Gini Dietrich

Bootstrapping Your PR

By: Gini Dietrich | March 24, 2011 | 
84
It’s Facebook question of the week time (clap, clap, clap)! This week’s question comes from Danny Brown, the co-founder at Bonsai Interactive, founder of 12for12K, and all-around good guy (most days). He asks: What are your top three tools if you’re a small business and want to bootstrap your PR? I give you two tools in the video, but leave the third to you. If you [&hellip... Read More
Gini Dietrich

Is Happiness the Same As Being Dumb?

By: Gini Dietrich | March 23, 2011 | 
132
Are happy people dumb? I just read that phrase in a Harvard Business Review blog and was offended. Because I’m happy. And I’m not dumb. But, of course, it enticed me to read on. The blogger, Shawn Achor, says, These sentiments are not uncommon. I believe we have a cultural assumption that happy people are anti-intellectual, delusional, or shallow. We’ve all heard the saying that “ignorance is [&hellip... Read More
Gini Dietrich

Four Ways to Charge for Content

By: Gini Dietrich | March 22, 2011 | 
88
On Friday, I received an email from the New York Times telling me, that as a subscriber, I now have the option to get my news on my phone or iPad and that they’re going to begin charging for that news. My first reaction was, “GOOD! We all deserve to make money on our content and this should help us begin to find ways to charge.” [&hellip... Read More
Gini Dietrich

Dear CEO: Letters to the C-Suite

By: Gini Dietrich | March 21, 2011 | 
56
Last May, Roger Friedensen and I were sitting on the porch of the Grove Park Inn in Asheville, N.C. talking about how nice it would be to write a book together. At the time I told him I had an idea and to let me get some things organized and get back to him. Well, it was nearly a year in the making and the book [&hellip... Read More
Gini Dietrich

On Twitter? Change Your Settings

By: Gini Dietrich | March 20, 2011 | 
23
Twitter FINALLY has created HTTPS settings. If you’re on Twitter, I recommend (if you haven’t already) getting on there and changing your settings stat. This will encrypt your account information when you’re tweeting on an unsecured. WiFi network. 1. Log on to twitter.com. 2. In the upper right-hand corner, where you see your Twitter handle, click the triangle and scroll to settings. 3. Click settings and [&hellip... Read More
Gini Dietrich

Interview with Author of “Workarounds that Work”

By: Gini Dietrich | March 19, 2011 | 
0
Are you tired of hearing “doing more with less“? For many employees, managers, and leaders, “work” is increasingly becoming a source of frustration and a feeling of being overwhelmed. Between the seemingly endless amount of tasks and projects on our plates and the ever-increasing pressure to perform, it can be challenging, at best, to stay productive and get the right things done at the right time. [&hellip... Read More
Gini Dietrich

Gin and Topics: Heroin, Pay Walls, and Mea Culpas

By: Gini Dietrich | March 18, 2011 | 
16
Everyone is back from SXSW and I think they’re spending some time recovering. It’s been REALLY quiet! But things are not quiet on the Arment Dietrich and Project Jack Bauer fronts. Our latest newsletter came out this morning and, in it, we give you two big things: An April webinar about building community and our newly released eBook, called “Dear CEO: Letters to the C-Suite from [&hellip... Read More
Gini Dietrich

PR vs. Publicity

By: Gini Dietrich | March 17, 2011 | 
67
Happy St. Patrick’s Day! I hope everyone is... Read More
Gini Dietrich

Learning through Visual Note-Taking

By: Gini Dietrich | March 16, 2011 | 
69
I spoke last night at the Lake County Social Networking event that’s put on every month by Tim McDonald. If you live in the Chicago area and don’t already know about these events, check them out. Tim does a phenomenal job of making it fun and relaxed, but also informative and valuable. Not my point. My point is that we talked a little bit about what [&hellip... Read More