Gini Dietrich

On Twitter? Change Your Settings

By: Gini Dietrich | March 20, 2011 | 
23
Twitter FINALLY has created HTTPS settings. If you’re on Twitter, I recommend (if you haven’t already) getting on there and changing your settings stat. This will encrypt your account information when you’re tweeting on an unsecured. WiFi network. 1. Log on to twitter.com. 2. In the upper right-hand corner, where you see your Twitter handle, click the triangle and scroll to settings. 3. Click settings and [&hellip... Read More
Gini Dietrich

Interview with Author of “Workarounds that Work”

By: Gini Dietrich | March 19, 2011 | 
0
Are you tired of hearing “doing more with less“? For many employees, managers, and leaders, “work” is increasingly becoming a source of frustration and a feeling of being overwhelmed. Between the seemingly endless amount of tasks and projects on our plates and the ever-increasing pressure to perform, it can be challenging, at best, to stay productive and get the right things done at the right time. [&hellip... Read More
Gini Dietrich

Gin and Topics: Heroin, Pay Walls, and Mea Culpas

By: Gini Dietrich | March 18, 2011 | 
16
Everyone is back from SXSW and I think they’re spending some time recovering. It’s been REALLY quiet! But things are not quiet on the Arment Dietrich and Project Jack Bauer fronts. Our latest newsletter came out this morning and, in it, we give you two big things: An April webinar about building community and our newly released eBook, called “Dear CEO: Letters to the C-Suite from [&hellip... Read More
Gini Dietrich

PR vs. Publicity

By: Gini Dietrich | March 17, 2011 | 
67
Happy St. Patrick’s Day! I hope everyone is... Read More
Gini Dietrich

Learning through Visual Note-Taking

By: Gini Dietrich | March 16, 2011 | 
68
I spoke last night at the Lake County Social Networking event that’s put on every month by Tim McDonald. If you live in the Chicago area and don’t already know about these events, check them out. Tim does a phenomenal job of making it fun and relaxed, but also informative and valuable. Not my point. My point is that we talked a little bit about what [&hellip... Read More
Gini Dietrich

A Review of Livefyre

By: Gini Dietrich | March 15, 2011 | 
235
If you visit Spin Sucks often, you already know about Livefyre, the commenting system we’ve been using since September. It’s been in beta until last week and yesterday I received an email from CEO and founder, Jordan Kretchmer, that the rollout of the full launch is finished. I was waiting until now to extol all the great things about Livefyre  so that, if you’re convinced, you [&hellip... Read More
Gini Dietrich

The Chrysler Tweet: The Take from An Agency Owner

By: Gini Dietrich | March 14, 2011 | 
144
When I was 23, I was a freshly promoted account executive. I had just led a very successful campaign for potato farmers across the country. We created Franklin planners for them so they would not only be organized, but have all of the information they needed for controlling weeds, insects, and fungus in their fields. It was for BASF and it was so far out of [&hellip... Read More
Gini Dietrich

An Interview with the Franchise King

By: Gini Dietrich | March 13, 2011 | 
3
This ran in the March issue of Franchise Times, which is why the bent is toward that audience. But I think you’ll get some value from the interview I did with Joel Libava, aka The Franchise King. Are you getting tired already of experts and everyone telling you to get on the social networks without a real tie to your marketing strategy or business results? Me, [&hellip... Read More
Gini Dietrich

Gin and Topics: Anonymity and the F Bomb

By: Gini Dietrich | March 11, 2011 | 
59
I think Arik Hanson, Lisa Gerber, and I are the only people not in Austin this weekend for SXSW. Arik is turning off Foursquare updates, Lisa is turning off Facebook, and I’m turning off Twitter. OK. Not really. Let’s be real. I’d die without Twitter, and I’m pretty sure my friends would die without their social networks. Even if we sit here and get more and more [&hellip... Read More