Gini Dietrich

Eight Tools for Social Media Listening

By: Gini Dietrich | October 4, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 191There are five steps in social media we always recommend to new clients who are just beginning to branch out online. They are listen, assess, engage, measure, and refine/improve. The Art and Science of Listening While each step is important, the foundation to any online effort is listening. And it’s the one step you can do without any of the others. [&hellip... Read More
Gini Dietrich

Five Tools to Prep You for 2012

By: Gini Dietrich | October 3, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 56It’s been said the last quarter of the year is like a second New Year for businesses (unless, of course, your fiscal isn’t on a calendar year). What are you doing to take advantage of it? Whatever your plans, taking advantage of some of the newest technology can help you. Following are some examples of how five new technologies [&hellip... Read More
Gini Dietrich

Gin and Topics: Two-Faced Cat and Weekend at Bernie’s

By: Gini Dietrich | September 30, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 55There are so many things happening in the news this week, I don’t really know where to begin. First, did you hear the Kardashian clan is going to co-host the fourth hour of The Today Show next week? I’m pretty sure that means the show has jumped the shark. As Mr. D would say…Kim is famous for a sex [&hellip... Read More
Gini Dietrich

Using LinkedIn to Prospect for New Business

By: Gini Dietrich | September 29, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 44It’s Facebook question of the week time (clap, clap, clap)! Today we talk Panera Bread and eavesdropping and LinkedIn use and there is a special guest appearance from someone (something?) you may or may not have already met. But, before the video, a little background. My friend Rich Burghgraef owns Randolph Sterling, a company that helps you with business development. I’m [&hellip... Read More
Gini Dietrich

Owned vs. Earned Media: Measuring the ROI

By: Gini Dietrich | September 28, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 56Measuring the return-on-investment for paid, earned, and owned media is not an easy task. When I started my career, we measured media impressions and advertising equivalency. Somewhere along the way someone finally told the industry that was ridiculous and meant nothing. So where did that leave us? We know, intuitively, that paid, earned, and owned media increase brand awareness, [&hellip... Read More
Gini Dietrich

Blogger Outreach: Three Steps to a Successful Program

By: Gini Dietrich | September 27, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 118A couple of months ago Vocus hosted a really interesting event. They took the videos that were created during their conference (where I spoke along with the likes of Valeria Maltoni, Adam Singer, David Meerman Scott, and Ann Handley) and they created an online event where they replayed the videos and had the speakers on-hand for Q&A afterwards. There wasn’t enough [&hellip... Read More
Gini Dietrich

Control Your Own Destiny

By: Gini Dietrich | September 26, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 25A week ago, former President Bill Clinton was on The Today Show to talk about the sixth Clinton Global Initiative and “jobs, jobs, jobs.” Politics aside, he said something very interesting. He said companies are sitting on $2 trillion they’re not willing to spend. Two. Trillion. Dollars. They’re not spending it. They’re not hiring people. And, when Matt Lauer asked [&hellip... Read More
Gini Dietrich

Gin and Topics: Mayhem at Walmart and Facebook

By: Gini Dietrich | September 23, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 20So Facebook made some big changes this week, huh? It’s been pretty funny to watch the stream. People do NOT like change. I think it’s pretty freaking cool, especially the new timeline. If you don’t yet have the new timeline enabled, this Mashable article (sorry Howie, it’s the only one I could find) tells you how. Beware, though, you’re [&hellip... Read More