Gini Dietrich

Gin and Topics: Explaining MPH In Blond Terms and Bacon

By: Gini Dietrich | March 23, 2012 | 
Tweet49 Buffer Share4 Share6 +14 PinShares 63It’s Friday! It’s Friday! Is it warm where you are as it is in Chicago? I already have the start of my cycling tan. In March. Three months early. As much as I love snow, I’m pretty happy being outside on my bike this early. Maybe Chicago is the new San Diego? Perhaps, with Global Warming, the Great Lakes will [&hellip... Read More
Gini Dietrich

Book Review: The Power of Unpopular

By: Gini Dietrich | March 22, 2012 | 
Tweet107 Buffer Share18 Share28 +123 Pin12Shares 188I was not popular in high school. I was not popular in college. It took me well into my career before I had enough confidence to speak without mumbling because I was so painfully shy. We also moved around so much that I didn’t have a set group of friends. So I’d move into a new school (particularly in high [&hellip... Read More
Gini Dietrich

10 Additional Ideas to Generate Comments and Shares

By: Gini Dietrich | March 21, 2012 | 
Tweet199 Buffer Share35 Share49 +132 Pin5Shares 320Nearly two months ago, we talked about 10 content ideas that generate comments and shares. Apparently the seventh idea in that blog post (lists) worked because it had 190 comments and a gazillion shares on all of the networks. The moral of the story? Write lists! But that’s not my point. In the comments, there were a lot of really [&hellip... Read More
Gini Dietrich

Five Ways to Build the Perfect Web Marketing Storm

By: Gini Dietrich | March 20, 2012 | 
Tweet154 Buffer Share13 Share50 +137 PinShares 254I hate to admit this out loud, but I know only a fraction about content marketing for the web. I learned this flaw last night, as I watched the webinar Andy Crestodina is doing for us on Thursday – Build the Perfect Web Marketing Storm. He talks about five weather systems in building the perfect storm: Blogging, email marketing, search [&hellip... Read More
Gini Dietrich

Cash Is King Or You Are Dead

By: Gini Dietrich | March 19, 2012 | 
Tweet125 Buffer Share27 Share46 +129 PinShares 227Last week I had dinner with Ken Jacobs who said to me, “I was shocked to see you almost went out of business last year. What happened?” When I blogged about it earlier this year, I used the word “bankrupt” and that got everyone’s attention. Yes, we nearly went bankrupt. You see, we had plenty of accounts receivables to accomodate [&hellip... Read More
Gini Dietrich

Gin and Topics: Customers As Muppets and PR Are Not Liars

By: Gini Dietrich | March 16, 2012 | 
Tweet58 Buffer Share4 Share13 +19 PinShares 84Well, it was a fun week for Goldman Sachs, was it not? I’m trying to decide if I’m going to write about it. Typically I would, but I feel really sorry for their head of corporate communications because everything blew up on his second day on the job. Yes, his second day. Justin Brackett and I were talking about it [&hellip... Read More
Gini Dietrich

FTC Dot Com Disclosures Are Now Required

By: Gini Dietrich | March 15, 2012 | 
Tweet131 Buffer Share17 Share29 +124 Pin3Shares 204It’s becoming even more important to disclose the work you do with clients, particularly if it isn’t clear you’re working with a company on their online efforts. The FTC recently released their “Dot Com Disclosures,” (PDF download) which spells out what is OK and what is not. Our own Lisa Gerber wrote a blog post a few weeks ago, detailing [&hellip... Read More
Gini Dietrich

Call for Regulation In the PR Industry

By: Gini Dietrich | March 14, 2012 | 
Tweet108 Buffer Share8 Share29 +123 PinShares 168Have I mentioned before that Spin Sucks? No? Huh. Well, Spin Sucks. Particularly in the case of The Guardian, which just published a blog post titled, “Have You Ever Been Lied to By a PR?” Which, apparently, was in response to a Press-Gazette blog post, by the editor, with the same title. The gist of it is all PR professionals [&hellip... Read More