Gini Dietrich

Five Ways You Can Help the People of Joplin, Mo.

By: Gini Dietrich | May 26, 2011 | 
17
We interrupt your regularly scheduled programming to bring you a request (i.e. no Facebook question of the week). As you know, an F5 tornado hit the city of Joplin, Mo., injuring more than 400 people and killing more than 120. The weather seems really crazy to me this year. I don’t know if it’s because I’m getting older or if it really is crazy, but the [&hellip... Read More
Gini Dietrich

Participate In Our BlogWorld Session Today

By: Gini Dietrich | May 25, 2011 | 
127
Today, at 11:30 ET, Danny Brown and I hit the stage at BlogWorld to talk about the relationship between bloggers and PR professionals. Common Sense and Collaboration: The Last Stumbling Block for PR Pros and Bloggers is the title of our session and you have the chance to participate virtually! During the session, Lisa Gerber is going to live blog. Which means she’ll be updating the [&hellip... Read More
Gini Dietrich

Failing In Order to Learn

By: Gini Dietrich | May 24, 2011 | 
123
Yesterday I had a very frank conversation with a close friend. He was describing a situation where he felt like he had failed. You see, he tried this whole entrepreneur thing and he recently had to get a full-time job. He had to go back working for the man; being an employee. And, in his mind, he failed. We talked about how hard entrepreneurship is: Not [&hellip... Read More
Gini Dietrich

The PR Industry’s Performance-Enhancing Drugs

By: Gini Dietrich | May 23, 2011 | 
102
I was riding my bike yesterday, thinking about this whole Lance Armstrong case getting stronger, and it occurred to me that athletes aren’t any different than PR professionals. A couple of weeks ago, when the Burson Marsteller/Facebook story broke, many, many, many people called me naive. They stated examples where PR professionals create whisper or smear campaigns. The statement, more often than not while calling me [&hellip... Read More
Gini Dietrich

Gin and Topics: The Apocalypse

By: Gini Dietrich | May 20, 2011 | 
81
Well, tomorrow is the end of the world as we know it. Or at least it is according to U.S. Christian broadcaster Harold Camping, who has calculated that May 21 is Judgment Day. Camping, who runs the Family Radio network, has offered several “infallible proofs” that the Rapture – when God will welcome all good and just souls into the kingdom of heaven – will occur tomorrow. My very [&hellip... Read More
Gini Dietrich

Social Media for Executives

By: Gini Dietrich | May 19, 2011 | 
38
It’s Facebook question of the week time (clap, clap, clap!)! I will have you know that Abbie Fink stole my, “Hello. I’m Johnny Cash” at Counselors Academy on Sunday. I actually yelled at her from the audience. Brat! Neither here nor there. This week there isn’t a question but there IS a video! PRSA Chicago took an hour keynote I gave last month and drilled it [&hellip... Read More
Gini Dietrich

Get Your Blue Key In Support of World Refugee Day

By: Gini Dietrich | May 18, 2011 | 
39
It’s not often we talk about world news or politics on Spin Sucks, but today is a little bit different. Today I want to bring to light an issue that most of us will never have to deal with close to home. A worldwide problem most of us will never experience. A problem so big yet most of us will never know anyone who is affected [&hellip... Read More
Gini Dietrich

Peer Index vs. Klout

By: Gini Dietrich | May 17, 2011 | 
113
I’ve just learned about a new influence measurement tool called Peer Index. It is attempting to “help you discover the authorities and opinion formers on a given topic.” It’s pretty interesting because it allows you to search by topic, by person, by region, and by sources (i.e. blogs, social, etc.). Say, for instance, I want to know who the authority is on tree frogs in Singapore, I [&hellip... Read More
Gini Dietrich

The Ethics of Whisper Campaigns

By: Gini Dietrich | May 16, 2011 | 
147
“For years, Mark Zuckerberg, the chief executive of Facebook, has extolled the virtue of transparency, and he built Facebook accordingly. The social network requires people to use their real identity in large part because Mr. Zuckerberg says he believes that people behave better — and society will be better — if they cannot cloak their words or actions in anonymity,” from the New York Times on May [&hellip... Read More