Gini Dietrich

Samsung Threatens Bloggers and Provides a Valuable Lesson

By: Gini Dietrich | September 6, 2012 | 
178
It’s been a while since we’ve had a PR gone bad case study to review. And, granted, this did not happen in North America. Yet here we are again. I saw the story this past weekend and was debating about whether or not to write about it when Jodi Echakowitz asked me if I’d seen it. Then we had a healthy debate about it and she [&hellip
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Gini Dietrich

Self-Hating PR Pros and the Change in Industry

By: Gini Dietrich | September 5, 2012 | 
113
A few weeks ago I was in a meeting with a prospective client. At the end of the conversation, the chief marketing officer said, “I see you don’t refer to yourselves as PR pros… and your proposal doesn’t have any mention of it. Why is that?” I explained that when people say they need a PR firm, they really mean they want someone to get them [&hellip
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Gini Dietrich

Performance-Based Pricing in a Billable Hours Industry

By: Gini Dietrich | September 4, 2012 | 
105
A few weeks ago, I met a really interesting business owner. He has built a company that does more than marketing communications. They also do packaging and point-of-purchase and sales. A full-on marketing firm that also does something pretty fascinating: Performance-based pricing. Of course, I was a little skeptical (and very curious) to hear this. After all, when people in our industry charge for performance, it [&hellip
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Gini Dietrich

Gin and Topics: Featuring Kids of Friends and More

By: Gini Dietrich | August 31, 2012 | 
34
Woo hoo! It’s the start of a long weekend in the U.S. What are you going to do this weekend? Some of you were talking last night on Facebook about a four-day weekend. Clearly my boss sucks. We only have a three-day weekend. But it shall include cycling, cooking, friends, reading, wine, and perhaps even a movie or two (which will make Mr. D super happy). [&hellip
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Gini Dietrich

Lessons (and Stats) from Six Years of Blogging

By: Gini Dietrich | August 30, 2012 | 
103
A few weeks ago, you may have seen a very sly mention of the very first blog post written for Spin Sucks (which was published at 11:35 p.m. and we wonder why no one read it). I almost hate to mention it again because it was so bad. But I do so because, as of September 11 (yes, the anniversary), we have been blogging for six years [&hellip
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Gini Dietrich

How Successful People Spend the First Hour of their Day

By: Gini Dietrich | August 29, 2012 | 
157
Mitch Joel does a nice roundup of articles on his blog every weekend. Unlike Gin and Topics, though, his are serious and very informative. He, Alistair Croll, and Hugh McGuire each recommend two links for one another and they all end up in a blog post. A very cool way to do a roundup and something I look forward to seeing every Sunday. This past weekend, [&hellip
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Gini Dietrich

Entrepreneurial Lessons Even if You’re Not Starting a Business

By: Gini Dietrich | August 28, 2012 | 
55
A couple of weeks ago, PR Daily asked me to share my employee to entrepreneur story. I thought you’d enjoy it as well. For the first 13 years of my career, I worked in food and agriculture communications. From the farm to the fork is how we positioned ourselves in new business meetings, and I had the distinct pleasure of working with celebrity chefs, major brands, [&hellip
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Gini Dietrich

Five Tips for Taking an Unplugged Vacation

By: Gini Dietrich | August 27, 2012 | 
99
Last weekend, a very close friend got married. At a summer camp in the middle of Maine. Seriously. It was summer camp as you experienced as a kid, but with adult beverages. And, just like you experienced as a kid, there were no phone calls or emails home. There was no service except in one spot in the middle of the camp, where everyone could see [&hellip
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