Gini Dietrich

Social Media Breeds PR Laziness

By: Gini Dietrich | April 9, 2012 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 271Last week, because I was recovering from my sleepless trip to Norway, I wasn’t able to attend the PR Digital Impact Conference with my Inside PR cohorts, Joe Thornley and Martin Waxman. They were able to secure quite a few interviews with some of the conference’s speakers, which we’ll be playing in the coming weeks. But I [&hellip... Read More
Gini Dietrich

Gin and Topics: Cycling, Rainbows, and April Fool’s

By: Gini Dietrich | April 6, 2012 | 
11
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 54Did anyone see the story of the 80-year-old woman who landed a plane after her husband died while flying? She and her husband were flying home to Sturgeon Bay, Wis., from Florida, when he slumped over the controls and died. A family friend, and pilot, got in another plane, flew up to her, and guided her through [&hellip... Read More
Gini Dietrich

Augusta National Faces Scrutiny on “No Women” Rule

By: Gini Dietrich | April 5, 2012 | 
135
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 129I don’t know where to begin with this one. I’m astounded. Did you know Augusta National Golf Club does not allow women to join as members? And did you know they only began allowing African American members in 1990? Did something happen last night and I woke up in 1912? Does this really happen in 2012? Yet, [&hellip... Read More
Gini Dietrich

PR Crisis for Skittles In Wake of Controversial Teen Shooting

By: Gini Dietrich | April 4, 2012 | 
221
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 361I’ve been watching a different kind of PR crisis unfold with great interest – that of Skittles. Skittles, you say? Taste the fruity rainbow, Skittles? Yes, Skittles. Because of the symbolism of the candy (Trayvon Martin was carrying only Skittles and a drink when he was shot), college student governments are buying it in bulk and reselling [&hellip... Read More
Gini Dietrich

Etch A Sketch Hits PR Mecca With Romney Gaffe

By: Gini Dietrich | April 3, 2012 | 
83
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 210Do you remember your first Etch A Sketch? How many of you still have one? I’ll bet those of you with kids have one in your house. The company is 104 years old and hasn’t had a new PR campaign in decades. Until now. Enter a really stupid comment made by a Romney senior aide, who said, [&hellip... Read More
Gini Dietrich

Five Things to Watch Out for as Facebook Goes Public

By: Gini Dietrich | April 2, 2012 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 188Because I had a lot of time to read last week (what with not sleeping and all), I got caught up on this month’s Fast Company. The cover story is called “American Idol,” and it’s about Mark Zuckerberg and the pending IPO for Facebook. Because of their IPO quiet period, Facebook did not comment. Rather the writers combined [&hellip... Read More
Gini Dietrich

Gin and Topics: A Blind Dog and a Phone Talking Elephant

By: Gini Dietrich | March 30, 2012 | 
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Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 64Holy. Cow. What a week! You know how I say I’m an introvert and all of you exclaim, “No way!”? Well, today is very apparent I am introvert. I haven’t had more than three hours of sleep since Sunday night. I spoke yesterday morning, attended the conference, had dinner with my fellow speakers and the conference sponsors, [&hellip... Read More
Gini Dietrich

Seven Principles to Building an Online Reputation

By: Gini Dietrich | March 29, 2012 | 
100
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 299Today I’m speaking at re:think in Oslo, Norway (more on the city later). The conference organizer, Arnt Eriksen, asked me to consider speaking on something that is near and dear to my heart, but a topic I hadn’t yet created a presentation around. The topic? Principles of Building an Online Reputation. So I thought I’d do something [&hellip... Read More
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