Arment Dietrich

Take Your Blog to the Next Level. With Style.

By: Arment Dietrich | July 11, 2011 | 
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  This afternoon’s post is a slight diversion from our typical schedule. We wanted to share with you the importance of blog styling and how you can learn more about it this week. How many times have you landed on a blog post that was made up of nothing but large blocks of text on your screen? What happened? Did you read on or simply glance [&hellip... Read More
Arment Dietrich

What Is Your Personal Tagline?

By: Arment Dietrich | July 6, 2011 | 
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Some might think I’m a little “dark.” I like reading books that make me cry, I’m often attracted to weird stuff, and my favorite show is a tie between Lockup, Hard Time, and Gangland. But I can top even that; I often wonder how people will refer to me after I die.  I wonder what my tagline will be, what people will put in between my [&hellip... Read More
Arment Dietrich

Three Secrets to Becoming an “Overnight Success”

By: Arment Dietrich | June 29, 2011 | 
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One of my best friends is the manager for the Obesity Prevention Program for the State of Alaska. She has uncovered the secret to losing weight and has a FABULOUS idea for a book on the subject. It’s called, Eat Less, Exercise More. The end. I know, it’s a radical idea, and we laugh so hard every time we talk about it. And how huge this [&hellip... Read More
Arment Dietrich

Four Billion Reasons You Need a Facebook Page

By: Arment Dietrich | June 22, 2011 | 
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Last month marked big news in the Internet world. Google reached one billion unique viewers. One. Billion. Unique. Viewers. This is the highest amount a web company has ever seen. According to comScore, the four sites with the most unique visitors during the month of May are as follows: Google with one billion unique visitors (8.4 percent increase per month) Microsoft with 905 million (15 percent [&hellip... Read More
Arment Dietrich

The Bartender Economy

By: Arment Dietrich | June 15, 2011 | 
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Today I (Lisa Gerber) ramble from influence to bartending to staying out of trouble. Last Friday. 5:45 am. I just read and commented on Danny Brown’s post about Marketing and the Emotional Connection. The airplane doors closed. I am on my way home to Idaho for the week. I dutifully shut down my phone and opened my book. See? There is always something to keep my [&hellip... Read More
Arment Dietrich

Game Mechanics and Its Effect On Marketing

By: Arment Dietrich | June 1, 2011 | 
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Gini Dietrich and I get the question often, “What is the point of Foursquare? Why are you on it?” Our answer? So we can beat one another. That’s the reason. We just want to win. So when David Tyler, Chris Pirillo, and Mike Schneider took the stage at BlogWorld East to talk about the marketing effect of gamification, I was in for a treat. What Is [&hellip... Read More
Arment Dietrich

Brand Warfare as Counterinsurgency

By: Arment Dietrich | May 29, 2011 | 
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Imagine taking the US Military Field Manual for Counterinsurgency, putting it into Google Translate and converting it into brand speak. The result would be Brand Resilience: Managing Risk and Recovery in a High Speed World by Jonathan R. Copulsky. We’ve often heard of marketing compared to warfare, but that’s old school. Now, with social media amplifying and accelerating messages, the concept of protecting your brands using [&hellip... Read More
Arment Dietrich

Four Social Media Questions (and Answers)

By: Arment Dietrich | May 25, 2011 | 
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Between the Rapture, deadly tornadoes, and new Presidential candidates, the news is overwhelming and there are still some questions that need to be answered. Social media questions, that is. Is Twitter buying TweetDeck? According to The Guardian, there is talk that Twitter is in negotiations to buy the London-based, 15-person company, TweetDeck for – wait for it – $40 million!  TweetDeck has never turned a profit, [&hellip... Read More
Arment Dietrich

Three Ways to Create Culture

By: Arment Dietrich | May 18, 2011 | 
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We just returned from Counselors Academy,  a PRSA conference for PR firm leaders. It’s one of my favorite times of the year. I can hardly believe it’s been two years since I was the newbie there. Back then, I was intimidated as hell to go. As a small PR practitioner based in Sandpoint, Idaho, I assumed everyone would wonder what I was doing there. I was [&hellip... Read More
Arment Dietrich

Five Tips to Grow Your Facebook Community

By: Arment Dietrich | May 11, 2011 | 
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Someone recently told me they are the admin for their company’s Facebook page but didn’t know what to post about in order to help grow their community. When I wrinkled my nose thinking, “Jeez, what a silly question,” I realize it’s not a silly question at all. In fact, after looking through a variety of other Facebook company pages, it seems this is something that should [&hellip... Read More