Gini Dietrich

Gin and Topics: History-Making Events

By: Gini Dietrich | July 8, 2011 | 
Happy Friday! For those of us in the U.S. it really should be Thursday. I love short weeks! So it’s been a week since Google+ launched and it’s starting to grow on me. I still have NO idea how I’m going to organize my Circles, but I’ve been using the stream and I like how clean and easy to navigate it is. I’m starting to see ... Read More
Gini Dietrich

Content Development for B2B Companies

By: Gini Dietrich | July 7, 2011 | 
It’s Facebook question of the week time (clap, clap, clap)! You guys listened so well last week. Lots of great questions, which has the next few weeks full. But don’t let that stop you from asking a question. It’s OK. Head over there now. We’ll wait. Except for you, Danny Brown. You’re banned. Did you do it? No fibbing now. I can tell whether or not ... Read More
Gini Dietrich

Three Possibilities for Social Commerce

By: Gini Dietrich | July 6, 2011 | 
Something interesting is happening on Facebook. The big brands are not only joining in droves, but are creating stores from which to sell their wares. When I first saw that P&G had launched not one, but six, Facebook stores, I screamed, “WHAT ARE YOU DOING?!” But then I read that they’re not using the stores to sell; rather to glean customer insight. Sure they’ll sell products ... Read More
Gini Dietrich

10 Things to Consider As You Move to Google+

By: Gini Dietrich | July 5, 2011 | 
Something interesting is happening with Google+. We’re all freaking out because we can’t import our Facebook and Twitter friends (you can export Facebook friends into Gmail now, if you’re patient and have a tiny bit of tech savvy). Here we’ve spent years (in most cases) building communities on something we don’t own and guess what? Our friends and fans aren’t moving to the newest platform with ... Read More
Gini Dietrich

What the Heck Is Google+?

By: Gini Dietrich | July 4, 2011 | 
I’ve spent the past four days in Google+, trying to figure out if it’s a Facebook killer, a Twitter killer, or just one more social network we have to use. I can say with certainty it’s none of the above, but I haven’t yet figured out what the heck it is. Problem is, it’ll be hard to do so until a good number of my friends ... Read More
Gini Dietrich

Gin and Topics: One Billion Opportunities

By: Gini Dietrich | July 1, 2011 | 
Happy Canada Day to my Canadian friends! Boy do I wish I were in Ottawa today. I LOVE Kate Middleton! We were recording Inside PR yesterday and Joe Thornley said the streets leading to his office (it’s near the Parliament) are all blocked. I said, “Get out there and get a picture with Kate for me!” I don’t think he did it. And happy long weekend to ... Read More
Gini Dietrich

The PR Pro and Blogger Manifesto

By: Gini Dietrich | June 30, 2011 | 
Yes, it’s Facebook question of the week time, but all you people have failed me. Minus Ryan Cox’s 20,000 questions, not one of you has asked a single question. Do you feel guilty yet? Good! Head over there and post a question on our wall. Go ahead. I’ll wait. Awesome! Thank you! A few weeks ago, I spoke at the Vocus User’s Conference about the PR ... Read More
Gini Dietrich

The Google+ Project Is Here

By: Gini Dietrich | June 29, 2011 | 
Well, the Google+ Project is here (sort of – they’re rolling it out slowly to high influencers first) and I don’t know what to make of it. Yes, this is different than +1, which was introduced publicly a few weeks ago. Yes, it (seemingly) is yet another thing you have to try to fit into your life. Yes, this is their answer to Facebook. Don’t get me ... Read More