Gini Dietrich

Communication Lessons from News of the World

By: Gini Dietrich | July 13, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 53When I was a kid, I remember my dad coming home from work and telling my mom he’d had to fire someone. I very vividly remember the image it conjured in my head. MY dad had set some poor man on fire! What about his family? What about MY family? Was my dad going to go to jail? Isn’t [&hellip... Read More
Gini Dietrich

Working On Your Business, Not In It

By: Gini Dietrich | July 12, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 77Up at 5 a.m. Check email, Facebook, Twitter, G+, LinkedIn groups and discussions, text messages, blog traffic, web traffic, and PostRank analytics all while brushing your teeth and feeding kids or pets. Make time to exercise, do some writing, get ready for work. Work a full day. Rush home to make and have dinner with your family. Check email, Facebook, Twitter, G+, LinkedIn groups [&hellip... Read More
Gini Dietrich

Prom Queen or Prom Geek?

By: Gini Dietrich | July 11, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 29Something weird is happening: We’re the pretty girl who isn’t getting invited to Prom because everyone assumes she’s already been asked. In the past month, I have had three different people ask me if I can recommend a PR/digital firm. With all three I asked more about their needs (because I assumed they already disqualified us) only to realize [&hellip... Read More
Gini Dietrich

Gin and Topics: History-Making Events

By: Gini Dietrich | July 8, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 12Happy Friday! For those of us in the U.S. it really should be Thursday. I love short weeks! So it’s been a week since Google+ launched and it’s starting to grow on me. I still have NO idea how I’m going to organize my Circles, but I’ve been using the stream and I like how clean and easy to [&hellip... Read More
Gini Dietrich

Content Development for B2B Companies

By: Gini Dietrich | July 7, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 25It’s Facebook question of the week time (clap, clap, clap)! You guys listened so well last week. Lots of great questions, which has the next few weeks full. But don’t let that stop you from asking a question. It’s OK. Head over there now. We’ll wait. Except for you, Danny Brown. You’re banned. Did you do it? No fibbing [&hellip... Read More
Gini Dietrich

Three Possibilities for Social Commerce

By: Gini Dietrich | July 6, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 32Something interesting is happening on Facebook. The big brands are not only joining in droves, but are creating stores from which to sell their wares. When I first saw that P&G had launched not one, but six, Facebook stores, I screamed, “WHAT ARE YOU DOING?!” But then I read that they’re not using the stores to sell; rather to [&hellip... Read More
Gini Dietrich

10 Things to Consider As You Move to Google+

By: Gini Dietrich | July 5, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 162Something interesting is happening with Google+. We’re all freaking out because we can’t import our Facebook and Twitter friends (you can export Facebook friends into Gmail now, if you’re patient and have a tiny bit of tech savvy). Here we’ve spent years (in most cases) building communities on something we don’t own and guess what? Our friends and fans [&hellip... Read More
Gini Dietrich

What the Heck Is Google+?

By: Gini Dietrich | July 4, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 75I’ve spent the past four days in Google+, trying to figure out if it’s a Facebook killer, a Twitter killer, or just one more social network we have to use. I can say with certainty it’s none of the above, but I haven’t yet figured out what the heck it is. Problem is, it’ll be hard to do so [&hellip... Read More
Gini Dietrich

Gin and Topics: One Billion Opportunities

By: Gini Dietrich | July 1, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 19Happy Canada Day to my Canadian friends! Boy do I wish I were in Ottawa today. I LOVE Kate Middleton! We were recording Inside PR yesterday and Joe Thornley said the streets leading to his office (it’s near the Parliament) are all blocked. I said, “Get out there and get a picture with Kate for me!” I don’t think he [&hellip... Read More