Gini Dietrich

Using the Internet for Business Growth

By: Gini Dietrich | June 14, 2010 | 
7
This article originally appeared in Franchise Times, a monthly publication focused on the start-up, growth, and sustainability of franchises in North America. A couple of months ago, I moderated a panel on social media for the Public Relations Society of America Chicago. Along with some local big hitters, Jack Monson from eNR Services was on the panel. I tell you this because eNR plays in the [&hellip... Read More
Gini Dietrich

Blogging Tips: 52 Different Ideas!

By: Gini Dietrich | June 13, 2010 | 
36
Earlier this year, I found Jeff Bullas and his blog and devoured his content. What initially caught my attention was “30 Tips To Make Your Company’s Blog Rock,” to which I added a few more tips. I blogged about it here. Then, last week, he compiled tips from his comments and came up with “50 Ways to Optimize Your Blog.” So, shamelessly stealing from him, I [&hellip... Read More
Gini Dietrich

Leadership In the New Economy

By: Gini Dietrich | June 10, 2010 | 
1
One of my favorite leadership coaches, Randy Hall from 4th Gear Consulting, and I sat down for a few minutes while we were in Asheville a few weeks ago. We discuss leadership in the new economy, how to take your business forward, letting go of some old perspectives, and where to find the leaders in your organization (hint, they’re not always in leadership positions)... Read More
Gini Dietrich

Predictable Success: An Interview with Les McKeown

By: Gini Dietrich | June 9, 2010 | 
2
It won’t come as a big surprise that I love Les McKeown’s new book, ‘Predictable Success.’ A book that puts business life stages into perspective, it enables not just business owners, but also employees to manage through the tough times in order to get to the stage that every business wants – success. The book was published on Monday and I had the opportunity to discuss [&hellip... Read More
Gini Dietrich

Using Social Media for Lead Generation

By: Gini Dietrich | June 7, 2010 | 
14
I just read an article by Lisa Barone in Small Business Trends titled, “How Does Social Media Aid Lead Generation?” The article lists five reasons it accomplishes exactly that, but what I like most about the article are the surveys she quotes. “According to a May survey by virtual events provider Unisfair, 66 percent of respondents said lead generation is their greatest concern for 2010. The [&hellip... Read More
Gini Dietrich

Using Email Marketing

By: Gini Dietrich | June 2, 2010 | 
7
Communication and marketing via the web are quickly becoming one of the more powerful tools in business today. Because of its global reach, its efficiencies, and the ability to make it work for you while you sleep, the Internet is more effective than any of the traditional tools we’re accustomed to using. Enter the enewsletter, or email marketing. According to The State of Retailing Online 2009: [&hellip... Read More
Gini Dietrich

Working with Bloggers

By: Gini Dietrich | June 1, 2010 | 
7
Beginning today, and once a week, you can find a Q&A interview here with someone influential in the PR, communication, or social media world. To start the series, I talked with Mickie Kennedy, the founder of eReleases, about how small business owners work with bloggers to develop credibility and awareness for their products or services. With some pretty big name bloggers practicing checkbook journalism, do you [&hellip... Read More
Gini Dietrich

Favorite Social Media Tools

By: Gini Dietrich | May 28, 2010 | 
11
After Wednesday’s jeans blog post, I’m scared to write another one! Quite the controversy I caused, though it was a fantastic piece of market research. Of the comments we received, 38 agreed with me that jeans are not appropriate for speaking and 20 disagreed. If you missed it, you can find it here, but be prepared to spend some time reading. But, in honor of the [&hellip... Read More