Gini Dietrich

Users, Stakeholders, Target Audiences…Or Just People

By: Gini Dietrich | October 23, 2012 | 
81
You may have noticed a new feature here that comes out on Sunday mornings. Very creatively called, “The Three Things,” Howie Goldfarb, Michael Schechter, and I provide links to one article, video, or podcast we think the other should pay attention to that is outside our professional comfort zones. A couple of weeks ago, Howie suggested, “Robbie and Ruthie Talk about Pickles” from the Ad Contrarian blog. [&hellip
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Gini Dietrich

Will Lack of Creativity Be the Demise of the PR Industry?

By: Gini Dietrich | October 22, 2012 | 
121
Have you seen that Visa commercial where the little girl asks Ray Lewis questions during a press conference, such as, “Hashbrowns or home fries” and “Do you like my dress?”? It’s one of my favorite commercials because a) I totally want to interview an NFL player (cough, Tom Brady, cough) and ask silly questions and b) It’s about time someone have fun with these guys instead [&hellip
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Gini Dietrich

The Three Things, Edition 4

By: Gini Dietrich | October 21, 2012 | 
17
Welcome to the fourth edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. What do you think of this series so far? Do you like it? Are you getting new and different content you wouldn’t otherwise see/listen to/read? Let us know in the comments! The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily [&hellip
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Gini Dietrich

Gin and Topics: Steve Martin and First World Problems

By: Gini Dietrich | October 19, 2012 | 
53
I keep thinking the best Gin and Topics has been done and then someone sends me a video that is so hilarious, I get to outdo myself. Again. Until last week, the very best issue was Will Ferrell and Jimmy Fallon dancing and singing about tight pants (cough, hipsters, cough). And then last week Richard Simmons on Whose Line is it Anyway? and Canadian Dance Moves [&hellip
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Gini Dietrich

Trolls, Smear Campaigns, and Reputation Management

By: Gini Dietrich | October 18, 2012 | 
66
I am a big fan of The Good Wife. Not only because it’s set in Chicago, but because it’s really well-written (and, let’s be real, Mr. Big is on it). My winter training has begun, which means I’m stuck on the trainer for one or two hours four times a week. The Good Wife (and Revenge and Scandal) get me through those long boring hours. This [&hellip
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Gini Dietrich

Using Twitter to Disseminate News Without a News Release

By: Gini Dietrich | October 17, 2012 | 
73
I’ve never been a fan of the news release. I’ll go ahead and put it right out there. I think it makes PR pros lazy and clients too controlling. And it typically has no real effect on whether or not a journalist covers your story. In fact, earlier this year, I wrote, “No One Cares About Your News Release” when asked if it was OK to [&hellip
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Gini Dietrich

The Complete Marketing Communications Measurement Guide

By: Gini Dietrich | October 16, 2012 | 
119
The Spin Sucks community is an interesting one. While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. Because of that mixed bag of goodies, the readers come from all walks of life and are not all communications professionals. I love that. Today I want to [&hellip
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Gini Dietrich

Pros and Cons of a Virtual Office

By: Gini Dietrich | October 15, 2012 | 
196
One year ago, we made a strange, but important, business decision. We decided to go completely virtual, giving people the opportunity to work from home, save on commute time, and be more productive with little to no daily interruptions. At the time, I said we’d revisit it in 10 months to see if, at the year mark, we should go back to having an office. When [&hellip
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Gini Dietrich

The Three Things, Edition 3

By: Gini Dietrich | October 14, 2012 | 
18
Welcome to the third edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. Look at that! The third edition of three things you should read/listen to/watch to start your week out right by the three of us. The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and [&hellip
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