Gini Dietrich

Gin and Topics: A New MySpace and a Toy Train in Space

By: Gini Dietrich | September 28, 2012 | 
41
I am so excited! After 25 weeks (yes, more than six months) of back-to-back travel, I am home for 24 glorious days! If any of you want me to travel, pack, or drive anywhere in the next 24 days, the answer will categorically be no. Ken Mueller asked me what I’m going to do with all that extra time. As a matter of fact, I’m going [&hellip
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Gini Dietrich

If This, Then That (IFTTT) Lets You Automate the Internet

By: Gini Dietrich | September 27, 2012 | 
90
Alright. We’re going to let our nerds flag fly today. Yesterday, when I wrote about IFTTT and how Twitter is locking them out of their API, lots of you said, “What the heck is this tool?” I was super excited to hear this because I thought I was behind the eight ball on it and couldn’t talk about it. But you did not disappoint and now I get [&hellip
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Gini Dietrich

As Twitter Locks Out Developers, a New Site Welcomes Them

By: Gini Dietrich | September 26, 2012 | 
148
It won’t come to a surprise to many of you that I love Twitter. It was the first social network I used to really engage and connect with people and it’ll always be my first love. In the early days, I created a group of friends who we still refer to ourselves as the posse. These are people who refer business to us all the time and [&hellip
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Gini Dietrich

How Will You Adapt to Technology Replacing Humans?

By: Gini Dietrich | September 24, 2012 | 
105
My entrepreneurial brain is in fast-forward right now, trying to figure out what happens to human beings as computers replace models, actors, writers, HR departments, and maybe even teachers. I realize this happened to manufacturing many years ago and humans have adapted, which is why it makes me think about how we’ll adapt and whether or not there is a business I can start that will help [&hellip
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Gini Dietrich

Gin and Topics: Gangnam Style and Crazy Razorback Fans

By: Gini Dietrich | September 21, 2012 | 
53
Last week, we had dinner with friends who have a two year old (two and a half, if you ask him). He was wearing a Polamalu jersey. I said, “Go Bears!” to him and he said (are you ready for this?), “No, Aunt Gini. The Bears are at home. It’s Polamalu’s turn.” I can’t even turn a kid, who LIVES in Chicago, into a Bears fan. [&hellip
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Gini Dietrich

Augmented Reality for PR and Marketing Pros

By: Gini Dietrich | September 20, 2012 | 
57
I spoke last night to the PRSA Central Ohio chapter. I really love Columbus. It’s a great little town and, every time I visit, people are sooooo nice to me. I was there for all of three hours, but I still felt very welcome. One of the things we talked about was augmented reality. I realized as we chatted, I spend a lot of time showing [&hellip
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Gini Dietrich

Learn How to Measure What Matters

By: Gini Dietrich | September 19, 2012 | 
30
It’s been three months since we’ve had a webinar (we took the summer off) and it was worth the wait! I just had the opportunity to watch the pre-recorded video Tim Frick created about how to measure what really matters (cough, no ego-centric metrics, cough) using Google analytics and Sprout Social and all I have to say is…WOW. Admittedly, I am an analytics nerd. I love [&hellip
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Gini Dietrich

Join Sarah Robinson for a Special Livefyre Q&A Today

By: Gini Dietrich | September 18, 2012 | 
233
I have a fun little surprise for you today. One Ms. Sarah Robinson has written a book and she’s going to be hanging out on Spin Sucks today. It worked so well with Margie Clayman that we’re going to make this a regular thing. Which means you can ask the author anything. And today’s author is Sarah. A Little Background I met Sarah on Twitter in [&hellip
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