Arment Dietrich

Social Capital and Turning Tables

By: Arment Dietrich | September 21, 2011 | 
31
Today’s post is written by Lisa Gerber. Roles are reversing and tables are turning so fast my head is spinning. Just watch your LinkedIn updates and you’ll understand what I mean. Someone to whom you paid little attention all of a sudden has a job with a company that is a prospective client. That kid you bullied in high school now works where you just interviewed [&hellip... Read More
Arment Dietrich

Music Lovers Unite … Through Facebook

By: Arment Dietrich | September 14, 2011 | 
12
This post is written by Molli Megasko. There is a new digital connectivity endeavor that I’m really excited to talk about here. Ticketmaster is going social by creating new features that allow music lovers to see where their friends on Facebook are sitting at concerts. A good friend of mine, Kyle Kiefer, pointed this out to me (through Facebook messages, none-the-less) and since then I’ve wrapped [&hellip... Read More
Arment Dietrich

Open Call for Content Contributions

By: Arment Dietrich | September 7, 2011 | 
33
This post is written by Lisa Gerber. Bring me your case studies, your articles, your podcasts, and your webinars! Two weeks ago, I shared with you How to Create an Editorial Calendar, based in part, on work we are doing for Spin Sucks Pro. We are creating a curriculum for digital marketing, strategic planning, inbound marketing, content marketing, and digital PR. And that’s just this year. [&hellip... Read More
Arment Dietrich

How to Create an Editorial Calendar

By: Arment Dietrich | August 24, 2011 | 
54
Today’s post is written by Lisa Gerber. Last week Marijean Jaggers invited me to guest blog about A Day in the Life of a Chief Content Officer. I mentioned our editorial calendar spreadsheet which is pivotal to any content marketing strategy, and thus, my job. It drew a lot of questions, the most popular being, “Can I see your spreadsheet?” Well, every situation is different, so [&hellip... Read More
Arment Dietrich

Communication In the Digital Landscape

By: Arment Dietrich | August 10, 2011 | 
37
Last fall, before I joined the Spin Sucks Pro team, Gini Dietrich asked me to contribute a letter to Dear CEO, an ebook compiling advice from more than 30 PR and Marketing experts to CEOs in the new era of communication. Following is my letter. You can purchase the eBook here for $40. Dear CEO, You may have discovered you have become the leader of a media company [&hellip... Read More
Arment Dietrich

Defining Your Keywords

By: Arment Dietrich | August 3, 2011 | 
37
Today’s guest post is written by Molli Megasko. For those of you who write content for Yahoo! you’ve probably received the new “Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World.” If you don’t, then this is a great beginners’ guide for writing online (blogs, websites, enewsletters, keywords, SEO, etc.). The book covers writing for an online audience, user-interface, [&hellip... Read More
Arment Dietrich

Three Ideas for Self-Promoting Without Being Icky

By: Arment Dietrich | July 27, 2011 | 
87
This post is written by Lisa Gerber. My hometown, Sandpoint, Idaho, was just awarded Most Beautiful Small Town in America by USA Today and Rand McNally. To say we are excited and proud is an understatement. Because the Sandpoint Chamber of Commerce is a client, I’ve been involved in the discussion about how they make the most out of this huge award in their marketing campaign. Around the Arment [&hellip... Read More
Arment Dietrich

Grow Your Sales with Inbound Marketing

By: Arment Dietrich | July 21, 2011 | 
40
I think you know we are pretty passionate about blogging. We blog because we get to meet people like you, develop close friendships, have fun, debate, and learn from each other. But that is not the primary reason. We are blogging to grow our business... Read More
Arment Dietrich

Got PMS? Get Milk.

By: Arment Dietrich | July 20, 2011 | 
71
Guest post written by Molli Megasko. When I was in middle school, a couple girlfriends and I started collecting the “Got Milk?” ads out of the Seventeen magazines.  They were the best ad campaigns we had seen. We collected these ads; pictures of celebrities such as Jonathan Taylor Thomas and the cast of Friends all with white foam on their upper lip, and we decorated our rooms with [&hellip... Read More
Arment Dietrich

The Mars and Venus Guide of Online Communication

By: Arment Dietrich | July 13, 2011 | 
144
Warning: This post is loaded with rash generalizations and stereotypes. Just to tick you off (John Falchetto). And it’s written by Lisa Gerber. My husband was telling me a story the other day and I, having the curious mind of the female gender, inquired for further detail. He, of course, was unable to provide the requested detail. His response? “I don’t know. Dudes don’t ask that.” I [&hellip... Read More