Gini Dietrich

The Future of Analytics

By: Gini Dietrich | August 18, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 31It’s Facebook question of the week time (clap, clap, clap!). This week I’m giving you a little repeat from a video I did for Radian6. I’m a big fan of theirs so I was ecstatic when they asked me to guest blog for them. And then they changed their minds and asked me to do a video instead. I [&hellip... Read More
Gini Dietrich

Google+ Announces Games: I Don’t Get It

By: Gini Dietrich | August 17, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 12I’m a big Angry Birds fan. The first time I saw Mr. D playing it I said, “What the heck is that?” After I spent a few weeks making fun of him, I discovered I was hooked. It’s a fantastic brain break for me. But that’s what it is – a brain break…after work and instead of watching TV [&hellip... Read More
Gini Dietrich

Boutique PR Agency vs. Large PR Agency: The Pros and Cons

By: Gini Dietrich | August 16, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 4Most of you know I spent the early days of my career at Fleishman-Hillard. I loved that job. It was where I learned all about PR, but also where I came out of my shell. When I interviewed for the job, the GM of our office, Gary Kisner, asked me where I saw myself in five years. I remember [&hellip... Read More
Gini Dietrich

Achieving Workplace Equality

By: Gini Dietrich | August 15, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 40Last week Sean McGinnis sent Margie Clayman and me an old blog post (old meaning 18 months old) that Clay Shirky wrote. Without even clicking on the link, I knew “A Rant About Women” was going to make me mad. I read half of the post before I got really angry. Then, in disgust, I closed it and didn’t [&hellip... Read More
Gini Dietrich

Gin and Topics: Gaming, the Economy, and Riots

By: Gini Dietrich | August 12, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 16HAHAHA! I almost forgot all about Gin and Topics today. I did a radio interview with Barry Moltz (you can listen here). Then spent some time chatting with Marcus Sheridan about the webinar he’s doing for us on August 25 (info coming on Monday!). Then made sure Pete the Tapeworm had enough to eat so I could focus on [&hellip... Read More
Gini Dietrich

Ethics In Public Relations

By: Gini Dietrich | August 11, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 31It’s Facebook question of the week time (clap, clap, clap!). But this week I have a different video for you. Johna Burke and I had a little chat about ethics at Counselors Academy in Las Vegas (well, really Lake Las Vegas, which is nowhere near the Strip) in May. I know that was months ago, but she just posted [&hellip... Read More
Gini Dietrich

Leadership Lessons In Washington

By: Gini Dietrich | August 10, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 33Let’s see. I’ve already talked about religion here, when I talked about how missions prepare Mormon men and women for leadership positions. So why not talk politics, too? Actually, I’ve been trying to find both communication and leadership lessons in what’s happening in Washington. Because I’m so disgusted by it all, it’s hard to separate the emotion from the [&hellip... Read More
Gini Dietrich

Three Blogs You Must Read

By: Gini Dietrich | August 9, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 47A couple of weeks ago, solopreneur and PR pro extraordinaire, Kellye Crane, wrote a blog post title, “Three People You Must Read.” She recommended Valeria Maltoni, David Meerman Scott, and Jeremiah Owyang. I concur! Then Justin Goldsborough followed suit and recommended three of his own. While Ingrid Abboud aka Griddy aka Brigitte was vacationing in Greece (and kept texting [&hellip... Read More
Gini Dietrich

Public Relations vs. Marketing

By: Gini Dietrich | August 8, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 6 Last week I violated the rules of the Network of PR Professionals LinkedIn group. I didn’t mean to, but, according to the group “rules,” you can only post things in there that are about traditional PR. But I posted the summary of Marcus Sheridan’s webinar about the types of content you can create to generate leads. And, because the blog [&hellip... Read More