Gini Dietrich

Happy Thanksgiving

By: Gini Dietrich | November 26, 2010 | 
7
From my family to yours!... Read More
Gini Dietrich

TSA X-Rays, Enhanced Pat-Downs, and Traveling

By: Gini Dietrich | November 24, 2010 | 
40
In the United States, today is the busiest air travel day of the entire year. So I figured it was a good time to talk about what’s going on with TSA, the new x-ray machines, and the “enhanced”  pat-downs. I am not a TSA fan. I travel a ton and their rules vary from airport to airport. Last year, I was in the Detroit airport and [&hellip... Read More
Gini Dietrich

Facebook Contests: Seven Tips for Flawless Execution

By: Gini Dietrich | November 23, 2010 | 
33
We just finished hosting our Facebook photo contest, where John Heaney was the winner for “Legally Gini.” It was great fun because, well, it made fun of me (though a friend called and said, “Is someone going to get fired over this?”). Look, I have four brothers. I learned A LONG time ago to laugh at myself or I’d have been miserable with their constant teasing [&hellip... Read More
Gini Dietrich

What Is Your Twitter Policy?

By: Gini Dietrich | November 22, 2010 | 
100
The Beast and I went for a run this morning (what can I say? It’s too dark to ride and waaaay too warm to be inside) and I listened to Mitch Joel and Mark Schaefer debate the Twitter elite on the Six Pixels of Separation podcast. If you have 40 minutes while exercising or commuting to work, I recommend you listen to it. As always, they [&hellip... Read More
Gini Dietrich

Top 5 Stories for Week Ending Nov. 19, 2010

By: Gini Dietrich | November 19, 2010 | 
17
Mr. D told me last night he can’t wait until it snows just so I’ll stop talking about why we don’t have snow yet. But did you know that Chicago had snow on October 16 last year? It’s November 19 and it’s supposed to be SIXTY DEGREES on Monday. Bah humbug, is what I have to say! I WANT SNOW! I told Mother Nature yesterday if [&hellip... Read More
Gini Dietrich

Photo Contests, Webinars, and a New CFO

By: Gini Dietrich | November 18, 2010 | 
7
Today’s video does not feature a Facebook question of the week. Rather, I do some housekeeping. The Arment Dietrich Facebook photo contest is closed and the three finalists will be announced tomorrow. You get to choose the grand prize winner (who, BTW, will win a Flip camera, so be sure to vote!). The ninth trend for the Dec. 15 webinar has been identified and the winners [&hellip... Read More
Gini Dietrich

Building Your Online Presence Around Mobile Payments

By: Gini Dietrich | November 17, 2010 | 
52
So many things are happening this week, it’s hard to choose just one blog topic. Facebook is taking on Google in the email space. AT&T, Verizon, and T-Mobile are joining forces so we no longer have to carry wallets. And Google is launching a recommendation engine. You know the old adage about not trying to catch up, but leapfrogging ahead of your competition? I feel like [&hellip... Read More
Gini Dietrich

The Online Community Secret Sauce

By: Gini Dietrich | November 16, 2010 | 
94
People ask me all the time what my secret sauce is for online community building and I always make some self-deprecating comment about how my mom pays people a lot of money to be nice to me. But I’ve really been thinking about what it is that creates such a strong sense of community and why they want to continue giving. And not just the Spin [&hellip... Read More
Gini Dietrich

Choose the Ninth Social Media Trend

By: Gini Dietrich | November 15, 2010 | 
86
A few weeks ago, I blogged about the eight social media and marketing trends to pay attention to going into 2011. Since then, I’ve used those trends when I speak and they have created a great starting point for conversation with business leaders, marketers, and students. The blog post also created some really great conversation in the comments, with the addition of things such as crowdsourcing, [&hellip... Read More