Gini Dietrich

Protecting Your Online You After You Die

By: Gini Dietrich | April 19, 2012 | 
Tweet145 Buffer Share40 Share34 +1 Pin1Shares 220Earlier this week, I was waiting for the plane to reach 10,000 feet and killing time by reading American Way. In it was an article about e-state planning, or preserving your digital legacy for after you die. How many of you have thought about this? I mean, seriously thought about what happens to your email, Facebook, Twitter, LinkedIn, Flickr, YouTube, [&hellip... Read More
Gini Dietrich

10 Rules for Transforming Your Agency

By: Gini Dietrich | April 18, 2012 | 
Tweet98 Buffer Share18 Share22 +119 Pin6Shares 163It’s time for the monthly Spin Sucks Pro webinar (tomorrow!) and, this month, we’re excited to have Paul Roetzer, who just wrote The Marketing Agency Blueprint. I like Paul. Like me, he founded and grew an agency (PR 20/20) and he has a lot of the same business philosophies as me. You know what that means? You’ll like him, too. During [&hellip... Read More
Gini Dietrich

Flying Car Creates PR Controversy

By: Gini Dietrich | April 17, 2012 | 
Tweet100 Buffer Share15 Share31 +114 Pin3Shares 163Remember when we were kids and we had this vision that someday everyone would be driving a flying car? Maybe it started with Chitty Chitty Bang Bang and was influenced even more by the Jetsons. Wherever it started, I just knew in my lifetime the roads would be in the sky. Well, we’re not quite there yet (don’t worry, my [&hellip... Read More
Gini Dietrich

The Spin Sucks Blogging Process

By: Gini Dietrich | April 16, 2012 | 
Tweet142 Buffer Share19 Share35 +126 PinShares 222Last week, Mitch Joel wrote a blog post called, “Watching Me Blog.” It was in response to Chris Brogan’s piece, “Watching Mitch Joel Blog,” which he wrote while we were all in Norway and, literally, watching Mitch blog. In his post, he details how he blogs – from his philosophy all the way through publishing and distribution. But the reason [&hellip... Read More
Gini Dietrich

Gin and Topics: A Cardboard Arcade and Texts from My Dog

By: Gini Dietrich | April 13, 2012 | 
Tweet53 Buffer Share5 Share12 +17 PinShares 77For the first time ever, I have way more content to fill Gin and Topics than I have space. This is a good problem to have, right? It also means I have to prioritize what you see today and what is saved for next week, based solely on my opinion. I hope I chose correctly! Let’s see. I have a [&hellip... Read More
Gini Dietrich

Instagram, LinkedIn, and Google+ News

By: Gini Dietrich | April 12, 2012 | 
Tweet93 Buffer Share9 Share39 +127 PinShares 168It’s been a busy week in the PR/marketing/social world! On Monday, Facebook bought Instagram for $1B. That’s billion. With a “B.” On Tuesday, LinkedIn announced they’re rolling out some new features. And yesterday, Google+ launched a new design that looks scarily similar to Facebook. All three changes are exciting for marketers, but are driving fear in the hearts of most [&hellip... Read More
Gini Dietrich

The Communication Crisis Groupon Created for Itself

By: Gini Dietrich | April 11, 2012 | 
Tweet138 Buffer Share30 Share27 +121 PinShares 216Oh Groupon. What are we going to do with you? Remember when Google offered them $6B and they walked away? Then they went public, in the hopes they would make more than $6B (they were valued at $17B, but raised only $700 million), and now Crain’s Chicago Business is calling for adult supervision, based on the accounting irregularities they provided [&hellip... Read More
Gini Dietrich

By the Numbers…Where Social Media is Today

By: Gini Dietrich | April 10, 2012 | 
Tweet171 Buffer Share13 Share48 +126 Pin2Shares 260I’m on a plane again, which means I have takeoff and landing time to catch up on reading. In the bundle I packed with me this trip is the April issue of Inc. (you’re welcome, Margie…now you don’t have to read this one either). In the “Crunching the Numbers” section, they take a look at how many of us use [&hellip... Read More