Gini Dietrich

2013 Business and Personal Goals

By: Gini Dietrich | January 14, 2013 | 
97
This year has started off really rough. I joked to a friend the other day that, if the first two weeks are any indication, 2013 isn’t going to be so fun. I was sick during the holidays so I didn’t do my normal New Year’s planning. I haven’t even blogged about my goals. Instead I’ve been sucked into this thing we call life and haven’t taken the [&hellip
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Gini Dietrich

The Three Things, Edition 15

By: Gini Dietrich | January 13, 2013 | 
4
Welcome to The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter, Howie Goldfarb, and me! This is the 15th edition and you may notice “books” is becoming a bigger deal here. What can I say? I read a lot. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless [&hellip
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Gini Dietrich

Gin and Topics: Pranks, Public Dancing, and Ballet

By: Gini Dietrich | January 11, 2013 | 
43
It’s been in the lower 50s here most of the week and it’s pouring rain. Mr. D said to me last night, “Jeez. If it were colder, this would be snow.” Yeah, yeah. Rub it in. Mother Nature hates me. I got cross-country skis for my birthday last year (February) and I’ve only been able to use them three times! I guess we can no longer [&hellip
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Gini Dietrich

How Paid and Earned Media Should Work Together

By: Gini Dietrich | January 10, 2013 | 
48
Earlier this week, we talked about native advertising and I got everyone worked up into a tizzy. Most of the comments were centered around, “Facebook Promoted Posts suck.” And they do. Richard Edelman discussed why in, “Paid Media: A Change of Heart,” it isn’t working as well as users would like. He says, “These deals are primarily being done by media buying firms directly with the [&hellip
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Gini Dietrich

The Future of PR: Beyond Media Relations

By: Gini Dietrich | January 9, 2013 | 
43
I get asked all the time what I think is the future of PR. In fact, I’m keynoting the Ragan Conference on the very topic in Chicago on May 1. Clearly it’s hard to shake my Magic 8 ball and predict a future, but because the industry remained the same for more than 50 years, it is pretty easy to look and see what we’re not [&hellip
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Gini Dietrich

Submit Your Questions for {Free} Webinar with Mitch Joel

By: Gini Dietrich | January 8, 2013 | 
71
It’s a new year, which means some fun and different things are coming to Spin Sucks and Spin Sucks Pro! First, we are going to continue our Livefyre Q&A series with authors and already have January through July confirmed. As soon as  we hear from a couple of other people, we’ll publish the calendar so you can be sure to stop by on those dates. The [&hellip
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Gini Dietrich

How Native Advertising Will Affect Public Relations

By: Gini Dietrich | January 7, 2013 | 
65
It’s likely not going to come as a surprise to you to read nearly everyone knows how to click past banner ads, watch the required five seconds of an ad before skipping it to go on to a video, click out of pop-up ads, and fast forward through commercials during television programs. Combine that with the fact that we’re spending more and more time on the [&hellip
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Gini Dietrich

The Three Things, Edition 14

By: Gini Dietrich | January 6, 2013 | 
17
Happy New Year! Welcome back to The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter, Howie Goldfarb, and me! This is the 14th edition and you may notice I’ve added “books” to what you can expect here. You’ll see why when you get to my selection. For those of you new to this series, The Three Things arrives [&hellip
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Gini Dietrich

Gin and Topics: Rap Songs, Royal Doctor, and Social Media

By: Gini Dietrich | January 4, 2013 | 
36
Happy New Year! Did anyone else feel like this was the longest short week of their life? One of my goals this year is to work no more than 12 hours a day and I blew that on Wednesday, my first day back. But I managed only 12 hours yesterday. Baby steps! Hopefully your New Year’s resolutions are going better than that. I’m sorry for those [&hellip
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