Gini Dietrich

What Not to Do: Eight Lessons from Airports

By: Gini Dietrich | January 31, 2013 | 
80
As many of you know, I spent a good deal of time on the road last year. Sixty-three trips, to be exact, but who’s counting? During that time, I had the grand opportunity to get to know the way our government runs airports intimately well. How should I say this? It, well, sucks. From people standing around at security while hordes of people wait in line to not [&hellip
... Read More
Gini Dietrich

Your Facebook Identity Was Stolen. Now What?

By: Gini Dietrich | January 30, 2013 | 
110
A couple of weeks ago, I was at dinner with Mr. D and our friend Matt Cermak. We talked about whether or not we thought Manti Te’o made up a fake girlfriend for publicity. Typically the cynical one of the group, I took Te’o’s side stating I can understand how something like this happens. I spend a lot of time online. I’ve made friends with people online [&hellip
... Read More
Gini Dietrich

Three Steps to Create a Compelling Business Story

By: Gini Dietrich | January 29, 2013 | 
63
I (finally) started writing Spin Sucks this past weekend and boy am I fired up! Right now I’m writing the “Sex Sells” chapter, which has enticed me to dig further into the concept of telling our stories in interesting and compelling ways. I’ve also been working a bit on my fiction, which Jamie Wallace reignited in me when she said she didn’t do National Novel Writing Month [&hellip
... Read More
Gini Dietrich

Two Reasons a Personal Brand is Imperative to Business Growth

By: Gini Dietrich | January 28, 2013 | 
97
A couple of weeks ago, I spoke to a group of business leaders about the use of the web to grow their organizations. During the conversation, the issue of personal branding came up. I know, I know. There is a conversation about whether or not personal branding even exists. For sake of this blog post, let’s lean on the side of personal branding as a way [&hellip
... Read More
Gini Dietrich

The Three Things, Edition 17

By: Gini Dietrich | January 27, 2013 | 
0
Welcome to 17th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter, Howie Goldfarb, and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email address or add to your RSS feed) [&hellip
... Read More
Gini Dietrich

Gin and Topics: Lots of Dancing and Some Bad Lip Reading

By: Gini Dietrich | January 25, 2013 | 
32
We finally have snow! We finally have snow! We finally have snow! Jack Bauer and I were the first ones out in it this morning. I made snow angels and he marked every tree he could find. I don’t mean to be greedy, but it needs to snow just a little bit more so my cross-country skis can come out and play, too! If anyone can [&hellip
... Read More
Gini Dietrich

Getting Things Done: Why Working at Home is Better

By: Gini Dietrich | January 24, 2013 | 
212
Yesterday, we spent a good hour with Sarah Evans talking about [Re]frame, her book of daily inspirations. During the live Q&A (you can see the archive here), the topic of working at home came up (she works from home about 70 percent of the time and in the Tracky offices the rest). Steven Coyle said he finds working at home really appealing, but a lot people [&hellip
... Read More
Gini Dietrich

Join Sarah Evans for a Special Livefyre Q&A Today

By: Gini Dietrich | January 23, 2013 | 
249
If you’re in the PR industry or do social media for a living, you’ve likely heard of Sarah Evans. You might be a subscriber of Sarah’s Faves or Commentz or perhaps you’ve seen her speak or participated in a Twitter chat with her. As far as I can recall, she was one of the first – if not the first – to create an industry Twitter chat with #Journchat. [&hellip
... Read More