Gini Dietrich

Marissa Mayer: Why Are We Still Having this Conversation?

By: Gini Dietrich | July 19, 2012 | 
221
I have a question. Why are so many journalists and bloggers writing with advice for Marissa Mayer? Risking the fact that you might be tired of the “women rule” trip I’m on lately, I really want to know what the heck is going on. If this were a 37-year-old man whose wife was pregnant, we wouldn’t be talking about this. In fact, it would be a [&hellip
... Read More
Gini Dietrich

Five Ways Marketers Should Use Foursquare

By: Gini Dietrich | July 18, 2012 | 
89
A few weeks ago, after I rode 63 miles, I was craving eggs like nobody’s business. So Mr. D and I set out to have brunch at Schuba’s, a little restaurant down the street. It was 1:45 p.m. and, after sitting there for 10 minutes without service, the waitress finally came by and said they were turning the kitchen over so they couldn’t serve anything until [&hellip
... Read More
Gini Dietrich

Women Can’t Have it All? Change the Conversation!

By: Gini Dietrich | July 17, 2012 | 
192
The number of self-employed women has been on a steady increase during the past 30 years. Women are starting new firms at twice the rate of all other businesses. Female-owned firms number 9.1 million, or nearly 40 percent of all U.S. businesses. Together they employ 27.5 million people and generate more than $3.6 trillion in sales, according to the National Association of Women Business Owners. And [&hellip
... Read More
Gini Dietrich

Fortune 500 Executives Aren’t Using Social Media and That’s OK

By: Gini Dietrich | July 16, 2012 | 
100
Some of you may have seen the report last week that shows 70 percent of Fortune 500 executives aren’t using social media. I’m not sure why we needed a study to tell us this. I mean, really. Is that a surprise? Fortune 500 executives have one job: To grow the company and provide value to its stockholders. They have teams of people who build the brand [&hellip
... Read More
Gini Dietrich

Gin and Topics: A Chimp Adoption and an Overly Attached Girlfriend

By: Gini Dietrich | July 13, 2012 | 
55
Ahhhh. I can see the light at the end of the tunnel. The book tour is nearly finished! I had a great time in Detroit, though. Through Social Media Club and Ford, Nikki Little, Mike McClure, and Scott Monty really took care of me. I got to put some faces to Twitter handles and met some really fun new people. But, I had to write my [&hellip
... Read More
Gini Dietrich

How to Measure PR and Social Media Results

By: Gini Dietrich | July 12, 2012 | 
54
I was in a meeting a few weeks ago when a junior member of the client’s marketing team was asked to tell us the company’s goals, as they relate to the things we’re trying to accomplish. Her response? “I have to look at my notes. I’m not good with numbers.” When I spoke at an event a couple of weeks ago, I asked the audience of [&hellip
... Read More
Gini Dietrich

Airtime Rivals Skype and Google Hangouts

By: Gini Dietrich | July 11, 2012 | 
35
Well, Sean Parker and Shawn Fanning, both of Napster fame (and later Sean Parker, played by Justin Timberlake in The Social Network) are at it again. This time with a video chat service that is said to rival Skype and Google Hangouts. I’m not sure it’s better than either of those services, but it’s Justin Timberlake’s alter ego so we have to talk about it, right?!
... Read More
Gini Dietrich

Technology vs. Paper for Your Task List

By: Gini Dietrich | July 10, 2012 | 
162
Yesterday afternoon, Allen Mireles and I were talking about our to-do lists. Not from the aspect of how busy we are, but in how we track everything so balls don’t get lost. You see, I love technology. I love Evernote and Instapaper and Dropbox and Google Reader and alerts in my calendar that tell me when it’s time to do something. I’m always the first one [&hellip
... Read More
[postmatic_subscribe_widget]
[postmatic_subscribe_widget]