Gini Dietrich

The PR Industry’s Performance-Enhancing Drugs

By: Gini Dietrich | May 23, 2011 | 
102
I was riding my bike yesterday, thinking about this whole Lance Armstrong case getting stronger, and it occurred to me that athletes aren’t any different than PR professionals. A couple of weeks ago, when the Burson Marsteller/Facebook story broke, many, many, many people called me naive. They stated examples where PR professionals create whisper or smear campaigns. The statement, more often than not while calling me [&hellip... Read More
Gini Dietrich

Gin and Topics: The Apocalypse

By: Gini Dietrich | May 20, 2011 | 
81
Well, tomorrow is the end of the world as we know it. Or at least it is according to U.S. Christian broadcaster Harold Camping, who has calculated that May 21 is Judgment Day. Camping, who runs the Family Radio network, has offered several “infallible proofs” that the Rapture – when God will welcome all good and just souls into the kingdom of heaven – will occur tomorrow. My very [&hellip... Read More
Gini Dietrich

Social Media for Executives

By: Gini Dietrich | May 19, 2011 | 
38
It’s Facebook question of the week time (clap, clap, clap!)! I will have you know that Abbie Fink stole my, “Hello. I’m Johnny Cash” at Counselors Academy on Sunday. I actually yelled at her from the audience. Brat! Neither here nor there. This week there isn’t a question but there IS a video! PRSA Chicago took an hour keynote I gave last month and drilled it [&hellip... Read More
Gini Dietrich

Get Your Blue Key In Support of World Refugee Day

By: Gini Dietrich | May 18, 2011 | 
39
It’s not often we talk about world news or politics on Spin Sucks, but today is a little bit different. Today I want to bring to light an issue that most of us will never have to deal with close to home. A worldwide problem most of us will never experience. A problem so big yet most of us will never know anyone who is affected [&hellip... Read More
Gini Dietrich

Peer Index vs. Klout

By: Gini Dietrich | May 17, 2011 | 
113
I’ve just learned about a new influence measurement tool called Peer Index. It is attempting to “help you discover the authorities and opinion formers on a given topic.” It’s pretty interesting because it allows you to search by topic, by person, by region, and by sources (i.e. blogs, social, etc.). Say, for instance, I want to know who the authority is on tree frogs in Singapore, I [&hellip... Read More
Gini Dietrich

The Ethics of Whisper Campaigns

By: Gini Dietrich | May 16, 2011 | 
147
“For years, Mark Zuckerberg, the chief executive of Facebook, has extolled the virtue of transparency, and he built Facebook accordingly. The social network requires people to use their real identity in large part because Mr. Zuckerberg says he believes that people behave better — and society will be better — if they cannot cloak their words or actions in anonymity,” from the New York Times on May [&hellip... Read More
Gini Dietrich

Gin and Topics: Wag the Dog

By: Gini Dietrich | May 13, 2011 | 
21
If you’re in the PR industry, you’ve certainly already heard about Facebook hiring Burson Marsteller to create a smear campaign against Google. But this is an important story to follow for everyone in the business world. The gist of it is…earlier this week, USA Today reported that former CNBC tech reporter, Jim Goldman, was caught spreading lies about Google on behalf of an unnamed client. Speculation [&hellip... Read More
Gini Dietrich

Integrating Social and Traditional Media Relations

By: Gini Dietrich | May 12, 2011 | 
81
It’s Facebook question of the week time. Woo hoo! Today’s question comes from Jenn Whinnem. Before I tell you her question, let me tell you how you can find her. She is a communications officer at the Connecticut Health Foundation (which will make sense when you read her question), she is a contributing author at SMB Collective, and she can be found on Twitter and LinkedIn. [&hellip... Read More