Gini Dietrich

Six Skills Every PR Pro Needs

By: Gini Dietrich | December 20, 2011 | 
93
Tweet Share Share +1 Pin EmailShares 455If you missed it a few weeks ago, the New York Times wrote a piece about redefining public relations. You see, the last time PR was defined was in 1982. Yes, 30 years ago. And, in the last five years, our industry has completely been turned on its head. All of the journalists we spent our entire careers building relationships with [&hellip... Read More
Gini Dietrich

The Spin Sucks Holiday Gift Guide

By: Gini Dietrich | December 19, 2011 | 
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Tweet Share Share +1 Pin EmailShares 99There are some of us who wait until Christmas Eve to shop (cough, Martin Waxman, cough). Of course, I have no room to talk this year. I’ve been traveling and speaking so much that I still have most of my side of the family to get. Hope my mom doesn’t mind taking me shopping later this week! For people like [&hellip... Read More
Gini Dietrich

Gin and Topics: Bathing Dogs, Baby Seals, and Bratty Kids

By: Gini Dietrich | December 16, 2011 | 
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Tweet Share Share +1 Pin EmailShares 51 It is the last work Friday of the year…WOO HOO!! I finished the last of my speaking and business travel last night. The light at the end of the tunnel is getting very bright. Of course, I have that book thing I have to finish (it’s due Dec. 30) and I have some reading to catch up on. But no [&hellip... Read More
Gini Dietrich

One Social Media Trend

By: Gini Dietrich | December 15, 2011 | 
125
Tweet Share Share +1 Pin EmailShares 94It’s Facebook question of the week time (clap, clap, clap)! This week, I have a little contest for you. During the video, I show you the view from my hotel room. The first person to correctly guess where I am will receive a free copy of No Bullshit Social Media by Jason Falls and Erik Deckers. And, as an extra bonus, if [&hellip... Read More
Gini Dietrich

Five Tips for Preparing for 2012

By: Gini Dietrich | December 14, 2011 | 
89
Tweet Share Share +1 Pin EmailShares 223I’m not going to lie. 2011 has been a terrible year. I’m thankful it’s nearly over. But 2012? It’s shaping up to be a good year. A really good year. Sure, we’ve hit the double dip recession and the economy doesn’t look like it’ll rebound until 2013. But it’s still going to be a good year. Why? Because we’ve gotten [&hellip... Read More
Gini Dietrich

Five Ways to Deal with Negative Online Comments

By: Gini Dietrich | December 13, 2011 | 
87
Tweet Share Share +1 Pin EmailShares 383 When I speak, it’s pretty typical I’ll hear something along the lines of, “What happens when we begin participating online and someone says something bad about us?” The fact of the matter is, people are already saying bad things about you. You have unhappy employees, upset customers, even belligerent investors. The web doesn’t change that. Sure, those people now have a megaphone, [&hellip... Read More
Gini Dietrich

Disclosure and Ethics In PR

By: Gini Dietrich | December 12, 2011 | 
68
Tweet Share Share +1 Pin EmailShares 178Five years ago, Wikipedia would not allow PR people to edit or change anything on the site because they found too many of our peers were editing things to be company-friendly and full of controlled messages. So they banned us. More recently they changed the rules to allow us back on, with the policy around conflict of interest pretty darn [&hellip... Read More
Gini Dietrich

Gin and Topics: Playboy, Siri, and a 666 Sticker

By: Gini Dietrich | December 9, 2011 | 
30
Tweet Share Share +1 Pin EmailShares 65It snowed! It snowed! It finally snowed! Granted, it’s just a dusting, but now I can say December 9 is when we FINALLY got snow in Chicago. I think this is the latest we’ve ever had snow. I hope Mother Nature makes up for it in the coming weeks. While I’m thinking about snow, which makes me think about Christmas, [&hellip... Read More
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