Gini Dietrich

The Three Things, Edition 20

By: Gini Dietrich | February 17, 2013 | 
0
Welcome to 20th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter [&hellip
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Gini Dietrich

Gin and Topics: Teen Jeopardy, MyFace, and More

By: Gini Dietrich | February 15, 2013 | 
20
Well, here we are again. Another Friday. Another week that flew by. It was a crazy week. First my birthday, then Lindsay Bell’s, then Martin Waxman’s, then Jayme Soulati’s, and then Valentine’s Day, Brian Vickery’s, and Ralph Dopping’s birthdays all wrapped up in one. Clearly nothing happened this week on the interwebz with that many birthdays and a holiday (albeit a made up one). You probably [&hellip
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Gini Dietrich

The Lies and Truths of Google Analytics

By: Gini Dietrich | February 14, 2013 | 
113
If you’re a regular reader of Spin Sucks (or one of the crazies in the community), you already know about my HUGE crush on Andy Crestodina. I love everything about him. He’s smart, he’s funny, he wears red socks every day, and he’s so passionate about content marketing, he is constantly finding new ways to write so it’s compelling to both humans and robots. He’s part [&hellip
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Gini Dietrich

The OXO/Quirky Debate: What OXO Did Really Well

By: Gini Dietrich | February 13, 2013 | 
63
We talk a lot about the things organizations do wrong and what they could have done differently to avoid backlash or a PR crisis. It’s all in the spirit of learning from other’s mistakes (although, admittedly, I do love a good train wreck as much as anyone else). What we don’t talk about a lot are the organizations that are handling things well. Perhaps that’s because [&hellip
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Gini Dietrich

Three Things You Can Learn about Social Media from HMV

By: Gini Dietrich | February 12, 2013 | 
119
By now you’ve probably heard the story of the HMV employee gone rogue as a group of them were let go at once. “We’re tweeting live from HR where we’re all being fired! Exciting!! #hmvXFactorFiring,” read the initial message from @HMVtweets, which has more than 70,000 Twitter followers. This happened while 60 employees at the 91-year-old company were laid off during a round of downsizing. Through seven subsequent tweets, Poppy [&hellip
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Gini Dietrich

I Hate PR People: The Rules of Pitching Bloggers and Media

By: Gini Dietrich | February 11, 2013 | 
338
I hate PR people. I can say that because I am one, but also because those of you who do blogger and media relations disappoint me. Greatly. It’s rare these days for me to go out with friends without hearing a story of how a PR person didn’t do their research or prepare their client for an interview before a blogger or “social media influencer” was [&hellip
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Gini Dietrich

The Three Things, Edition 19

By: Gini Dietrich | February 10, 2013 | 
8
Welcome to 19th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over [&hellip
... Read More
Gini Dietrich

Gin and Topics: Iron Man 3 (My Boyfriend) and YOLO

By: Gini Dietrich | February 8, 2013 | 
36
Well, here we are again. Another Friday. Another week that went by way too quickly. The storm the east coast is getting started here yesterday, but it must be picking up steam as it moves because we really just have one giant snow cone without the syrup. I’ll admit I’m insanely jealous you’ll be getting two feet of snow. I still haven’t been able to use [&hellip
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