Gini Dietrich

Gin and Topics: #McFail, Chobani, and Social Media

By: Gini Dietrich | January 27, 2012 | 
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Tweet Share Share +1 Pin EmailShares 60Well, I guess I have to do a real Gin and Topics this week that is all serious and PR/marketing focused. Why, you ask? Because NO ONE sent me funny videos this week. Here I sang your praises last week and then you let me down this week. Bah humbug. So you’re going to have to think this week. No [&hellip... Read More
Gini Dietrich

How Do You Know When It’s Time to Fire a Client?

By: Gini Dietrich | January 26, 2012 | 
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Tweet Share Share +1 Pin EmailShares 254Yes, I know it’s Facebook question of the week time, but we’re trying something new this week. You see, Social Fresh wrote last week about the best times of the week and day to blog, in order to get social shares. Historically, Mondays and Tuesdays on Spin Sucks are our big days, but the Social Fresh research proves we might [&hellip... Read More
Gini Dietrich

The Pinterest Debate Between Two Friends

By: Gini Dietrich | January 25, 2012 | 
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Tweet Share Share +1 Pin EmailShares 271This post is running concurrently on Future Comms. On Facebook just after the first of the year, Paul Sutton posted something about not understanding what the big deal is about Pinterest. It won’t be a surprise to you that I commented. I said something about how he was off his rocker (except I think I was a bit more nice [&hellip... Read More
Gini Dietrich

Privacy and Autonomy for Introverts at Work

By: Gini Dietrich | January 24, 2012 | 
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Tweet Share Share +1 Pin EmailShares 196Late last year, Lisa Petrilli published The Introvert’s Guide to Success. It popped into my brain when I saw, “The Rise of the New Groupthink” in the New York Times last week. Combine those two pieces of content and you may have actually heard me yell, “Hurrah!” You see, I’m an introvert. And, until about two years ago, I thought [&hellip... Read More
Gini Dietrich

Ocean Marketing Fired and Crisis Managed

By: Gini Dietrich | January 23, 2012 | 
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Tweet Share Share +1 Pin EmailShares 112As most of you know, N-Control recently was the brunt of a social media consultant gone rogue. The issue was a N-Control customer sent an email asking why his delivery was delayed and, taking the role of customer service, the company’s social media firm, Ocean Marketing, responded, IN WRITING, in ways most of us would never even think to do. The issue [&hellip... Read More
Gini Dietrich

Gin and Topics: Aunt Carol, Old Men, and Star Wars Dogs

By: Gini Dietrich | January 20, 2012 | 
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Tweet Share Share +1 Pin EmailShares 70GUESS WHAT?!? It is snowing again! This makes me so happy! Jack Bauer and I will be out cross-country skiing at lunchtime. Well, I’ll be skiing. He’ll be marking every tree along the lakefront as his. This week’s Gin and Topics turned into all videos. You know what happens? People send me links and videos or post them on my [&hellip... Read More
Gini Dietrich

Pros and Cons of Changing the Name of Your Blog

By: Gini Dietrich | January 19, 2012 | 
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Tweet Share Share +1 Pin EmailShares 162And we’re back! I’m not sure our being dark yesterday had any effect, but we made a statement darn it! Plus, I got a day off of writing. Which, I have to admit, made me a little off kilter. No Spin Sucks to check multiple times a day. No crazies commenting. No getting my own personal writing accomplished the day. [&hellip... Read More
Gini Dietrich

Reading Fiction Helps Your Career

By: Gini Dietrich | January 17, 2012 | 
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Tweet Share Share +1 Pin EmailShares 453I’m an English major. Not as in the language, but as in literature and creative writing. I preface with that because what I’m about to say may come across as biased. Read. More. Fiction. As it turns out, though, I’m not biased (well, maybe a little bit). In the November issue of Scientific American, author and researcher Keith Oatley describes [&hellip... Read More
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