Gini Dietrich

Is Social Business a Buzzword or is There More to it?

By: Gini Dietrich | January 17, 2013 | 
54
When I spoke in Holland right after Thanksgiving, a woman in the audience asked me what I think about social business. I told her I thought it was a buzzword the social media geeks use to get more business. I hurt her feelings. Apparently she is creating a business around the idea. Because I hurt her feelings and because she presented a good argument for why organizations [&hellip
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Gini Dietrich

New Social Media Tools: Graph Search, Delicious, and Branch

By: Gini Dietrich | January 16, 2013 | 
57
Big news at Facebook yesterday, huh? I’m not going to dissect Graph Search for you. There are a gazillion blog posts already written about it. The best I’ve seen (so far) is one from Christopher Penn titled, “Five Tips for Facebook Graph Search Optimization.” I suggest checking it out because he makes some interesting points about how Facebook now competes with Google (although Google is about [&hellip
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Gini Dietrich

Survey Says: PR Pros Use too Many Buzzwords

By: Gini Dietrich | January 15, 2013 | 
117
We used to play this game in the office that didn’t really have a name. I suppose you could call it Corporate BINGO, except we didn’t fill out cards or have winners. We had a six foot whiteboard in the kitchen and, every time someone said (what we considered) some dumb corporate language, we’d write it down on the board. Soon, things such as “at the [&hellip
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Gini Dietrich

2013 Business and Personal Goals

By: Gini Dietrich | January 14, 2013 | 
97
This year has started off really rough. I joked to a friend the other day that, if the first two weeks are any indication, 2013 isn’t going to be so fun. I was sick during the holidays so I didn’t do my normal New Year’s planning. I haven’t even blogged about my goals. Instead I’ve been sucked into this thing we call life and haven’t taken the [&hellip
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Gini Dietrich

The Three Things, Edition 15

By: Gini Dietrich | January 13, 2013 | 
4
Welcome to The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter, Howie Goldfarb, and me! This is the 15th edition and you may notice “books” is becoming a bigger deal here. What can I say? I read a lot. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless [&hellip
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Gini Dietrich

Gin and Topics: Pranks, Public Dancing, and Ballet

By: Gini Dietrich | January 11, 2013 | 
43
It’s been in the lower 50s here most of the week and it’s pouring rain. Mr. D said to me last night, “Jeez. If it were colder, this would be snow.” Yeah, yeah. Rub it in. Mother Nature hates me. I got cross-country skis for my birthday last year (February) and I’ve only been able to use them three times! I guess we can no longer [&hellip
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Gini Dietrich

How Paid and Earned Media Should Work Together

By: Gini Dietrich | January 10, 2013 | 
48
Earlier this week, we talked about native advertising and I got everyone worked up into a tizzy. Most of the comments were centered around, “Facebook Promoted Posts suck.” And they do. Richard Edelman discussed why in, “Paid Media: A Change of Heart,” it isn’t working as well as users would like. He says, “These deals are primarily being done by media buying firms directly with the [&hellip
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Gini Dietrich

The Future of PR: Beyond Media Relations

By: Gini Dietrich | January 9, 2013 | 
43
I get asked all the time what I think is the future of PR. In fact, I’m keynoting the Ragan Conference on the very topic in Chicago on May 1. Clearly it’s hard to shake my Magic 8 ball and predict a future, but because the industry remained the same for more than 50 years, it is pretty easy to look and see what we’re not [&hellip
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