Gini Dietrich

Photo Contests, Webinars, and a New CFO

By: Gini Dietrich | November 18, 2010 | 
7
Today’s video does not feature a Facebook question of the week. Rather, I do some housekeeping. The Arment Dietrich Facebook photo contest is closed and the three finalists will be announced tomorrow. You get to choose the grand prize winner (who, BTW, will win a Flip camera, so be sure to vote!). The ninth trend for the Dec. 15 webinar has been identified and the winners [&hellip... Read More
Gini Dietrich

Building Your Online Presence Around Mobile Payments

By: Gini Dietrich | November 17, 2010 | 
52
So many things are happening this week, it’s hard to choose just one blog topic. Facebook is taking on Google in the email space. AT&T, Verizon, and T-Mobile are joining forces so we no longer have to carry wallets. And Google is launching a recommendation engine. You know the old adage about not trying to catch up, but leapfrogging ahead of your competition? I feel like [&hellip... Read More
Gini Dietrich

The Online Community Secret Sauce

By: Gini Dietrich | November 16, 2010 | 
94
People ask me all the time what my secret sauce is for online community building and I always make some self-deprecating comment about how my mom pays people a lot of money to be nice to me. But I’ve really been thinking about what it is that creates such a strong sense of community and why they want to continue giving. And not just the Spin [&hellip... Read More
Gini Dietrich

Choose the Ninth Social Media Trend

By: Gini Dietrich | November 15, 2010 | 
86
A few weeks ago, I blogged about the eight social media and marketing trends to pay attention to going into 2011. Since then, I’ve used those trends when I speak and they have created a great starting point for conversation with business leaders, marketers, and students. The blog post also created some really great conversation in the comments, with the addition of things such as crowdsourcing, [&hellip... Read More
Gini Dietrich

Top 5 Stories for Week Ending Nov. 12, 2010

By: Gini Dietrich | November 12, 2010 | 
3
I’m just now noticing a trend in the stories I collected this week. Sixty percent of my recommendations are hysterical. Guess I was either in a really good mood this week or needed to laugh really badly. Regardless, I think you’re really going to enjoy the stories (and one video) this week. Presenting…the top five stories for week ending Nov. 12, ... Read More
Gini Dietrich

Future of Websites

By: Gini Dietrich | November 11, 2010 | 
61
The future of websites causes big debate. Where should I build a web presence? Do I have to have a corporate website? Can I build my corporate site on Facebook or a blog? To that effect, the Arment Dietrich Facebook question of the week comes from Ann Manion. She congratulates us on reaching 1,000 fans (thank you…and a photo contest ensues) and she asks, “Is the [&hellip... Read More
Gini Dietrich

Using Social Commerce

By: Gini Dietrich | November 10, 2010 | 
19
Social commerce. According to Wikipedia, “Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services. More succinctly, social commerce is the use of social media in the context of e-commerce.” But what does that mean to you... Read More
Gini Dietrich

Holy Crap, Cooks Source!

By: Gini Dietrich | November 9, 2010 | 
153
Holy crap, Cooks Source! What the heck are you thinking?! By now you’ve probably heard that the magazine is in a whole lot of hot water. Monica Gaudio wrote a piece about the origins of apple pie on a website for medieval recipes. She was alerted by a friend that the piece had run in Cooks Source with her byline (the friend just had the intention [&hellip... Read More
Gini Dietrich

Good to Great: How You Can Become a Level 5 Employee

By: Gini Dietrich | November 8, 2010 | 
22
I first blogged about this for Becky Johns on her “Required Reading” from PRWeek blog. So if you read it over there, move along. There is nothing new to see. Unless you feel like visiting the comments, which are always interesting and don’t always have anything to do with the post. I can’t help it. My friends are crazy. So enjoy reading, join the conversation, or [&hellip... Read More