Gini Dietrich

Be the Leader In Your Industry: Blaze the Trail

By: Gini Dietrich | August 29, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 47Steve Jobs resigned last week. This is likely not news to you. But what is interesting is it likely will cripple the consumer electronics industry. Spending quite a bit of time on the speaking circuit, I constantly hear from leaders that they’re afraid to use the web for business reasons because they don’t want the competition to know what [&hellip... Read More
Gini Dietrich

We Interrupt Your Regularly Scheduled Programming

By: Gini Dietrich | August 28, 2011 | 
213
Tweet Share Share +1 Pin EmailTotal Shares 27We interrupt your regularly scheduled programming to bring you some news. I’m writing a book. With Geoff Livingston. Yes, the guy who dresses in drag. But he only does it for charity, so he can’t be all that bad. Right? The problem?  Tweet Share Share +1 Pin EmailTotal Shares ... Read More
Gini Dietrich

Gin and Topics: Mourning, Whining, and Rolling

By: Gini Dietrich | August 26, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 26What a crazy week! First there is an earthquake on the East Coast (I know it’s not a big deal to you West Coasters, but those buildings can’t withstand that kind of shaking). Then Steve Jobs resigned (which makes me really sad because I think we’ll soon hear of his death). What’s going to be the third big piece [&hellip... Read More
Gini Dietrich

The Key to Starting a Blogger Outreach Program

By: Gini Dietrich | August 25, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 28I’m going to be frank. Between two speaking engagements, an earthquake, an airport evacuation, sitting on the tarmac for three hours, and missing my bike ride two days in a row, I’m grouchy, tired, and I look like poop. So instead of Facebook question of the week (clap, clap, clap or long whistle as John Trader does), I’m going [&hellip... Read More
Gini Dietrich

The Secret Sauce of Online Community Building

By: Gini Dietrich | August 24, 2011 | 
273
Tweet Share Share +1 Pin EmailTotal Shares 97Everyone always wants to know what is the secret sauce to building a community. Well, I’ll tell you. It’s simple, really. Stroke people’s egos. Seriously. That’s it. You’ve heard this from me before; it’s not a new concept. But it truly is the secret sauce. Tweet Share Share +1 Pin EmailTotal Shares ... Read More
Gini Dietrich

A New and Prosperous Economy

By: Gini Dietrich | August 23, 2011 | 
139
Tweet Share Share +1 Pin EmailTotal Shares 52“We’re not going to have a jobless recovery. We’re going to have a jobless future.” – Jeff Jarvis, author of “What Would Google Do?” It’s been said the Industrial Revolution is now complete as technology begins to replace the jobs that were created for people to run the machines. Some have said we’re entering an intellectual property revolution, which [&hellip... Read More
Gini Dietrich

Public Relations for Sharks

By: Gini Dietrich | August 22, 2011 | 
174
Tweet Share Share +1 Pin EmailTotal Shares 218A couple of weeks ago, I was driving to work and I heard an ad on the radio that the day marked the beginning of Shark Week. Actually, I didn’t really pay attention to the ad; I’m sure I was flipping stations. But a few minutes later I heard THE BEST Shark Week PR. I have no idea if [&hellip... Read More
Gini Dietrich

Gin and Topics: Latkes, Drugs, and Swear Words

By: Gini Dietrich | August 19, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 13Well, Google bought Motorola Mobility this week, in an attempt to even further their Global Domination. I know. I know. *I* am supposed to achieve Global Domination (it is, after all, my initials). But I do much better when I have someone in my front view that I need to catch. So don’t you worry. Global Domination will be [&hellip... Read More