Gini Dietrich

The Google+ Project Is Here

By: Gini Dietrich | June 29, 2011 | 
Well, the Google+ Project is here (sort of – they’re rolling it out slowly to high influencers first) and I don’t know what to make of it. Yes, this is different than +1, which was introduced publicly a few weeks ago. Yes, it (seemingly) is yet another thing you have to try to fit into your life. Yes, this is their answer to Facebook. Don’t get me ... Read More
Gini Dietrich

Rules of the Road

By: Gini Dietrich | June 28, 2011 | 
This is not a blog post about PR or marketing. It’s not a blog post about social media. It’s not even a blog post about entrepreneurship or leadership. But it’s a post about something I care deeply about so I hope you’ll grant me a little leeway today... Read More
Gini Dietrich

Thinking About Moving to Tumblr? Don’t.

By: Gini Dietrich | June 27, 2011 | 
A couple of weeks ago on Inside PR, Martin Waxman, Joe Thornley, and I broached the subject of Steve Rubel moving his blog to Tumblr. At the time, I didn’t know much more than the fact that he did it so I spent some time speculating with my compadres about whether or not that was a good decision, for him, for us, and for businesses that have built ... Read More
Gini Dietrich

Gin and Topics: Equality, SEO, and a Sheep Expert

By: Gini Dietrich | June 24, 2011 | 
You know what next week is? A short week! Oh. Wait. I guess the short week really isn’t until the following week. But most of us will leave early next Friday. Right? Right. So sorry to rub that in the faces of my friends not in the U.S. We’ll be thinking of you as we sit outside sweltering in the heat. Until then, though, there is ... Read More
Gini Dietrich

Managing Unruly Clients

By: Gini Dietrich | June 23, 2011 | 
What time is it? That’s right! It’s Facebook question of the week time (clap, clap, clap)! Before I get to the question, though, I want to say that I am so glad I wrote the Mormons Make Better Leaders post yesterday. I learned so much about many of you, including how many LDS friends I have. I had no idea! For those of you who commented ... Read More
Gini Dietrich

Mormons Make Better Leaders

By: Gini Dietrich | June 22, 2011 | 
Some of you may not know that I grew up in Utah. The inevitable question, after I tell people that is, “Are you Mormon?” Yes, I was raised Mormon. Through a series of family events and some hypocrisy with some of the members in our ward, I stopped going to church when I was 18, right before I graduated from high school. And then I went ... Read More
Gini Dietrich

The Communication Industry Has a Perception Issue

By: Gini Dietrich | June 21, 2011 | 
The communication industry has a perception issue. Danny Brown disagrees with me. Sort of. He thinks communication professionals have a perception issue; that there are bad eggs in our profession, just like every other industry. But that the entire industry isn’t the problem because, well, an industry, by definition, is either a collection of businesses or the building of an idea around something or someone. I agree ... Read More
Gini Dietrich

Four Reasons You’re Not a Media Company

By: Gini Dietrich | June 20, 2011 | 
At last week’s Vocus User’s Conference, I had the pleasure of sitting in on Adam Singer’s session. He spoke about the importance of becoming a media company and about building equity in a community. Last week, we talked here a bit about the importance of building your own community via your own website or blog. Adam repeats that importance by saying, “Most companies are playing around ... Read More
Gini Dietrich

Gin and Topics: Videos Galore!

By: Gini Dietrich | June 17, 2011 | 
Today I’m in Baltimore at the Vocus User’s Conference. Hands down, this is the best conference I’ve attended in a long time. While there are some of the same speakers you see at other conferences (Scott Stratten, Peter Shankman), the line-up is really quite good and not the usual suspects. If you have the chance to attend next year, I’d seriously consider it. Yesterday Valeria Maltoni, ... Read More