Gini Dietrich

Augusta National Faces Scrutiny on “No Women” Rule

By: Gini Dietrich | April 5, 2012 | 
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Tweet Share Share +1 Pin EmailShares 129I don’t know where to begin with this one. I’m astounded. Did you know Augusta National Golf Club does not allow women to join as members? And did you know they only began allowing African American members in 1990? Did something happen last night and I woke up in 1912? Does this really happen in 2012? Yet, here we are. [&hellip... Read More
Gini Dietrich

PR Crisis for Skittles In Wake of Controversial Teen Shooting

By: Gini Dietrich | April 4, 2012 | 
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Tweet Share Share +1 Pin EmailShares 360I’ve been watching a different kind of PR crisis unfold with great interest – that of Skittles. Skittles, you say? Taste the fruity rainbow, Skittles? Yes, Skittles. Because of the symbolism of the candy (Trayvon Martin was carrying only Skittles and a drink when he was shot), college student governments are buying it in bulk and reselling it to raise [&hellip... Read More
Gini Dietrich

Etch A Sketch Hits PR Mecca With Romney Gaffe

By: Gini Dietrich | April 3, 2012 | 
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Tweet Share Share +1 Pin EmailShares 210Do you remember your first Etch A Sketch? How many of you still have one? I’ll bet those of you with kids have one in your house. The company is 104 years old and hasn’t had a new PR campaign in decades. Until now. Enter a really stupid comment made by a Romney senior aide, who said, for the general election, [&hellip... Read More
Gini Dietrich

Five Things to Watch Out for as Facebook Goes Public

By: Gini Dietrich | April 2, 2012 | 
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Tweet Share Share +1 Pin EmailShares 188Because I had a lot of time to read last week (what with not sleeping and all), I got caught up on this month’s Fast Company. The cover story is called “American Idol,” and it’s about Mark Zuckerberg and the pending IPO for Facebook. Because of their IPO quiet period, Facebook did not comment. Rather the writers combined five years of [&hellip... Read More
Gini Dietrich

Gin and Topics: A Blind Dog and a Phone Talking Elephant

By: Gini Dietrich | March 30, 2012 | 
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Tweet Share Share +1 Pin EmailShares 64Holy. Cow. What a week! You know how I say I’m an introvert and all of you exclaim, “No way!”? Well, today is very apparent I am introvert. I haven’t had more than three hours of sleep since Sunday night. I spoke yesterday morning, attended the conference, had dinner with my fellow speakers and the conference sponsors, and then I [&hellip... Read More
Gini Dietrich

Seven Principles to Building an Online Reputation

By: Gini Dietrich | March 29, 2012 | 
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Tweet Share Share +1 Pin EmailShares 299Today I’m speaking at re:think in Oslo, Norway (more on the city later). The conference organizer, Arnt Eriksen, asked me to consider speaking on something that is near and dear to my heart, but a topic I hadn’t yet created a presentation around. The topic? Principles of Building an Online Reputation. So I thought I’d do something a little bit [&hellip... Read More
Gini Dietrich

Facebook Speaks Out Against Employers Asking for Passwords

By: Gini Dietrich | March 28, 2012 | 
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Tweet Share Share +1 Pin EmailShares 243I’m having a really hard time understanding some employers today. As I travel the country and spend time with business leaders, it’s very disturbing to me how many have firewalls installed that prevent their employees from using the social networks during business hours. As if they aren’t just using their phones to get online during the day. Some business leaders [&hellip... Read More
Gini Dietrich

Why Goldman Sachs Needed a Crisis Plan

By: Gini Dietrich | March 27, 2012 | 
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Tweet Share Share +1 Pin EmailShares 102 It was just a couple of weeks ago that Greg Smith wrote a scathing OpEd for the New York Times about his former employer, Goldman Sachs, on his way out the door. But it feels like an eternity. Smith wrote, during his 12 year tenure, the culture at Goldman shifted from valuing teamwork and “always doing right by clients” [&hellip... Read More
Gini Dietrich

Apple Should Not Buy Twitter

By: Gini Dietrich | March 26, 2012 | 
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Tweet Share Share +1 Pin EmailShares 136I was just reading a GigaOm article titled, “Should Apple Buy Twitter?” It likely comes as no surprise to you that I’m shocked Twitter is still around. While I love it and spend a good amount of time on it, I have no idea how they’re surviving. Yes, they were just valued at $9 billion. Yes, they have tons of [&hellip... Read More
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