Gini Dietrich

How to Sort through Google Alerts

By: Gini Dietrich | April 13, 2010 | 
As is becoming customary, we answered another question from our Facebook fan page via video today. Nick Nichols, of DesignInaBag, asks, “how do you sort through all of the information you get in your Google alerts to get what’s most pertinent?” No hat today because the sun was shining so brightly that I had to swap it with sunglasses. Check out where we  are on location!... Read More
Gini Dietrich

Using Webinars to Promote Your Business

By: Gini Dietrich | April 12, 2010 | 
When I speak to business owners and leaders, I always have at least one person say to me, “I get that everyone is moving online to communicate, and I want to get on the bandwagon, but my customers don’t use the Internet.” I call baloney. American adults spend four hours every day online — which means your customers are on the Internet, and it’s your job [&hellip... Read More
Gini Dietrich

Nike Takes Stance with Tiger Woods

By: Gini Dietrich | April 8, 2010 | 
I was going to blog today about Spirit Airlines charging $45 for a CARRY-ON bag (not checked luggage!!) and relate it back to Tuesday’s blog post about the New York Times charging for content. But then, whoa! I saw the new Nike ad which features a voice from the grave – Tiger Woods’s dad! If you haven’t yet seen it, watch it now. Then we’ll discuss... Read More
Gini Dietrich

Recommended Blogs

By: Gini Dietrich | April 4, 2010 | 
I typically like to recommend a blog to read on Fridays, but with the holiday and the iPad released on Saturday, we thought we’d wait until today. If you don’t already know Steve McKee, he is a must in your blog reading repertoire.  He has quite the resume – a founding partner of ad agency, McKee Wallwork Cleveland, BusinessWeek columnist, speaker, and author of “When Growth [&hellip... Read More
Gini Dietrich

Predictable Success: The Lifecycle of Successful Businesses

By: Gini Dietrich | March 31, 2010 | 
Never have I felt so normal in the five year life of Arment Dietrich. I’m reading Les McKeown’s book, “Predictable Success” (due out in June, but you can get a copy of it electronically now), which is about the stages businesses (and their leaders) go through as they grow. The drawing above is of the business stages Les discusses in his book, but I’d like to [&hellip... Read More
Gini Dietrich

Introverts in Business

By: Gini Dietrich | March 30, 2010 | 
I’m an introvert. Go ahead. Debate me on it. Most don’t believe me. But it’s true. When I was a kid, my mom used to make me call to order pizza because I was so terrified of the phone (for those of you who call me, you’ll understand I’m still terrified). I was not popular in high school because I was so painfully shy I couldn’t [&hellip... Read More
Gini Dietrich

Search Engine Strategies: Yusuf Mehdi from Bing

By: Gini Dietrich | March 25, 2010 | 
Today is the last day of SES New York, my brain feels like it’s going to explode, and I still have my presentation this afternoon (which Molli will blog about tonight for all of you wondering what a communication person is doing at a search conference – I’m still trying to figure it out!). This morning’s keynote speaker was Yusuf Mehdi, senior vice president of the [&hellip... Read More
Gini Dietrich

Search Engine Strategies

By: Gini Dietrich | March 22, 2010 | 
I am speaking on Thursday at SES (search engine strategies) NY. Part of the package of speaking is I have the opportunity to attend the sessions. Not being a search person by trade, some of the sessions are really interesting to me and I’m anxious to learn more. Molli Megasko is joining me and we’ll both be blogging from the sessions... Read More