Gini Dietrich

The Extinction of Social Media Agencies

By: Gini Dietrich | April 28, 2011 | 
124
I’ve learned a new trick! If I record the Facebook question of the week on Wednesdays, I don’t have to get up at the butt crack of dawn on Thursdays to shower and record. Yay me! Before we go to this week’s question, who is ready for the Royal Wedding? I will admit it – I’m obsessed. I don’t know why, but the obsession is almost [&hellip... Read More
Gini Dietrich

Get Rich Quick! Lose Weight Tomorrow!

By: Gini Dietrich | April 27, 2011 | 
175
Yesterday Joey Strawn wrote a blog post called “There’s no ‘I’ in brands, but they’re surrounded by a lot of BS.” His whole point is that our brands, the way people feel about our companies, is determined not by a creative ad or the news release that was just distributed; rather by our customers. Really great point and I agree with him. In fact, I agree [&hellip... Read More
Gini Dietrich

Social Isn’t About Advertising Or PR

By: Gini Dietrich | April 26, 2011 | 
104
Mondays are my super busy days. I do all staff and client meetings on Mondays in order to get the week on the right foot and (kind of) prepare for anything unexpected. I’m in meetings or on the phone for 10 hours straight, with little time to use the bathroom or eat. So yesterday, when Shelly Kramer tagged me on Facebook to read this article and [&hellip... Read More
Gini Dietrich

Social Media Success In Five Steps

By: Gini Dietrich | April 25, 2011 | 
62
This first ran over at The Whale Hunters. It’s written with the business leader in mind, but the process outlined below works for anyone responsible for using the web. Hell has frozen over! Oh wait. The Cubs haven’t won the World Series yet. Never mind. But it does seem that way, doesn’t it, with all the changes in technology? You run a business. You don’t have [&hellip... Read More
Gini Dietrich

Two New Social Tools to Check Out

By: Gini Dietrich | April 24, 2011 | 
34
Happy Easter to those of you who celebrate! I’m going to finish this blog post and then set off to make a standing rib roast, a bunch of spring veggies, and molten chocolate cake for dessert. Dinner is at 2:00, if you want to come by. I know it’s a holiday for most of you and you’ll be with family, but there are three new tools/platforms I [&hellip... Read More
Gini Dietrich

Gin and Topics: Liars, Doubt, and Trouble

By: Gini Dietrich | April 22, 2011 | 
22
Does it seem like the weeks are flying by considerably quickly? Or is it just because we launch Spin Sucks Pro in 10 days and don’t have enough time left (not that I’m counting)? Because time is flying, I’ve not gotten into my Google Reader this week so these stories I found on Facebook, through SmartBrief, or because I have (some) kind friends who sent me [&hellip... Read More
Gini Dietrich

Always Obey Your Gut

By: Gini Dietrich | April 21, 2011 | 
29
It’s Facebook question of the week time and this week I was not too lazy to shower and record a video. I even rode for my 13th day of #30daysofbiking and it’s not even 7 a.m. yet. I love mornings. No interruptions. Tons of work gets accomplished. You get to watch the sun rise. But, I’ll be completely brain dead by 7:00 tonight. So there’s the [&hellip... Read More
Gini Dietrich

Social Media Q&A

By: Gini Dietrich | April 20, 2011 | 
45
A few months ago, Jack Monson, who is the programming chair (and good friend) of the Chicago chapter of PRSA, asked me to do something that hadn’t yet been done at one of their monthly lunches: Take questions from the audience the entire hour. At the time I said, “Sure!” without really thinking it through. All I thought was, “Great! I won’t have to prepare a [&hellip... Read More