Gini Dietrich

Does Your Company Have a Skunkworks Team?

By: Gini Dietrich | September 14, 2010 | 
28
I’ve been reading a lot recently about skunkworks teams and why they don’t work. If you aren’t familiar, according to Wikipedia, “skunkworks is used to describe a group within an organization given a high degree of autonomy and unhampered by bureaucracy, tasked with working on advanced or secret projects.” In other words, it’s a formal group of people who work solely on innovation – coming up [&hellip... Read More
Gini Dietrich

Publicity Is Not PR. PR Is Not Publicity.

By: Gini Dietrich | September 13, 2010 | 
36
If you don’t know Sasha Muradali, go on over to her blog, Little Pink Book PR. That is where this post first was published and it came to life because we are both huge Mad Men fans. If you already read it there, by all means, ignore me today. If you didn’t read it on Sasha’s blog, welcome to my obsession of Mad Men. I love the storyline, [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Sept. 10, 2010

By: Gini Dietrich | September 10, 2010 | 
0
Did this week feel like the longest in history…even though it was only four days? Man! Maybe it’s because I got sucked into making changes to the Arment Dietrich website last night (through the super amazing content management system Clockwork created for us) and I looked up and it was 9 p.m. I’d ask you to go check it out and tell me what you think, [&hellip... Read More
Gini Dietrich

Focus Strategically On the New Social Tools

By: Gini Dietrich | September 9, 2010 | 
12
It’s time for the Arment Dietrich Facebook question of the week! Erik Hare asks, “How do you get clients to focus strategically on the new social tools and not just on ‘I hear a lot about this Twitter thingy.’? How do you get them past image creation and messaging in the old idiom? My answer follows in the video. What advice do you have for Erik? [&hellip... Read More
Gini Dietrich

Seven Things I Learned from Tony Hsieh

By: Gini Dietrich | September 8, 2010 | 
37
On Friday morning, the Entrepreneurs’ Organization hosted Tony Hsieh, the CEO of Zappos and author of “Delivering Happiness”. Daniel Hindin and I went to hear him speak and to see if we could learn something we hadn’t already considered about building Arment Dietrich and Spin Sucks. I have to say, I was a tiny bit disappointed. Tony is not a great speaker. He’s not charismatic or [&hellip... Read More
Gini Dietrich

Drive Blog Traffic Without Using Twitter

By: Gini Dietrich | September 7, 2010 | 
58
Happy Tuesday everyone! Welcome back to the real world. Other than the wind (I keep telling myself the wind makes me super strong on my bike, though it doesn’t really help when you’re riding in it), we had a perfect weekend in Chicago. Hope you did, too! I was catching up on my Google Reader on Friday night and I came across Scott Hepburn’s “Wanna Help [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Sept. 3, 2010

By: Gini Dietrich | September 3, 2010 | 
3
Happy Labor Day weekend! When we were kids my dad told us that Labor Day was for work and we’d end up helping in the yard…tilling the garden, mowing the lawn, washing the car, or (sometimes) big projects like laying new concrete. Not our idea of fun. I hope you’re getting off work early today to enjoy your long weekend without working. We close the office [&hellip... Read More
Gini Dietrich

How Do We Get On the First Page of Google?

By: Gini Dietrich | September 2, 2010 | 
15
Nicole Ashton asks on the Arment Dietrich Facebook wall, “How do we get on the first page of Google without paying an arm and a leg?” I have three resources for her, ranging from free to $500 per month. Which resources do you recommend?? (If you’re receiving this via RSS and can’t view the video, click here)... Read More