Gini Dietrich

Top Five Stories for Week Ending Oct. 1, 2010

By: Gini Dietrich | October 1, 2010 | 
3
I’m having a hard time believing it’s already October. Just a year ago I was wondering if we were going to make it through the recession and trying to figure out what it would take to move us back into growth mode. Guess I lost sleep for nothing…and man it went by fast! Following are the top five stories for week ending Oct. 1, 2010. If [&hellip... Read More
Gini Dietrich

How Do PR Pros Pitch Bloggers?

By: Gini Dietrich | September 30, 2010 | 
26
It’s time for the Arment Dietrich Facebook question of the week! Beatriz Alemar asks, “How do PR pros pitch bloggers?” I answer her in the following video and would love to know your tips, as well. I mention the newsletter in the video. You can find the subscription page here and you can see what I’m talking about by reading the latest issue. If you’re receiving [&hellip... Read More
Gini Dietrich

Netflix Screws Up In Canada

By: Gini Dietrich | September 29, 2010 | 
20
On today’s InsidePR, Martin Waxman, Joe Thornley, and I discuss how Netflix screwed up in Canada. There were a few American news items about it, but I didn’t realize the severity of the issue until they had me read some Canadian stories about it. The gist of it is that Netflix hired PR and marketing firms to help them launch in Canada. Reasonable, right? But one [&hellip... Read More
Gini Dietrich

The Top 10 Reasons the Packers Suck

By: Gini Dietrich | September 28, 2010 | 
21
I have Bears season tickets so Jeannie Walters, Mr. W., Mr. D, and I made our way to Soldier Field last night for the game. Fully expecting a disappointing night, I felt like I was going to throw up with anticipation. Sure we’d won against the Lions in the season home opener (a gift, really) and we stunned the Cowboys last week, but I had more [&hellip... Read More
Gini Dietrich

Using Phones In Meetings: Professionally and Personally

By: Gini Dietrich | September 27, 2010 | 
45
I’ve been thinking a lot recently about in-person conversations. A few weeks ago, I was at dinner with some friends and, with the exception of two of us, everyone was on their phones the entire time. Don’t get me wrong: I love technology as much as the next person and I love to check-in on Foursquare and tweet photos while I’m out. But we’ve gotten to [&hellip... Read More
Gini Dietrich

How to Limit Time Spent on Social Media

By: Gini Dietrich | September 23, 2010 | 
12
It’s the Arment Dietrich Facebook fan question of the week time! This week, Dallas Kincaid asks, “How do you limit the amount of time employees spend on social media?” I answer him in the video and invite you to provide your insights, tips, and comments below! (If you’re receiving this in your RSS feed and can’t see the video, please click here)... Read More
Gini Dietrich

PR Pros: Stop Treating Bloggers Like Second-Class Media

By: Gini Dietrich | September 22, 2010 | 
112
How many of you go to cocktail parties and, when you say you’re in public relations, the person you’re speaking with says something along the lines of, “Oh. You’re a spin doctor.”?  And how many of you own businesses that need external PR help but have spent way too much money for nothing in return? I don’t have proof of this, but I believe, as industries [&hellip... Read More
Gini Dietrich

Innovation and Creativity As Part of Everyone’s Jobs

By: Gini Dietrich | September 21, 2010 | 
33
Last week we conducted a mini poll to see how many of you have skunkworks teams at work. Turns out, with the exception of one, none of us formally have skunkworks teams, or a team of people whose sole job is to come up with new and innovative products or services. The reason I wanted to know is because I’ve been reading a lot about skunkworks [&hellip... Read More