Gini Dietrich

Lessons from a Vacation in Paris

By: Gini Dietrich | April 22, 2013 | 
136
I’m baaaaaack! Did you miss me? I missed you! After six days in Paris, a day in London, two travel days, and four days at home to recover from jet lag, do (12 loads) laundry, and prepare to come back to work, I am ready. But I’m not sure I’m ready to tackle my email…maybe by Friday I’ll have it all finished. Oy. You’ll have to [&hellip
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Gini Dietrich

The Three Things, Edition 27

By: Gini Dietrich | April 7, 2013 | 
10
Welcome to 27th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email address or [&hellip
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Gini Dietrich

Gin and Topics: A Home Made Firework and a Dancing Usher

By: Gini Dietrich | April 5, 2013 | 
47
Well, boys and girls, this is it! I’m taking some time off to celebrate my 10 year anniversary with Mr. D and to get some non-blog writing finished. You will not have another Gin and Topics from me until April 26. I know it’ll be rough, but I’m leaving you in super capable hands. Rebecca Todd is taking over for me. If you have videos you [&hellip
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Gini Dietrich

Nine Tips to Write a Great Blog Post

By: Gini Dietrich | April 4, 2013 | 
196
As many of you know, I’m writing my second book (Spin Sucks, due out in November!) and, because of that, I’m doing a ton of research (a TON) for case studies, examples, and stories to use to help tell the story. I keep coming across something interesting: Lots of people are searching for how to write great blog content, but there are very few people who [&hellip
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Gini Dietrich

Seven Reasons You’re Not Ready to Hire a PR Firm

By: Gini Dietrich | April 3, 2013 | 
120
We get lots of phone calls and emails from people wanting to work with us. It’s a great position to be in and certainly helps my introverted self from having to sell in a way that makes me uncomfortable. Sometimes the prospects are start-ups and they want to trade services for equity. While I’d love to be able to do that (Jay Baer does some angel investing [&hellip
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Gini Dietrich

Lots of Changes at Google: What it Means for You

By: Gini Dietrich | April 1, 2013 | 
123
All of the changes at Google are enough to make you want to cry over spilled milk. As if it wasn’t enough to hear rumors Feedburner is shutting down, then they announce Reader is retiring and now Alerts is next? I’ve always said we’re not the user of Google – we’re the product – so it shouldn’t be so devastating when they take away our free products, [&hellip
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Gini Dietrich

The Three Things, Edition 26

By: Gini Dietrich | March 31, 2013 | 
2
Welcome to 26th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email address or [&hellip
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Gini Dietrich

Gin and Topics: The Truth Fairy and a Dump Truck

By: Gini Dietrich | March 29, 2013 | 
25
Our office is officially closed today, but I am taking a writing vacation in exactly nine days so have lots to do! Yes, it’s true. I will be away from here for two whole weeks! But it means I’m taking advantage to most people being off today and getting some work done. That means you get the regularly scheduled Gin and Topics. I didn’t really want [&hellip
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