Gini Dietrich

Do One Thing Outside Your Comfort Box in 2011

By: Gini Dietrich | December 30, 2010 | 
147
It’s Facebook question of the week time and I wanted something that wasn’t so business seriousy-related because it’s a holiday week and all. And I’m pretty sure the only people who are working are my team (I AM the Grinch) and only one of our clients (and I mean just him, not the entire company). So I asked a question on Facebook and the best answer [&hellip... Read More
Gini Dietrich

The 10 Spin Sucks Posts You Liked Best

By: Gini Dietrich | December 29, 2010 | 
46
I had a brilliant idea for today’s post in the middle of the night, but between it being the middle of the night and Jack Bauer sleeping on my head (which is not comfortable), I’ve forgotten what it was. So you get a half-brilliant post instead. A couple of weeks ago, Molli Megasko went through our analytics and pulled the top 10 most popular blog posts, [&hellip... Read More
Gini Dietrich

Integrating Traditional and Social Media

By: Gini Dietrich | December 28, 2010 | 
60
I’ve been sitting here for half an hour thinking about what would be helpful to you this week, in order to be ready to start 2011 with a bang. Craig Jarrow, of Time Management Ninja, suggests five things to do this week so your to-do list is clear by Monday. Tim Berry, founder of Palo Alto Software, has tips for dealing with holiday stress. And Les [&hellip... Read More
Gini Dietrich

A Compilation of the Best Social Media Trends for 2011

By: Gini Dietrich | December 27, 2010 | 
33
I have a feeling this week is going to be like a ghost town so I’m going to do aggregate posts that will help you plan for and do your jobs more efficiently in 2011. Today’s post is a list of the best social media trends for 2011. I am only doing five links so you don’t get overwhelmed because, well, there is A LOT of [&hellip... Read More
Gini Dietrich

Merry Christmas from My Family to Yours!

By: Gini Dietrich | December 23, 2010 | 
121
You may not know that I am the oldest of six (now the double type A makes sense, huh?). I have four brothers and one sister. There are 10 nieces and nephews on my side. And to say those kids are the loves of my life is putting it mildly (don’t worry, Jack Bauer; you’re the love of my life in the pet form!). I have [&hellip... Read More
Gini Dietrich

Net Semi-Neutrality: New Rules from the FCC

By: Gini Dietrich | December 22, 2010 | 
31
Well, the FCC has made their decision on net neutrality and we are now faced with two versions of the web. One where we are protected on our computers, but not on our phones. Which means we can gain access to anything we want if we’re using our browsers, but the wireless carriers can block apps if they want (i.e. AT&T could block Yelp or Verizon [&hellip... Read More
Gini Dietrich

WikiLeaks End Our Perception of Control

By: Gini Dietrich | December 21, 2010 | 
58
When I speak, my audiences are typically white men over the age of 50 and the vast majority of them don’t believe (or don’t want to believe) the web is changing not only the way we do business, but the way we communicate with one another. I always hear, “Oh my kids shop online” or “My younger employees use Facebook” but they believe the use of [&hellip... Read More
Gini Dietrich

Nine Books to Give as Holiday Gifts

By: Gini Dietrich | December 20, 2010 | 
67
If you shop like Martin Waxman, you have four (and a half) more shopping days. And Amazon is offering shipping that will get you your gifts on time if you order by Wednesday. So I have prepared a list of books (business and fiction) that you can buy this week and still look like a hero. It will save you time and a trip to the [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Dec. 17, 2010

By: Gini Dietrich | December 17, 2010 | 
22
Does it feel like an off week to you? I fully realize NO ONE will be working next week, but I didn’t expect it this week. Between final interviews for our chief content officer position (BTW, we are now on the hunt for a chief marketing officer), our social media trends webinar, meetings with potential investors, and a big deadline for Project Jack Bauer today, I [&hellip... Read More