Gini Dietrich

National Novel Writing Month Begins Today and We’re Participating

By: Gini Dietrich | November 1, 2012 | 
134
I have been prepping for today since August. November 1. A Thursday. What’s the big deal? Well, I let Debra Caplick talk me in to (challenge me?) participating in NaNoWriMo. Say what? It’s National Novel Writing Month, which gives you 30 days to write 50,000 words. And it starts today! As it turns out, though, you can’t write the same word 50,000 times (I checked). You [&hellip
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Gini Dietrich

AT&T Loses Case; News Release Held Under Paid Advertising Laws

By: Gini Dietrich | October 31, 2012 | 
93
How many of you have ever referred to something historical in a news release? I know we have. It helps you tell a story about something that might otherwise be boring. That’s what AT&T (then doing business as Cingular Wireless) did when they issued a news release about their MACH 1 and MACH 2 command centers that allow them to quickly respond to natural disasters so [&hellip
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Gini Dietrich

A Fantastic Starbucks Customer Experience Story

By: Gini Dietrich | October 30, 2012 | 
220
I have a great story to tell you. It’s one of fantastic customer service from a brand we all know and love: Starbucks. Most of you know I had a craaaaazy summer. I was on the road for 25 weeks straight. To say I was exhausted is putting it mildly. When I’m home, Mr. D comes into my office and announces, “I’m going to go hunt [&hellip
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Gini Dietrich

Fourteen Social Media Policy Must Haves

By: Gini Dietrich | October 29, 2012 | 
69
I am not an attorney. I don’t even play one on TV (though I did really want to go to law school so I could be a sports agent, but that’s neither here nor there). But I am a communications professional who spends a lot of time online and I can tell you, without a shadow of a doubt, you need a social media policy. I [&hellip
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Gini Dietrich

The Three Things, Edition 5

By: Gini Dietrich | October 28, 2012 | 
18
Welcome to the fifth edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. Before we get started, everyone wish Howie good luck on Sunday. He’s getting married! I know he’d prefer me not tell the world, but too bad! Big, big congratulations to you and Isadora! Michael (it’s weird for me to type that; I call him Shrek) and I were talking [&hellip
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Gini Dietrich

Gin and Topics: Book Burning Parties and a Drunk Makeup Tutorial

By: Gini Dietrich | October 26, 2012 | 
32
Alright. Mother Nature, if you read Spin Sucks, we need to have a talk. Utah (my mom texted me to brag last night), Colorado, and Minnesota all have snow. It is currently 37 degrees. WHERE IS MY SNOW?? The east coast is supposed to have some sort of perfect storm this weekend. And good ol’ Chicago? The Windy City? The city at Lake Michigan? Just cold. [&hellip
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Gini Dietrich

The Lance Armstong PR Crisis

By: Gini Dietrich | October 25, 2012 | 
158
At the end of August, the New York Times broke the story that Lance Armstrong dropped his fight against doping charges and my Facebook and Twitter streams, inbox, and text messages were busy with, “What do you think?” and links to various articles. I read, and responded, to them all. And I defended the cyclist and creator of Livestrong. My stance was, as a business owner, there [&hellip
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Gini Dietrich

Join Mark Story for a Special Livefyre Q&A Today

By: Gini Dietrich | October 24, 2012 | 
129
You may notice this is becoming a regular thing. Having authors on to answer questions about their books. On the third Wednesday of every month, we’re going to continue the trend (except next month we’re doing it on the third Tuesday because of American Thanksgiving). We’re even building the calendar for 2013 so you’ll know ahead of time who to expect each month and can plan [&hellip
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