Gini Dietrich

Measuring Results at the Enterprise Level

By: Gini Dietrich | December 8, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 76That’s right! It’s that time again. Facebook question of the week time (clap, clap, clap)! This week we’re talking online monitoring, measuring results, some elbow grease, and marketing expertise. Rusty Speidel, a friend I met on Twitter who later became a close offline friend (mostly because we both road bike), has been giving me a hard time about measuring [&hellip... Read More
Gini Dietrich

Women Are Our Own Worst Enemies

By: Gini Dietrich | December 7, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 926“The most common way people give up their power is by thinking they don’t have any.” – Alice Walker There is a very interesting debate happening online. It’s being highlighted with the Miss Representation Sundance film about media being derogatory to women. The trailer shows media talking about Hillary Clinton “looking haggard and 92.” It shows a clip of Sarah Palin being asked by [&hellip... Read More
Gini Dietrich

The New Yorker Breaks Embargo and Violates Ethics

By: Gini Dietrich | December 6, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 125I love The New Yorker. It’s one of maybe five magazines I still subscribe to the print edition. I love when it arrives because it means a good two hours of solitude while I absorb every article in the month’s edition. But I’m mad at them right now. They ran a movie review of “The Girl with the Dragon [&hellip... Read More
Gini Dietrich

Marketing In the Round

By: Gini Dietrich | December 5, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 371This post is co-written by G Squared (Geoff Livingston and Gini Dietrich). Guess what?!? We finally get to talk about our new book! We joked, early on, that it’s not nice to tell prolific bloggers they can’t write about what they’re writing about. It’s been a challenge, that’s for sure. But it’s time to let the cat out of the bag because Marketing [&hellip... Read More
Gini Dietrich

Gin and Topics: Siri, BlackBerry, and the Moron Award

By: Gini Dietrich | December 2, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 76When we began the Social Media Trends ninth trend contest on Monday, I promised I would reveal the winner of two webinar seats today. I lied. HAHHAAH! Just kidding. I know I gave some of you a little, tiny stab of the heart. Oh that was fun! Drumroll please…. The winner of the ninth trend that I am now [&hellip... Read More
Gini Dietrich

How Often Should I Send Email Newsletters?

By: Gini Dietrich | December 1, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 161It’s Facebook question of the week time (clap, clap, clap)! I’ve really been thinking about what to do with these videos. I mentioned it in a podcast I did with Joe Hackman yesterday and, in the chat room, everyone suggested I keep doing them. Alright, “everyone” might be a slight exaggeration. It was Nancy Davis and Jason Konopinski, so it [&hellip... Read More
Gini Dietrich

Providing PR Counsel to Penn State

By: Gini Dietrich | November 30, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 123I’m thinking Spin Sucks should do a moron award…with a badge and everything (maybe Erin Feldman will create one??). Last week we had Coghlan Consulting Group. This week we had Governor Brownback and Mayor Winder. I learned about a PR guy in Arizona who tweeted about “midgets” and “special ed” persons…all while working with the Special Olympics. Then I [&hellip... Read More
Gini Dietrich

Politicians Trying to Control What Is Said Online

By: Gini Dietrich | November 29, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 121Let’s talk politics today, shall we? OK, not really politics, but the politicians who don’t know how to use the web appropriately. In one corner we have Mike Winder, West Valley City (Utah) Mayor, who was using a false identity to write news stories that were published in at least three different publications. In the other corner we have [&hellip... Read More
Gini Dietrich

Eight Social Media Trends for 2012

By: Gini Dietrich | November 28, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 1KWelcome back to the real world! I hope everyone had a really good Thanksgiving weekend. To start the last 20 work days of the year, I thought now was a good time to discuss trends for next year. This will get you started on planning and getting everything ready to launch the year on January 2. I’ve written the [&hellip... Read More