Gini Dietrich

Marketing Has a Long Way to Go

By: Gini Dietrich | January 26, 2011 | 
79
I have this darling friend named Jackie Lampugnano who, every time I see her name, I think she is my aunt (I have an aunt named Jackie Lampros). We started off Twitter friends because of a mutual love of shoes and have even been shoe shopping together (bad influence, cough!). Jackie works for Walker Sands, the agency for Alterian, a social web content and monitoring company. [&hellip... Read More
Gini Dietrich

How “No Comment” Has Edelman In Trouble

By: Gini Dietrich | January 25, 2011 | 
113
Uh oh. Edelman is in trouble again…this time over a media request from Ragan about Best Buy On. Mark Ragan, who most of you know if you’re in the PR industry, asked one of his reporters to contact Best Buy to interview them about their new On, the new “magazine” they’ve created for customers. Mark, like a lot of us, see the trend of companies becoming publishers [&hellip... Read More
Gini Dietrich

Hiring a PR Firm

By: Gini Dietrich | January 24, 2011 | 
46
There has been quite a bit of discussion here of late about the PR industry; why Doug Davidoff thinks we don’t have a seat at the proverbial table, why The Economist is completely off-base about our industry today, and why Les McKeown is tired of hearing about the shiny, new penny from PR professionals. Because of all of that discussion, and because I know a good [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Jan. 21, 2011

By: Gini Dietrich | January 21, 2011 | 
64
I’ve had one of those weeks that I thought, “It’s OK, Gin. Just get through the week and you can write the top five on the plane Friday morning.” But then the plane didn’t have WiFi and then I had a small fire to put out so now I’m writing this under serious pressure. Come on! I can do this! I have 20 minutes. With no [&hellip... Read More
Gini Dietrich

Guidelines for Working with Guest Bloggers

By: Gini Dietrich | January 20, 2011 | 
45
Chris-Tia Tgin Donaldson asks Gini Dietrich on the Arment Dietrich Facebook question of the week, “What are your guidelines for working with guest bloggers? Do you still invite them to write? Do they mainly approach you? Do you require exclusivity for some period of time?” What we do/require is in my answer below (or click here from your reader). What are your guidelines... Read More
Gini Dietrich

Gaining Respect for Yourself and the PR Industry

By: Gini Dietrich | January 19, 2011 | 
136
A few weeks ago, Doug Davidoff wrote an open letter to PR professionals, which speaks about the client’s view of our profession and how we’re stuck on tactics and not on results. And on Monday, Les McKeown wrote “Living with the Pregnant Widow,” a tongue-in-cheek look at the so-called social media experts who, again, are stuck on the tactics and not on results (mostly because having [&hellip... Read More
Gini Dietrich

Four Mobile Marketing Growth Areas

By: Gini Dietrich | January 18, 2011 | 
60
This first ran on MyMobiManager, a company that creates content management systems for the mobile web. Creative and fun, if you’re looking for help in that area, you should check them out! And now back to your regularly scheduled blog post… Most of the work we do at Arment Dietrich is B2B. We do some start-up consumer work, but the majority of our clients fall in [&hellip... Read More
Gini Dietrich

The 10 Reasons Integration Is Crucial In 2011

By: Gini Dietrich | January 17, 2011 | 
65
This blog post first ran on TheTop10Blog so if you read it there, move along to the comments, where you always find the real gold anyway. It shouldn’t come as any surprise to you that 2011 is the year of integration. This past year you got to play with social media tools and figure out which were most applicable to your business. Now it’s time to stop playing [&hellip... Read More