Arment Dietrich

Army Purchases Video Game

By: Arment Dietrich | November 29, 2006 | 
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A couple of years ago, we heard Joe Paterno had commissioned EA Sports to make changes to Madden NFL so his incoming freshmen could learn the Penn State... Read More
Arment Dietrich

Offering Journalists Cash?

By: Arment Dietrich | November 28, 2006 | 
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With Thanksgiving, new clients, and loads of travel, we’re behind in our blog entries. So please forgive us while we catch up and comment on things that happened more than a week ago.   What the heck happened to Burson-Marsteller?  We don’t like to find the weaknesses in other PR firms, even if they are competition, but this is asinine.     According to the U.K. [&hellip... Read More
Arment Dietrich

Spin is Not the Truth

By: Arment Dietrich | November 8, 2006 | 
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On Sunday, the Philadelphia Inquirer published a Q&A with Helen Thomas, a syndicated columnist for Hearst News Service.   The story, “Verbatim: Spin is not the truth” discusses the nature of information coming from the White House and how much things have changed in the 57 years Helen Thomas has served as a correspondent.     Philadelphia Inquirer: Are successive White Houses getting better and better [&hellip... Read More
Arment Dietrich

Big Tobacco

By: Arment Dietrich | November 6, 2006 | 
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I’m not a smoker; I’ve never even tried to smoke a cigarette.  I hate it when people light up in front of me.  I don’t want to inhale someone’s cigarette smoke.  It’s one of the few times I become a hateful person; when someone lights up and blows their smoke in my face.   So imagine my dismay when the Daily Dog ran a story last [&hellip... Read More
Arment Dietrich

Press Release Turns 100

By: Arment Dietrich | November 1, 2006 | 
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Did you know the press release turned 100 years old this past weekend? According to Greg Jarboe, co-founder of the tech publicity firm SEO-PR, the press release was born on October 28, 1906, as described in a blog entry. On October 28, 1906, at least 50 people lost their lives when a three-car train of the Pennsylvania Railroad’s newly equipped electric service jumped a trestle at [&hellip... Read More
Arment Dietrich

PR Experts Say Madonna Handled Her Adoption Poorly?

By: Arment Dietrich | October 25, 2006 | 
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Today Oprah is airing a piece with Madonna discussing the adoption of 13-month-old David Banda amidst the allegations of the pop star using her power and status to swoop in and “rescue” an African child.  So before it airs and anyone sees it, we want to add to the discussion.   We read an article out of Canada – the news coverage of this adoption is [&hellip... Read More
Arment Dietrich

Abandoning Science in Favor of PR

By: Arment Dietrich | October 12, 2006 | 
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The October issue of California Progress Report has a retired soil scientist commenting on why “we abandon science in favor of PR”.  Part of his commentary discusses the “shuck and jive being put out by these experts and their PR machine effort…it’s pretty hard to sell the truth when misinformation and distortion seem to sell so easily.”  He even goes on to say that “a good [&hellip... Read More
Arment Dietrich

PR Manipulation 101?

By: Arment Dietrich | October 9, 2006 | 
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Game Daily Biz wrote an op-ed last week about PR manipulation.  While a very funny, very well written article, Mr. Media Coverage discussed how to manipulate reporters in order to get your story covered.   Some of the examples were pretty decent, “don’t send gifts”, “do give exclusive angles”, and “don’t talk to the boss”, nearly all of his examples could be considered bribery.     [&hellip... Read More
Arment Dietrich

Spin is the Enemy

By: Arment Dietrich | October 6, 2006 | 
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I just re-read an article written earlier this year called “’Spin’ is the enemy of PR pros”, written by Fraser P. Setiel, which ran in the February issue of O’Dwyer’s.      The article states, “The first task of any PR professional is to make sure the performance is solid, proper, and successful.  If it isn’t, then it’s the responsibility of PR practitioners to work to [&hellip... Read More
Arment Dietrich

Fairness and Accuracy in PR

By: Arment Dietrich | October 4, 2006 | 
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We might be slow, but we just discovered FAIR, a Web site dedicated to the fairness and accuracy in reporting.  One of their “issue areas” is the PR industry.    According to the site, “the drive to maximize profits compels corporate news outlets to produce more and more news with fewer and fewer reporters. With less time to do each story, journalists are increasingly pressured to [&hellip... Read More