Gini Dietrich

Seven Tips for Gaining Business from Speaking Engagements

By: Gini Dietrich | February 22, 2012 | 
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Tweet Share Share +1 Pin EmailShares 353More than three years ago, I decided I would go on the speaking circuit to see if we could drum up some business that way. The first year sucked. I did 40 speaking engagements in 2010 – some free and some paid. And not one brought us any business. I was getting high scores and great feedback, but the business [&hellip... Read More
Gini Dietrich

Eight Practices for Developing a PR Hybrid Professional

By: Gini Dietrich | February 21, 2012 | 
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Tweet Share Share +1 Pin EmailShares 164We’re trying something new with the Spin Sucks Pro webinars. We’re recording ahead of time so, while you’re watching the video, the expert is available to answer questions, via chat, during the full hour. We think this will drive more engagement and learning because, as an attendee, you’ll be fully focused as your questions are answered immediately. Because of this [&hellip... Read More
Gini Dietrich

Social Media Use At Work

By: Gini Dietrich | February 20, 2012 | 
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Tweet Share Share +1 Pin EmailShares 294Last week I was working with a group of CEOs and one of the leaders said to me, “How do I get my employees to use social media? None of them want to do it.” It’s like pulling teeth sometimes. Most, if not all, use Facebook, YouTube, and Twitter in their personal lives, yet seeing that passion translate to work [&hellip... Read More
Gini Dietrich

Gin and Topics: Tweeting Beyond the Grave and Gorillas On Camera

By: Gini Dietrich | February 17, 2012 | 
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Tweet Share Share +1 Pin EmailShares 57It’s Friday! I was on the plane last night and realized it was Thursday, not Wednesday like I thought. Do the weeks go by faster and faster as the year progresses? Or maybe I’m just getting old. Don’t answer that! I won’t keep you from getting to Gin and Topics. There are some good ones this week. Thanks to everyone [&hellip... Read More
Gini Dietrich

A Break from Social Media Is Killing Carnival Cruise Lines

By: Gini Dietrich | February 16, 2012 | 
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Tweet Share Share +1 Pin EmailShares 189I’ve been watching, with great interest, how Carnival Cruise Lines has handled themselves during the past few weeks surrounding a crisis of tantamount proportions. You may recall their sister company, Costa Concordia, is the ship that wrecked off the shores of Italy, killing 32 people and injuring more than 30. Beyond the human tragedy, the company has found itself in a social [&hellip... Read More
Gini Dietrich

The Ever-Looming Inbox

By: Gini Dietrich | February 15, 2012 | 
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Tweet Share Share +1 Pin EmailShares 138During this week’s Inside PR (yet to be posted), Joe Thornley, Martin Waxman, and I discuss the ever-looming inbox. You see, I’m a “get it cleaned out every day” kind of person. Having unopened, unread, or unanswered emails makes me nuts. Mr. D makes fun of me. He says no one else in the whole world uses email the way [&hellip... Read More
Gini Dietrich

Facebook Timeline Coming for Businesses

By: Gini Dietrich | February 14, 2012 | 
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Tweet Share Share +1 Pin EmailShares 314Happy Valentine’s Day! I have a secret. Nothing I write today is going to outdo Shonali Burke’s Valentine’s Day blog post. So please go over there, get it out of the way, and come back. It’s OK. I’ll wait. Now, wasn’t it worth it? I, for one, am pleased to finally see the movie star’s talents coming through. Enough of [&hellip... Read More
Gini Dietrich

Redefining Public Relations

By: Gini Dietrich | February 13, 2012 | 
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Tweet Share Share +1 Pin EmailShares 187Right before the holidays, PRSA embarked on a new initiative: Redefining public relations. An admirable undertaking and one that surely was not to please everyone, they made an impressive decision to have the definition crowdsourced. There were, of course, some flaws in how you could submit your definition. In an effort, I would guess, to make everything uniform and make [&hellip... Read More
Gini Dietrich

Gin and Topics: Future Hipsters, Butterfingers, and Unlucky People

By: Gini Dietrich | February 10, 2012 | 
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Tweet Share Share +1 Pin EmailShares 43Guess what? It’s my birthday and Mother Nature sent me a HUGE gift! Yes, that’s right! It’s snowing on my birthday. I must have done something really, really good to deserve that. YAY! I told Jack Bauer we’ll go skiing tomorrow. He won’t really know what that means until I put my ski pants on. Then the whining will begin. [&hellip... Read More
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