Gini Dietrich

Control Your Own Destiny

By: Gini Dietrich | September 26, 2011 | 
116
Tweet Share Share +1 Pin EmailTotal Shares 25A week ago, former President Bill Clinton was on The Today Show to talk about the sixth Clinton Global Initiative and “jobs, jobs, jobs.” Politics aside, he said something very interesting. He said companies are sitting on $2 trillion they’re not willing to spend. Two. Trillion. Dollars. They’re not spending it. They’re not hiring people. And, when Matt Lauer asked [&hellip... Read More
Gini Dietrich

Gin and Topics: Mayhem at Walmart and Facebook

By: Gini Dietrich | September 23, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 20So Facebook made some big changes this week, huh? It’s been pretty funny to watch the stream. People do NOT like change. I think it’s pretty freaking cool, especially the new timeline. If you don’t yet have the new timeline enabled, this Mashable article (sorry Howie, it’s the only one I could find) tells you how. Beware, though, you’re [&hellip... Read More
Gini Dietrich

Giving Free Content to Generate Business

By: Gini Dietrich | September 22, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 30It’s Facebook question of the week time (clap, clap, clap)! The question, this week, comes from Rachael Seda. She asks, “Do you think selling through free content is the new way of the world or will it change in the future?” It’s a pretty interesting question and I hope I answered it correctly. I did not answer if content [&hellip... Read More
Gini Dietrich

Four Ways to Unplug and Focus

By: Gini Dietrich | September 21, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 46Last week I was on the west coast speaking with a group of senior leaders who are interested in using the web to grow their businesses. The topic was generating leads through inbound PR and marketing. As I do, I was showing real-time analytics for Arment Dietrich, Spin Sucks, and some of our clients. I am, after all, a business [&hellip... Read More
Gini Dietrich

Netflix: A Lesson In Communication and What Not to Do

By: Gini Dietrich | September 20, 2011 | 
147
Tweet Share Share +1 Pin EmailTotal Shares 89Oh Netflix. What are we to do with you? On one hand, we’re pleased that your CEO, Reed Hastings, apologized by saying he “messed up.” On the other hand, we’re disturbed that you, by now, don’t understand the online world well enough to know you should have checked to see if the name you’ve chosen for your DVD business [&hellip... Read More
Gini Dietrich

Measuring PR Success: Seven Metrics to Consider

By: Gini Dietrich | September 19, 2011 | 
109
Tweet Share Share +1 Pin EmailTotal Shares 50Last week Eric Wittke wrote a blog post on Flames on Fifth Avenue about the perception of the PR industry. He described the answers he receives (the same we’ve all experienced) when he tells someone he’s in PR…and how irritating it is that people assume we lie or spin for a living. And now, a new sitcom on NBC [&hellip... Read More
Gini Dietrich

Gin and Topics: Eels, Bites, and Beef Fat Hurt People

By: Gini Dietrich | September 16, 2011 | 
23
Tweet Share Share +1 Pin EmailTotal Shares 15It’s been a crazy travel week. Now I’m in Phoenix doing media training with a client. The one really great thing about all this west coast travel is I have a TON of uninterrupted plane time to write. I hope Geoff Livingston can keep up! I probably just jinxed myself and will be way too tired to do any [&hellip... Read More
Gini Dietrich

QR Codes: Effectiveness and Use

By: Gini Dietrich | September 15, 2011 | 
79
Tweet Share Share +1 Pin EmailTotal Shares 77It’s Facebook question of the week time ! I’m coming to you from LA (again) today, but I recorded the video before I left, which is why you’ll recognize the background. It’s a QR code day, with questions coming from both Deb Evans and Jon Buscall. Tweet Share Share +1 Pin EmailTotal Shares ... Read More