Gini Dietrich

Eight Digital Marketing Trends

By: Gini Dietrich | August 22, 2012 | 
51
One more day of vacation! I thought we could take a look at our predictions for 2012 trends – now that we’re nearly 3/4 of the way through the year – and see how we did! Following is a list of of trends we predicted for 2012 last November. Of particular interest is the second one, seeing as I just blogged more about it last week. [&hellip
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Gini Dietrich

Jeans Not Appropriate for Business Meetings

By: Gini Dietrich | August 21, 2012 | 
110
Don’t worry…I’m on vacation only one more day after today. I’ll be back on Thursday. In the meantime, check out this hugely controversial blog post from 2010. My stance still hasn’t changed (I will never wear jeans when I speak), though I’ve decided if your jeans are dark, fit well, and are accompanied with something suitable on top, it’s not as big a deal as it [&hellip
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Gini Dietrich

50 Tips to Make Your Company’s Blog Rock

By: Gini Dietrich | August 20, 2012 | 
62
I’m taking a few days of vacation time (before Patti Knight kills me) so we went through the 2010 most popular blog posts and updated a couple to run here again. Enjoy! It’s interesting to go back and look at both what I was reading two years ago and where I was getting blogging ideas. This blog post idea was shamelessly stolen from Jeff Bullas and “30 Tips To [&hellip
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Gini Dietrich

Gin and Topics: The Chatroulette Version of Call Me, Maybe?

By: Gini Dietrich | August 17, 2012 | 
27
A long, long time ago, when I switched my Twitter handle from BearsFan07 to ginidietrich, I met a handful of people who’ve become in real life friends. One of those people is Justin Brackett. Justin celebrated a birthday yesterday so I thought to honor him I would show you what he did last week and posted to Facebook (which was then shared and reshared and reshared). [&hellip
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Gini Dietrich

What Social TV Means for Marketers

By: Gini Dietrich | August 16, 2012 | 
72
Last week, I was invited to speak on a panel at the Association for Education in Journalism and Mass Communicators conference. All in, there were about 1,000 journalism professors in Chicago for the annual conference, here to learn about new technologies, how business will affect their student’s future careers, and ethics in new media. There were five of us on the panel, and we each had [&hellip
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Gini Dietrich

Join Margie Clayman for a Special Livefyre Q&A Today

By: Gini Dietrich | August 15, 2012 | 
328
We’re going to try something new here today. We’re going to have a live Q&A with Margie Clayman, the recent author of The ABCs of Marketing Myths. I’ve participated in such things at Danny Brown’s blog (he’s going to be so proud I’m stealing from him again) and we did a live chat on Spin Sucks during BlogWorld in 2011. The cool thing is that Livefyre [&hellip
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Gini Dietrich

PR Pros Not Keeping Up with What Journalists Want

By: Gini Dietrich | August 14, 2012 | 
93
I’m sure most of you remember when the plane went down in the Hudson River. Do you also remember the photo that accompanied most of the news reports? It was the image to the left, which was tweeted by one Janis Krums, who was on the ferry crossing the River when the plane landed and he tweeted a photo of it. This is when Twitter became [&hellip
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Gini Dietrich

Is All Publicity Good?

By: Gini Dietrich | August 13, 2012 | 
67
Last November, an Entrepreneur article asked, “Is Any Publicity Good Publicity?” Of course, it goes along with the thinking that, as long as people are talking about you, you don’t care if they love you or hate you. But is that the best thing for a business? Do people buy from people they don’t like, but do so just because they’re in the news? I’m here [&hellip
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Gini Dietrich

Gin and Topics: Monkeys, Seals, Apologies, and Tight Pants

By: Gini Dietrich | August 10, 2012 | 
58
Many of you know I LOVE MONKEYS (cough, Jason Konopinski, cough) and you may have already seen this image floating around Facebook, but I just had to share it here…as a special addition to Gin and Topics. Every time I see this posted on another person’s Facebook page, I squeal. I mean, look at him! Cutest. Thing. Ever. It makes me want one! I wonder if [&hellip
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