Gini Dietrich

The Ever-Looming Inbox

By: Gini Dietrich | February 15, 2012 | 
80
Tweet Share Share +1 Pin EmailShares 138During this week’s Inside PR (yet to be posted), Joe Thornley, Martin Waxman, and I discuss the ever-looming inbox. You see, I’m a “get it cleaned out every day” kind of person. Having unopened, unread, or unanswered emails makes me nuts. Mr. D makes fun of me. He says no one else in the whole world uses email the way [&hellip... Read More
Gini Dietrich

Facebook Timeline Coming for Businesses

By: Gini Dietrich | February 14, 2012 | 
59
Tweet Share Share +1 Pin EmailShares 314Happy Valentine’s Day! I have a secret. Nothing I write today is going to outdo Shonali Burke’s Valentine’s Day blog post. So please go over there, get it out of the way, and come back. It’s OK. I’ll wait. Now, wasn’t it worth it? I, for one, am pleased to finally see the movie star’s talents coming through. Enough of [&hellip... Read More
Gini Dietrich

Redefining Public Relations

By: Gini Dietrich | February 13, 2012 | 
173
Tweet Share Share +1 Pin EmailShares 187Right before the holidays, PRSA embarked on a new initiative: Redefining public relations. An admirable undertaking and one that surely was not to please everyone, they made an impressive decision to have the definition crowdsourced. There were, of course, some flaws in how you could submit your definition. In an effort, I would guess, to make everything uniform and make [&hellip... Read More
Gini Dietrich

Gin and Topics: Future Hipsters, Butterfingers, and Unlucky People

By: Gini Dietrich | February 10, 2012 | 
38
Tweet Share Share +1 Pin EmailShares 43Guess what? It’s my birthday and Mother Nature sent me a HUGE gift! Yes, that’s right! It’s snowing on my birthday. I must have done something really, really good to deserve that. YAY! I told Jack Bauer we’ll go skiing tomorrow. He won’t really know what that means until I put my ski pants on. Then the whining will begin. [&hellip... Read More
Gini Dietrich

Happy Birthday to Me from Jack Bauer

By: Gini Dietrich | February 10, 2012 | 
107
Tweet Share Share +1 Pin EmailShares 84Today’s guest post is written by Jack Bauer. It’s my birthday and Mr. D thought it would be funny to have Jack Bauer “write” today’s blog post. So, um, here it is.  Hello, my name is Jack Bauer. The rumors are true. I love food. Technically, I believe our definitions of “food” may be slightly different, but that’s not why [&hellip... Read More
Gini Dietrich

Five Skills You Need You Won’t Learn In PR Class

By: Gini Dietrich | February 9, 2012 | 
66
Tweet Share Share +1 Pin EmailShares 464In our quest to continue experimenting and mix things up a bit, we are going to continue Facebook question of the week (clap, clap, clap), but we are not going to devote a blog post to it. Instead, it will air every Thursday and you can find it in the sidebar of the blog, on YouTube, on Facebook, on Google+, [&hellip... Read More
Gini Dietrich

The Difference Between PR and Advertising

By: Gini Dietrich | February 8, 2012 | 
221
Tweet Share Share +1 Pin EmailShares 478A couple of weeks ago, Steve Cody wrote “You Don’t Know Jack About Public Relations” in his Inc. column. I know Steve. He and I both are cyclists and favor shipping our bikes to Counselors Academy every year so we can ride with a small group of friends. I like him. A lot. I respect the heck out of him [&hellip... Read More
Gini Dietrich

How to Make Your Content Go Viral

By: Gini Dietrich | February 7, 2012 | 
144
Tweet Share Share +1 Pin EmailShares 287We have an internal joke when a client or prospect asks us to help them create something viral. We say, “Sure! Have two guys kick one another in the privates and it’s sure to go viral!” The fact of the matter is, you can’t MAKE anything go viral. It’s not about how many shares you can get from your friends [&hellip... Read More
Gini Dietrich

Komen Provides Excellent Crisis Management Case Study

By: Gini Dietrich | February 6, 2012 | 
124
Tweet Share Share +1 Pin EmailShares 267So Susan G. Komen caved to pressure and reversed the decision to not fund Planned Parenthood. Fantastic! Or is it? Did they cave because of the outcry, both online and off? Or did they cave because they were caught not applying their “we don’t fund organizations under investigation” rule across the board (Penn State receives funding and Bank of America is [&hellip... Read More
Gini Dietrich

Gin and Topics: No Toilet Paper, Tech Terms, and Puppies

By: Gini Dietrich | February 3, 2012 | 
60
Tweet Share Share +1 Pin EmailShares 79It’s a sad, sad day in Chicago. One year ago, we had so much snow the city shut down. Today? It’s in the upper 40s. Mother Nature is clearly confused. As much as I love snow, I do not want it in June. Do you hear me, Mother Nature? No snow in June! As a side note, Anne Weiskopf took the photo [&hellip... Read More
[postmatic_subscribe_widget]