Gini Dietrich

Guidelines for Working with Guest Bloggers

By: Gini Dietrich | January 20, 2011 | 
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Chris-Tia Tgin Donaldson asks Gini Dietrich on the Arment Dietrich Facebook question of the week, “What are your guidelines for working with guest bloggers? Do you still invite them to write? Do they mainly approach you? Do you require exclusivity for some period of time?” What we do/require is in my answer below (or click here from your reader). What are your guidelines... Read More
Gini Dietrich

Gaining Respect for Yourself and the PR Industry

By: Gini Dietrich | January 19, 2011 | 
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A few weeks ago, Doug Davidoff wrote an open letter to PR professionals, which speaks about the client’s view of our profession and how we’re stuck on tactics and not on results. And on Monday, Les McKeown wrote “Living with the Pregnant Widow,” a tongue-in-cheek look at the so-called social media experts who, again, are stuck on the tactics and not on results (mostly because having [&hellip... Read More
Gini Dietrich

Four Mobile Marketing Growth Areas

By: Gini Dietrich | January 18, 2011 | 
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This first ran on MyMobiManager, a company that creates content management systems for the mobile web. Creative and fun, if you’re looking for help in that area, you should check them out! And now back to your regularly scheduled blog post… Most of the work we do at Arment Dietrich is B2B. We do some start-up consumer work, but the majority of our clients fall in [&hellip... Read More
Gini Dietrich

The 10 Reasons Integration Is Crucial In 2011

By: Gini Dietrich | January 17, 2011 | 
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This blog post first ran on TheTop10Blog so if you read it there, move along to the comments, where you always find the real gold anyway. It shouldn’t come as any surprise to you that 2011 is the year of integration. This past year you got to play with social media tools and figure out which were most applicable to your business. Now it’s time to stop playing [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Jan. 14, 2011

By: Gini Dietrich | January 14, 2011 | 
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Before I bring you the top five stories of the week, I want to wish a happy birthday to the best mom in the entire world…MINE! Happy birthday momma! I love you tons! And, while not on the list of the stories you should read if you missed them, this morning I was listening to the recap of Ted Williams’s visit with Dr. Phil. Have you [&hellip... Read More
Gini Dietrich

Introducing Lisa Gerber!

By: Gini Dietrich | January 13, 2011 | 
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It’s Facebook question of the week time, but this week you get to meet Lisa Gerber, our new chief content officer instead! Lisa joining the Arment Dietrich and Spin Sucks executive team is really personal to me because Lisa and I started as friends two years ago. I would moan and complain that she got to ski every day and she would moan and complain that I [&hellip... Read More
Gini Dietrich

Why Brogan’s Bigger Ear Marketing Is Wrong

By: Gini Dietrich | January 12, 2011 | 
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One of the last people I want to antagonize is Chris Brogan, but I’ve been thinking about this all week so here goes nothing. Dear Chris, You are wrong. Love, Gini On Monday, Chris had a blog post called “Bigger Ear Marketing for Authors.” In the post he extols wisdom about using Twitter and Foursquare searches to find people who are in bookstores. When found, he [&hellip... Read More
Gini Dietrich

Walmart Fighting Hunger Campaign Is A PR Mess

By: Gini Dietrich | January 11, 2011 | 
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No matter how you feel about the way Walmart does business, you have to admire the fact that they always try new PR strategies before any0ne else does. Granted, they also tend to fall all over themselves in the process. But they are always one of the first major corporations to try new technologies. Remember the “Walmarting Across America” blog in 2006? It featured the journey [&hellip... Read More
Gini Dietrich

The (Wrong) Image of the PR Industry

By: Gini Dietrich | January 10, 2011 | 
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On Friday, in the top five, I promised we would revisit the Economist article that Justin Goldsborough sent to me. Titled “Public Relations: Rise of the Image Man,” it’s a story that is a must-read if you are in the communication industry. I’m about to give you a Cliff’s Notes version (and my opinion), but please take 20 minutes later this week and read the full [&hellip... Read More