Gini Dietrich

To Sell is Human: A Communicator’s View on New Business

By: Gini Dietrich | March 7, 2013 | 
66
After I’d been at Fleishman-Hillard for a couple of years, I had three promotions under my belt and was already eyeing the corner office (some things never change). Because I was so steadily climbing the corporate ladder, I was soon invited into new business meetings where my presentation skills were honed, I was taught to think on my feet, and I was forced to stop biting [&hellip
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Gini Dietrich

Content Idea Generator: A Magical Tool to Help You Write

By: Gini Dietrich | March 6, 2013 | 
111
Thanks to Lindsay Bell and an appropriately pitched story idea from a PR firm here in Chicago, I have a special surprise for you. This is going to both surprise and anger you…at least anger you if you consider yourself a writer. It is both cool and a little disappointing. It is surprisingly accurate, but also a bit limited. It is the Content Idea Generator from [&hellip
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Gini Dietrich

Can Technology Replace In-Person Meetings?

By: Gini Dietrich | March 5, 2013 | 
124
During our Inside PR recording last week, Joe Thornley, Martin Waxman, and I had a very lively conversation about the Yahoo! memo. Joe and I are both business owners with employees. He has two offices – Toronto and Ottawa – and I have a completely virtual organization with people spread across the United States and Canada. We talked about the idea the Yahoo! executive team has [&hellip
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Gini Dietrich

Shut Up: How Great Leaders Listen

By: Gini Dietrich | March 4, 2013 | 
178
Last week, Jon Stow wrote an interesting blog post called, “Communicating with Our Employees and Colleagues.” In it, he talked about the importance of having conversations, not dictatorships, with the people on your team. Part of that discussion was the Yahoo! memo that was leaked to the media. But the underlying message? You can’t just talk. You have to listen. Some of the world’s very best [&hellip
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Gini Dietrich

The Three Things, Edition 22

By: Gini Dietrich | March 3, 2013 | 
12
Welcome to 22nd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter [&hellip
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Gini Dietrich

Gin and Topics: The Obamas Take to Video

By: Gini Dietrich | March 1, 2013 | 
63
I have been looking forward to this Gin and Topics since last weekend. You see, I found a video on Heidi Massey’s Facebook wall and I was mad I didn’t see it in time for last week. And then Jennifer Lawrence had the glorious trip at the Oscars that endeared her to all of us. And then Michelle Obama was on Jimmy Fallon. And then I [&hellip
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Gini Dietrich

Do News Releases Have SEO Value When Distributed Via a Wire?

By: Gini Dietrich | February 28, 2013 | 
130
During yesterday’s Facebook question of the week, Kate Finley asked if news releases have SEO value when distributed via a newswire. This has been a long internal battle for me. I know the “coverage” isn’t really such, but it always seems to help search engine optimization. Clients sometimes like to show their bosses the number of places that ran the news release so we don’t always [&hellip
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Gini Dietrich

Eleven Steps for Setting Up and Using the Yoast SEO Plugin

By: Gini Dietrich | February 26, 2013 | 
96
During Andy Crestodina’s webinar “The Lies and Truths of Google Analytics” last week, there was a lot of discussion on the Spin Sucks Pro hashtag about Google+ authorship and authority. A topic that continues to evade many, Andy spent more time answering questions about that at the end than he did on anything else. As luck would have it, the very same day, Christopher Penn wrote, [&hellip
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Gini Dietrich

Yahoo! Letter: Was Their Communications Team Consulted?

By: Gini Dietrich | February 25, 2013 | 
174
By now, many of you have likely seen (and had some emotion about) the letter that was sent to Yahoo! employees regarding their new policy about no more remote work. In my Facebook stream, emotions ran from: Marissa Mayer is setting back women 20 years or many defiling her use of “easy baby” because she has lots of help with her newborn to the company probably [&hellip
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