Gini Dietrich

The Lies and Truths of Google Analytics

By: Gini Dietrich | February 14, 2013 | 
113
If you’re a regular reader of Spin Sucks (or one of the crazies in the community), you already know about my HUGE crush on Andy Crestodina. I love everything about him. He’s smart, he’s funny, he wears red socks every day, and he’s so passionate about content marketing, he is constantly finding new ways to write so it’s compelling to both humans and robots. He’s part [&hellip
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Gini Dietrich

The OXO/Quirky Debate: What OXO Did Really Well

By: Gini Dietrich | February 13, 2013 | 
63
We talk a lot about the things organizations do wrong and what they could have done differently to avoid backlash or a PR crisis. It’s all in the spirit of learning from other’s mistakes (although, admittedly, I do love a good train wreck as much as anyone else). What we don’t talk about a lot are the organizations that are handling things well. Perhaps that’s because [&hellip
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Gini Dietrich

Three Things You Can Learn about Social Media from HMV

By: Gini Dietrich | February 12, 2013 | 
119
By now you’ve probably heard the story of the HMV employee gone rogue as a group of them were let go at once. “We’re tweeting live from HR where we’re all being fired! Exciting!! #hmvXFactorFiring,” read the initial message from @HMVtweets, which has more than 70,000 Twitter followers. This happened while 60 employees at the 91-year-old company were laid off during a round of downsizing. Through seven subsequent tweets, Poppy [&hellip
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Gini Dietrich

I Hate PR People: The Rules of Pitching Bloggers and Media

By: Gini Dietrich | February 11, 2013 | 
338
I hate PR people. I can say that because I am one, but also because those of you who do blogger and media relations disappoint me. Greatly. It’s rare these days for me to go out with friends without hearing a story of how a PR person didn’t do their research or prepare their client for an interview before a blogger or “social media influencer” was [&hellip
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Gini Dietrich

The Three Things, Edition 19

By: Gini Dietrich | February 10, 2013 | 
8
Welcome to 19th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over [&hellip
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Gini Dietrich

Gin and Topics: Iron Man 3 (My Boyfriend) and YOLO

By: Gini Dietrich | February 8, 2013 | 
36
Well, here we are again. Another Friday. Another week that went by way too quickly. The storm the east coast is getting started here yesterday, but it must be picking up steam as it moves because we really just have one giant snow cone without the syrup. I’ll admit I’m insanely jealous you’ll be getting two feet of snow. I still haven’t been able to use [&hellip
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Gini Dietrich

Five Things You Can Do to Be Successful in PR

By: Gini Dietrich | February 7, 2013 | 
85
I was trolling through our Google analytics the other day and found several people had come here by Googling,”How to be successful in PR.” Spin Sucks is the first listing in search rankings for that phrase. Which is great! But it isn’t. You see, the post is more than two years old and it’s written by a guest author. Not that that’s bad. It isn’t. We [&hellip
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Gini Dietrich

One Compelling Video Idea for You to Steal

By: Gini Dietrich | February 6, 2013 | 
128
Several years ago, I was leaving the office. I had on my coat and hat; I was holding my gloves until the moment right before I stepped outside. My bags were full of things to take home to work on. And I stopped in one of our account executive’s offices to say goodnight. She was sitting there with two other colleagues and they were talking about [&hellip
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