Gini Dietrich

Eight Social Media Trends for 2012

By: Gini Dietrich | November 28, 2011 | 
198
Tweet Share Share +1 Pin EmailShares 1KWelcome back to the real world! I hope everyone had a really good Thanksgiving weekend. To start the last 20 work days of the year, I thought now was a good time to discuss trends for next year. This will get you started on planning and getting everything ready to launch the year on January 2. I’ve written the eight [&hellip... Read More
Gini Dietrich

Happy Thanksgiving from My Family to Yours

By: Gini Dietrich | November 23, 2011 | 
104
Tweet Share Share +1 Pin EmailShares 145It’s the day before Thanksgiving and, as I sat here last night trying to decide what to blog about, I though it’d be fun to ask my team what they’re thankful for this year. The only rule? They couldn’t be thankful they have a job or for their families or all the stuff people always say. We know you’re thankful [&hellip... Read More
Gini Dietrich

Coghlan Consulting Group Run By Morons

By: Gini Dietrich | November 22, 2011 | 
110
Tweet Share Share +1 Pin EmailShares 163Oh this is good! You’re going to love this one. A nice little PR train wreck on the Tuesday of your short week. You may have read a couple of months ago about the Coghlan Consulting Group and their practice of setting up fake news sites on behalf of its clients. Yes, they created fake news sites in order to [&hellip... Read More
Gini Dietrich

Taking the French Out of Your Content

By: Gini Dietrich | November 21, 2011 | 
75
Tweet Share Share +1 Pin EmailShares 104Earlier this month, I conducted a workshop for a small group of business leaders. It’s one of my most favorite things to do because the groups are typically 20-25 people so we can really dig into their business strategies, look at their web properties, and diagnose a few things that can be changed quickly for immediate success. During this particular [&hellip... Read More
Gini Dietrich

Gin and Topics: Boobs and Wind-Blown Ducks

By: Gini Dietrich | November 18, 2011 | 
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Tweet Share Share +1 Pin EmailShares 18I cannot tell you how happy I am that today is here. I’ve had a month of travel that nearly made me fold myself into the fetal position and cry like a baby. But I made it and am very much looking forward to a short week next week. It’s my favorite time of the year! I get to cook [&hellip... Read More
Gini Dietrich

Staying On Top of Technology

By: Gini Dietrich | November 17, 2011 | 
36
Tweet Share Share +1 Pin EmailShares 27It’s Facebook question of the week time and, this week, I managed to get a video recorded. I don’t know about you, but I missed you guys! This week’s question comes from Steve Birkett, who you may know as Above the Static, which is his Twitter handle. He writes at Above the Static and for 12Most and is an Us [&hellip... Read More
Gini Dietrich

A Business Book Reading Tool

By: Gini Dietrich | November 16, 2011 | 
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Tweet Share Share +1 Pin EmailShares 33 I love to read. When we were kids, we had one tiny B&W TV and my parents let us watch only 30 minutes a day. So, while my brothers were outside making toys out of scrap wood, I had my nose stuck in a book. I love to read so much, in fact, I majored in English literature in college. [&hellip... Read More
Gini Dietrich

The Future of Google+: Social Network or Search Enhancer?

By: Gini Dietrich | November 15, 2011 | 
91
Tweet Share Share +1 Pin EmailShares 80I’ve been thinking a lot about Google+ since they launched their business pages last week. You see, it was announced at the same time that Joe Thornley, Martin Waxman, and I were recording Inside PR. So we all happened to be on the page watching it happen in real-time. Google+ announced at 1 p.m. CT and, by 1:11 (yes, just [&hellip... Read More
Gini Dietrich

Nine Ways to Make Yourself Charming

By: Gini Dietrich | November 14, 2011 | 
123
Tweet Share Share +1 Pin EmailShares 199Last week I gave the keynote address for the Center for Resource Development annual conference. During my speech, I spoke about the importance of not being boring – online or off. You see, people always want to know what it’s like on the speaking circuit. I’m here to tell you, it’s not that glamorous. In a given week, you could [&hellip... Read More
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