Gini Dietrich

Six Steps to Creating Content that Generate Leads

By: Gini Dietrich | June 26, 2012 | 
66
There is an interesting statistic that shows how effective content is in generating leads for companies vs. those who don’t use content at all. The stat, from a study conducted by HubSpot and MarketingProfs, shows consumer businesses gain 88 percent more leads and B2B organizations gain 67 percent more leads. It stands to reason then, the more content you create, the more leads you generate. The [&hellip
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Gini Dietrich

Top 10 Favorite Books of All-Time

By: Gini Dietrich | June 25, 2012 | 
195
If you read this on Margie Clayman’s blog, it won’t be new to you so you can either skip to the comments or go on about your day. But if you didn’t, I throw down the challenge to you, as well.  Last summer I challenged Margie Clayman to write a blog post of her 10 favorite books. She did. And she cheated. Instead of her 10 [&hellip
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Gini Dietrich

Gin and Topics: Triumph the Insult Dog and Cats Playing Patty Cake

By: Gini Dietrich | June 22, 2012 | 
63
Is anyone a dog whisperer? Jack Bauer has decided, of late, between 4:05 and 4:08 is the appropriate time to get up every morning. I’ve tried making him stay put until 5:00, which is when we normally get up, but he’s a 100 pound dog who jumps up on the bed if you don’t pay attention to him. And, let’s be real, 4 a.m. is early [&hellip
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Gini Dietrich

CBS Issues Fake (and Totally Awesome) News Release

By: Gini Dietrich | June 21, 2012 | 
251
Did you hear the news that CBS sued ABC over their new show called The Glass House? Apparently CBS thinks it’s a direct rip-off of Big Brother, the reality show that follows a group of strangers living together in a house where they’re recorded and filmed 24/7. And, to be fair, The Glass House also follows a group of strangers living together in a completely wired and [&hellip
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Gini Dietrich

Four Steps to Create Your Personal Brand

By: Gini Dietrich | June 20, 2012 | 
100
The discussion around personal branding seems to be one that happens a lot. It used to be we’d get jobs, we’d grow our careers, maybe we’d work for two or three companies, then we’d retire. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you [&hellip
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Gini Dietrich

Responding (Or Not) to Blog Comments

By: Gini Dietrich | June 19, 2012 | 
283
Earlier this year, I traveled to Norway to share a stage with Mitch Joel, Valeria Maltoni, Chris Brogan, and Maggie Fox. During our stay there, we ended up having a conversation about blog comments and replying to them. In fact, it’s a conversation Mitch and I have nearly every time we talk. You see, he writes to write. It’s like a disease for him. He has [&hellip
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Gini Dietrich

Wal-Mart in Hot Water: Honesty and Transparency an Issue

By: Gini Dietrich | June 18, 2012 | 
142
You know how we talk about transparency on the web? As in, if you’re working with a client and you promote their products or services, you need to disclose it? Or, if you’re doing the same on behalf of the company you work for, you’d better be darn sure it’s indicated that you work there? In fact, according to the FTC, it is required to disclose [&hellip
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Gini Dietrich

Gin and Topics: Commencement Speeches and an Ultra-Talented Kid

By: Gini Dietrich | June 15, 2012 | 
33
Happy Friday everyone! Summer has definitely arrived for most of the country (except for Lisa Gerber, who got snow this week), which means summer hours at Arment Dietrich! That’s right. If you make up four hours during the week and you work here, you can leave at 1:00 on Fridays. Hold on, hold on. Don’t send your resumes at once. We’re not hiring. And you’d have [&hellip
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