Gini Dietrich

Managing Social Media Fatigue

By: Gini Dietrich | July 28, 2011 | 
191
It’s Facebook question of the week time (clap, clap, clap!). And this week the topic is going to look eerliy similar to last week. You see, my dear friend Marijean Jaggers called me out in the comments of last week’s video. She said I didn’t really answer the social media fatigue question and asked me to consider revisiting it. Consider it I did. And I also [&hellip... Read More
Gini Dietrich

PR, the Murdoch Affair, and Telling the Truth

By: Gini Dietrich | July 27, 2011 | 
105
On Inside PR this week, Joe Thornley, Martin Waxman, and I chat about Rupert Murdoch’s appearance before Parliament. What started the conversation was a really interesting blog post from Jeff Jarvis called “PR and Corruption Theater.” Side note: I totally have a crush on Jarvis. It started when I read “What Would Google Do.” It’s only increased since reading his blog consistently. But I’m finally willing [&hellip... Read More
Gini Dietrich

Five Tips for Using LinkedIn for Business Growth

By: Gini Dietrich | July 26, 2011 | 
116
This first ran on Women Grow Business, a Network Solutions blog that Shonali Burke edits and manages. One of the most untapped social media tools is LinkedIn. Facebook, Twitter, and now Google+ are the media darlings while LinkedIn, which has been around longer than any of the tools combined, continues to grow and provide value without all the celebrity. Sparkle and shine notwithstanding, the fact remains [&hellip... Read More
Gini Dietrich

Communication Tips for Netflix

By: Gini Dietrich | July 25, 2011 | 
95
I think we can all agree the way Netflix handled the communication of their price increase was a PR disaster. But before we get to the communication lessons, let’s get this out of the way. It sucks they had to increase their price. This economy sucks and, in the U.S., it could very well get even worse. But you know what? We all have to increase [&hellip... Read More
Gini Dietrich

Gin and Topics: Creepy Old Guys and Memories

By: Gini Dietrich | July 22, 2011 | 
64
Well, to say I created a kerfuffle (to borrow from Shel Holtz and Neville Hobson) this week is putting it mildly. I learned some new blogging lessons this week; lessons I’ll likely share in a few weeks, after the dust settles. Until then, let’s have a little fun. Both Bob LeDrew and Marc Girolimetti posted AWESOME videos of Sesame Street characters rapping. I was watching them [&hellip... Read More
Gini Dietrich

Social Media Fatigue

By: Gini Dietrich | July 21, 2011 | 
187
Does it feel like it was JUST Facebook question of the week time?! Today is Thursday. Right?? Well, if I’m wrong and it’s not Thursday, surprise! I’m coming to you from a hotel room. But last time I recorded from a hotel room my friend Damian Dayton very kindly suggested I place myself in front of a window. I took his advice. Turns out I did [&hellip... Read More
Gini Dietrich

Four Gaming Dynamics for Businesses

By: Gini Dietrich | July 20, 2011 | 
37
This was first published on Joey Strawn’s blog. So if you read it there, move to the comments as there is nothing new to see here. Speaking of Joey, he is the first person who told me I need to pay attention to gaming online. No, not online poker, but gaming that provides a fun and competitive reason for people to come back to your website [&hellip... Read More
Gini Dietrich

Spotify Is Not Your Dad’s Radio Station

By: Gini Dietrich | July 19, 2011 | 
160
Let’s talk about something a little less polarizing today, shall we? Something like, say, how freaking cool Spotify is and that everyone should get (at the minimum) a free account?! OK. Yes, let’s do that. First things first. If you don’t have an account, go get yourself one. Click here and it should let you in. It’s my invite code, but I don’t think it gets [&hellip... Read More
Gini Dietrich

Beware the Google+ Experts

By: Gini Dietrich | July 18, 2011 | 
518
There is something going on in the social media world that is really bothering me. The “experts” are taking advantage of people who feel like they’re going to be left behind if they don’t figure out Google+. Now. And, because we all are limited in our time, people are shelling out money to have someone teach them how to use the tool. Stop it. Right now... Read More