Gini Dietrich

Equality in the Workplace for Women

By: Gini Dietrich | September 1, 2010 | 
45
As of late, there has been quite a bit written about equality in the workplace for women. First an absolutely scathing article, “Equality, Suffrage, and a Fetish for Money” was posted on the U.S. Chamber of Commerce blog about how ridiculous women are being in wanting equality (read the comments – it absolutely blows my mind people like Harrytoo exist in our country). Yes, on the [&hellip... Read More
Gini Dietrich

You No Longer Control Your Company’s Brand

By: Gini Dietrich | August 31, 2010 | 
21
Steve McKee, the founder of McKee Wallwork Cleveland, BusinessWeek advertising columnist, author of When Growth Stalls, and friend wrote recently here about branding and how the tide has shifted. He says you no longer control your company’s brand; your customers do. Think about that for a second. You no longer control your company’s brand; your customers do. It used to be that the big, Fortune 500 [&hellip... Read More
Gini Dietrich

Paying Employees for Innovative Ideas: Why It Doesn’t Work

By: Gini Dietrich | August 30, 2010 | 
26
Last week I had the pleasure of meeting Christopher Burgess in person. He is a senior security advisor at Cisco and we had a delightful debate about social media, networking online, and location-based technologies. A blog post with his advice on keeping yourself safe online is forthcoming, but today I want to talk about the discussion we had around paying employees for innovative ideas. Though I [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending August 27, 2010

By: Gini Dietrich | August 27, 2010 | 
9
Last week Daniel Hindin and I had a Twitter brainstorm while I was in LA and he was in our office. While we were talking to one another, because it was publicly, a few of our friends jumped in to help. The idea? A round-up of five blogs, articles, videos, podcasts, or columns from the week that you should read/listen to/view. We have decided to do the [&hellip... Read More
Gini Dietrich

How Important Is It to Unplug

By: Gini Dietrich | August 26, 2010 | 
20
My good friend Angelica Colantuoni asks, “How important is it to unplug? How often do you unplug to refresh?” My answer is in the video. What say you? (If you can’t view this in your RSS feed, please click here)... Read More
Gini Dietrich

The Death of Traditional Book Publishing

By: Gini Dietrich | August 25, 2010 | 
26
On Sunday afternoon, because of a comedy of errors that included Joe Thornley pouring himself a glass of scotch and wondering what he was getting ready for (and not remembering what it was until Monday) and my being so tired after the big ride with my dad in Oregon that I was asleep at 5:00, we had to reschedule our InsidePR recording for this afternoon. Getting [&hellip... Read More
Gini Dietrich

I’m Behind

By: Gini Dietrich | August 24, 2010 | 
40
There is no way around it – I’m behind. Traveling and speaking these last two weeks truly got the best of me. I’m behind on coaching my team. I’m behind on client work. I’m behind on reading my RSS feeds. I’m behind on Twitter. I’m behind on LinkedIn. I’m behind on Facebook. I’m behind on comments here on the blog. I’m behind on laundry and grocery [&hellip... Read More
Gini Dietrich

Facebook Places: Be Cautiously Curious

By: Gini Dietrich | August 23, 2010 | 
12
Now that Facebook Places (a location-based tool that is likely going to compete with Foursquare and Gowalla) has been in full force for a few days, have you tried it? It’s kind of a fun little tool, from a personal perspective, and we’ll talk here about the business implications, but I say be cautiously curious. Several weeks ago, Facebook opened the platform to search engines, which means a few [&hellip... Read More