Gini Dietrich

Advice to Your Younger You

By: Gini Dietrich | June 16, 2011 | 
201
It’s Facebook question of the week time (clap, clap, clap)! This week, the question comes from Ryan Cox, who actually asked 10 questions about a month ago. I chose my favorite of the 10 to answer, but may answer others in coming weeks if you people don’t get over to our wall and ask a question. Nancy Davis! I think we need the Louisville Slugger again! [&hellip... Read More
Gini Dietrich

Three Social Media Myths

By: Gini Dietrich | June 15, 2011 | 
88
A few weeks ago, Rieva Lesonsky was in town for an event and we got together for brunch. During that brunch we talked about running a business, social media experts, whether or not we’re facing a bubble burst, and solving all the world’s problems. Rieva is one of the smartest women I know. If you don’t know who she is, I recommend Googling her. She’s kind [&hellip... Read More
Gini Dietrich

Where Does Social Belong?

By: Gini Dietrich | June 14, 2011 | 
76
Last week, I was a guest at #bizforum, a Twitter chat where business professionals discuss the pros and cons of trending business-related topics each week. Led by Sam Fiorella, the chief marketing sensei at Sensei Marketing, there are a few rules: Debate, debate, and, oh, debate (but do it professionally). I was invited to be a guest because the topic was a challenge to PR agencies, departments, and [&hellip... Read More
Gini Dietrich

PR Firms Botch 95% of Social Media Campaigns?

By: Gini Dietrich | June 13, 2011 | 
149
I’m going to preface this blog post by saying I have not read Thank You Economy by Gary Vaynerchuk. I did read Crush It, but it was really difficult for me to get through because the writing is so poor. In his defense, Gary does admit he’s not a writer; rather he wrote the book because he was asked to do so…and then he was asked [&hellip... Read More
Gini Dietrich

Three Premium eBooks

By: Gini Dietrich | June 12, 2011 | 
34
eBooks are all the rage right now. Some are free and some come at a price. Having written and produced three (you can find “Dear CEO” and “Social Media Primer” by clicking here), I know how much work they are, both from a content standpoint and working with the eReader software so it can be delivered on your Kindle or Nook. Because of that, there are three [&hellip... Read More
Gini Dietrich

Gin and Topics: The Magnited States of America

By: Gini Dietrich | June 10, 2011 | 
45
Did everyone see Google yesterday? In honor of Les Paul’s birthday, they created a little guitar that you can actually play. And, due to popular demand, they’re keeping it there for another day. So. Freaking. Cool! If you haven’t had a chance, head over there and cut yourself a little song. It’ll even teach you how to play certain songs. It’s a good loss of productive [&hellip... Read More
Gini Dietrich

Pros and Cons of Co-Authoring a Blog

By: Gini Dietrich | June 9, 2011 | 
76
It’s Facebook question of the week time (clap, clap, clap)! This week’s question comes from Alex Wood. He asks: “Hey Gini, happy Friday from Australia! I have a blog Q for you (and anyone else who feels like chiming in) Q: Are there any truly successful blogger ‘partnerships’ out there? I mean, two ppl working together on the one blog with the one vision. Sure, more hands, [&hellip... Read More
Gini Dietrich

Social Media and Music In the 70s

By: Gini Dietrich | June 8, 2011 | 
167
My friend Rusty Speidel wants to be a rock star when he grows up. A real rock star. Not of Internet fame, but of Jimi Hendrix fame. Because of that, he’s totally plugged in (no pun intended) to the music industry. And he sends me trend emails all the time…mostly to see what kind of connection I’ll make between the music industry and social media, based [&hellip... Read More
Gini Dietrich

Help Change the Laws On Stalking

By: Gini Dietrich | June 7, 2011 | 
108
It was 2:40 a.m. and the phone rang. “Hello?” “I saw you today.” “Excuse me?” “You were wearing a black suit, a blue and white checked shirt, black pantyhose, and black and white heels with a peep toe.” “Who is this?” “I’ll be watching you.” I sat up straight in bed. A man’s voice I didn’t recognize knew exactly what I wore to work that day. [&hellip... Read More