Gini Dietrich

FBQOTW: Angels, the Super Bowl, and LaToya Jackson

By: Gini Dietrich | January 12, 2012 | 
87
Tweet Share Share +1 Pin EmailShares 62It’s Facebook question of the week time (clap, clap, clap)! This week, we had a plethora of questions, but only one of them was coherent (Jennifer MacDonald). So I thought it would be fun to address Jen’s question later (in a serious video) and address all of the goofy ones at once today. Yes, we talk Super Bowl commercials, angels, [&hellip... Read More
Gini Dietrich

FedEx Customer Video Turned Good PR

By: Gini Dietrich | January 11, 2012 | 
109
Tweet Share Share +1 Pin EmailShares 424Let’s talk about a good response to a customer service, turned social media, crisis, shall we? During the holidays, a video of a FedEx delivery man threw a computer monitor over a gate and onto the lawn of the customer’s lawn. The scary thing is it’s actually in a computer monitor box, not a FedEx box, so he knew it [&hellip... Read More
Gini Dietrich

Boners BBQ, Papa John’s Need Crisis Coaching

By: Gini Dietrich | January 10, 2012 | 
223
Tweet Share Share +1 Pin EmailShares 311Last night I’m finally settling down after a very long day and I receive a Facebook message from Patrick Reyes (whom I’m not speaking to until after the Super Bowl) and a text message from Justin Brackett. They both have sent me a photo that made my blood boil. You see, Boners BBQ posted a photo of a customer, who [&hellip... Read More
Gini Dietrich

Three Ways to Use Pinterest for Business

By: Gini Dietrich | January 9, 2012 | 
220
Tweet Share Share +1 Pin EmailShares 604I’m not going to lie. I’m obsessed with Pinterest. I blame my sister. She’s an enabler. Since its launch, I’ve been a big proponent of it. It’s, in a sense, an online scrapbook. You find images and videos you like and “pin” them to your online boards. For instance, I have “must make,” “winter training,” “books worth reading,” “gift ideas,” [&hellip... Read More
Gini Dietrich

Gin and Topics: Women Are a Mystery, SOPA, and Brain Picking

By: Gini Dietrich | January 6, 2012 | 
42
Tweet Share Share +1 Pin EmailShares 77Ahhhhh. The first Gin and Topics of the year. What shall we discuss today? There are lots of interesting things going on right now. We have SOPA, Best Buy crumbling before our very eyes, the Ocean Marketing debacle, and everyone talking about the three words they’re using to guide 2012 (mine are focus, delegate, and vision). Man! That makes it [&hellip... Read More
Gini Dietrich

Talent.me and Other Apps

By: Gini Dietrich | January 5, 2012 | 
46
Tweet Share Share +1 Pin EmailShares 0It’s Facebook question of the week time (clap, clap, clap)! I know you missed me, even though Molli Megasko got TONS of kudos on her video last week. Don’t worry. She’ll be back. She was forewarned this morning. This week’s question comes from Rajka Milanovic Galbraith. She asks: Tweet Share Share +1 Pin EmailShares ... Read More
Gini Dietrich

PR Failures: Should We Stop Talking About Them?

By: Gini Dietrich | January 4, 2012 | 
102
Tweet Share Share +1 Pin EmailShares 133Late last week, Arik Hanson had an interesting blog post about PR flameouts and asked if we’re hurting, or helping, the industry by talking about them. His point was about the Ocean Marketing debacle (and also included The Bloggess when she called out a PR professional by name) and whether or not it’s helpful to continue talking about these things. [&hellip... Read More
Gini Dietrich

Welcome to the New Year!

By: Gini Dietrich | January 3, 2012 | 
152
Tweet Share Share +1 Pin EmailShares 112I’m baaaaack! I hope everyone had great holidays. I did…and I’m dragging a bit this morning because of it. I was getting used to sleeping until 7:30 every morning! Because it’s the first day back for many of us, this isn’t going to be a heady blog post. I have a feeling. I think 2012 is going to be a [&hellip... Read More
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