Debra Ellis

Gmail Hosted Email: Will the New Inbox Affect Email Marketing?

By: Debra Ellis | July 25, 2013 | 
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By Debra Ellis What would have happened to the effectiveness of television advertising if people had to act to see the ads? Think about TiVo for a minute. When technology that allowed people to skip advertisements first appeared, marketers feared the medium would lose effectiveness. Years later there are mixed reviews but nothing that indicates the DVR has significantly reduced the return-on-investment from televisions ads. Like [&hellip... Read More