Gini Dietrich

Gin and Topics: Introverts, AVEs, and Coaching for Women

By: Gini Dietrich | April 8, 2011 | 
51
It’s another blood boiling week for the PR industry. I realize Spin Sucks got it’s name because, well, spin sucks. But sometimes it’s exhausting having to communicate over and over and over and over and over again that publicity is not PR. Earlier this week, Matt Royse had a fantastic guest post on the seven ways social media is changing PR. In the comments, and later [&hellip... Read More
Gini Dietrich

Two Qualities Every CEO Needs

By: Gini Dietrich | April 7, 2011 | 
109
It’s Facebook question of the week time! I always want to write “Clap! Clap! Clap!” when I say that. Kind of like I always want to say, “Hello. I’m Johnny Cash.” when I get in front of a microphone. But I never do because I’m afraid no one will get it and then I’ll have flopped before I even began. Wow. That was quite a tangent. [&hellip... Read More
Gini Dietrich

Six Verbs You Need to Understand for the New Web

By: Gini Dietrich | April 6, 2011 | 
52
Thanks to my friend John Pitocco, I ran into a pretty interesting article about the six verbs for the web, from senior Wired maverick Kevin Kelly. He discussed these verbs during his opening keynote at the Web 2.0 conference, in which he believes are the prevailing forces shaping modern web culture. They are: screening, interacting, sharing, flowing, accessing, and generating. Come again? Can you make the [&hellip... Read More
Gini Dietrich

Building Your Online Community

By: Gini Dietrich | April 5, 2011 | 
134
A few days ago, I recorded a podcast with Srinivas Rao for BlogCastFM (yet to be published). One of the questions he asked me is what new bloggers can do to find and attract readers and build community. I used Drew Odom as an example. Drew recently wrote a blog post where he used some Spin Sucks content. I received the backlink  and went over there [&hellip... Read More
Gini Dietrich

Unleashing Project Jack Bauer

By: Gini Dietrich | April 4, 2011 | 
145
It’s finally here, if you can believe it! How long have we been teasing you? We’re ready to unleash Project Jack Bauer and, as we swallow our waves of panic and try to get some sleep through our excitement, we hope you’re as ready (if not more) for this as we are. Introducing….Spin Sucks Pro! What Is Spin Sucks Pro? If you’ve ever heard me interviewed, [&hellip... Read More
Gini Dietrich

Two Tools for Bloggers

By: Gini Dietrich | April 3, 2011 | 
65
Isn’t it fun being a blogger? You’re always trying to keep up with the latest and greatest without (in most cases) spending any money. People are talking apps and tablets and eReading and you’ve just figured out WordPress and how to optimize each blog post. But I’m here to help! Without spending any money building an app or creating a new version of your blog for [&hellip... Read More
Gini Dietrich

Gin and Topics: The Elephant Rise In Social Media

By: Gini Dietrich | April 1, 2011 | 
41
Happy April Fool’s and Opening Day! The helicopters were circling our house at 6:00 this morning (we live in Wrigleyville) in preparation for the big Cubs home opener. That means spring is almost here! Of course, the east coast got snow today, but like I told Ken Mueller, that means allergies are at bay a few more days (it also means that cycling season hasn’t begun [&hellip... Read More
Gini Dietrich

Social Media Permission Marketing

By: Gini Dietrich | March 31, 2011 | 
62
It’s Facebook question of the week time, but there will be no video. I am working from home today and, well, don’t feel like showering and getting ready just so I can do a video. And, while I’m daring, I’m not daring enough to do a video in my PJs with bed head. Today’s question comes from Bob Reed, co-founder of Element-R, author of No Silver Bullet, [&hellip... Read More