Gini Dietrich

Live HAPPO Event On Feb. 24

By: Gini Dietrich | February 15, 2011 | 
98
If you’re new to Spin Sucks, you may not know about HAPPO – Help a PR Pro Out, which was “invented” last year by Arik Hanson and Valerie Simon in order to help those looking for a job to network and broaden their reach. The duo asked their friends across the country to champion their efforts in each city and to use social media to leverage [&hellip... Read More
Gini Dietrich

The Now Revolution: Want a Free Copy?

By: Gini Dietrich | February 14, 2011 | 
33
I received my copies of “The Now Revolution” last Thursday. While I’ve had a few days to dig into it, I’m not quite finished reading it so am not ready to give you a review. What I will tell you, though, is I have lots of pages dog eared and lots of notes in the margins. So you’re going to get a full-on review when I [&hellip... Read More
Gini Dietrich

The Top Five Stories and a Contest Winner

By: Gini Dietrich | February 11, 2011 | 
14
Dang. It’s time to chose a Top Five contest winner. And I don’t know what to do. There are SO MANY great ideas…and some that won’t work, but really made me laugh. In retrospect, we should have narrowed it down and let you guys choose your favorite. But we promised to choose, and announce, today so that ship has sailed. We really love Gin and Topics from [&hellip... Read More
Gini Dietrich

PR Conferences: Which Are the Best?

By: Gini Dietrich | February 10, 2011 | 
47
It’s video blog time! This week a real video instead of my Blair Witch Project-esque video of the Great Chicago Blizzard. The Arment Dietrich Facebook question of the week comes from Erica Allison, founder of Allison Development Group. She asks, “OK, because it’s on my mind and I’m planning my educational opps for the year, which two conferences are a MUST ATTEND for a PR pro [&hellip... Read More
Gini Dietrich

The Groupon Bubble Is About to Burst

By: Gini Dietrich | February 9, 2011 | 
151
Alright. I give! I wasn’t going to blog about the Groupon Super Bowl ad, but here I am. If you haven’t seen it yet, here it is. Watch it quickly for me. Go on. It’s only 30 seconds. Honestly? It didn’t bother me as much as it seems to have bothered CNN, the Chicago Tribune, the Wall Street Journal, and more. Then again, I’m not a [&hellip... Read More
Gini Dietrich

BlogDash Launches; Offers Relationship-Based Alternative

By: Gini Dietrich | February 8, 2011 | 
6
Every once a while a tool comes around and you think, “I have to have that!” And you have to have it so much, you’re willing to pay for it (cough, see yesterday’s blog post, cough). Well, that’s the case with BlogDash. Truth be told, I was first enticed by David Spinks. I like him a whole bunch and I was curious what he had up [&hellip... Read More
Gini Dietrich

Not for Free: Why We’ll Pay for Content

By: Gini Dietrich | February 7, 2011 | 
81
Yeah. I know. I spend a lot of time reading the blogs at Harvard Business Review. I can’t help it. So much of what they write is so far from reality that it’s great for me to read what they’re thinking in think tanks without any real world application. They have the university approach – really smart people who get theory, but have never applied it. [&hellip... Read More
Gini Dietrich

Monkeys, Ice Cream, and Everything In Between

By: Gini Dietrich | February 5, 2011 | 
84
Back to our regularly scheduled programming, albeit a week late. I’ve been thinking about this series and I know it’s being received well because of the traffic numbers, but I hate “Top Five Stories for Week Ending XXX.” We need a new name. Danny Brown has Sunday Brunch. Beth Harte has Saturday Morning Reads. Lisa Barone has Weekend Coffee Links. Ingrid Abboud has SuperPost Sunday. And [&hellip... Read More