Gini Dietrich

Merry Christmas from My Family to Yours!

By: Gini Dietrich | December 23, 2010 | 
121
You may not know that I am the oldest of six (now the double type A makes sense, huh?). I have four brothers and one sister. There are 10 nieces and nephews on my side. And to say those kids are the loves of my life is putting it mildly (don’t worry, Jack Bauer; you’re the love of my life in the pet form!). I have [&hellip... Read More
Gini Dietrich

Net Semi-Neutrality: New Rules from the FCC

By: Gini Dietrich | December 22, 2010 | 
31
Well, the FCC has made their decision on net neutrality and we are now faced with two versions of the web. One where we are protected on our computers, but not on our phones. Which means we can gain access to anything we want if we’re using our browsers, but the wireless carriers can block apps if they want (i.e. AT&T could block Yelp or Verizon [&hellip... Read More
Gini Dietrich

WikiLeaks End Our Perception of Control

By: Gini Dietrich | December 21, 2010 | 
58
When I speak, my audiences are typically white men over the age of 50 and the vast majority of them don’t believe (or don’t want to believe) the web is changing not only the way we do business, but the way we communicate with one another. I always hear, “Oh my kids shop online” or “My younger employees use Facebook” but they believe the use of [&hellip... Read More
Gini Dietrich

Nine Books to Give as Holiday Gifts

By: Gini Dietrich | December 20, 2010 | 
67
If you shop like Martin Waxman, you have four (and a half) more shopping days. And Amazon is offering shipping that will get you your gifts on time if you order by Wednesday. So I have prepared a list of books (business and fiction) that you can buy this week and still look like a hero. It will save you time and a trip to the [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Dec. 17, 2010

By: Gini Dietrich | December 17, 2010 | 
22
Does it feel like an off week to you? I fully realize NO ONE will be working next week, but I didn’t expect it this week. Between final interviews for our chief content officer position (BTW, we are now on the hunt for a chief marketing officer), our social media trends webinar, meetings with potential investors, and a big deadline for Project Jack Bauer today, I [&hellip... Read More
Gini Dietrich

How Effective Are Product Give-Aways?

By: Gini Dietrich | December 16, 2010 | 
22
The Arment Dietrich Facebook question of the week comes from Joe Hackman who asks, “How valuable and effective are product give-aways to generate interest in a brand/product? Also what potential pitfalls do you see with this type of promotion?” If you’re receiving this in your Reader, click here and the video will magically appear! If you’re not a video watcher or don’t care about the answer, [&hellip... Read More
Gini Dietrich

Why Social Media?

By: Gini Dietrich | December 15, 2010 | 
25
Paul Sutton is a PR “bloke” in the U.K. I’m a communication pro in the U.S. We never would have met if not for social media. So when he asked me, “Why social media?”, I wanted to say, duh! We wouldn’t have met without it! This blog post first appeared on his site – The Social Web – so if you read it there a couple [&hellip... Read More
Gini Dietrich

12 Reasons You Should Use Twitter for Business

By: Gini Dietrich | December 14, 2010 | 
59
In April of 2009, I was scrolling through Twitter and found an article in USA Today, written by Steve Strauss in his “Ask An Expert” column, and was titled, “Should Entrepreneurs Twitter? Uh, No.” As you can imagine, I clicked on the article and, after reading it, took great offense to his advice, even though I’d been tweeting for work for only five or six months [&hellip... Read More
Gini Dietrich

Eight Steps for Getting Buy-In and Managing Change

By: Gini Dietrich | December 13, 2010 | 
30
It’s an interesting time at Arment Dietrich right now. We have the AD team and we have the Project Jack Bauer team and some of us are straddling both. To say I’m doing a great job at leading both teams is being overly nice. And because I’m not doing a great job, it’s something I’ve been thinking a lot about and talking about with individuals on [&hellip... Read More