Gini Dietrich

Arment Dietrich Is Celebrating Five Years

By: Gini Dietrich | April 27, 2010 | 
29
In true Gini fashion, I didn’t realize yesterday was the Arment Dietrich five year anniversary until, well, I wrote the blog post and realized how long I’ve been a Vistage member. Oy. Unless it’s my own birthday, that has been ingrained in my head for well more than 30 years, I tend to forget until a day or two later (Feb. 10, if you’re wondering). Molli [&hellip... Read More
Gini Dietrich

My Real-Life MBA from Vistage

By: Gini Dietrich | April 26, 2010 | 
12
When I started Arment Dietrich five years ago TODAY, I did so pretty blindly. I didn’t know what I didn’t know, so I was blissfully unaware that I couldn’t just do client work and grow a business organically. Well, that worked for about a year. And then things got complicated. FICA taxes? Benefits? Employee handbooks? No shared offices between sexes? Collecting on invoices? Not getting paid [&hellip... Read More
Gini Dietrich

Boosting Your Career Via Social Media

By: Gini Dietrich | April 21, 2010 | 
26
Every week we invite our Facebook fans to post a question on our wall, which I then answer via video blog. This week, Jelena Woehr asks, “What is the best way a young professional can spend a few hours each week in order to give their current and future career a boost?&#... Read More
Gini Dietrich

iPhone 4G Prototype Means Checkbook Journalism for Gizmodo

By: Gini Dietrich | April 20, 2010 | 
15
I know today is supposed to be video blog day, but we are postponing for a day so we can discuss what’s going on with the iPhone 4G prototype, Gizmodo, and checkbook journalism. Never mind the latest reports that say Gizmodo may have been punk’d by Apple or the way they “outed” the 27-year-old engineer who “lost” the iPhone 4G prototype, I want to talk about [&hellip... Read More
Gini Dietrich

How to Sort through Google Alerts

By: Gini Dietrich | April 13, 2010 | 
18
As is becoming customary, we answered another question from our Facebook fan page via video today. Nick Nichols, of DesignInaBag, asks, “how do you sort through all of the information you get in your Google alerts to get what’s most pertinent?” No hat today because the sun was shining so brightly that I had to swap it with sunglasses. Check out where we  are on location!... Read More
Gini Dietrich

Using Webinars to Promote Your Business

By: Gini Dietrich | April 12, 2010 | 
16
When I speak to business owners and leaders, I always have at least one person say to me, “I get that everyone is moving online to communicate, and I want to get on the bandwagon, but my customers don’t use the Internet.” I call baloney. American adults spend four hours every day online — which means your customers are on the Internet, and it’s your job [&hellip... Read More
Gini Dietrich

Nike Takes Stance with Tiger Woods

By: Gini Dietrich | April 8, 2010 | 
30
I was going to blog today about Spirit Airlines charging $45 for a CARRY-ON bag (not checked luggage!!) and relate it back to Tuesday’s blog post about the New York Times charging for content. But then, whoa! I saw the new Nike ad which features a voice from the grave – Tiger Woods’s dad! If you haven’t yet seen it, watch it now. Then we’ll discuss... Read More