Gini Dietrich

How Effective Are Product Give-Aways?

By: Gini Dietrich | December 16, 2010 | 
22
The Arment Dietrich Facebook question of the week comes from Joe Hackman who asks, “How valuable and effective are product give-aways to generate interest in a brand/product? Also what potential pitfalls do you see with this type of promotion?” If you’re receiving this in your Reader, click here and the video will magically appear! If you’re not a video watcher or don’t care about the answer, [&hellip... Read More
Gini Dietrich

Why Social Media?

By: Gini Dietrich | December 15, 2010 | 
25
Paul Sutton is a PR “bloke” in the U.K. I’m a communication pro in the U.S. We never would have met if not for social media. So when he asked me, “Why social media?”, I wanted to say, duh! We wouldn’t have met without it! This blog post first appeared on his site – The Social Web – so if you read it there a couple [&hellip... Read More
Gini Dietrich

12 Reasons You Should Use Twitter for Business

By: Gini Dietrich | December 14, 2010 | 
59
In April of 2009, I was scrolling through Twitter and found an article in USA Today, written by Steve Strauss in his “Ask An Expert” column, and was titled, “Should Entrepreneurs Twitter? Uh, No.” As you can imagine, I clicked on the article and, after reading it, took great offense to his advice, even though I’d been tweeting for work for only five or six months [&hellip... Read More
Gini Dietrich

Eight Steps for Getting Buy-In and Managing Change

By: Gini Dietrich | December 13, 2010 | 
30
It’s an interesting time at Arment Dietrich right now. We have the AD team and we have the Project Jack Bauer team and some of us are straddling both. To say I’m doing a great job at leading both teams is being overly nice. And because I’m not doing a great job, it’s something I’ve been thinking a lot about and talking about with individuals on [&hellip... Read More
Gini Dietrich

The Top Five Stories for Week Ending Dec. 10, 2010

By: Gini Dietrich | December 10, 2010 | 
9
Well, one more week down and only 14 shopping days left. Are you ready? Other than the Lakers backpack I bought my youngest brother (he’s 10 and I don’t fight it because the Bulls aren’t great) that was returned and a Target run for stocking stuffers, I am ready! I’m finished speaking for the year. I’m finished with business travel for the year. I ate my [&hellip... Read More
Gini Dietrich

Handling Negative Comments Online

By: Gini Dietrich | December 9, 2010 | 
20
The Facebook question of the week comes from my cutie patootie friend Samantha Collier (BTW, I said she was just @samtara in the video, but the correct link is here). She asks, “How should one respond to negative feedback, differing opinions, etc., through social media?” My answer is in the video (which, if you’re viewing through your RSS feed and can’t see, you can click here [&hellip... Read More
Gini Dietrich

PR People Suck

By: Gini Dietrich | December 8, 2010 | 
65
Alright. That’s a gross generalization. After all, I’m a PR professional. And I’m pretty darn good at my job. But this blog isn’t named Spin Sucks because we don’t like DJs. It’s named Spin Sucks because there are far too many PR people who do, indeed, suck. It’s a joke in our office. I always say, “I love it when other PR people make us look [&hellip... Read More
Gini Dietrich

The Facebook PR Mess with “60 Minutes”

By: Gini Dietrich | December 7, 2010 | 
43
On Sunday night, “60 Minutes” had Mark Zuckerberg on to discuss the new Facebook layout and changes. It was pretty funny to watch people on Facebook before it aired – everyone was waiting for the game to end so they could watch “60 Minutes.” And then, of course, we all discussed it during and after the show. It was fun and a great sense of community. [&hellip... Read More
Gini Dietrich

My Groupon Prediction

By: Gini Dietrich | December 6, 2010 | 
130
I’ve been thinking a lot about Groupon walking away from the $6 billion offer from  Google on Friday night. Our guest blogger today, Rusty Speidel, and I had a text message marathon  about it after it happened and I asked him to give his perspective on the deal. So I don’t want to steal his thunder, which will publish at noon central time today. But I’m [&hellip... Read More