Gini Dietrich

Happy Thanksgiving!

By: Gini Dietrich | November 22, 2012 | 
30
Normally we go quiet on U.S. holidays, but I have a ton to be grateful this year and I wanted to share that with you. So no long blog post. Just a quick video to say thank you. Happy Thanksgiving to my U.S. friends. And thank you to all of the Spin Sucks crazies!
... Read More
Gini Dietrich

Community Building, Content Marketing and Charles Arment

By: Gini Dietrich | November 21, 2012 | 
70
Last night I spoke at Wine and Web, a monthly event the Orbit Media team does here in Chicago. Typically it’s a very tactical event. They have pizza and wine and Andy Crestodina, co-founder, strategic director, and oft guest blogger her, puts everyone in a room and shows them how to do things such as Google authorship, using keyword research for content development, or how to [&hellip
... Read More
Gini Dietrich

Livefyre Q&A with Beth Hayden, Author Pinfluence

By: Gini Dietrich | November 20, 2012 | 
137
I am SUPER excited about today’s Livefyre author Q&A. Why, you ask? Because I LOVE Pinterest and she’s written the book on how to use the social network from a business perspective. Beth Hayden is the author of Pinfluence: The Complete Guide to Marketing Your Business with Pinterest. WOO HOO!! We’ve talked here about how Pinterest has helped some of our clients increase revenue by focusing solely [&hellip
... Read More
Gini Dietrich

Business Leaders Kill Morale; Threaten Jobs Over ObamaCare

By: Gini Dietrich | November 19, 2012 | 
66
I’m having a hard time with some of my fellow business leaders right now. On November 4, CEO Matt DeRose sent an email to his 600 employees stating that if Obama won a second term, he would layoff or position most of his team for part-time employment. He stated, “Increasing expenses brought on by recent regulations, taxes, and the stagnant economy” were driving his decision. On [&hellip
... Read More
Gini Dietrich

The Three Things, Edition 8

By: Gini Dietrich | November 18, 2012 | 
6
Welcome to the eighth edition (!!!) of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. We are four days from Thanksgiving. Are you ready? I haven’t even thought about what I’m cooking this year. I guess I’d better figure it out! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, [&hellip
... Read More
Gini Dietrich

Gin and Topics: Haunted Toaster, a Singing Dog, and Prank Call

By: Gini Dietrich | November 16, 2012 | 
27
Last night I was the “special” guest on Heckler’s Hangout, the brain child of Margie Clayman and Brian Vickery, with a little help from Sam Fiorella. It is supposed to be 15-30 minutes of an expert presenting a topic and then the audience gets to heckle that person. But, when I was told this was the case a mere five hours before start time, I broke [&hellip
... Read More
Gini Dietrich

The Seinfeld of Blog Posts

By: Gini Dietrich | November 15, 2012 | 
149
My friend Ken Jacobs and I were talking the other day about Seinfeld. What a great show that was! I remember where I was (at a TV station in South Bend, Ind.) when they announced the show was going off the air. I suppose, if you’re so inclined, you could work backwards to figure out how old I am. Old enough to be working with a [&hellip
... Read More
Gini Dietrich

Instagram Web Profiles Provide Excellent Marketing Opportunity

By: Gini Dietrich | November 14, 2012 | 
39
I realize we are nine days behind the news of the Instagram web profiles, but that doesn’t mean we shouldn’t talk about them! First, let’s get this out of the way… I LOVE THEM! Not as much as I LOVE PINTEREST, but it’s pretty cool we can point people to our Instagram streams online now. With that out of the way, we can talk about what [&hellip
... Read More
Gini Dietrich

Oracle Social Screws Up the Social Media Game

By: Gini Dietrich | November 13, 2012 | 
40
This past Saturday morning, I was tagged (along with six other friends) in a Facebook post by Danny Brown. In it, he questions why Oracle Social, which launched their page just a mere five days prior had 456,000 likes (it’s now more than a million in six days). I took a stroll over to the Oracle Social page and, thankfully, I was not one of the [&hellip
... Read More