Gini Dietrich

What Does BP Do Now?

By: Gini Dietrich | January 6, 2011 | 
54
The Arment Dietrich Facebook question of the week comes from Jamie Sandford who asks, “What does BP do, from a PR perspective, now that the oil crisis is over?” My answer is in the video (along with what the heck is going on with all these dead birds?!), but I’d love to know if you agree or not. And if you’re getting this in your Reader [&hellip... Read More
Gini Dietrich

Case Study: Wholesome Tummies Grows Via Facebook

By: Gini Dietrich | January 5, 2011 | 
59
This ran in the January issue of Franchise Times so it’s franchise-specific. But I think you’ll really appreciate the case study that comes from building a business through Facebook ads. Think you can’t have an ROI from Facebook? Think again. Wholesome Tummies, a franchise out of Florida, has used Facebook (and Facebook alone) to gain five new franchisees since February of 2009. A business started in [&hellip... Read More
Gini Dietrich

Five Free eBooks to Start Your New Year

By: Gini Dietrich | January 4, 2011 | 
123
There have been plenty of things you’ve had to buy in the past 45 days so I thought I’d give you some FREE eBooks found around the web to help out your pocketbook and your sanity. Plus they’re really good books so you’re gaining free knowledge, as well. The B2B Blogging eBook from Mark Schaefer offers a look at basics, best practices, and blunders. If you [&hellip... Read More
Gini Dietrich

Deleting Your Spokeo Profile

By: Gini Dietrich | January 3, 2011 | 
219
Privacy, as we know it, is dead. A website called Spokeo now provides everything about you in one convenient little form. And when I say everything, I mean EVERYTHING. The site claims to be “not your grandma’s phonebook” and it provides photos, bios, email addresses, wealth, hobbies, and social networks about everyone who has a presence on the web (which is 99 percent of Americans). I [&hellip... Read More
Gini Dietrich

Do One Thing Outside Your Comfort Box in 2011

By: Gini Dietrich | December 30, 2010 | 
147
It’s Facebook question of the week time and I wanted something that wasn’t so business seriousy-related because it’s a holiday week and all. And I’m pretty sure the only people who are working are my team (I AM the Grinch) and only one of our clients (and I mean just him, not the entire company). So I asked a question on Facebook and the best answer [&hellip... Read More
Gini Dietrich

The 10 Spin Sucks Posts You Liked Best

By: Gini Dietrich | December 29, 2010 | 
46
I had a brilliant idea for today’s post in the middle of the night, but between it being the middle of the night and Jack Bauer sleeping on my head (which is not comfortable), I’ve forgotten what it was. So you get a half-brilliant post instead. A couple of weeks ago, Molli Megasko went through our analytics and pulled the top 10 most popular blog posts, [&hellip... Read More
Gini Dietrich

Integrating Traditional and Social Media

By: Gini Dietrich | December 28, 2010 | 
60
I’ve been sitting here for half an hour thinking about what would be helpful to you this week, in order to be ready to start 2011 with a bang. Craig Jarrow, of Time Management Ninja, suggests five things to do this week so your to-do list is clear by Monday. Tim Berry, founder of Palo Alto Software, has tips for dealing with holiday stress. And Les [&hellip... Read More
Gini Dietrich

A Compilation of the Best Social Media Trends for 2011

By: Gini Dietrich | December 27, 2010 | 
33
I have a feeling this week is going to be like a ghost town so I’m going to do aggregate posts that will help you plan for and do your jobs more efficiently in 2011. Today’s post is a list of the best social media trends for 2011. I am only doing five links so you don’t get overwhelmed because, well, there is A LOT of [&hellip... Read More