Gini Dietrich

Overachieving vs. High Performing

By: Gini Dietrich | March 1, 2011 | 
40
If you read this blog often, you know I’m a big fan of Les McKeown and his Predictable Success. If you follow both of us on Twitter, you’d be surprised to hear me say that. He started it. Last week he sent me a direct message on Twitter that said his blog post that day was reflective of the work I am doing as a leader. [&hellip... Read More
Gini Dietrich

What Is Wrong with PR?

By: Gini Dietrich | February 28, 2011 | 
132
It was a rough week in public relations last week. The New York Times let a business owner rant on their blog, TechCrunch took a stab at a PR professional, and Jeremy Pepper, Mack Collier, Shannon Paul, and I debated a PR vs. publicity Quora question on Beth Harte’s Facebook wall. When we started Spin Sucks, it was with the idea that we would be able [&hellip... Read More
Gini Dietrich

Gin and Topics: Get a Job!

By: Gini Dietrich | February 25, 2011 | 
5
It’s Friday! On Wednesday Bill Prettyman emailed me about something we normally do on Thursdays and, when I told him it was only Wednesday, I think I took a few seconds of his life. Bill! It’s Friday now! We’re getting ready to launch beta 1.0 of Project Jack Bauer next week and soon you will know what the heck it is, what name we’ve chosen, and [&hellip... Read More
Gini Dietrich

Facebook Question: Bloggers Who Blawg

By: Gini Dietrich | February 24, 2011 | 
39
It’s Facebook question of the week time! This week’s question comes from Mark Robins, the CEO of LawyerLocate in Canada (I love my Canadians!). He asks, “Lawyers who blog and use the term “blawg,” are they elitist and do they risk alienating the public they are trying to reach?” I answer his question in the video (if you’re reading this in your Reader, you can click [&hellip... Read More
Gini Dietrich

Being More Productive Every Day

By: Gini Dietrich | February 23, 2011 | 
28
My friend Sarah Robinson has this cool thing going on over at her blog, Escaping Mediocrity, this month. It’s 28 days of getting your shit together and highlights guest bloggers each day who have new and interesting ways for you to, well, get your shit together. I blogged on day three, which was at the beginning of the month. This is what I had to say. [&hellip... Read More
Gini Dietrich

Klout Needs to Target and Segment for It to Work

By: Gini Dietrich | February 22, 2011 | 
50
I didn’t really want to add to the conversation about Klout. Shonali Burke did a nice analysis, Mark Schaefer created quite the conversation, Trey Pennington discussed why it’s necessary, and even the Wall Street Journal is on board. I didn’t feel like I had anything new to add. But then. I received an email from Klout asking if I am interested in learning more about some new [&hellip... Read More
Gini Dietrich

Personas Created to Attack and Smear

By: Gini Dietrich | February 21, 2011 | 
146
I woke up on Saturday morning to a tag on Facebook with an article from The Daily Kos. The article, which has leaked information about a program from HBGary, describes astroturfing, bad publicity, and downright unethical public relations all bundled in one. You know that gets me going! The story. HBGary is a defense contractor that works with the government (think Department of Defense and CIA) [&hellip... Read More
Gini Dietrich

Gin and Topics: The Universe Is Upside Down

By: Gini Dietrich | February 18, 2011 | 
27
I swear the universe is upside down this week. And, as I was telling Joey Strawn, that’s not a good thing! Never mind the completely psychotic week I’ve had, there have been some crazy happenings. First, major filings for bankruptcies – Borders, Giordano’s, and the restaurant that used to bear Walter Payton’s name. Then the Red Cross had a stray tweet (that was handled extraordinarily well). [&hellip... Read More