Gini Dietrich

Is Social Media Forcing Retirement?

By: Gini Dietrich | August 18, 2010 | 
21
When I speak, it’s almost exclusively to entrepreneurs turned CEOs or “hired guns” – the CEOs/COOs hired by the entrepreneur because they know they can’t (or don’t want to) grow a company. You can guess where that audience typically lies…50+ white men. So you can also guess the resistance I get when I begin to talk about the shift in how we communicate and how technology [&hellip... Read More
Gini Dietrich

Einstein Bagels and their Facebook Campaign

By: Gini Dietrich | August 17, 2010 | 
19
This was first published in the August issue of Franchise Times. As a consumer, I am a big fan of Einstein Bagels (give me a honey-whole-wheat with honey almond any day), so it makes sense that I would “like” them on Facebook. Even though I am a fan and although I see them in my stream, I didn’t really pay attention (not even for the free [&hellip... Read More
Gini Dietrich

The Ghost Blogging Debate

By: Gini Dietrich | August 16, 2010 | 
67
On Saturday, I was relegated to the trainer because it was pouring rain at our normal team ride start time. I had to do sprint intervals, which aren’t fun outside, let alone on the trainer, and I was not looking forward to being stuck for nearly two hours.  I was catching up on podcasts and half watching The Food Network, when Mitch Joel’s interview with Mark [&hellip... Read More
Gini Dietrich

Metrics and Tools Used for Social Media Effectiveness

By: Gini Dietrich | August 12, 2010 | 
16
Video blog day brings a question outside of the PR industry! Karl Rectanus asks, “We invest time, talent and treasure in traditional and social media; what are the best metrics or measurement tools for knowing if we’re getting ROI?” My answer is here (along with trying to figure out where is the pea puree on Top Chef)…which metrics and tools are you using? (If you’re viewing [&hellip... Read More
Gini Dietrich

Design Thinking During Business Planning

By: Gini Dietrich | August 11, 2010 | 
3
One of my favorite blogs is Harvard Business Review, not because I wish I’d gone to school there, but because they discuss really interesting ideas that aren’t echoed in the social media chamber (as Mark Schaefer calls it).  A couple of weeks ago, Warren Berger, the author of GLIMMER and GlimmerSite, wrote a post about using design thinking during business planning, in order to develop innovative [&hellip... Read More
Gini Dietrich

Is Net Neutrality About to Become a Thing of the Past?

By: Gini Dietrich | August 10, 2010 | 
10
Well, the news that Google and Verizon are conspiring against net neutrality was announced, and diffused, yesterday morning when the two companies did indeed meet with regulators, but to to enact laws preventing carriers from blocking websites or selectively delaying access to content common on the Internet today, while leaving the door open for private “specialized networks” down the line. The meeting was not about “allowing [&hellip... Read More
Gini Dietrich

More Online Noise?

By: Gini Dietrich | August 9, 2010 | 
42
I was chatting with a friend last week who told me he didn’t enjoy Spin Sucks as much these days. He said it used to be much more intimate and now we have different voices from people he doesn’t know so it’s hard for him to care. He said, for him, it’s just more online noise. That got my attention. More online noise. While the goal [&hellip... Read More
Gini Dietrich

The PRWeek Guide to Required Reading

By: Gini Dietrich | August 7, 2010 | 
13
Last week PRWeek published a guide for required reading and Sheelagh Doyle recommends Spin Sucks, among my own favorites. “Required reading – a definitive guide to PR blogs” begins with, “Everybody has an opinion. Social media provides an unrivaled avenue to share it with the world. PRWeek examines some of the individual blogs and Twitter feeds that all communications pros need to bookmark.” Check out the [&hellip... Read More