Gini Dietrich

Introducing Lisa Gerber!

By: Gini Dietrich | January 13, 2011 | 
41
It’s Facebook question of the week time, but this week you get to meet Lisa Gerber, our new chief content officer instead! Lisa joining the Arment Dietrich and Spin Sucks executive team is really personal to me because Lisa and I started as friends two years ago. I would moan and complain that she got to ski every day and she would moan and complain that I [&hellip... Read More
Gini Dietrich

Why Brogan’s Bigger Ear Marketing Is Wrong

By: Gini Dietrich | January 12, 2011 | 
358
One of the last people I want to antagonize is Chris Brogan, but I’ve been thinking about this all week so here goes nothing. Dear Chris, You are wrong. Love, Gini On Monday, Chris had a blog post called “Bigger Ear Marketing for Authors.” In the post he extols wisdom about using Twitter and Foursquare searches to find people who are in bookstores. When found, he [&hellip... Read More
Gini Dietrich

Walmart Fighting Hunger Campaign Is A PR Mess

By: Gini Dietrich | January 11, 2011 | 
73
No matter how you feel about the way Walmart does business, you have to admire the fact that they always try new PR strategies before any0ne else does. Granted, they also tend to fall all over themselves in the process. But they are always one of the first major corporations to try new technologies. Remember the “Walmarting Across America” blog in 2006? It featured the journey [&hellip... Read More
Gini Dietrich

The (Wrong) Image of the PR Industry

By: Gini Dietrich | January 10, 2011 | 
132
On Friday, in the top five, I promised we would revisit the Economist article that Justin Goldsborough sent to me. Titled “Public Relations: Rise of the Image Man,” it’s a story that is a must-read if you are in the communication industry. I’m about to give you a Cliff’s Notes version (and my opinion), but please take 20 minutes later this week and read the full [&hellip... Read More
Gini Dietrich

The Top Five Stories for Week Ending Jan. 7, 2011

By: Gini Dietrich | January 7, 2011 | 
32
Well, I took a couple of weeks off from the top five for obvious reasons, but I’m baaaack! And a crazy week in the news it has been. Groupon is closing a $950MM round of funding (prepping for an IPO, is my guess) and Goldman Sachs invested $450MM in Facebook (prepping for an IPO to beat Groupon to the punch, is my guess). Can anyone hear [&hellip... Read More
Gini Dietrich

What Does BP Do Now?

By: Gini Dietrich | January 6, 2011 | 
54
The Arment Dietrich Facebook question of the week comes from Jamie Sandford who asks, “What does BP do, from a PR perspective, now that the oil crisis is over?” My answer is in the video (along with what the heck is going on with all these dead birds?!), but I’d love to know if you agree or not. And if you’re getting this in your Reader [&hellip... Read More
Gini Dietrich

Case Study: Wholesome Tummies Grows Via Facebook

By: Gini Dietrich | January 5, 2011 | 
59
This ran in the January issue of Franchise Times so it’s franchise-specific. But I think you’ll really appreciate the case study that comes from building a business through Facebook ads. Think you can’t have an ROI from Facebook? Think again. Wholesome Tummies, a franchise out of Florida, has used Facebook (and Facebook alone) to gain five new franchisees since February of 2009. A business started in [&hellip... Read More
Gini Dietrich

Five Free eBooks to Start Your New Year

By: Gini Dietrich | January 4, 2011 | 
123
There have been plenty of things you’ve had to buy in the past 45 days so I thought I’d give you some FREE eBooks found around the web to help out your pocketbook and your sanity. Plus they’re really good books so you’re gaining free knowledge, as well. The B2B Blogging eBook from Mark Schaefer offers a look at basics, best practices, and blunders. If you [&hellip... Read More
Gini Dietrich

Deleting Your Spokeo Profile

By: Gini Dietrich | January 3, 2011 | 
220
Privacy, as we know it, is dead. A website called Spokeo now provides everything about you in one convenient little form. And when I say everything, I mean EVERYTHING. The site claims to be “not your grandma’s phonebook” and it provides photos, bios, email addresses, wealth, hobbies, and social networks about everyone who has a presence on the web (which is 99 percent of Americans). I [&hellip... Read More