Gini Dietrich

Top Five Stories for Week Ending Oct. 8, 2010

By: Gini Dietrich | October 8, 2010 | 
28
We’re on day three of the Livefyre commenting system and I think I’m in love. I may want to marry it, but first I want to hear from you. Do you like it? Do you like how you can @ reply someone and bring them into the conversation? Do you like how it sends one email with a bunch of comments in it instead of 16 [&hellip... Read More
Gini Dietrich

How Much Should I Budget for Social Media?

By: Gini Dietrich | October 7, 2010 | 
52
The Arment Dietrich Facebook question of the week comes from Rich Burghgraef, who asks, “How much should I budget for social media?” I think he’s asking the wrong question and I tell you why in the video (or click here if you’re in RSS and can’t see the video). Plus I talk about how much to budget for internal resources and external resources. And I talk [&hellip... Read More
Gini Dietrich

Edelman Has a Brand Integration Boutique?

By: Gini Dietrich | October 6, 2010 | 
15
Arment Dietrich is a boutique marketing and communications firm. There are a lot of really good boutique companies. From Canada to Sweden to the U.K. and throughout the U.S., I can easily name the top 10, but Edelman is not among them. Sure they’re a top 10 firm, easily, in the world of large companies, but boutique? I don’t care how you skin it, that is [&hellip... Read More
Gini Dietrich

Communication and Marketing Trends for 2011

By: Gini Dietrich | October 5, 2010 | 
71
It might be too early in the year to write this post, but Patti Knight and I had a conversation yesterday about the future of brick and mortar offices and it got me thinking about trends for next year, let alone 10 years from now. So following are what I think are going to be the communication and marketing trends for 2011. 1. Content, content, content. [&hellip... Read More
Gini Dietrich

Customer-Centric and Customer-Centered Organizations: Which Do You Prefer?

By: Gini Dietrich | October 4, 2010 | 
11
Perhaps it’s because we’re working night and day on the beta version of “Project Jack Bauer” (stay tuned for information on that!) or perhaps it’s because we’ve always been in a client service business and I think a lot about ways to make our process even better, but I’ve been thinking a lot lately about customer-centric and customer-centered organizations. Beth Harte and Anna Barcelos describe the [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Oct. 1, 2010

By: Gini Dietrich | October 1, 2010 | 
3
I’m having a hard time believing it’s already October. Just a year ago I was wondering if we were going to make it through the recession and trying to figure out what it would take to move us back into growth mode. Guess I lost sleep for nothing…and man it went by fast! Following are the top five stories for week ending Oct. 1, 2010. If [&hellip... Read More
Gini Dietrich

How Do PR Pros Pitch Bloggers?

By: Gini Dietrich | September 30, 2010 | 
26
It’s time for the Arment Dietrich Facebook question of the week! Beatriz Alemar asks, “How do PR pros pitch bloggers?” I answer her in the following video and would love to know your tips, as well. I mention the newsletter in the video. You can find the subscription page here and you can see what I’m talking about by reading the latest issue. If you’re receiving [&hellip... Read More
Gini Dietrich

Netflix Screws Up In Canada

By: Gini Dietrich | September 29, 2010 | 
20
On today’s InsidePR, Martin Waxman, Joe Thornley, and I discuss how Netflix screwed up in Canada. There were a few American news items about it, but I didn’t realize the severity of the issue until they had me read some Canadian stories about it. The gist of it is that Netflix hired PR and marketing firms to help them launch in Canada. Reasonable, right? But one [&hellip... Read More