Gini Dietrich

Gin and Topics: A Real Life Batman and a Dancing Ping Pong Player

By: Gini Dietrich | April 27, 2012 | 
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Tweet40 Buffer Share4 Share5 +1 PinShares 49It’s the end of April. How did this happen? I feel like we were just here talking about kicking butt and taking names this year and we’re already a third of the way through it. Today also marks the day of Mark Schaefer’s Social Slam in Knoxville. By the time you read this, I will have already kicked the day [&hellip... Read More
Gini Dietrich

10 Ways to Improve Landing Page Conversions

By: Gini Dietrich | April 26, 2012 | 
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Tweet147 Buffer Share11 Share48 +114 Pin1Shares 221We talked yesterday about whether or not blogging is dead and, in the comments, there was a good discussion about the big scary ROI. Some of the Spin Sucks community thinks the reason companies are abandoning blogs as quickly as they start them is because they haven’t figured out how to generate leads (and rightfully so). Having specific landing pages tied [&hellip... Read More
Gini Dietrich

Is Blogging Dead or Are Companies Not Trying Hard Enough?

By: Gini Dietrich | April 25, 2012 | 
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Tweet226 Buffer Share30 Share76 +140 Pin1Shares 373When I speak to CEO organizations, I typically run through a series of quick slides that show where technology is right at this moment. For instance: There were 107 trillion emails sent last year, Facebook is at more than 900 million users, Pinterest is closing in on 15 million users, and there are three billion videos streamed on YouTube every day. I [&hellip... Read More
Gini Dietrich

The PR Nightmare for Walmart

By: Gini Dietrich | April 24, 2012 | 
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Tweet149 Buffer Share11 Share37 +124 PinShares 221I would be remiss if I didn’t blog about the PR nightmare Walmart has caused itself by allegedly covering up the bribes they paid Mexican officials in exchange for getting building permits faster and other favors to help it aggressively expand in the region. Late last week the New York Times revealed a Walmart attorney received an alarming email from a former executive [&hellip... Read More
Gini Dietrich

Women Entrepreneurs and Business Owners Have Social Network

By: Gini Dietrich | April 23, 2012 | 
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Tweet130 Buffer Share20 Share47 +119 PinShares 216This blog post is for all of the women in the Spin Sucks community. Guys, you can read it too, but I’m not sure it’ll mean much to you. I hate to lose half our audience on a Monday morning, but it’s going to be worth it to the girls. There is a new social network worth checking out…and it’s for [&hellip... Read More
Gini Dietrich

Gin and Topics: Glamour Shots, Creative Kids, and a HUGE Dog

By: Gini Dietrich | April 20, 2012 | 
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Tweet43 Buffer Share4 Share4 +14 PinShares 55I’ve spent all week at 35,000 feet (thank heaven for GoGo Inflight!) so I’m very grateful it’s Friday and I’ll be home in my own bed tonight. PLUS, my high school bud, Mike Koehler (aka MK), is going to be at my house when I get home AND Michael Schechter (aka Shrek) is coming over for my homemade lasagna on Sunday [&hellip... Read More
Gini Dietrich

Protecting Your Online You After You Die

By: Gini Dietrich | April 19, 2012 | 
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Tweet145 Buffer Share40 Share34 +1 Pin1Shares 220Earlier this week, I was waiting for the plane to reach 10,000 feet and killing time by reading American Way. In it was an article about e-state planning, or preserving your digital legacy for after you die. How many of you have thought about this? I mean, seriously thought about what happens to your email, Facebook, Twitter, LinkedIn, Flickr, YouTube, [&hellip... Read More
Gini Dietrich

10 Rules for Transforming Your Agency

By: Gini Dietrich | April 18, 2012 | 
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Tweet98 Buffer Share18 Share22 +119 Pin6Shares 163It’s time for the monthly Spin Sucks Pro webinar (tomorrow!) and, this month, we’re excited to have Paul Roetzer, who just wrote The Marketing Agency Blueprint. I like Paul. Like me, he founded and grew an agency (PR 20/20) and he has a lot of the same business philosophies as me. You know what that means? You’ll like him, too. During [&hellip... Read More
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