Gini Dietrich

The Ethics of Whisper Campaigns

By: Gini Dietrich | May 16, 2011 | 
147
“For years, Mark Zuckerberg, the chief executive of Facebook, has extolled the virtue of transparency, and he built Facebook accordingly. The social network requires people to use their real identity in large part because Mr. Zuckerberg says he believes that people behave better — and society will be better — if they cannot cloak their words or actions in anonymity,” from the New York Times on May [&hellip... Read More
Gini Dietrich

Gin and Topics: Wag the Dog

By: Gini Dietrich | May 13, 2011 | 
21
If you’re in the PR industry, you’ve certainly already heard about Facebook hiring Burson Marsteller to create a smear campaign against Google. But this is an important story to follow for everyone in the business world. The gist of it is…earlier this week, USA Today reported that former CNBC tech reporter, Jim Goldman, was caught spreading lies about Google on behalf of an unnamed client. Speculation [&hellip... Read More
Gini Dietrich

Integrating Social and Traditional Media Relations

By: Gini Dietrich | May 12, 2011 | 
81
It’s Facebook question of the week time. Woo hoo! Today’s question comes from Jenn Whinnem. Before I tell you her question, let me tell you how you can find her. She is a communications officer at the Connecticut Health Foundation (which will make sense when you read her question), she is a contributing author at SMB Collective, and she can be found on Twitter and LinkedIn. [&hellip... Read More
Gini Dietrich

Competing for Who Is Most Stressed

By: Gini Dietrich | May 11, 2011 | 
138
I’ve been doing a lot of self-talk lately. You know. The kind where you have to convince yourself to behave differently than you feel because you’re a leader and you set the example. You see, the launch of Spin Sucks Pro didn’t go exactly as planned and I’m not in control of what needs to be changed and fixed for it to be valuable to you [&hellip... Read More
Gini Dietrich

Executives and the Ostrich Syndrome

By: Gini Dietrich | May 10, 2011 | 
100
This first ran on DIY Blogger, Dino Dogan’s blog, during his Fear of Marketing week. If you don’t know Dino, DIY Blogger, or what he and Dan Cristo are doing with Triberr, I suggest you check it all out! And, if you read this over there, just move to the comments. We all know that’s where the real action is anyway. I spend a good amount [&hellip... Read More
Gini Dietrich

Doucheblogs and Spin Doctors

By: Gini Dietrich | May 9, 2011 | 
154
This year, at BlogWorld and New Media Expo, Danny Brown and I are speaking! Yes, together and yes, it’s going to be legen (wait for it) dary! Initially our blog topic was “Doucheblogs and Spin Doctors,” but some corporate suit was offended by that title so they asked us to change it. I guess he didn’t want to fly across the country to listen to all [&hellip... Read More
Gini Dietrich

Happy Mother’s Day!

By: Gini Dietrich | May 8, 2011 | 
42
Ah Mother’s Day. A Hallmark holiday. A made-up tradition. One that is celebrated around the world because of something we conjured up in America. But, regardless of it being a made-up holiday, it’s an important one. It’s a day for us to reflect on the people who gave us life, both biologically and raising us. Some of us were adopted. Some of us were raised by [&hellip... Read More