Gini Dietrich

How Often Should I Send Email Newsletters?

By: Gini Dietrich | December 1, 2011 | 
119
Tweet Share Share +1 Pin EmailTotal Shares 161It’s Facebook question of the week time (clap, clap, clap)! I’ve really been thinking about what to do with these videos. I mentioned it in a podcast I did with Joe Hackman yesterday and, in the chat room, everyone suggested I keep doing them. Alright, “everyone” might be a slight exaggeration. It was Nancy Davis and Jason Konopinski, so it [&hellip... Read More
Gini Dietrich

Providing PR Counsel to Penn State

By: Gini Dietrich | November 30, 2011 | 
177
Tweet Share Share +1 Pin EmailTotal Shares 123I’m thinking Spin Sucks should do a moron award…with a badge and everything (maybe Erin Feldman will create one??). Last week we had Coghlan Consulting Group. This week we had Governor Brownback and Mayor Winder. I learned about a PR guy in Arizona who tweeted about “midgets” and “special ed” persons…all while working with the Special Olympics. Then I [&hellip... Read More
Gini Dietrich

Politicians Trying to Control What Is Said Online

By: Gini Dietrich | November 29, 2011 | 
109
Tweet Share Share +1 Pin EmailTotal Shares 142Let’s talk politics today, shall we? OK, not really politics, but the politicians who don’t know how to use the web appropriately. In one corner we have Mike Winder, West Valley City (Utah) Mayor, who was using a false identity to write news stories that were published in at least three different publications. In the other corner we have [&hellip... Read More
Gini Dietrich

Eight Social Media Trends for 2012

By: Gini Dietrich | November 28, 2011 | 
198
Tweet Share Share +1 Pin EmailTotal Shares 1KWelcome back to the real world! I hope everyone had a really good Thanksgiving weekend. To start the last 20 work days of the year, I thought now was a good time to discuss trends for next year. This will get you started on planning and getting everything ready to launch the year on January 2. I’ve written the [&hellip... Read More
Gini Dietrich

Happy Thanksgiving from My Family to Yours

By: Gini Dietrich | November 23, 2011 | 
104
Tweet Share Share +1 Pin EmailTotal Shares 145It’s the day before Thanksgiving and, as I sat here last night trying to decide what to blog about, I though it’d be fun to ask my team what they’re thankful for this year. The only rule? They couldn’t be thankful they have a job or for their families or all the stuff people always say. We know you’re [&hellip... Read More
Gini Dietrich

Coghlan Consulting Group Run By Morons

By: Gini Dietrich | November 22, 2011 | 
110
Tweet Share Share +1 Pin EmailTotal Shares 163Oh this is good! You’re going to love this one. A nice little PR train wreck on the Tuesday of your short week. You may have read a couple of months ago about the Coghlan Consulting Group and their practice of setting up fake news sites on behalf of its clients. Yes, they created fake news sites in order [&hellip... Read More
Gini Dietrich

Taking the French Out of Your Content

By: Gini Dietrich | November 21, 2011 | 
75
Tweet Share Share +1 Pin EmailTotal Shares 104Earlier this month, I conducted a workshop for a small group of business leaders. It’s one of my most favorite things to do because the groups are typically 20-25 people so we can really dig into their business strategies, look at their web properties, and diagnose a few things that can be changed quickly for immediate success. During this [&hellip... Read More
Gini Dietrich

Gin and Topics: Boobs and Wind-Blown Ducks

By: Gini Dietrich | November 18, 2011 | 
56
Tweet Share Share +1 Pin EmailTotal Shares 18I cannot tell you how happy I am that today is here. I’ve had a month of travel that nearly made me fold myself into the fetal position and cry like a baby. But I made it and am very much looking forward to a short week next week. It’s my favorite time of the year! I get to [&hellip... Read More
Gini Dietrich

Staying On Top of Technology

By: Gini Dietrich | November 17, 2011 | 
36
Tweet Share Share +1 Pin EmailTotal Shares 27It’s Facebook question of the week time and, this week, I managed to get a video recorded. I don’t know about you, but I missed you guys! This week’s question comes from Steve Birkett, who you may know as Above the Static, which is his Twitter handle. He writes at Above the Static and for 12Most and is an [&hellip... Read More
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