Gini Dietrich

Eight Things to Consider When You Create Calls-to-Action in Your Content

By: Gini Dietrich | September 3, 2013 | 
63
By Gini Dietrich Without really meaning to, I’ve created at three-part series on content marketing. A couple of weeks ago, we talked about how to create content without a ton of work. And, last week, we talked about how a fairy princess can become on-page search engine optimization. Today I’d like to take a look at how to create contextual calls-to-action that drive sales, which are [&hellip

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Gini Dietrich

Lean In: Inspiring, Empowering, and Why You Should Read It

By: Gini Dietrich | August 29, 2013 | 
165
By Gini Dietrich Alert! Alert! Alert! This blog post is going to make some of you angry. I read “Lean In” and I wholeheartedly disagree with the criticism the book has received. My guess is most of the critics haven’t read the book or they wouldn’t have made the arguments they did. Which kind of sucks (like spin sucks), but I also understand we live in [&hellip

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Gini Dietrich

On-Page SEO Tips for PR Pros

By: Gini Dietrich | August 27, 2013 | 
157
By Gini Dietrich About a week ago, we talked about content marketing and how to get started. In that blog post, I promised to come back and talk about on-page search engine optimization, a topic that still evades many PR professionals. Though experts on storytelling tell you not to start at the beginning, that’s precisely where we’re going to start today. The beginning (I feel like Julie [&hellip

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Gini Dietrich

Youtility: Why Your Marketing Needs to Be About Help, Not Hype

By: Gini Dietrich | August 26, 2013 | 
31
By Gini Dietrich Did you know the difference between helping and selling is just two letters? Go ahead. Figure it out. I’ll wait. You good now? Other than the two letters, what is the difference between help and sell? That’s how Jay Baer, the author of Youtility, begins his presentation on the topic of helping your customers instead of selling them. I’m fairly certain Jay needs [&hellip

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Gini Dietrich

The Double Standard in Women’s Equality is Alive and Well

By: Gini Dietrich | August 22, 2013 | 
258
By Gini Dietrich Alright boys and girls. We need to have a little chat. The chat isn’t a new one for Spin Sucks readers. In fact, it’s not a new one in the movement for women’s equality in the past 60 years. But, even in 2013, there continues to be a double standard about women in the workplace so we have to continue to have the [&hellip

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Gini Dietrich

Don’t Die PR Agencies! What the Recent Google Changes Really Mean

By: Gini Dietrich | August 20, 2013 | 
62
By Gini Dietrich A couple of weeks ago, ZDNet published an article called, “Did Google Just Kill PR Agencies?” While a bit, um, dramatic, it caused many in our profession to freak out a little bit. Tara Geissinger, the co-founder of SEO Content Solutions, wrote a blog post here called, “Did Google Just Kill Online News Releases?” in response. The answer? A resounding no. That said, [&hellip

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Gini Dietrich

Content Marketing: Get New Content Without Tons of Work

By: Gini Dietrich | August 19, 2013 | 
44
By Gini Dietrich Hubspot did a State of Content Marketing survey a couple of years ago. In it, they asked 1,400 business owners how content affects leads generated for their organizations. The results were interesting. It found, of the business-to-consumer organizations that consistently create new content, 88 percent of them had generated more leads than when they began content marketing. And, among business-to-business organizations, 67 percent [&hellip

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Gini Dietrich

The Three Things, Edition 44

By: Gini Dietrich | August 18, 2013 | 
10
By Gini Dietrich Welcome to the 44th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly (I’m back while Lindsay Bell-Wheeler is on vacation!). For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings [&hellip

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