Gini Dietrich

Perspective: Public Speaking and Time as a Gift

By: Gini Dietrich | July 29, 2013 | 
47
By Gini Dietrich I just finished reading Ender’s Game. Wait, that is a lie. I just finished listening to Ender’s Game (I’ve discovered Audible while I ride). It wasn’t my favorite book, but it definitely kept my attention through more than 220 bike miles. That said, there was one thing that really bothered me about it. Here are these genius children who are brought up in [&hellip

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Gini Dietrich

Join Chuck Hemann for a Special Livefyre Q&A Today

By: Gini Dietrich | July 24, 2013 | 
265
By Gini Dietrich Once upon a time, in a far away land, I met Chuck Hemann. At the time, he was thinking about moving to Chicago to work for Edelman and he had lots of questions (yes, it gets really cold for several months). He made it six months (he clearly didn’t listen to me) and then the winter got to him and he went back [&hellip

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Gini Dietrich

The Rebel’s Guide to Email Marketing Webinar

By: Gini Dietrich | July 22, 2013 | 
18
By Gini Dietrich When I speak, particularly to groups of business owners, one of the stats I show is how many emails were sent just last year (529 trillion). I use this to prove a point: Email marketing is far from dead and, while we have new and shiny tools to use, it’s one we tend to forget about. Not only does it work effectively, if [&hellip

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Gini Dietrich

Gin and Topics: Michael Jackson Reincarnate and Boys as Girls

By: Gini Dietrich | July 19, 2013 | 
23
By Gini Dietrich I know. I know. I’m not supposed to be doing Gin and Topics anymore. I CAN’T HELP MYSELF! I think it was Mark Twain who said being is writer is like having a disease. You’re not better until you get it out of your head. Plus, so many of you sent me such great videos this week, I felt like I had to [&hellip

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Gini Dietrich

Online Habits: Is Less Really More?

By: Gini Dietrich | July 18, 2013 | 
118
By Gini Dietrich Yesterday I received an interesting email from my friend Frank Strong. In it he said he’s doing an interview piece on his blog and he’d like me to answer some questions. He said, “I don’t want this to be just fluff, though. I want to ask some hard questions tailored to each person. For you, I want to ask about your social engagement. [&hellip

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Gini Dietrich

Integrated Marketing Communications for Every Sized Organization

By: Gini Dietrich | July 16, 2013 | 
52
By Gini Dietrich I’m sure you see or hear this a lot: Traditional PR is dead! Media relations is dead! Websites are dead! Marketing is dead! Advertising is dead! Newspapers are dead! Granted, sometimes those things are written to motivate people to click on a link, but all of the customary ways of communication are far from dead. Instead, we find it’s necessary to integrate the [&hellip

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Gini Dietrich

How a Virtual Office Allows You to Stop and Smell the Roses

By: Gini Dietrich | July 15, 2013 | 
134
By Gini Dietrich It’s hard to stop and smell the roses. Americans, particularly, live in a constant, 24/7, keeping up with the Jones’s society.  We’re so focused on what comes next, we forget to slow down – or even stop – to look back and see what we’ve accomplished. In November 2011, we moved Arment Dietrich out of our 2,500 square foot office space in downtown [&hellip

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Gini Dietrich

The Three Things, Edition 39

By: Gini Dietrich | July 14, 2013 | 
6
By Gini Dietrich Welcome to the 39th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry [&hellip

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