Gini Dietrich

Gin and Topics: Make Your Videos Go Viral

By: Gini Dietrich | November 9, 2012 | 
28
Well, I’m nine days into National Novel Writing Month and I have to say, it’s totally fun! It’s not like writing a business book or a blog, both of which I love. But it’s totally different because you get sucked into the story and the characters become friends, if not members of the family. Did anyone see the movie “Ruby Sparks?” It’s like that. You can [&hellip
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Gini Dietrich

The PR Industry of the Future Must Happen Now

By: Gini Dietrich | November 8, 2012 | 
54
I think I might be in love with Procter & Gamble chief brand building officer Marc Pritchard. He spoke at the PR Summit – put on by The Holmes Report – in Miami last week and what he said makes me want to kiss him. During his keynote address, he used their “Thank You, Mom” Olympic campaign as an example of successful work led by their PR [&hellip
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Gini Dietrich

Employer Ensures Employees Aren’t Happy by Leading with Fear

By: Gini Dietrich | November 7, 2012 | 
95
This morning, 600 employees at Heritage Hills Golf Resort & Conference Center in York, Pa., are looking for new jobs. They knew this day was coming because on Sunday night, Matt DeRose, their fearless leader, sent an email to all staff saying if President Obama won a second term, “increasing expenses brought on by recent regulations, taxes, and the stagnant economy could force his company to [&hellip
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Gini Dietrich

Advice from Authors on Focusing at Work

By: Gini Dietrich | November 6, 2012 | 
55
As many of you know, I’m in the middle of National Novel Writing Month (aka NaNoWriMo) and, as of this writing, I have more than 10,000 words written. I thought writing a novel wouldn’t be a big deal. I do, after all have a published book (cough, Marketing in the Round, cough) and I write here every, single day. I even spent three months outlining the [&hellip
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Gini Dietrich

Facebook Promoted Posts Remove the Level Playing Field

By: Gini Dietrich | November 5, 2012 | 
127
The awesome thing about the web and social media, in particular, is it levels the playing field. No longer do you need millions of dollars to spend on PR firms and ad agencies in order to build your brand and reputation among the masses. Today all you need is a good writer, a self-hosted website and/or blog, and organically grown social networks. With those three things, [&hellip
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Gini Dietrich

The Three Things, Edition 6

By: Gini Dietrich | November 4, 2012 | 
21
Welcome to the sixth edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. Before we get started, everyone send well wishes to Shrek. Because he’s in New York, he’s had to work from home all week, plus he’s creating a big new writing project as part of NaNoWriMo. He’s a little busy, flustered, and probably a bit ADD from all the extra [&hellip
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Gini Dietrich

Gin and Topics: Puppies, Farm Animals, and Introverts

By: Gini Dietrich | November 2, 2012 | 
38
Before I give you Gin and Topics, I want to talk to you about my friend Jennifer Stauss Windrum. At least a year ago (if not longer), she began her quest to build a non-profit to support lung cancer research. You see, her mom – who has never smoked a day in her life – has lung cancer and to say it’s been an eye-opening experience [&hellip
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Gini Dietrich

National Novel Writing Month Begins Today and We’re Participating

By: Gini Dietrich | November 1, 2012 | 
134
I have been prepping for today since August. November 1. A Thursday. What’s the big deal? Well, I let Debra Caplick talk me in to (challenge me?) participating in NaNoWriMo. Say what? It’s National Novel Writing Month, which gives you 30 days to write 50,000 words. And it starts today! As it turns out, though, you can’t write the same word 50,000 times (I checked). You [&hellip
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