Gini Dietrich

Travel Essentials for Speakers, Authors, and MarComm Pros

By: Gini Dietrich | July 5, 2012 | 
121
Last week, Shonali Burke wrote a blog post called, “Travel Essentials for PR Pros…Or What’s in Your Wallet?” Because it’s the day after the Fourth and most Americans are probably wondering how they’re going to get through today without a nap, I thought I’d copy her and do the same. It’s a fun little exercise and won’t require a ton of thinking from you. But mine [&hellip
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Gini Dietrich

Seven Tips for Sharing the Road with Cyclists

By: Gini Dietrich | July 3, 2012 | 
173
I know this has nothing to do with PR, marketing, or anything digital, but it’s important to me. And, I figured, it’s a holiday in the U.S. tomorrow and Canadians are coming back to work today, so I don’t think you’ll mind. For those of you who don’t know, I’m a pretty avid cyclist. I’m not one of the best, but I definitely can hold my [&hellip
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Gini Dietrich

You Can Be the Next YouTube Star

By: Gini Dietrich | July 2, 2012 | 
95
Last night, Joe Jaffe, Alan Wolk, Bob Knorpp, and I recorded episode 207 of BeanCast, in which we discussed whether or not size matters. No, no. Not that kind of size. The online kind of size. You know…the comments, viewers, followers, fans, community kind. We talked about Facebook and mobile payments and the right time of day and week to update your social networks. But the portion [&hellip
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Gini Dietrich

Gin and Topics: Talking Animals and Sexy Farm Boys

By: Gini Dietrich | June 29, 2012 | 
63
So, is it hot where you are? I’ve been getting a kick out of everyone posting the temperatures in their city. It turns out, it’s hot EVERYWHERE. Yesterday, Chicago had its first 100 degree in seven years. Think global warming is a farce? Explain this! I hate to see what August is going to bring. But the good news, I can ride when it’s hot so [&hellip
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Gini Dietrich

Social Media Campaigns Don’t Match When Consumers Are Online

By: Gini Dietrich | June 28, 2012 | 
84
Ever wonder how much content you should be producing? What about how many times you should be posting to the social networks? I was just asked this question during a speaking engagement yesterday, “How many times should I be posting to Facebook every day?” According to the Engagement and Interaction White Paper, where they analyzed the top 20,000 Facebook fan pages, the answer is: A minimum [&hellip
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Gini Dietrich

Marketing for Victory with Four Different Approaches

By: Gini Dietrich | June 27, 2012 | 
29
When carpenters build a house, they create a plan, get the materials, and gather their tools – from saws and sandpaper to hammers and screwdrivers. The carpenters carefully sequence their activities. First they lay the foundation, then the frame. Then they install drywall, and finish with paint, carpet, and appliances. It’s the same with your marketing program. You create your plan, gather your tools, and begin to [&hellip
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Gini Dietrich

Six Steps to Creating Content that Generate Leads

By: Gini Dietrich | June 26, 2012 | 
66
There is an interesting statistic that shows how effective content is in generating leads for companies vs. those who don’t use content at all. The stat, from a study conducted by HubSpot and MarketingProfs, shows consumer businesses gain 88 percent more leads and B2B organizations gain 67 percent more leads. It stands to reason then, the more content you create, the more leads you generate. The [&hellip
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Gini Dietrich

Top 10 Favorite Books of All-Time

By: Gini Dietrich | June 25, 2012 | 
195
If you read this on Margie Clayman’s blog, it won’t be new to you so you can either skip to the comments or go on about your day. But if you didn’t, I throw down the challenge to you, as well.  Last summer I challenged Margie Clayman to write a blog post of her 10 favorite books. She did. And she cheated. Instead of her 10 [&hellip
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