Gini Dietrich

Treat People Like Adults and You’ll Have High Productivity

By: Gini Dietrich | March 28, 2013 | 
181
My dad forwarded me an email yesterday. It was from one of his colleagues who talked about the fact that external websites – including sites they need to access to do their jobs – had been shut down in an effort to “control non-work related web visits.” If a site is pertinent to one’s job, they have to request an order with the IT department to [&hellip
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Gini Dietrich

Website Content Every Organization Needs

By: Gini Dietrich | March 27, 2013 | 
161
The other day, I was scrolling through my shiny, new Feedly (which I love and am so happy Google Reader forced me to try) and I saw website content that caught my eye. On Marcus Sheridan’s website there is an image of a gorgeous pool and the headline says, “Considering an Inground Pool? Get Started with Pool 101.” Right below that is a thumbnail of a [&hellip
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Gini Dietrich

Belly Ballot Hoax: Communication Gone Wrong

By: Gini Dietrich | March 26, 2013 | 
75
This is a couple of weeks old, but I can’t stop thinking about it… A start-up called Belly Ballot created a contest to pay an expectant mom $5,000 to let the Internet name her baby. It goes something like this: Natasha Hill was having a hard time deciding on a name for unborn child, which is due in September. She also had some credit card debt [&hellip
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Gini Dietrich

Get Marketing Communications Buy-in from Your Sales Team

By: Gini Dietrich | March 25, 2013 | 
116
A little more than three years ago, we announced we are no longer a PR firm. What that means externally is, when prospects call and say they’re looking for a PR firm, if all they want is media relations, we now have a business model that doesn’t support that kind of “strategy.” But, internally, it was a huge shift. Before we formally announced it, we spent [&hellip
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Gini Dietrich

The Three Things, Edition 25

By: Gini Dietrich | March 24, 2013 | 
8
Welcome to 25th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter [&hellip
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Gini Dietrich

WordPress Wizardry for Muggles

By: Gini Dietrich | March 21, 2013 | 
99
During The Lies and Truths of Google Analytics with Andy Crestodina last month, Jennifer MacDonald asked if we could pleeeease do a webinar on WordPress. Well, Jen, Lindsay Bell listened to you and invited Joe Hackman from Managed Solutions to help you (and Howie Goldfarb) and anyone else who needs it. This webinar is for the muggles who need to get started with blogging, need a [&hellip
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Gini Dietrich

Guest Blogging: Seven Tips for Success

By: Gini Dietrich | March 20, 2013 | 
133
When I began my career in communications (don’t ask how long ago; I’ll lie to you), the only thing we had to worry about was building really strong relationships with journalists to do the media relations part of our jobs. Now we have to worry about that and relationships with bloggers and influencers and customers and prospects and competitors and detractors and cynics and trolls and [&hellip
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