Gini Dietrich

Four Step Process to Create an Integrated Marketing Campaign

By: Gini Dietrich | June 13, 2012 | 
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Tweet Share Share +1 Pin EmailShares 294I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. We’ve seen more technological advances in the past five years than we’ve seen in the last 50 combined. It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and [&hellip... Read More
Gini Dietrich

Can Algorithms Replace Human Writers? (Part Two)

By: Gini Dietrich | June 12, 2012 | 
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Tweet Share Share +1 Pin EmailShares 199A few weeks ago, I wrote a blog post about Narrative Science and the idea around algorithms replacing humans for news stories. At the time, I based my cynical piece (as is my custom) on the things I’d read in Wired, Crain’s, Slate, and The Atlantic. My biggest issue with the company is the idea that a computer could replace, [&hellip... Read More
Gini Dietrich

The Four I’s of Leadership Communication

By: Gini Dietrich | June 11, 2012 | 
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Tweet Share Share +1 Pin EmailShares 322I’ll admit it. I read the Fifty Shades of Grey trilogy. I had to see what all the fuss was about. When I finished, I bought myself a copy of the June issue of Harvard Business Review, just so I could read something smart and well written. And, boy, am I glad I did! Not only has my intelligence returned, [&hellip... Read More
Gini Dietrich

Gin and Topics: Death, Fear, and Resurrection

By: Gini Dietrich | June 8, 2012 | 
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Tweet Share Share +1 Pin EmailShares 62When I got up in my hotel room this morning, I flipped on the news while I got ready and one of the news anchors said, “Well, we made it to Friday. Again.” Wow, dude! Way to grab life by the horns and be optimistic about what’s out there for you. I do have to say, though, my super early [&hellip... Read More
Gini Dietrich

The Future of Journalism from Warren Buffet’s Viewpoint

By: Gini Dietrich | June 7, 2012 | 
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Tweet Share Share +1 Pin EmailShares 329Last month, in a move that surprised many of us close to journalism, Warren Buffet bought newspapers – 63 of them, in fact. Now Buffet is not known for making high-risk or crazy investments. Quite the opposite. You know if Buffet is invested in something, you’d best get in on it, too. So why 63 newspapers? And why weeklies and [&hellip... Read More
Gini Dietrich

PR Pro Charged with Barricading Reporter in Room

By: Gini Dietrich | June 6, 2012 | 
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Tweet Share Share +1 Pin EmailShares 263I was reading my friends over at PR Daily yesterday and what did I find, but a story about a PR guy (I can’t even call him a professional) who locked a reporter in a room so he was unable to ask his CEO any questions. Yes, you read that correctly. He locked the reporter in a room. But it’s [&hellip... Read More
Gini Dietrich

Breaking Down the Silos: Lonely vs. Functional

By: Gini Dietrich | June 5, 2012 | 
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Tweet Share Share +1 Pin EmailShares 195A few weeks ago, a friend told me a great story. She said there was a new business prospect for the accounting firm where she worked. One of the partners took this prospect to lunch on Tuesday. The very next day, the prospect went to lunch with a second partner. And, on Friday, while the prospect was at lunch with [&hellip... Read More
Gini Dietrich

Four Things Customers Want When Making a Purchase Decision

By: Gini Dietrich | June 4, 2012 | 
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Tweet Share Share +1 Pin EmailShares 346Most of us know the marketing mantra KISS – Keep It Simple, Stupid. But how many of us actually practice it? There are so many tools available on the web today that many of us have a hard time not reacting to the shiny, new penny syndrome (squirrel!). Take a look at the image over there on the left. These [&hellip... Read More
Gini Dietrich

Gin and Topics: Truth is Stranger than Fiction

By: Gini Dietrich | June 1, 2012 | 
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Tweet Share Share +1 Pin EmailShares 92This morning I posted a picture of the temperature on Facebook. It’s 48 freaking degrees in Chicago. On June 1. It was in the mid-90s this past weekend. Heck, I have a great start to my really unattractive cycling tan already. And now it’s too cold and rainy to ride outside. If everyone in this city gets sick, you’ll know [&hellip... Read More
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