Gini Dietrich

Using LinkedIn to Prospect for New Business

By: Gini Dietrich | September 29, 2011 | 
It’s Facebook question of the week time (clap, clap, clap)! Today we talk Panera Bread and eavesdropping and LinkedIn use and there is a special guest appearance from someone (something?) you may or may not have already met. But, before the video, a little background. My friend Rich Burghgraef owns Randolph Sterling, a company that helps you with business development. I’m pretty sure we met because he’s a ... Read More
Gini Dietrich

Owned vs. Earned Media: Measuring the ROI

By: Gini Dietrich | September 28, 2011 | 
Measuring the return-on-investment for paid, earned, and owned media is not an easy task. When I started my career, we measured media impressions and advertising equivalency. Somewhere along the way someone finally told the industry that was ridiculous and meant nothing. So where did that leave us? We know, intuitively, that paid, earned, and owned media increase brand awareness, unaided recall, and loyalty. But more and ... Read More
Gini Dietrich

Blogger Outreach: Three Steps to a Successful Program

By: Gini Dietrich | September 27, 2011 | 
A couple of months ago Vocus hosted a really interesting event. They took the videos that were created during their conference (where I spoke along with the likes of Valeria Maltoni, Adam Singer, David Meerman Scott, and Ann Handley) and they created an online event where they replayed the videos and had the speakers on-hand for Q&A afterwards. There wasn’t enough time to get through all of the ... Read More
Gini Dietrich

Control Your Own Destiny

By: Gini Dietrich | September 26, 2011 | 
A week ago, former President Bill Clinton was on The Today Show to talk about the sixth Clinton Global Initiative and “jobs, jobs, jobs.” Politics aside, he said something very interesting. He said companies are sitting on $2 trillion they’re not willing to spend. Two. Trillion. Dollars. They’re not spending it. They’re not hiring people. And, when Matt Lauer asked what reasons business leaders are giving, Clinton ... Read More
Gini Dietrich

Gin and Topics: Mayhem at Walmart and Facebook

By: Gini Dietrich | September 23, 2011 | 
So Facebook made some big changes this week, huh? It’s been pretty funny to watch the stream. People do NOT like change. I think it’s pretty freaking cool, especially the new timeline. If you don’t yet have the new timeline enabled, this Mashable article (sorry Howie, it’s the only one I could find) tells you how. Beware, though, you’re about to get sucked in for at ... Read More
Gini Dietrich

Giving Free Content to Generate Business

By: Gini Dietrich | September 22, 2011 | 
It’s Facebook question of the week time (clap, clap, clap)! The question, this week, comes from Rachael Seda. She asks, “Do you think selling through free content is the new way of the world or will it change in the future?” It’s a pretty interesting question and I hope I answered it correctly. I did not answer if content will always be free, but whether or ... Read More
Gini Dietrich

Four Ways to Unplug and Focus

By: Gini Dietrich | September 21, 2011 | 
Last week I was on the west coast speaking with a group of senior leaders who are interested in using the web to grow their businesses. The topic was generating leads through inbound PR and marketing. As I do, I was showing real-time analytics for Arment Dietrich, Spin Sucks, and some of our clients. I am, after all, a business owner who wants to see how all ... Read More
Gini Dietrich

Netflix: A Lesson In Communication and What Not to Do

By: Gini Dietrich | September 20, 2011 | 
Oh Netflix. What are we to do with you? On one hand, we’re pleased that your CEO, Reed Hastings, apologized by saying he “messed up.” On the other hand, we’re disturbed that you, by now, don’t understand the online world well enough to know you should have checked to see if the name you’ve chosen for your DVD business was available on the social networks. Oh ... Read More