Gini Dietrich

Gin and Topics: Gov. Christie Channels Seinfeld and School is Out for Summer

By: Gini Dietrich | May 18, 2012 | 
15
Tweet Share Share +1 Pin EmailShares 57It has been a crazy, but totally fun, week! Thank you to all of you who participated in the Marketing in the Round launch! Thanks to all of the photos everyone posted and the Facebook Timeline, Geoff Livingston and I have an incredible story we’ll be able to look back on for many years. I’ve had lots of people ask [&hellip... Read More
Gini Dietrich

Is Facebook Making Us Lonely?

By: Gini Dietrich | May 17, 2012 | 
170
Tweet Share Share +1 Pin EmailShares 290Earlier this month, there was an article in The Atlantic written about Facebook…and it’s effect on our loneliness. The article begins by telling the story of Yvette Vickers, the former Playmate and actress who was found dead in her home a year after she died. Her computer was still on and, when they checked her phone to see who she might have talked [&hellip... Read More
Gini Dietrich

The Case for Integrating Social into a Larger Marketing Mix

By: Gini Dietrich | May 16, 2012 | 
37
Tweet Share Share +1 Pin EmailShares 205I’m going to do something here I’ve never done before. I’m going to share an infographic! Jon Aston will be so proud. He’ll tell all of his friends and then we’ll be a big hit (not really; he hates infographics). And, truth be told, I’m not a fan of them, either. Particularly on Pinterest because they take up too much [&hellip... Read More
Gini Dietrich

Writing for You…Or the People?

By: Gini Dietrich | May 15, 2012 | 
114
Tweet Share Share +1 Pin EmailShares 191A few weeks ago, I came across an OpEd by Ann Patchett. It was in the New York Times and she was lamenting the fact there was no Pulitzer Prize winner in fiction this year. Before I go on, let me be clear I also think it’s a shame there were three finalists, but no Pulitzer Prize winner, too. But the [&hellip... Read More
Gini Dietrich

Marketing in the Round is Here!

By: Gini Dietrich | May 14, 2012 | 
103
Tweet Share Share +1 Pin EmailShares 279Last May, I was in New York for BlogWorld and I met Geoff Livingston, for the first time in person, to discuss writing a book together. It was a sunny day and we stopped for bruschetta and wine while we discussed this crazy idea. The stars were all aligned. We already knew we think alike, putting business goals ahead of [&hellip... Read More
Gini Dietrich

Gin and Topics: Man Named T-Rex and Dancing Harvard Boys

By: Gini Dietrich | May 11, 2012 | 
22
Tweet Share Share +1 Pin EmailShares 54It’s been a crazy couple of weeks! I keynoted at Social Slam, took Mr. D to Vegas for his birthday, and co-keynoted (with Jay Baer) at Counselors Academy. And, on top of all of that, Marketing in the Round came out and, those of you who pre-ordered it began receiving it this week and sent in pictures (which we’ve posted [&hellip... Read More
Gini Dietrich

Can an Algorithm Write a Better News Story than Humans?

By: Gini Dietrich | May 10, 2012 | 
101
Tweet Share Share +1 Pin EmailShares 232My dear friend Carmen Benitez sent a story to me a couple of weeks and I’ve had to take that long to really absorb it. You see, it’s about algorithms becoming better storytellers than journalists, and I’m not sure how I feel about it. A couple of months ago, I was speaking to a group of business leaders. One of [&hellip... Read More
Gini Dietrich

Sixteen Ways to Use Pinterest for PR

By: Gini Dietrich | May 9, 2012 | 
65
Tweet Share Share +1 Pin EmailShares 1KYesterday I was invited to talk Pinterest for PR at the Public Relations Association of Louisiana in New Orleans. When Abbie Fink asked me how it went, I said, “It’s really fun talking Pinterest with 30 PR girls (and three guys).” Because, as we all know, I LOVE PINTEREST! Rather than talk to the room from slides, I had written [&hellip... Read More
[postmatic_subscribe_widget]