Gini Dietrich

PR vs. Publicity

By: Gini Dietrich | March 17, 2011 | 
67
Happy St. Patrick’s Day! I hope everyone is... Read More
Gini Dietrich

Learning through Visual Note-Taking

By: Gini Dietrich | March 16, 2011 | 
69
I spoke last night at the Lake County Social Networking event that’s put on every month by Tim McDonald. If you live in the Chicago area and don’t already know about these events, check them out. Tim does a phenomenal job of making it fun and relaxed, but also informative and valuable. Not my point. My point is that we talked a little bit about what [&hellip... Read More
Gini Dietrich

A Review of Livefyre

By: Gini Dietrich | March 15, 2011 | 
235
If you visit Spin Sucks often, you already know about Livefyre, the commenting system we’ve been using since September. It’s been in beta until last week and yesterday I received an email from CEO and founder, Jordan Kretchmer, that the rollout of the full launch is finished. I was waiting until now to extol all the great things about Livefyre  so that, if you’re convinced, you [&hellip... Read More
Gini Dietrich

The Chrysler Tweet: The Take from An Agency Owner

By: Gini Dietrich | March 14, 2011 | 
144
When I was 23, I was a freshly promoted account executive. I had just led a very successful campaign for potato farmers across the country. We created Franklin planners for them so they would not only be organized, but have all of the information they needed for controlling weeds, insects, and fungus in their fields. It was for BASF and it was so far out of [&hellip... Read More
Gini Dietrich

An Interview with the Franchise King

By: Gini Dietrich | March 13, 2011 | 
3
This ran in the March issue of Franchise Times, which is why the bent is toward that audience. But I think you’ll get some value from the interview I did with Joel Libava, aka The Franchise King. Are you getting tired already of experts and everyone telling you to get on the social networks without a real tie to your marketing strategy or business results? Me, [&hellip... Read More
Gini Dietrich

Gin and Topics: Anonymity and the F Bomb

By: Gini Dietrich | March 11, 2011 | 
59
I think Arik Hanson, Lisa Gerber, and I are the only people not in Austin this weekend for SXSW. Arik is turning off Foursquare updates, Lisa is turning off Facebook, and I’m turning off Twitter. OK. Not really. Let’s be real. I’d die without Twitter, and I’m pretty sure my friends would die without their social networks. Even if we sit here and get more and more [&hellip... Read More
Gini Dietrich

Pros and Cons of the Facebook Comments Plugin

By: Gini Dietrich | March 10, 2011 | 
64
It’s Facebook question of the week time (clap, clap, clap)! Ken Colburn asks, “What are the pros and cons of the new Facebook Comments plugin that just launched?” For those of you who don’t know, last week (last week? two weeks ago?) Facebook launched a service that allows you to post your blog comments to your stream. From the development blog: Comments Box is a social [&hellip... Read More
Gini Dietrich

Quora Is Not for Normal People

By: Gini Dietrich | March 9, 2011 | 
94
Although she meant it for Facebook question of the week, Abbie Fink asked us about Quora and I thought I’d answer it today AND do a video question of the week, from another Facebook friend, tomorrow. She asked, “Quora: Do or do not. Why or why not? Figured I’d rather ask you than ask Quora.” My response? Do not. At first I was really pleased with [&hellip... Read More