Gini Dietrich

Personas Created to Attack and Smear

By: Gini Dietrich | February 21, 2011 | 
146
I woke up on Saturday morning to a tag on Facebook with an article from The Daily Kos. The article, which has leaked information about a program from HBGary, describes astroturfing, bad publicity, and downright unethical public relations all bundled in one. You know that gets me going! The story. HBGary is a defense contractor that works with the government (think Department of Defense and CIA) [&hellip... Read More
Gini Dietrich

Gin and Topics: The Universe Is Upside Down

By: Gini Dietrich | February 18, 2011 | 
27
I swear the universe is upside down this week. And, as I was telling Joey Strawn, that’s not a good thing! Never mind the completely psychotic week I’ve had, there have been some crazy happenings. First, major filings for bankruptcies – Borders, Giordano’s, and the restaurant that used to bear Walter Payton’s name. Then the Red Cross had a stray tweet (that was handled extraordinarily well). [&hellip... Read More
Gini Dietrich

The Entrepreneur Equation: A Review of Carol Roth’s Book

By: Gini Dietrich | February 17, 2011 | 
24
I met Carol Roth last year and immediately loved her. She’s smart, fiercely independent, and tells it like it is. What you see is what you get with Carol and it makes her even more lovable. As a friend, she’ll tell you if you have spinach in your teeth or a booger hanging from your nose, but she’ll also tell it to you as a would-be [&hellip... Read More
Gini Dietrich

Your Bad Mood Is As Contagious As the Common Cold

By: Gini Dietrich | February 16, 2011 | 
93
I got cross-country skis for my birthday. For those who know me well, you know I am an avid cyclist. During season, I ride about 300 miles a week. I love my bike. But during the winters, which are really long here in Chicago, I’m stuck on a trainer. In the basement. Not moving for an hour or more. Watching sitcom after sitcom on DVR, hoping [&hellip... Read More
Gini Dietrich

Live HAPPO Event On Feb. 24

By: Gini Dietrich | February 15, 2011 | 
98
If you’re new to Spin Sucks, you may not know about HAPPO – Help a PR Pro Out, which was “invented” last year by Arik Hanson and Valerie Simon in order to help those looking for a job to network and broaden their reach. The duo asked their friends across the country to champion their efforts in each city and to use social media to leverage [&hellip... Read More
Gini Dietrich

The Now Revolution: Want a Free Copy?

By: Gini Dietrich | February 14, 2011 | 
33
I received my copies of “The Now Revolution” last Thursday. While I’ve had a few days to dig into it, I’m not quite finished reading it so am not ready to give you a review. What I will tell you, though, is I have lots of pages dog eared and lots of notes in the margins. So you’re going to get a full-on review when I [&hellip... Read More
Gini Dietrich

The Top Five Stories and a Contest Winner

By: Gini Dietrich | February 11, 2011 | 
14
Dang. It’s time to chose a Top Five contest winner. And I don’t know what to do. There are SO MANY great ideas…and some that won’t work, but really made me laugh. In retrospect, we should have narrowed it down and let you guys choose your favorite. But we promised to choose, and announce, today so that ship has sailed. We really love Gin and Topics from [&hellip... Read More
Gini Dietrich

PR Conferences: Which Are the Best?

By: Gini Dietrich | February 10, 2011 | 
47
It’s video blog time! This week a real video instead of my Blair Witch Project-esque video of the Great Chicago Blizzard. The Arment Dietrich Facebook question of the week comes from Erica Allison, founder of Allison Development Group. She asks, “OK, because it’s on my mind and I’m planning my educational opps for the year, which two conferences are a MUST ATTEND for a PR pro [&hellip... Read More