Arment Dietrich

No Trans Fat: Good or Bad?

By: Arment Dietrich | March 4, 2007 | 
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As health awareness continues to infiltrate culture today, many wonder whether the right message is being sent or whether people are taking the health craze too far.  This obsession has even made its way into the world of Girl Scout Cookies.              Celebrating its 90th Anniversary, Girl Scouts have initiated change to their famous cookie recipe by taking out all the trans fat, still emphasizing the great taste. [&hellip... Read More
Arment Dietrich

Fasten Your Seatbelts: Bumpy Ride Ahead

By: Arment Dietrich | March 2, 2007 | 
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Rumor had it that one U.S. Presidential hopeful was planning to announce his candidacy on the Oprah Winfrey Show.  He surprised us all, however, by breaking the news on his own Web site.  One of his steadfast opponents also chose the Internet as her media of choice, while last night Sen. John McCain announced his White House bid on the David Letterman Show.  ... Read More
Arment Dietrich

ANN: Anna Nicole Network

By: Arment Dietrich | February 28, 2007 | 
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We blogged about this topic last week and at the risk of mirroring cable news, which has covered the Anna Nicole Smith story ad nasueum, we’re putting in our two cents.   Anna Nicole Smith died three weeks ago.  Her contributions to American society are as follows: Playmate of the Year, 1992, and well, that’s about it.  Through a long stream of, er, boobery, Smith claimed [&hellip... Read More
Arment Dietrich

Could Artistic Fraud Mean Fame for Pianist?

By: Arment Dietrich | February 28, 2007 | 
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An international scandal that experienced a crescendo last week finally came to a head yesterday, after an announcement regarding the remarkable story of pianist Joyce Hatto, was admitted to have been too good to be true. Recently deceased after a long batter with cancer, Hatto was once described as “the greatest living pianist that almost no one has ever heard of” by a critic writing for [&hellip... Read More
Arment Dietrich

Giving Away Ideas

By: Arment Dietrich | February 27, 2007 | 
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Congratulations to the Four A’s!  It’s about time one of our industry organizations takes a stand on giving away intellectual property during new business pitches.  They have two words of advice:   Say no!   According to an AdAge article published earlier this week, “This is the first time the trade association has taken a position on the matter. In the last few years, there’s been [&hellip... Read More
Arment Dietrich

God: Getting His blog on since B.C.E.

By: Arment Dietrich | February 23, 2007 | 
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Red state, blue state.  Conservative and liberal.  It’s a back and forth that has played out in sometimes ugly fashion since the 2000 election.  Both sides have acted bitter and vindictive towards each other.  We prefer a more libertarian view that simply makes fun of everyone. But conservatives are fighting back.  Just days after the Fox News Channel debuted its (unfunny and awkward) answer to the [&hellip... Read More
Arment Dietrich

JetBlue: Fighting spin…while spinning its wheels

By: Arment Dietrich | February 22, 2007 | 
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Traveling is a hassle, there’s no doubt about it.  From the need to arrive hours ahead of departure, to taking off your shoes at security, folks face a stream of inconveniences at the airport.  It’s usually a relief to finally get on the plane. Not so for JetBlue patrons, who were stuck on planes for upwards of 10 hours last week.  It’s understandable to prohibit passengers [&hellip... Read More
Arment Dietrich

Is the Media Only Reporting Gossip?

By: Arment Dietrich | February 21, 2007 | 
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I don’t want to blame the media, because I certainly am as guilty as the next person, but don’t you think that when you turn on a news channel to catch up on current events you might hear about, oh, I don’t know, the recent merge between XM and Sirius radio, the 2008 presidential elections, or an update on the current war in Iraq? But every [&hellip... Read More
Arment Dietrich

Did Waltrip's Racing Team Create Distrust for Toyota?

By: Arment Dietrich | February 21, 2007 | 
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In the 2007 Nextel Cup Series, veteran NASCAR driver Michael Waltrip was accused of cheating, apologized, and then vindicated himself by driving his way into the Daytona 500. After creating one of the biggest cheating scandals in more than 50 years of NASCAR history by tampering with fuel before qualifying, it was hardly the start Waltrip’s team wanted for new sponsor Toyota who was making its [&hellip... Read More
Arment Dietrich

Media Relations 101

By: Arment Dietrich | February 2, 2007 | 
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A woman who answered the phone at the New York-based firm's offices on Wednesday afternoon said the firm's CEO was out of town and would not be able to comment until Thursday... Read More