Gini Dietrich

Gin and Topics: Gangs, Tanks, and Naughty Dogs

By: Gini Dietrich | August 5, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 47Is it a holiday in the U.S. and someone forgot to tell me? There was NO traffic this morning. What is going on? Anyone? Bueller? No? Maybe they’re all staying home so they can finish The Hunger Games series. Not that, uh, I want to do that. I can’t help it! They are sooooo good! If you haven’t read [&hellip... Read More
Gini Dietrich

Using Guest Bloggers

By: Gini Dietrich | August 4, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 57It’s Facebook question of the week time (clap, clap, clap!). Hey Danny Brown and Nancy Davis? You’re no longer banned. But watch your Ps and Qs. I can easily reinstate it. So this week’s question comes from Erin Feldman. She’s the founder and CEO of Factotum, where she writes content for websites, blogs, and social networks. She’s fairly new [&hellip... Read More
Gini Dietrich

Four Content Ideas for Driving Inbound Leads

By: Gini Dietrich | August 3, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 128As some of you know, Marcus Sheridan, of The Sales Lion, did a fantastic job of giving an overview of inbound marketing and how to create content that drives leads. I’ll be honest. Because of my problem with authority (thanks dad), it’s very rare that I walk away from a webinar, conference, or seminar where I’ve learned something. It’s not [&hellip... Read More
Gini Dietrich

Create Your Own Media Relations Program

By: Gini Dietrich | August 2, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 94This first ran on Inkling Media, my friend Ken Mueller’s blog. If you read it there, hop to the comments, which are likely way more entertaining than this entire blog post. I’ve spent my entire career in communication. Very early on in my career, I honed the media relations skill. I spent a good three years building relationships with [&hellip... Read More
Gini Dietrich

Six Tips for Using Google+ Now

By: Gini Dietrich | August 1, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 130Well, much to my chagrin, I just saw that PRNews is offering Google+ training for $329. This is so disappointing to me. Clearly they haven’t read that the new tool is in a sophomore slump and that it’s not yet available for businesses. But it’s not stopping my own industry from trying to make money teaching people how to get in there, [&hellip... Read More
Gini Dietrich

Gin and Topics: Righting Yourself In This Crazy World

By: Gini Dietrich | July 29, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 46Well, for the second time EVER, Spin Sucks has beat Danny Brown in the AdAge rankings. Today we are #35 and he is #36. Because the universe will have righted itself by Monday and he’ll jump back ahead of us, I have to take advantage and brag today! My mom would say, “You’re going to break your arm patting [&hellip... Read More
Gini Dietrich

Managing Social Media Fatigue

By: Gini Dietrich | July 28, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 95It’s Facebook question of the week time (clap, clap, clap!). And this week the topic is going to look eerliy similar to last week. You see, my dear friend Marijean Jaggers called me out in the comments of last week’s video. She said I didn’t really answer the social media fatigue question and asked me to consider revisiting it. [&hellip... Read More
Gini Dietrich

PR, the Murdoch Affair, and Telling the Truth

By: Gini Dietrich | July 27, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 61On Inside PR this week, Joe Thornley, Martin Waxman, and I chat about Rupert Murdoch’s appearance before Parliament. What started the conversation was a really interesting blog post from Jeff Jarvis called “PR and Corruption Theater.” Side note: I totally have a crush on Jarvis. It started when I read “What Would Google Do.” It’s only increased since reading [&hellip... Read More