Gini Dietrich

Five Things Facebook Must Do Now that They’re Public

By: Gini Dietrich | May 21, 2012 | 
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Tweet135 Buffer Share10 Share45 +1 Pin1Shares 191It’s been an interesting few days in the social media/tech world. Facebook went public, began trading at $42.05 (and then dropped to it’s original $38) per share, and it’s founder, Mark Zuckerberg got married in a surprise wedding that was supposed to be a celebration of his now wife’s graduation from medical school. Named the 29th richest man in America, [&hellip... Read More
Gini Dietrich

Gin and Topics: Gov. Christie Channels Seinfeld and School is Out for Summer

By: Gini Dietrich | May 18, 2012 | 
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Tweet45 Buffer Share3 Share9 +1 PinShares 57It has been a crazy, but totally fun, week! Thank you to all of you who participated in the Marketing in the Round launch! Thanks to all of the photos everyone posted and the Facebook Timeline, Geoff Livingston and I have an incredible story we’ll be able to look back on for many years. I’ve had lots of people ask [&hellip... Read More
Gini Dietrich

Is Facebook Making Us Lonely?

By: Gini Dietrich | May 17, 2012 | 
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Tweet140 Buffer Share82 Share38 +130 PinShares 290Earlier this month, there was an article in The Atlantic written about Facebook…and it’s effect on our loneliness. The article begins by telling the story of Yvette Vickers, the former Playmate and actress who was found dead in her home a year after she died. Her computer was still on and, when they checked her phone to see who she might have talked [&hellip... Read More
Gini Dietrich

The Case for Integrating Social into a Larger Marketing Mix

By: Gini Dietrich | May 16, 2012 | 
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Tweet122 Buffer Share5 Share40 +137 Pin1Shares 205I’m going to do something here I’ve never done before. I’m going to share an infographic! Jon Aston will be so proud. He’ll tell all of his friends and then we’ll be a big hit (not really; he hates infographics). And, truth be told, I’m not a fan of them, either. Particularly on Pinterest because they take up too much [&hellip... Read More
Gini Dietrich

Writing for You…Or the People?

By: Gini Dietrich | May 15, 2012 | 
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Tweet120 Buffer Share12 Share29 +130 PinShares 191A few weeks ago, I came across an OpEd by Ann Patchett. It was in the New York Times and she was lamenting the fact there was no Pulitzer Prize winner in fiction this year. Before I go on, let me be clear I also think it’s a shame there were three finalists, but no Pulitzer Prize winner, too. But the [&hellip... Read More
Gini Dietrich

Marketing in the Round is Here!

By: Gini Dietrich | May 14, 2012 | 
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Tweet126 Buffer Share78 Share49 +126 PinShares 279Last May, I was in New York for BlogWorld and I met Geoff Livingston, for the first time in person, to discuss writing a book together. It was a sunny day and we stopped for bruschetta and wine while we discussed this crazy idea. The stars were all aligned. We already knew we think alike, putting business goals ahead of [&hellip... Read More
Gini Dietrich

Gin and Topics: Man Named T-Rex and Dancing Harvard Boys

By: Gini Dietrich | May 11, 2012 | 
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Tweet42 Buffer Share4 Share8 +1 PinShares 54It’s been a crazy couple of weeks! I keynoted at Social Slam, took Mr. D to Vegas for his birthday, and co-keynoted (with Jay Baer) at Counselors Academy. And, on top of all of that, Marketing in the Round came out and, those of you who pre-ordered it began receiving it this week and sent in pictures (which we’ve posted [&hellip... Read More
Gini Dietrich

Can an Algorithm Write a Better News Story than Humans?

By: Gini Dietrich | May 10, 2012 | 
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Tweet146 Buffer Share23 Share44 +118 Pin1Shares 232My dear friend Carmen Benitez sent a story to me a couple of weeks and I’ve had to take that long to really absorb it. You see, it’s about algorithms becoming better storytellers than journalists, and I’m not sure how I feel about it. A couple of months ago, I was speaking to a group of business leaders. One of [&hellip... Read More
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