Gini Dietrich

Facebook Speaks Out Against Employers Asking for Passwords

By: Gini Dietrich | March 28, 2012 | 
116
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 243I’m having a really hard time understanding some employers today. As I travel the country and spend time with business leaders, it’s very disturbing to me how many have firewalls installed that prevent their employees from using the social networks during business hours. As if they aren’t just using their phones to get online during the day. [&hellip... Read More
Gini Dietrich

Why Goldman Sachs Needed a Crisis Plan

By: Gini Dietrich | March 27, 2012 | 
38
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 102 It was just a couple of weeks ago that Greg Smith wrote a scathing OpEd for the New York Times about his former employer, Goldman Sachs, on his way out the door. But it feels like an eternity. Smith wrote, during his 12 year tenure, the culture at Goldman shifted from valuing teamwork and “always doing [&hellip... Read More
Gini Dietrich

Apple Should Not Buy Twitter

By: Gini Dietrich | March 26, 2012 | 
100
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 136I was just reading a GigaOm article titled, “Should Apple Buy Twitter?” It likely comes as no surprise to you that I’m shocked Twitter is still around. While I love it and spend a good amount of time on it, I have no idea how they’re surviving. Yes, they were just valued at $9 billion. Yes, they [&hellip... Read More
Gini Dietrich

Gin and Topics: Explaining MPH In Blond Terms and Bacon

By: Gini Dietrich | March 23, 2012 | 
26
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 63It’s Friday! It’s Friday! Is it warm where you are as it is in Chicago? I already have the start of my cycling tan. In March. Three months early. As much as I love snow, I’m pretty happy being outside on my bike this early. Maybe Chicago is the new San Diego? Perhaps, with Global Warming, the [&hellip... Read More
Gini Dietrich

Book Review: The Power of Unpopular

By: Gini Dietrich | March 22, 2012 | 
89
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 188I was not popular in high school. I was not popular in college. It took me well into my career before I had enough confidence to speak without mumbling because I was so painfully shy. We also moved around so much that I didn’t have a set group of friends. So I’d move into a new school [&hellip... Read More
Gini Dietrich

10 Additional Ideas to Generate Comments and Shares

By: Gini Dietrich | March 21, 2012 | 
79
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 320Nearly two months ago, we talked about 10 content ideas that generate comments and shares. Apparently the seventh idea in that blog post (lists) worked because it had 190 comments and a gazillion shares on all of the networks. The moral of the story? Write lists! But that’s not my point. In the comments, there were a [&hellip... Read More
Gini Dietrich

Five Ways to Build the Perfect Web Marketing Storm

By: Gini Dietrich | March 20, 2012 | 
55
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 254I hate to admit this out loud, but I know only a fraction about content marketing for the web. I learned this flaw last night, as I watched the webinar Andy Crestodina is doing for us on Thursday – Build the Perfect Web Marketing Storm. He talks about five weather systems in building the perfect storm: Blogging, [&hellip... Read More
Gini Dietrich

Cash Is King Or You Are Dead

By: Gini Dietrich | March 19, 2012 | 
139
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 227Last week I had dinner with Ken Jacobs who said to me, “I was shocked to see you almost went out of business last year. What happened?” When I blogged about it earlier this year, I used the word “bankrupt” and that got everyone’s attention. Yes, we nearly went bankrupt. You see, we had plenty of accounts [&hellip... Read More
Gini Dietrich

Gin and Topics: Customers As Muppets and PR Are Not Liars

By: Gini Dietrich | March 16, 2012 | 
21
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 84Well, it was a fun week for Goldman Sachs, was it not? I’m trying to decide if I’m going to write about it. Typically I would, but I feel really sorry for their head of corporate communications because everything blew up on his second day on the job. Yes, his second day. Justin Brackett and I were [&hellip... Read More
[postmatic_subscribe_widget]