Gini Dietrich

Using the Power of Video

By: Gini Dietrich | October 19, 2010 | 
21
I’ve said this before and I’ll say it again…video is your best entrée to the online world. In a world where things fly by us at increasingly fast speeds, it’s important to put a face and voice with your e-mail address, Facebook page, Twitter account, and even company URL. Trust me when I say, at one time I didn’t see the need for video. I would [&hellip... Read More
Gini Dietrich

Eight Social Media Trends for 2011

By: Gini Dietrich | October 18, 2010 | 
69
A couple of weeks ago, I promised to write about the additional social media trends I’m seeing for 2011. If you missed the first four (content, FTC rulings, net neutrality, and customer engagement) you can find that Spin Sucks post here. I’ve had a chance to review the post-it note I keep on my desk and following are four additional trends you should pay attention to [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Oct. 15, 2010

By: Gini Dietrich | October 15, 2010 | 
0
The rumors are true … I am on vacation next week! So my dear friend, Mark Schaefer, has agreed to write next week’s top five blog post. Be nice to him…he’s doing me a HUGE favor! I am going to be checking in throughout the week and will still be posting something every day. But I can’t pre-write the top five stories so he’s going to [&hellip... Read More
Gini Dietrich

What Is the Future of Press Releases?

By: Gini Dietrich | October 14, 2010 | 
8
Yesterday was rough. First the food poisoning and then I had to get myself out of the fetal position to get on a plane. As I was carrying my suitcase down the stairs, I fell. I have a GIGANTIC bruise on my rear end so every time I sit, I’m reminded of what a dummy I am. Hoogly moogly. But I’m feeling better! I’m dehydrated and [&hellip... Read More
Gini Dietrich

A Quick Round-Up of the Week’s Post (So Far)

By: Gini Dietrich | October 13, 2010 | 
6
I woke up at 2:08 this morning with an overwhelming feeling that something was wrong. And then something was wrong. I’ll spare you the details, but I think it’s food poisoning. So, rather than write my blog post at 5:14 a.m., which is what I typically do (and what time it is as I write this sentence), I’m going to soak in the tub and slowly [&hellip... Read More
Gini Dietrich

Having Children Means You Can’t Run a Start-Up

By: Gini Dietrich | October 12, 2010 | 
117
This past Sunday, I received a nice note from my hilarious friend, Laura Petrolino, asking me to comment on Saturday’s TechCrunch story, “Women don’t want to run start-ups because they’d rather have children.” If you’ve not yet had a chance to read the story, you can find it here.  First, congratulations to Penelope Trunk, the founder of Brazen Careerist. The article was well-written and she makes [&hellip... Read More
Gini Dietrich

New Gap Logo Deserves Applause

By: Gini Dietrich | October 11, 2010 | 
92
I’m strugging to understand why everyone is making such a big deal about the new Gap logo. Sure, it looks like someone without any creativity designed it, but let’s be real – so did the original logo. So why, then, is everyone all up in arms about this? A few people DM’d me on Twitter asking me my thoughts and during the weekend I read what [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Oct. 8, 2010

By: Gini Dietrich | October 8, 2010 | 
28
We’re on day three of the Livefyre commenting system and I think I’m in love. I may want to marry it, but first I want to hear from you. Do you like it? Do you like how you can @ reply someone and bring them into the conversation? Do you like how it sends one email with a bunch of comments in it instead of 16 [&hellip... Read More