Gini Dietrich

Talent.me and Other Apps

By: Gini Dietrich | January 5, 2012 | 
46
Tweet Share Share +1 Pin EmailTotal Shares 0It’s Facebook question of the week time (clap, clap, clap)! I know you missed me, even though Molli Megasko got TONS of kudos on her video last week. Don’t worry. She’ll be back. She was forewarned this morning. This week’s question comes from Rajka Milanovic Galbraith. She asks: Tweet Share Share +1 Pin EmailTotal Shares ... Read More
Gini Dietrich

PR Failures: Should We Stop Talking About Them?

By: Gini Dietrich | January 4, 2012 | 
102
Tweet Share Share +1 Pin EmailTotal Shares 133Late last week, Arik Hanson had an interesting blog post about PR flameouts and asked if we’re hurting, or helping, the industry by talking about them. His point was about the Ocean Marketing debacle (and also included The Bloggess when she called out a PR professional by name) and whether or not it’s helpful to continue talking about these [&hellip... Read More
Gini Dietrich

Welcome to the New Year!

By: Gini Dietrich | January 3, 2012 | 
152
Tweet Share Share +1 Pin EmailTotal Shares 112I’m baaaaack! I hope everyone had great holidays. I did…and I’m dragging a bit this morning because of it. I was getting used to sleeping until 7:30 every morning! Because it’s the first day back for many of us, this isn’t going to be a heady blog post. I have a feeling. I think 2012 is going to be [&hellip... Read More
Gini Dietrich

Gin and Topics: Moron Award, Pandas, and Drunk Kitchen

By: Gini Dietrich | December 23, 2011 | 
23
Tweet Share Share +1 Pin EmailTotal Shares 56It’s my last Gin and Topics of the year. In fact, it’s my last post of the year. Lisa Gerber has two guest bloggers set up for every day next week. So, for those of you who’ll be working, you’ll have some good reading material to keep your brain fed. My friend Michael Schechter (aka Shrek) is going to [&hellip... Read More
Gini Dietrich

Three Apps, Social Networks, or Platforms for 2012

By: Gini Dietrich | December 22, 2011 | 
103
Tweet Share Share +1 Pin EmailTotal Shares 108It’s Facebook question of the week time (clap, clap, clap)! This week I have a very special surprise for you…a guest appearance by none other than the rock hot Jayme Soulati. She was in Chicago and I met her for lunch, with the condition that she do a video with me. We had soup, sammiches, and shared a cupcake…while flirting [&hellip... Read More
Gini Dietrich

Lowe’s Caves to Pressure without Strategy

By: Gini Dietrich | December 21, 2011 | 
89
Tweet Share Share +1 Pin EmailTotal Shares 128Have you heard about Lowe’s pulling their advertising from the TLC program, “All-American Muslim?” The story goes like this: Lowe’s was advertising on The Learning Channel. As part of their media buy, their ads aired during the new reality show. A conservative group, The Florida Family Association, complained. According to the Associated Press, the group called the show: Propaganda that riskily [&hellip... Read More
Gini Dietrich

Six Skills Every PR Pro Needs

By: Gini Dietrich | December 20, 2011 | 
93
Tweet Share Share +1 Pin EmailTotal Shares 424If you missed it a few weeks ago, the New York Times wrote a piece about redefining public relations. You see, the last time PR was defined was in 1982. Yes, 30 years ago. And, in the last five years, our industry has completely been turned on its head. All of the journalists we spent our entire careers building relationships [&hellip... Read More