Gini Dietrich

Lessons You Can Take from The New York Times Storytelling

By: Gini Dietrich | March 1, 2012 | 
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Tweet Share Share +1 Pin EmailShares 244We’ve been talking a lot (particularly this week) about the companies that are doing social all wrong. Let’s turn the tables today and look at a company that is doing it exactly right. The New York Times. It’s not like they’ve been without fault. When they announced their online premium paid subscription model last year, many people flocked to RSS [&hellip... Read More
Gini Dietrich

Claire’s Rips Off Tatty Devine and Sticks Head In Proverbial Sand

By: Gini Dietrich | February 29, 2012 | 
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Tweet Share Share +1 Pin EmailShares 130Oh come on! Seriously. Why is this so hard? Yes, there is another company shutting down comments to their Facebook wall, ignoring tweets, deleting comments, and going silent. This time it’s Claire’s Stores, who is accused of ripping off independent jewelry designer, Tatty Devine. Last week the U.K. designer blogged, “Can You Spot the Difference?” and showed their designs next [&hellip... Read More
Gini Dietrich

Carnival Cruise Lines Silent About Latest Accident

By: Gini Dietrich | February 28, 2012 | 
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Tweet Share Share +1 Pin EmailShares 165We’re about to find out if Carnival Cruise Lines has learned their social media crisis lesson or if they’re going to continue their silence vows. Yesterday, the Costa Allegra (of the Costa Concordia line) had a fire erupt in the generator room, leaving the ship without lights and air conditioning. The soonest rescue boats will reach the ship is sometime [&hellip... Read More
Gini Dietrich

Change Your Culture to Invite Social Media Use

By: Gini Dietrich | February 27, 2012 | 
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Tweet Share Share +1 Pin EmailShares 194Last week, we talked about social media use at work. I wrote it about first for my weekly column in Crain’s, the Chicago business journal because so many of the audience members when I speak are now shifting and asking, “How do I get my employees to use social media for work?” There wasn’t much direct conversation on the article, [&hellip... Read More
Gini Dietrich

Gin and Topics: TV for Dogs and Creepy Marketing

By: Gini Dietrich | February 24, 2012 | 
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Tweet Share Share +1 Pin EmailShares 56It seems we have a trend in Chicago. Every time it has snowed this winter (this is only the fourth time), it’s on Friday. I wonder why that is? Mother Nature must be feeling generous to not make us trudge through snow all week long. Because, by Monday, it’s been gone. So here I sit, watching it snow, and hoping [&hellip... Read More
Gini Dietrich

How Not to Get Promoted At Work

By: Gini Dietrich | February 23, 2012 | 
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Tweet Share Share +1 Pin EmailShares 213I was scrolling through some draft posts to get an idea for what I would write today. Last year, I copied a link (I think I remember my friend Rusty Speidel sending it to me) called “7 Sneaky Ways to Get Promoted” into my drafts folder and I just revisited it. I’m not sure why I didn’t write about this [&hellip... Read More
Gini Dietrich

Seven Tips for Gaining Business from Speaking Engagements

By: Gini Dietrich | February 22, 2012 | 
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Tweet Share Share +1 Pin EmailShares 353More than three years ago, I decided I would go on the speaking circuit to see if we could drum up some business that way. The first year sucked. I did 40 speaking engagements in 2010 – some free and some paid. And not one brought us any business. I was getting high scores and great feedback, but the business [&hellip... Read More
Gini Dietrich

Eight Practices for Developing a PR Hybrid Professional

By: Gini Dietrich | February 21, 2012 | 
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Tweet Share Share +1 Pin EmailShares 164We’re trying something new with the Spin Sucks Pro webinars. We’re recording ahead of time so, while you’re watching the video, the expert is available to answer questions, via chat, during the full hour. We think this will drive more engagement and learning because, as an attendee, you’ll be fully focused as your questions are answered immediately. Because of this [&hellip... Read More
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