Gini Dietrich

Book Review: The End of Business As Usual

By: Gini Dietrich | February 3, 2012 | 
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Tweet Share Share +1 Pin EmailShares 47Last week Jeannie Walters and I were discussing Brian Solis’s new book The End of Business As Usual. Because she is a customer experience expert, she was especially interested in what Brian had to say about the connected customer and where business is going because of it. When I mentioned I was writing a review of the book, she asked [&hellip... Read More
Gini Dietrich

A Little Break from PR and Marketing

By: Gini Dietrich | February 2, 2012 | 
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Tweet Share Share +1 Pin EmailShares 57It’s Facebook question of the week time (clap, clap, clap)! Except. I didn’t record a video. I’m not really sure what happened. Typically I get up long before the sun comes up. This morning, however, Mr. D’s alarm went off at 5:45 and it woke me from the dead. It means I was a little more than an hour behind. [&hellip... Read More
Gini Dietrich

Komen In PR Mess Because of Planned Parenthood Decision

By: Gini Dietrich | February 2, 2012 | 
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Tweet Share Share +1 Pin EmailShares 242I was thinking I wasn’t going to jump on the bandwagon and talk about this, but it’s so disgusting to me, it has to be said. What the heck is wrong with the Susan G. Komen for the Cure? On one side is the charity, Susan G. Komen for the Cure, which says it has raised $1.9 billion worldwide for [&hellip... Read More
Gini Dietrich

10 Content Ideas that Generate Comments and Shares

By: Gini Dietrich | February 1, 2012 | 
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Tweet Share Share +1 Pin EmailShares 859As I was trolling the web for a topic for today’s blog post, it occurred to me I haven’t covered many tips or tools lately. I hereby commit to change that. Therefore, today I have created a list of 10 types of content you can use for your blog. When you have writer’s block (cough, Lindsay Bell and Jason Konopinski, [&hellip... Read More
Gini Dietrich

Stuck In a Rut? Pivot Your Business.

By: Gini Dietrich | January 31, 2012 | 
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Tweet Share Share +1 Pin EmailShares 137In 2010 we announced Arment Dietrich was no longer a PR firm. It was pretty amazing to see what happened, almost overnight. Clients and prospects, alike, stopped asking us to do only publicity and instead began to bring us in on integrated marketing communication programs. Even though we were constantly demonstrating our capabilities, we weren’t seen as an integrated firm [&hellip... Read More
Gini Dietrich

Take a Different Approach to Brainstorming

By: Gini Dietrich | January 30, 2012 | 
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Tweet Share Share +1 Pin EmailShares 152I had a really interesting experience last week. This may not be new to some of you, but it was new to me…and it was really freaking cool! I was invited to participate in a think tank for Interlochen, a center for the arts in Traverse City, Mich. More on them in a minute. They invited four experts to join [&hellip... Read More
Gini Dietrich

Gin and Topics: #McFail, Chobani, and Social Media

By: Gini Dietrich | January 27, 2012 | 
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Tweet Share Share +1 Pin EmailShares 60Well, I guess I have to do a real Gin and Topics this week that is all serious and PR/marketing focused. Why, you ask? Because NO ONE sent me funny videos this week. Here I sang your praises last week and then you let me down this week. Bah humbug. So you’re going to have to think this week. No [&hellip... Read More
Gini Dietrich

How Do You Know When It’s Time to Fire a Client?

By: Gini Dietrich | January 26, 2012 | 
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Tweet Share Share +1 Pin EmailShares 254Yes, I know it’s Facebook question of the week time, but we’re trying something new this week. You see, Social Fresh wrote last week about the best times of the week and day to blog, in order to get social shares. Historically, Mondays and Tuesdays on Spin Sucks are our big days, but the Social Fresh research proves we might [&hellip... Read More
Gini Dietrich

The Pinterest Debate Between Two Friends

By: Gini Dietrich | January 25, 2012 | 
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Tweet Share Share +1 Pin EmailShares 271This post is running concurrently on Future Comms. On Facebook just after the first of the year, Paul Sutton posted something about not understanding what the big deal is about Pinterest. It won’t be a surprise to you that I commented. I said something about how he was off his rocker (except I think I was a bit more nice [&hellip... Read More
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