | 
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Today’s guest post is written by Lisa Gerber. My stepfather and mother were visiting me this past weekend and I was looking forward to it. I happen to know my stepfather  has been a bit concerned lately that I have taken, in his opinion, perhaps some unnecessary risks in my professional life. So I was happy to have the opportunity to defend my position, in person. [&hellip... Read More
Arment Dietrich

Boost your Yelp Rating…and Your Sales With These Six Steps

By: Arment Dietrich | October 26, 2011 | 
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Today’s guest post is written by Molli Megasko.  I live in New York City and finding a spot for dinner can be a daunting task.  With about 25,000 restaurants an easy cab ride away, Google just doesn’t cut it. If my husband and I feel like eating out (which is most of the time), we have a process.  We choose a culture, pick a neighborhood, find Zagat-rated places, [&hellip... Read More
Arment Dietrich

Building Community with MarketMeSuite

By: Arment Dietrich | October 19, 2011 | 
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Today’s guest post is written by Lisa Gerber. You may have heard a thing or two lately about CEOs and their communications challenges (cough, Netflix). Well, MarketMeSuite CEO Tammy Kahn Fennell had the pleasure of sending a slightly different email to their paying customers recently; customers would no longer have to pay for their product. That’s right! MarketMeSuite (MMS), a premium social media dashboard, is now free. [&hellip... Read More
Arment Dietrich

Free Facebook Ads For Small Business

By: Arment Dietrich | October 12, 2011 | 
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  This guest post is written by Molli Megasko Yes, it’s another Facebook post. But don’t roll your eyes yet (Howie!). I’m not going to talk about the user changes, I’m here to discuss the free ads Facebook is giving to small business. This January, Facebook is planning to give away $50 in free advertising to 200,000 small businesses across the country to show them how the [&hellip... Read More
Arment Dietrich

Five Ways to Make Your Content Multi-Task For You

By: Arment Dietrich | October 5, 2011 | 
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This post is written by Lisa Gerber. I’m fairly convinced men can’t multi-task, unless you are Jay Baer and you have a treadmill desk. But it’s important to think about your content strategy from a multi-use perspective. Remember the Nautilus workouts at the gym? Each exercise worked one muscle or one muscle group. It was the latest and greatest, and you had to do three sets of [&hellip... Read More