Gini Dietrich

10 Ways to Improve Landing Page Conversions

By: Gini Dietrich | April 26, 2012 | 
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Tweet Share Share +1 Pin EmailShares 221We talked yesterday about whether or not blogging is dead and, in the comments, there was a good discussion about the big scary ROI. Some of the Spin Sucks community thinks the reason companies are abandoning blogs as quickly as they start them is because they haven’t figured out how to generate leads (and rightfully so). Having specific landing pages tied [&hellip... Read More
Gini Dietrich

Is Blogging Dead or Are Companies Not Trying Hard Enough?

By: Gini Dietrich | April 25, 2012 | 
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Tweet Share Share +1 Pin EmailShares 373When I speak to CEO organizations, I typically run through a series of quick slides that show where technology is right at this moment. For instance: There were 107 trillion emails sent last year, Facebook is at more than 900 million users, Pinterest is closing in on 15 million users, and there are three billion videos streamed on YouTube every day. I [&hellip... Read More
Gini Dietrich

The PR Nightmare for Walmart

By: Gini Dietrich | April 24, 2012 | 
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Tweet Share Share +1 Pin EmailShares 221I would be remiss if I didn’t blog about the PR nightmare Walmart has caused itself by allegedly covering up the bribes they paid Mexican officials in exchange for getting building permits faster and other favors to help it aggressively expand in the region. Late last week the New York Times revealed a Walmart attorney received an alarming email from a former executive [&hellip... Read More
Gini Dietrich

Women Entrepreneurs and Business Owners Have Social Network

By: Gini Dietrich | April 23, 2012 | 
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Tweet Share Share +1 Pin EmailShares 216This blog post is for all of the women in the Spin Sucks community. Guys, you can read it too, but I’m not sure it’ll mean much to you. I hate to lose half our audience on a Monday morning, but it’s going to be worth it to the girls. There is a new social network worth checking out…and it’s for [&hellip... Read More
Gini Dietrich

Gin and Topics: Glamour Shots, Creative Kids, and a HUGE Dog

By: Gini Dietrich | April 20, 2012 | 
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Tweet Share Share +1 Pin EmailShares 55I’ve spent all week at 35,000 feet (thank heaven for GoGo Inflight!) so I’m very grateful it’s Friday and I’ll be home in my own bed tonight. PLUS, my high school bud, Mike Koehler (aka MK), is going to be at my house when I get home AND Michael Schechter (aka Shrek) is coming over for my homemade lasagna on Sunday [&hellip... Read More
Gini Dietrich

Protecting Your Online You After You Die

By: Gini Dietrich | April 19, 2012 | 
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Tweet Share Share +1 Pin EmailShares 220Earlier this week, I was waiting for the plane to reach 10,000 feet and killing time by reading American Way. In it was an article about e-state planning, or preserving your digital legacy for after you die. How many of you have thought about this? I mean, seriously thought about what happens to your email, Facebook, Twitter, LinkedIn, Flickr, YouTube, [&hellip... Read More
Gini Dietrich

10 Rules for Transforming Your Agency

By: Gini Dietrich | April 18, 2012 | 
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Tweet Share Share +1 Pin EmailShares 163It’s time for the monthly Spin Sucks Pro webinar (tomorrow!) and, this month, we’re excited to have Paul Roetzer, who just wrote The Marketing Agency Blueprint. I like Paul. Like me, he founded and grew an agency (PR 20/20) and he has a lot of the same business philosophies as me. You know what that means? You’ll like him, too. During [&hellip... Read More
Gini Dietrich

Flying Car Creates PR Controversy

By: Gini Dietrich | April 17, 2012 | 
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Tweet Share Share +1 Pin EmailShares 163Remember when we were kids and we had this vision that someday everyone would be driving a flying car? Maybe it started with Chitty Chitty Bang Bang and was influenced even more by the Jetsons. Wherever it started, I just knew in my lifetime the roads would be in the sky. Well, we’re not quite there yet (don’t worry, my [&hellip... Read More
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