Gini Dietrich

Boutique PR Agency vs. Large PR Agency: The Pros and Cons

By: Gini Dietrich | August 16, 2011 | 
109
Most of you know I spent the early days of my career at Fleishman-Hillard. I loved that job. It was where I learned all about PR, but also where I came out of my shell. When I interviewed for the job, the GM of our office, Gary Kisner, asked me where I saw myself in five years. I remember looking around his office and saying, “In [&hellip... Read More
Gini Dietrich

Achieving Workplace Equality

By: Gini Dietrich | August 15, 2011 | 
223
Last week Sean McGinnis sent Margie Clayman and me an old blog post (old meaning 18 months old) that Clay Shirky wrote. Without even clicking on the link, I knew “A Rant About Women” was going to make me mad. I read half of the post before I got really angry. Then, in disgust, I closed it and didn’t go back to it. But it kept [&hellip... Read More
Gini Dietrich

Gin and Topics: Gaming, the Economy, and Riots

By: Gini Dietrich | August 12, 2011 | 
43
HAHAHA! I almost forgot all about Gin and Topics today. I did a radio interview with Barry Moltz (you can listen here). Then spent some time chatting with Marcus Sheridan about the webinar he’s doing for us on August 25 (info coming on Monday!). Then made sure Pete the Tapeworm had enough to eat so I could focus on some writing today without interruption. And then [&hellip... Read More
Gini Dietrich

Ethics In Public Relations

By: Gini Dietrich | August 11, 2011 | 
47
It’s Facebook question of the week time (clap, clap, clap!). But this week I have a different video for you. Johna Burke and I had a little chat about ethics at Counselors Academy in Las Vegas (well, really Lake Las Vegas, which is nowhere near the Strip) in May. I know that was months ago, but she just posted it. Talk to her about it!... Read More
Gini Dietrich

Leadership Lessons In Washington

By: Gini Dietrich | August 10, 2011 | 
178
Let’s see. I’ve already talked about religion here, when I talked about how missions prepare Mormon men and women for leadership positions. So why not talk politics, too? Actually, I’ve been trying to find both communication and leadership lessons in what’s happening in Washington. Because I’m so disgusted by it all, it’s hard to separate the emotion from the business. But I think I finally have [&hellip... Read More
Gini Dietrich

Three Blogs You Must Read

By: Gini Dietrich | August 9, 2011 | 
262
A couple of weeks ago, solopreneur and PR pro extraordinaire, Kellye Crane, wrote a blog post title, “Three People You Must Read.” She recommended Valeria Maltoni, David Meerman Scott, and Jeremiah Owyang. I concur! Then Justin Goldsborough followed suit and recommended three of his own. While Ingrid Abboud aka Griddy aka Brigitte was vacationing in Greece (and kept texting me photos as if I wouldn’t be [&hellip... Read More
Gini Dietrich

Public Relations vs. Marketing

By: Gini Dietrich | August 8, 2011 | 
295
Last week I violated the rules of the Network of PR Professionals LinkedIn group. I didn’t mean to, but, according to the group “rules,” you can only post things in there that are about traditional PR. But I posted the summary of Marcus Sheridan’s webinar about the types of content you can create to generate leads. And, because the blog post said “generate inbound leads” instead of “attract [&hellip... Read More
Gini Dietrich

Gin and Topics: Gangs, Tanks, and Naughty Dogs

By: Gini Dietrich | August 5, 2011 | 
68
Is it a holiday in the U.S. and someone forgot to tell me? There was NO traffic this morning. What is going on? Anyone? Bueller? No? Maybe they’re all staying home so they can finish The Hunger Games series. Not that, uh, I want to do that. I can’t help it! They are sooooo good! If you haven’t read them, get on it. Stat! And continue [&hellip... Read More