Gini Dietrich

Gin and Topics: The Perfect Night and It’s Not About the Nail

By: Gini Dietrich | May 24, 2013 | 
24
We’re a week behind the Canadians, but the U.S. finally gets their long weekend! Although, it was 37 degrees in Chicago on Thursday so I don’t know what our long weekend is going to bring us, weather-wise. Perhaps I’ll have to spend it reading and writing, instead of riding my bike a gazillion miles. BBQs, pool parties, neighborhood corn hole, gardening…what are each of you up [&hellip

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Gini Dietrich

Answering the Top Five Social Media Questions Marketers Ask

By: Gini Dietrich | May 23, 2013 | 
65
The fifth annual Social Media Marketing Industry Report from Social Media Examiner was released earlier this week and the results aren’t overwhelmingly surprising. More than 3,000 marketers were surveyed and, while the report finds they place very high value on social media, the increase is only three percent from last year. That said, the percentage – 86 percent – is pretty high. In other words, more [&hellip

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Gini Dietrich

Join Mitch Joel for a Special Livefyre Q&A Today

By: Gini Dietrich | May 22, 2013 | 
337
I’m pretty excited about today’s Livefyre Q&A. We have uber smart, extraordinary speaker, and my social media husband, Mitch Joel. Most of you already at least know of Mitch. He is the president of Twist Image, one of North America’s best digital marketing agencies (and headquartered in my second country, Canada), and is a speaker, road warrior, father, husband, journalist, blogger, music lover, and author. His [&hellip

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Gini Dietrich

How to Choose a PR Firm for Your Business

By: Gini Dietrich | May 21, 2013 | 
58
You’ve started a new business or your existing business needs help growing to the next level. You talk to your peers and trusted advisers and everyone recommends you hire a PR firm. But what does that mean? How to choose a PR firm for your business? Typically, business leaders hear “PR” and they instantly think about seeing their name in lights. After all, if celebrities, sports figures, [&hellip

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Gini Dietrich

How to Choose Social Media Tools

By: Gini Dietrich | May 20, 2013 | 
94
If you are reading this in your email or Reader today, click over and stop by the blog today. Something new and exciting is there. If you’re reading on the blog, surprise! Thanks to Nick Harrison at Dashal and our fearless content director, Lindsay Bell-Wheeler, the site has a brand, spanking new design. A few things to note: The big orange “Go Pro” button takes you [&hellip

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Gini Dietrich

The Three Things, Edition 33

By: Gini Dietrich | May 19, 2013 | 
4
Welcome to 33rd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email [&hellip

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Gini Dietrich

Gin and Topics: Singing, Dancing, and Kissing

By: Gini Dietrich | May 17, 2013 | 
27
Have I mentioned how happy I am cycling season has begun? Pete the Tapeworm is out in full force now. I missed him! This weekend Mattie Dietrich (the one who brought you H-I-larious) is visiting us and she’s going to be mad I mentioned her here, but didn’t hyperlink her name. Please someone (other than me) explain to her you need to have an online presence [&hellip

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Gini Dietrich

Host a Successful Webinar with These 16 Steps

By: Gini Dietrich | May 16, 2013 | 
36
I’ve been doing this marketing and communications thing for a long time (don’t ask how long; I’ll lie to you) and have tried nearly every tactic possible. I’m here to tell you, the very best way, particularly for business-to-business organizations, to generate leads is through content…and it’s also the most fun. I want you to think about your content in two ways: Free and paid. The [&hellip

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