Gini Dietrich

Top Five Stories for Week Ending Jan. 21, 2011

By: Gini Dietrich | January 21, 2011 | 
64
I’ve had one of those weeks that I thought, “It’s OK, Gin. Just get through the week and you can write the top five on the plane Friday morning.” But then the plane didn’t have WiFi and then I had a small fire to put out so now I’m writing this under serious pressure. Come on! I can do this! I have 20 minutes. With no [&hellip... Read More
Gini Dietrich

Guidelines for Working with Guest Bloggers

By: Gini Dietrich | January 20, 2011 | 
45
Chris-Tia Tgin Donaldson asks Gini Dietrich on the Arment Dietrich Facebook question of the week, “What are your guidelines for working with guest bloggers? Do you still invite them to write? Do they mainly approach you? Do you require exclusivity for some period of time?” What we do/require is in my answer below (or click here from your reader). What are your guidelines... Read More
Gini Dietrich

Gaining Respect for Yourself and the PR Industry

By: Gini Dietrich | January 19, 2011 | 
135
A few weeks ago, Doug Davidoff wrote an open letter to PR professionals, which speaks about the client’s view of our profession and how we’re stuck on tactics and not on results. And on Monday, Les McKeown wrote “Living with the Pregnant Widow,” a tongue-in-cheek look at the so-called social media experts who, again, are stuck on the tactics and not on results (mostly because having [&hellip... Read More
Gini Dietrich

Four Mobile Marketing Growth Areas

By: Gini Dietrich | January 18, 2011 | 
60
This first ran on MyMobiManager, a company that creates content management systems for the mobile web. Creative and fun, if you’re looking for help in that area, you should check them out! And now back to your regularly scheduled blog post… Most of the work we do at Arment Dietrich is B2B. We do some start-up consumer work, but the majority of our clients fall in [&hellip... Read More
Gini Dietrich

The 10 Reasons Integration Is Crucial In 2011

By: Gini Dietrich | January 17, 2011 | 
65
This blog post first ran on TheTop10Blog so if you read it there, move along to the comments, where you always find the real gold anyway. It shouldn’t come as any surprise to you that 2011 is the year of integration. This past year you got to play with social media tools and figure out which were most applicable to your business. Now it’s time to stop playing [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Jan. 14, 2011

By: Gini Dietrich | January 14, 2011 | 
18
Before I bring you the top five stories of the week, I want to wish a happy birthday to the best mom in the entire world…MINE! Happy birthday momma! I love you tons! And, while not on the list of the stories you should read if you missed them, this morning I was listening to the recap of Ted Williams’s visit with Dr. Phil. Have you [&hellip... Read More
Gini Dietrich

Introducing Lisa Gerber!

By: Gini Dietrich | January 13, 2011 | 
41
It’s Facebook question of the week time, but this week you get to meet Lisa Gerber, our new chief content officer instead! Lisa joining the Arment Dietrich and Spin Sucks executive team is really personal to me because Lisa and I started as friends two years ago. I would moan and complain that she got to ski every day and she would moan and complain that I [&hellip... Read More