Gini Dietrich

The Facebook PR Mess with “60 Minutes”

By: Gini Dietrich | December 7, 2010 | 
43
On Sunday night, “60 Minutes” had Mark Zuckerberg on to discuss the new Facebook layout and changes. It was pretty funny to watch people on Facebook before it aired – everyone was waiting for the game to end so they could watch “60 Minutes.” And then, of course, we all discussed it during and after the show. It was fun and a great sense of community. [&hellip... Read More
Gini Dietrich

My Groupon Prediction

By: Gini Dietrich | December 6, 2010 | 
130
I’ve been thinking a lot about Groupon walking away from the $6 billion offer from  Google on Friday night. Our guest blogger today, Rusty Speidel, and I had a text message marathon  about it after it happened and I asked him to give his perspective on the deal. So I don’t want to steal his thunder, which will publish at noon central time today. But I’m [&hellip... Read More
Gini Dietrich

Top Five Stories Week Ending December 3

By: Gini Dietrich | December 3, 2010 | 
8
If people around you have the flu or strep right now, amp up your immune system! I’m serious. This stuff is bad. I haven’t been this sick in 10 or more years or for this long. It’s been an entire week.  I can’t even get on my bike. Take extra vitamins and drink OJ (or mimosas – great idea, Howie Goldfarb!) daily! Also, I learned yesterday [&hellip... Read More
Gini Dietrich

Introducing Megan Beausang!

By: Gini Dietrich | December 2, 2010 | 
29
As promised, I have a little treat for you! Rather than listen to me all congested and sniffling up a storm, you get to hear our new chief financial officer, Megan Beausang, talk about what it’s like to work here and what she plans to do to help us achieve Global Domination.  Plus, you can’t tell by looking at her, but she has a little surprise [&hellip... Read More
Gini Dietrich

Money Is Not a Motivator

By: Gini Dietrich | December 1, 2010 | 
66
In my quest to become a better leader and a better communicator, I read everything I can get my hands on and I practice, practice, practice (my piano teacher, who was also my great-aunt, used to say, “Perfect practice makes perfect). I likely drive my team nuts at times because I practice on them. Sometimes the skills I’m developing work and sometimes they don’t. It’s not [&hellip... Read More
Gini Dietrich

First Impression: Eight Ways to Avoid a Bad One

By: Gini Dietrich | November 30, 2010 | 
96
I’ve been curious about a phenomenon we’re seeing when we interview candidates these days. Their first impressions suck. Not everyone, but I’d venture to say 90 percent of them.Why do they suck? Because they’re not doing any research on Arment Dietrich nor are they reading Spin Sucks before they interview with us. Maybe it’s because we’ve been using Twitter as our recruiting playground and people have [&hellip... Read More
Gini Dietrich

Terror Management Theory

By: Gini Dietrich | November 29, 2010 | 
55
I’d be lying if I said Arment Dietrich hasn’t had a lot of change since October of 2008. It started with the bank cutting off our access to capital, then we got letters during the holidays from clients expressing their wish to discontinue our services because of the economy, then we did (what we thought) a really deep lay-off, then we had to do another round [&hellip... Read More
Gini Dietrich

Happy Thanksgiving

By: Gini Dietrich | November 26, 2010 | 
7
From my family to yours!... Read More
Gini Dietrich

TSA X-Rays, Enhanced Pat-Downs, and Traveling

By: Gini Dietrich | November 24, 2010 | 
40
In the United States, today is the busiest air travel day of the entire year. So I figured it was a good time to talk about what’s going on with TSA, the new x-ray machines, and the “enhanced”  pat-downs. I am not a TSA fan. I travel a ton and their rules vary from airport to airport. Last year, I was in the Detroit airport and [&hellip... Read More