Gini Dietrich

Yahoo! Letter: Was Their Communications Team Consulted?

By: Gini Dietrich | February 25, 2013 | 
174
By now, many of you have likely seen (and had some emotion about) the letter that was sent to Yahoo! employees regarding their new policy about no more remote work. In my Facebook stream, emotions ran from: Marissa Mayer is setting back women 20 years or many defiling her use of “easy baby” because she has lots of help with her newborn to the company probably [&hellip
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Gini Dietrich

The Three Things, Edition 21

By: Gini Dietrich | February 24, 2013 | 
9
Welcome to 21st edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter [&hellip
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Gini Dietrich

Gin and Topics: Harlem Shake, Downton Arby’s, and U.S. Military

By: Gini Dietrich | February 22, 2013 | 
60
Boy! What a difference one week makes! Jamaica last week. Snow this week. I’m certainly not complaining – I got the best of both worlds in a matter of seven days. But look at the difference! It’s been a kind of quiet week, particularly for those who had to stuff five days into four. Hope it was as productive for all of you as it was [&hellip
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Gini Dietrich

Women’s Equality: It Starts with Us or it Stays an Illusion

By: Gini Dietrich | February 21, 2013 | 
234
A couple of weeks ago, Sam Fiorella wrote an interesting blog post called, “Under-Representation of Women in Corporate and Political Offices.” In it, he discusses how women make up more than half the population in the United States and comprise nearly 47 percent of the jobs, yet less than 20 percent hold executive seats in either boardrooms or political offices. When I commented on the post, [&hellip
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Gini Dietrich

Join Stanford Smith for a Special Livefyre Q&A Today

By: Gini Dietrich | February 20, 2013 | 
256
Guess what today is?! It’s the third Wednesday of the month, which means…Livefyre Q&A day! Today we have Stanford Smith, of Pushing Social fame (and someone I got to meet in real life at Social Slam last year), on to talk about Born to Blog, the new book he co-authored with Mark Schaefer (Businesses Grow, The Tao of Twitter, Return on Influence). While the book isn’t [&hellip
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Gini Dietrich

PR Firm Gets Client’s Site Blacklisted for Duplicate Content

By: Gini Dietrich | February 19, 2013 | 
170
I mentioned yesterday I’m reading Andy Crestodina’s “Content Chemistry.” It’s an interesting book that is half theory and half lab; full of tips, cautions and notes for even the most sophisticated content marketer. If you’ve ever seen Andy speak or read his blog (or read his guest posts here), you’ll know you’re going to learn something from the first page (or you’ll discover it when you [&hellip
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Gini Dietrich

Five Tips for Writing Large Body of Works

By: Gini Dietrich | February 18, 2013 | 
119
A couple of weeks ago, Mr. D and I saw a super cheap flight and stay at an all-inclusive resort in Jamaica. I’m not normally a beach person. If we’re going to vacation in February, I’d prefer to ski. But he sold it to me as, “You can get a lot of writing done” and, in fact, I’m writing this from a beach in Montego Bay. [&hellip
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Gini Dietrich

The Three Things, Edition 20

By: Gini Dietrich | February 17, 2013 | 
0
Welcome to 20th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter [&hellip
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Gini Dietrich

Gin and Topics: Teen Jeopardy, MyFace, and More

By: Gini Dietrich | February 15, 2013 | 
20
Well, here we are again. Another Friday. Another week that flew by. It was a crazy week. First my birthday, then Lindsay Bell’s, then Martin Waxman’s, then Jayme Soulati’s, and then Valentine’s Day, Brian Vickery’s, and Ralph Dopping’s birthdays all wrapped up in one. Clearly nothing happened this week on the interwebz with that many birthdays and a holiday (albeit a made up one). You probably [&hellip
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