Gini Dietrich

Gin and Topics: Amazing Kids, a Christmas Song, and Instagram

By: Gini Dietrich | December 7, 2012 | 
75
Well, my team leaves today and I am sad. The awesome thing about having a virtual company is we’re so excited to get together because we never see one another. And it’s been super fun to watch Lindsay Bell see Chicago for the first time, both in person and via Facebook. She even got a photo of Wrigley Field and the Christmas tree. But now I’m sad [&hellip
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Gini Dietrich

How Social Media Affects Your Job Search

By: Gini Dietrich | December 6, 2012 | 
140
My entire team is in Chicago right now for our 2013 planning meeting and holiday dinner. In preparation for the week, travel plans were made, client work was doubled to make up for two days away, guest blog posts were scheduled, and anticipation filled the air. In fact, I think most of Facebook is jealous they’re all here because of the anticipation they’ve built online about [&hellip
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Gini Dietrich

PR Department: Metrics, Budgets, and Outsourcing

By: Gini Dietrich | December 5, 2012 | 
25
This past summer, I presented a webinar about Marketing in the Round, the book written by Geoff Livingston and me. Maddie Grant, the co-founder of SocialFish and host of the webinar, asked me to keep the presentation to about 35 minutes so there was plenty of time for attendees to ask questions. And questions there were! There were so many questions, we thought answering some of them would make a [&hellip
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Gini Dietrich

Bah Humbug! New Study Shows PR Industry Lacks Creativity

By: Gini Dietrich | December 4, 2012 | 
81
Boy, it’s a tough time to be in PR. First, the web (and particularly social media) has upended what the industry has done for more than 50 years, leaving us to scramble and fight for social, content, crisis, reputation management, influencer relations, and more. Now a study by the Holmes Report, NowGoCreate, and Ketchum shows the industry is lacking in creativity, big ideas, resourcing, and creative [&hellip
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Gini Dietrich

Four Ways Leaders Can Integrate Social Media

By: Gini Dietrich | December 3, 2012 | 
45
Before the Coopr event on Thursday night (where I spoke in Amsterdam), I was talking to a local journalist about social media and its role among an executive team. He asked me, “How important is it for the leader to be involved in using social media if they want their organization to use it?” I said it’s extremely important and emphasized the value in leading by example. [&hellip
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Gini Dietrich

The Three Things, Edition 10

By: Gini Dietrich | December 2, 2012 | 
6
We’re moving on up! Not to the East Side, but to nearly three months of The Three Things presented by Michael Schechter, Howie Goldfarb, and me. I am headed back home from Amsterdam. What an amazing city! I’m very happy to have been invited to speak here. Big, big thanks to Jody Koehler, Jos Govaart, and the Coopr team. They really know how to treat their speakers. For those [&hellip
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Gini Dietrich

Gin and Topics: Cats, Dogs, and Our Friends

By: Gini Dietrich | November 30, 2012 | 
33
Hello from Amsterdam! I am totally in love with this city. It is not what I expected. There are bikes everywhere and they have their own lanes, with traffic signals, and the cars respect them. I might have to move here. The business culture is also very interesting. After I spoke last night, I had a conversation with two lovely young women who taught me the subtle [&hellip
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Gini Dietrich

Facebook Gifts Launch and Mobile Gift-Giving Grows

By: Gini Dietrich | November 29, 2012 | 
54
With one billion birthdays listed on Facebook, the social network finally decided allowing you to send gifts through the social network was a good idea. Woo hoo! Sure, the company already has your email address, your family pictures, and your political beliefs.  Now they want you to store your credit card number and mailing address in there too. And, with all the hoopla going around about [&hellip
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