Gini Dietrich

Using Email Marketing

By: Gini Dietrich | June 2, 2010 | 
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Communication and marketing via the web are quickly becoming one of the more powerful tools in business today. Because of its global reach, its efficiencies, and the ability to make it work for you while you sleep, the Internet is more effective than any of the traditional tools we’re accustomed to using. Enter the enewsletter, or email marketing. According to The State of Retailing Online 2009: [&hellip... Read More
Gini Dietrich

Working with Bloggers

By: Gini Dietrich | June 1, 2010 | 
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Beginning today, and once a week, you can find a Q&A interview here with someone influential in the PR, communication, or social media world. To start the series, I talked with Mickie Kennedy, the founder of eReleases, about how small business owners work with bloggers to develop credibility and awareness for their products or services. With some pretty big name bloggers practicing checkbook journalism, do you [&hellip... Read More
Gini Dietrich

Favorite Social Media Tools

By: Gini Dietrich | May 28, 2010 | 
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After Wednesday’s jeans blog post, I’m scared to write another one! Quite the controversy I caused, though it was a fantastic piece of market research. Of the comments we received, 38 agreed with me that jeans are not appropriate for speaking and 20 disagreed. If you missed it, you can find it here, but be prepared to spend some time reading. But, in honor of the [&hellip... Read More
Gini Dietrich

Attire Not Appropriate for Public Speaking

By: Gini Dietrich | May 26, 2010 | 
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I’ve been thinking a lot about this since I saw Avinash Kaushik give the keynote at SES…in jeans. It’s bothering me so much that we discussed it a bit about it during dinner at Counselors Academy and, based on the reaction I received there, I know it’s going to ruffle some feathers. But it’s important to begin the conversation… Wearing jeans for public speaking – keynote, breakout, [&hellip... Read More
Gini Dietrich

How Do You Pronounce Ghoti?

By: Gini Dietrich | May 25, 2010 | 
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One of my favorite sessions during Counselors Academy this past weekend (as it is every year) was Darryl Salerno’s English As a First Language. I am an English major, and take great pride in my grammar and spelling skills, but this session always does me in. As my friend Roger Friedensen says, “This is a great way to keep your ego in check.&#... Read More
Gini Dietrich

Counselors Academy Nuggets of Wisdom

By: Gini Dietrich | May 24, 2010 | 
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I’m just back from Counselors Academy in Asheville, which is part of PRSA. The annual spring conference brings together agency leaders from the U.S. and Canada and, this year, there were about 120 of us. Between riding the Blue Ridge Parkway, hitting mecca at Mast General (see photo), playing Sorry on a Saturday night with seven other PR pros, Club 461, dueling pianos, a 60s party, [&hellip... Read More
Gini Dietrich

Using Social Media If You’re An Introvert

By: Gini Dietrich | May 20, 2010 | 
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On location in Asheville, N.C., I talked with Lizette Pirtle about how she uses social media to build her brand and reputation…as an introvert... Read More
Gini Dietrich

Are Conferences A Dying Breed?

By: Gini Dietrich | May 18, 2010 | 
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The fourth edition of Inside PR is in the can and this week we discuss the pros and cons of attending conferences. A bit tongue in cheek (big surprise, I know), I said the reason I attend conferences is to ride my bike in locations other than Chicago. I do, in fact, like to rent a bike wherever I’m traveling not only to get in my [&hellip... Read More
Gini Dietrich

Competitive Leader: Does It Mean You’re Not a Team Player?

By: Gini Dietrich | May 17, 2010 | 
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I’m not a team player. Yes, I will repeat myself. I am not a team player. A cycling buddy of mine convinced me to train on the velodrome track every Friday. So I do. And it is F-U-N! I mean, serious fun. Talk about a rush of adrenaline! You don’t have to worry about lights or tourists stopping to look at the tall buildings or joggers [&hellip... Read More
Gini Dietrich

Doing More with Less: Is It Time to Begin Hiring Again?

By: Gini Dietrich | May 16, 2010 | 
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Last week Ann Dwyer told me she’s been thinking about what the last 18 to 24 months have done to the mental state of entrepreneurs and whether or not they’ll be hiring again soon. Small businesses are such an important driver of employment and economic growth . . . it’s up to us to create jobs and deplete unemployment. But it seems for more than a [&hellip... Read More