Gini Dietrich

I’m Behind

By: Gini Dietrich | August 24, 2010 | 
40
There is no way around it – I’m behind. Traveling and speaking these last two weeks truly got the best of me. I’m behind on coaching my team. I’m behind on client work. I’m behind on reading my RSS feeds. I’m behind on Twitter. I’m behind on LinkedIn. I’m behind on Facebook. I’m behind on comments here on the blog. I’m behind on laundry and grocery [&hellip... Read More
Gini Dietrich

Facebook Places: Be Cautiously Curious

By: Gini Dietrich | August 23, 2010 | 
12
Now that Facebook Places (a location-based tool that is likely going to compete with Foursquare and Gowalla) has been in full force for a few days, have you tried it? It’s kind of a fun little tool, from a personal perspective, and we’ll talk here about the business implications, but I say be cautiously curious. Several weeks ago, Facebook opened the platform to search engines, which means a few [&hellip... Read More
Gini Dietrich

Using Social Media At Camp: A Question from a Five Year Old

By: Gini Dietrich | August 19, 2010 | 
12
Last week, Mr. D was in New York visiting friends and, out of the blue, I received a video question from Sabrina, their five year old daughter. She asks me a question about using social media at camp. Watch her question to me (she’s not old enough yet  to get on Facebook to ask!) and my answer is next. I’m not patient enough to figure out [&hellip... Read More
Gini Dietrich

Is Social Media Forcing Retirement?

By: Gini Dietrich | August 18, 2010 | 
21
When I speak, it’s almost exclusively to entrepreneurs turned CEOs or “hired guns” – the CEOs/COOs hired by the entrepreneur because they know they can’t (or don’t want to) grow a company. You can guess where that audience typically lies…50+ white men. So you can also guess the resistance I get when I begin to talk about the shift in how we communicate and how technology [&hellip... Read More
Gini Dietrich

Einstein Bagels and their Facebook Campaign

By: Gini Dietrich | August 17, 2010 | 
19
This was first published in the August issue of Franchise Times. As a consumer, I am a big fan of Einstein Bagels (give me a honey-whole-wheat with honey almond any day), so it makes sense that I would “like” them on Facebook. Even though I am a fan and although I see them in my stream, I didn’t really pay attention (not even for the free [&hellip... Read More
Gini Dietrich

The Ghost Blogging Debate

By: Gini Dietrich | August 16, 2010 | 
67
On Saturday, I was relegated to the trainer because it was pouring rain at our normal team ride start time. I had to do sprint intervals, which aren’t fun outside, let alone on the trainer, and I was not looking forward to being stuck for nearly two hours.  I was catching up on podcasts and half watching The Food Network, when Mitch Joel’s interview with Mark [&hellip... Read More
Gini Dietrich

Metrics and Tools Used for Social Media Effectiveness

By: Gini Dietrich | August 12, 2010 | 
16
Video blog day brings a question outside of the PR industry! Karl Rectanus asks, “We invest time, talent and treasure in traditional and social media; what are the best metrics or measurement tools for knowing if we’re getting ROI?” My answer is here (along with trying to figure out where is the pea puree on Top Chef)…which metrics and tools are you using? (If you’re viewing [&hellip... Read More
Gini Dietrich

Design Thinking During Business Planning

By: Gini Dietrich | August 11, 2010 | 
3
One of my favorite blogs is Harvard Business Review, not because I wish I’d gone to school there, but because they discuss really interesting ideas that aren’t echoed in the social media chamber (as Mark Schaefer calls it).  A couple of weeks ago, Warren Berger, the author of GLIMMER and GlimmerSite, wrote a post about using design thinking during business planning, in order to develop innovative [&hellip... Read More