Arment Dietrich

Did Waltrip's Racing Team Create Distrust for Toyota?

By: Arment Dietrich | February 21, 2007 | 
0
In the 2007 Nextel Cup Series, veteran NASCAR driver Michael Waltrip was accused of cheating, apologized, and then vindicated himself by driving his way into the Daytona 500. After creating one of the biggest cheating scandals in more than 50 years of NASCAR history by tampering with fuel before qualifying, it was hardly the start Waltrip’s team wanted for new sponsor Toyota who was making its [&hellip... Read More
Arment Dietrich

Media Relations 101

By: Arment Dietrich | February 2, 2007 | 
0
A woman who answered the phone at the New York-based firm's offices on Wednesday afternoon said the firm's CEO was out of town and would not be able to comment until Thursday... Read More
Arment Dietrich

Is Wikipedia Becoming PR Spin?

By: Arment Dietrich | January 31, 2007 | 
0
I’m certain most of you have seen the latest company under fire regarding PR spin.  Microsoft recently hired market researcher Gregory Kohs to fix inaccuracies in technical articles on Wikipedia.  And then they came under attack by several journalists about the ethics behind it all.   New Zealand PC World Magazine It makes the content of Microsoft’s own Encarta encyclopedia highly suspect.  After all, if they’re [&hellip... Read More
Arment Dietrich

Are Finder's Fees Ethical?

By: Arment Dietrich | January 10, 2007 | 
0
A question raised in a Yahoo group to which I belong begs the question, “are finder’s fees ethical?”   If a colleague refers business to you because they couldn’t take the business or it didn’t fit within their niche, should you pay them a finder’s fee?   If you refer business to a colleague because it doesn’t fit within your niche, do you deserve a finder’s [&hellip... Read More
Arment Dietrich

Citizen Journalists

By: Arment Dietrich | January 4, 2007 | 
0
Let’s talk about citizen journalists.  It’s a topic of one of our PRSA lunches this year.  And it’s becoming even more prevalent as the big companies (Microsoft and Edelman have asked bloggers to review Vista software) take a run at the blogosphere.   The idea of citizen journalism is best described by Mark Glasser: The idea behind citizen journalism is that people without professional journalism training [&hellip... Read More
Arment Dietrich

Disclosing Identity in Word-of-Mouth Marketing

By: Arment Dietrich | December 18, 2006 | 
0
I recently was interviewed by Ann Meyer at the Chicago Tribune about word-of-mouth marketing.  I touted this blog and talked about how important it is that we are ethical in all our dealings with new media and word-of-mouth marketing.   Ann called me a few days later and called me out on our ethics.  She said she’d been to the Shoes by Marky MySpace page and [&hellip... Read More
Arment Dietrich

Public Relations in 2006

By: Arment Dietrich | December 15, 2006 | 
0
Every year, the PRSA Chicago board honors one leader in the PR industry that has had a big effect on change for the year.   Last night’s honoree was Ketchum CEO, Ray Kotcher.  A very nice man who has ties to Chicago, he spoke about this year’s major changes.   The seven headlines he discussed were: 1.       New media   2.       The pace of globalization of [&hellip... Read More
Arment Dietrich

The Next Generation of PR Professionals

By: Arment Dietrich | December 13, 2006 | 
50
When I attended the PRSA Delegate Assembly in Salt Lake City (Ski Utah!) last month, I picked up research from the Commission on Public Relations Education about teaching the next generation of public relations professionals.   I was quite interested in the study because, as a boutique PR firm, we receive a minimum of 10 job inquiries every day.  Job inquiries that come through our “contact [&hellip... Read More
Arment Dietrich

The Golden Rule

By: Arment Dietrich | December 12, 2006 | 
0
Having had our offices burglarized last week has made me think about how life would be if we all lived by the Golden Rule.    My Poppy (and now my mom) used to say, “Remember who you are and what you stand for”.  Wouldn’t life be so much better if we all remembered that simple thing?   The same goes for us as PR professionals.  What [&hellip... Read More
Arment Dietrich

PRSA Says Stop the Spin!

By: Arment Dietrich | November 30, 2006 | 
0
As the incoming president of the Chicago chapter of PRSA, I attended the Delegate Assembly in Salt Lake City last month.   Thinking that sticking needles in my eyeballs would have been more fun, I was pleasantly surprised to hear Rhoda Weiss, incoming president of national PRSA, discuss spin.   She began her speech with, “Spin is a four letter word!”   Yeah, Rhoda!   But [&hellip... Read More