Gini Dietrich

Gin and Topics: Talking Animals and Sexy Farm Boys

By: Gini Dietrich | June 29, 2012 | 
Tweet46 Buffer Share14 Share8 +17 PinShares 75So, is it hot where you are? I’ve been getting a kick out of everyone posting the temperatures in their city. It turns out, it’s hot EVERYWHERE. Yesterday, Chicago had its first 100 degree in seven years. Think global warming is a farce? Explain this! I hate to see what August is going to bring. But the good news, I [&hellip... Read More
Gini Dietrich

Social Media Campaigns Don’t Match When Consumers Are Online

By: Gini Dietrich | June 28, 2012 | 
Tweet190 Buffer Share45 Share34 +128 Pin42Shares 339Ever wonder how much content you should be producing? What about how many times you should be posting to the social networks? I was just asked this question during a speaking engagement yesterday, “How many times should I be posting to Facebook every day?” According to the Engagement and Interaction White Paper, where they analyzed the top 20,000 Facebook fan [&hellip... Read More
Gini Dietrich

Marketing for Victory with Four Different Approaches

By: Gini Dietrich | June 27, 2012 | 
Tweet79 Buffer Share5 Share22 +128 Pin1Shares 135When carpenters build a house, they create a plan, get the materials, and gather their tools – from saws and sandpaper to hammers and screwdrivers. The carpenters carefully sequence their activities. First they lay the foundation, then the frame. Then they install drywall, and finish with paint, carpet, and appliances. It’s the same with your marketing program. You create your plan, [&hellip... Read More
Gini Dietrich

Six Steps to Creating Content that Generate Leads

By: Gini Dietrich | June 26, 2012 | 
Tweet178 Buffer Share35 Share57 +121 Pin5Shares 296There is an interesting statistic that shows how effective content is in generating leads for companies vs. those who don’t use content at all. The stat, from a study conducted by HubSpot and MarketingProfs, shows consumer businesses gain 88 percent more leads and B2B organizations gain 67 percent more leads. It stands to reason then, the more content you create, [&hellip... Read More
Gini Dietrich

Top 10 Favorite Books of All-Time

By: Gini Dietrich | June 25, 2012 | 
Tweet109 Buffer Share54 Share26 +119 Pin11Shares 219If you read this on Margie Clayman’s blog, it won’t be new to you so you can either skip to the comments or go on about your day. But if you didn’t, I throw down the challenge to you, as well.  Last summer I challenged Margie Clayman to write a blog post of her 10 favorite books. She did. And [&hellip... Read More
Gini Dietrich

Gin and Topics: Triumph the Insult Dog and Cats Playing Patty Cake

By: Gini Dietrich | June 22, 2012 | 
Tweet50 Buffer Share24 Share20 +1 PinShares 94Is anyone a dog whisperer? Jack Bauer has decided, of late, between 4:05 and 4:08 is the appropriate time to get up every morning. I’ve tried making him stay put until 5:00, which is when we normally get up, but he’s a 100 pound dog who jumps up on the bed if you don’t pay attention to him. And, let’s [&hellip... Read More
Gini Dietrich

CBS Issues Fake (and Totally Awesome) News Release

By: Gini Dietrich | June 21, 2012 | 
Tweet205 Buffer Share91 Share43 +129 Pin5Shares 373Did you hear the news that CBS sued ABC over their new show called The Glass House? Apparently CBS thinks it’s a direct rip-off of Big Brother, the reality show that follows a group of strangers living together in a house where they’re recorded and filmed 24/7. And, to be fair, The Glass House also follows a group of strangers living [&hellip... Read More
Gini Dietrich

Four Steps to Create Your Personal Brand

By: Gini Dietrich | June 20, 2012 | 
Tweet227 Buffer Share28 Share88 +125 Pin12Shares 380 The discussion around personal branding seems to be one that happens a lot. It used to be we’d get jobs, we’d grow our careers, maybe we’d work for two or three companies, then we’d retire. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, [&hellip... Read More