Gini Dietrich

Augmented Reality for PR and Marketing Pros

By: Gini Dietrich | September 20, 2012 | 
57
I spoke last night to the PRSA Central Ohio chapter. I really love Columbus. It’s a great little town and, every time I visit, people are sooooo nice to me. I was there for all of three hours, but I still felt very welcome. One of the things we talked about was augmented reality. I realized as we chatted, I spend a lot of time showing [&hellip
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Gini Dietrich

Learn How to Measure What Matters

By: Gini Dietrich | September 19, 2012 | 
30
It’s been three months since we’ve had a webinar (we took the summer off) and it was worth the wait! I just had the opportunity to watch the pre-recorded video Tim Frick created about how to measure what really matters (cough, no ego-centric metrics, cough) using Google analytics and Sprout Social and all I have to say is…WOW. Admittedly, I am an analytics nerd. I love [&hellip
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Gini Dietrich

Join Sarah Robinson for a Special Livefyre Q&A Today

By: Gini Dietrich | September 18, 2012 | 
233
I have a fun little surprise for you today. One Ms. Sarah Robinson has written a book and she’s going to be hanging out on Spin Sucks today. It worked so well with Margie Clayman that we’re going to make this a regular thing. Which means you can ask the author anything. And today’s author is Sarah. A Little Background I met Sarah on Twitter in [&hellip
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Gini Dietrich

Gin and Topics: Crazy Football Fans and Awkward Pregnancy Photos

By: Gini Dietrich | September 14, 2012 | 
45
I believe fall has arrived! Which I would be totally excited about, but it also means football season and my Bears had a rough game last night. What makes things worse is they lost to the Packers. It’s one thing to lose a game. It’s an entirely different thing to lose to the cheeseheads. But alas! Next week is a new week and you’ll find me [&hellip
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Gini Dietrich

Women Rule the Social Web and Your Sales

By: Gini Dietrich | September 13, 2012 | 
116
There is an older blog post (from January 2010) that keeps making the rounds via the web. “A Rant About Women” by Clay Shirky is based on the premise that women are not self-promotional, which holds us back. He quotes a magazine editor who tells a friend of his that men promote themselves all the time, but women wait for people to take notice. He goes on to [&hellip
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Gini Dietrich

Six Things You Can Learn about Blogger Relations from Apple

By: Gini Dietrich | September 12, 2012 | 
37
Today is the day! The highly anticipated release of the iPhone 5. It’ll be interesting to see if any of the rumors are true, including the one that says none of your accessories will  work with the new phone because they’ve changed the connectors. But the big “secret” event is today and bloggers, far and wide, have been invited to attend. Is it going to be [&hellip
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Gini Dietrich

Four Ways to Break the Overservice Habit

By: Gini Dietrich | September 11, 2012 | 
86
Today is the 11 year anniversary of 9/11 and the six year anniversary of Spin Sucks. I’m not sure why we launched a new blog on the anniversary of one of the greatest tragedies our country has ever seen. Perhaps it was our way of healing; letting life go on. There will be plenty of tributes and memorials written and produced today so we’re going to [&hellip
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Gini Dietrich

Spin Sucks…Even in Political Ads

By: Gini Dietrich | September 10, 2012 | 
91
This is not a political post. Let me repeat: This is not a political post. Before I begin, allow me to remind everyone the vision of this blog is to change the perception of the PR industry by highlighting both the good and the bad. The bad, unfortunately, happens a lot in politics, so we can’t avoid talking about them. But we’re going to look at [&hellip
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