Gini Dietrich

The Future of Journalism from Warren Buffet’s Viewpoint

By: Gini Dietrich | June 7, 2012 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 329Last month, in a move that surprised many of us close to journalism, Warren Buffet bought newspapers – 63 of them, in fact. Now Buffet is not known for making high-risk or crazy investments. Quite the opposite. You know if Buffet is invested in something, you’d best get in on it, too. So why 63 newspapers? And [&hellip... Read More
Gini Dietrich

PR Pro Charged with Barricading Reporter in Room

By: Gini Dietrich | June 6, 2012 | 
68
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 263I was reading my friends over at PR Daily yesterday and what did I find, but a story about a PR guy (I can’t even call him a professional) who locked a reporter in a room so he was unable to ask his CEO any questions. Yes, you read that correctly. He locked the reporter in a [&hellip... Read More
Gini Dietrich

Breaking Down the Silos: Lonely vs. Functional

By: Gini Dietrich | June 5, 2012 | 
50
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 195A few weeks ago, a friend told me a great story. She said there was a new business prospect for the accounting firm where she worked. One of the partners took this prospect to lunch on Tuesday. The very next day, the prospect went to lunch with a second partner. And, on Friday, while the prospect was [&hellip... Read More
Gini Dietrich

Four Things Customers Want When Making a Purchase Decision

By: Gini Dietrich | June 4, 2012 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 346Most of us know the marketing mantra KISS – Keep It Simple, Stupid. But how many of us actually practice it? There are so many tools available on the web today that many of us have a hard time not reacting to the shiny, new penny syndrome (squirrel!). Take a look at the image over there on [&hellip... Read More
Gini Dietrich

Gin and Topics: Truth is Stranger than Fiction

By: Gini Dietrich | June 1, 2012 | 
40
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 92This morning I posted a picture of the temperature on Facebook. It’s 48 freaking degrees in Chicago. On June 1. It was in the mid-90s this past weekend. Heck, I have a great start to my really unattractive cycling tan already. And now it’s too cold and rainy to ride outside. If everyone in this city gets [&hellip... Read More
Gini Dietrich

Social Media and Its Effect On Suicide

By: Gini Dietrich | May 31, 2012 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 159Last year, friend and colleague Trey Pennington took his own life on the grounds of the church where he and his family attended for many years. When the news spread, first on Mashable and then through the more traditional channels, people on Twitter and Facebook were astounded. Though many didn’t know him in real life, they felt [&hellip... Read More
Gini Dietrich

Self-Publishing vs. Publisher: Why You Should Do Both

By: Gini Dietrich | May 30, 2012 | 
50
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 241Last night, Mark Schaefer was in town and we held a little TweetUp with 70 of his closest friends. He and I were talking to Bob Reed about the book publishing process – Mark having just published Return On Influence and Geoff Livingston and me having just published Marketing in the Round. I said people think the writing [&hellip... Read More
Gini Dietrich

Three Reasons Facebook Camera Will Work

By: Gini Dietrich | May 29, 2012 | 
45
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 180Just a few short weeks after Facebook bought Instagram for $1 billion, the social network has released its own mobile photo sharing app, aptly called Facebook Camera. It reportedly is just like Instagram, but with a few improvements: It allows full-bleed photos, you can comment and “like” right from the app (instead of going into the Facebook [&hellip... Read More
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