Gini Dietrich

The Three Things, Edition 32

By: Gini Dietrich | May 12, 2013 | 
2
Welcome to 32nd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email [&hellip
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Gini Dietrich

Gin and Topics: Lip-Sync Contest and Silly Men

By: Gini Dietrich | May 10, 2013 | 
21
It’s Friday. It’s spring time. Cycling season officially began this week. It’s happy time! First things first, did you see Iron Man 3 last weekend? If you haven’t yet seen it, it’s definitely a big screen movie. I saw it in 3D (mmmmm…RDJ in 3D) and it was worth the few extra bucks. Also, Gwyneth Paltrow is stunning in it. I have a crush on her, [&hellip
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Gini Dietrich

Guide to Hiring a Digital Agency

By: Gini Dietrich | May 9, 2013 | 
43
We live in a crazy world right now. Social media has completely turned business communications on its head. To boot, technology is changing more quickly than ever before. It took the following technologies to reach 50 million users: Radio – 38 years; TV – 13 years; The Internet – four years; iPod – three years; Facebook added 100 million users in just nine months; and iPod app [&hellip
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Gini Dietrich

The Success Trap and Regrets of the Dying

By: Gini Dietrich | May 8, 2013 | 
170
Late last week, I was having a conversation with a friend about life. He said he’s frustrated because he feels like he’s behind some of his peers at this stage in his life. I don’t know if other cultures do this, but Americans tend to compare ourselves to others, particularly in terms of what we don’t have. You know, the whole keeping up with the Jones’s [&hellip
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Gini Dietrich

Five Steps to Create Compelling Content

By: Gini Dietrich | May 7, 2013 | 
74
Yesterday I participated in the American Society of Journalists and Authors monthly call where the gracious host, Nancy Faass, asked me all about how Geoff Livingston and I marketed Marketing in the Round. During the call, she asked me what one of my first assignments was as a young professional. I told the story of how I learned about my job by reading the copies of [&hellip
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Gini Dietrich

How to Measure PR: Use These Tools

By: Gini Dietrich | May 6, 2013 | 
65
I love it when big conferences are held in Chicago because I get to see all of my friends without having to get on a plane…and I get to sleep in my own bed. This past weekend was SOBCon, the mastermind of Liz Strauss and Terry Starbucker St. Marie, and lots of friends – old and new – were here to participate. On Saturday night, I [&hellip
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Gini Dietrich

The Three Things, Edition 31

By: Gini Dietrich | May 5, 2013 | 
5
Welcome to 31st edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email [&hellip
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Gini Dietrich

Gin and Topics: A Chip Joke and Cinco de Mayo

By: Gini Dietrich | May 3, 2013 | 
38
Before we begin, let us first take a moment to wish Yvette Pistorio a happy birthday. We’ve been hearing the countdown for at least a month now. Clearly I’ve had a very good influence on her. At the count of three. One. Two. Three. Happy Birthday, Yvette! Now on with the show. Oh wait! Speaking of shows! Who’s going to see Iron Man 3 this weekend? [&hellip
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