Gini Dietrich

CBS Issues Fake (and Totally Awesome) News Release

By: Gini Dietrich | June 21, 2012 | 
251
Did you hear the news that CBS sued ABC over their new show called The Glass House? Apparently CBS thinks it’s a direct rip-off of Big Brother, the reality show that follows a group of strangers living together in a house where they’re recorded and filmed 24/7. And, to be fair, The Glass House also follows a group of strangers living together in a completely wired and [&hellip
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Gini Dietrich

Four Steps to Create Your Personal Brand

By: Gini Dietrich | June 20, 2012 | 
100
The discussion around personal branding seems to be one that happens a lot. It used to be we’d get jobs, we’d grow our careers, maybe we’d work for two or three companies, then we’d retire. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you [&hellip
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Gini Dietrich

Responding (Or Not) to Blog Comments

By: Gini Dietrich | June 19, 2012 | 
283
Earlier this year, I traveled to Norway to share a stage with Mitch Joel, Valeria Maltoni, Chris Brogan, and Maggie Fox. During our stay there, we ended up having a conversation about blog comments and replying to them. In fact, it’s a conversation Mitch and I have nearly every time we talk. You see, he writes to write. It’s like a disease for him. He has [&hellip
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Gini Dietrich

Wal-Mart in Hot Water: Honesty and Transparency an Issue

By: Gini Dietrich | June 18, 2012 | 
142
You know how we talk about transparency on the web? As in, if you’re working with a client and you promote their products or services, you need to disclose it? Or, if you’re doing the same on behalf of the company you work for, you’d better be darn sure it’s indicated that you work there? In fact, according to the FTC, it is required to disclose [&hellip
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Gini Dietrich

Gin and Topics: Commencement Speeches and an Ultra-Talented Kid

By: Gini Dietrich | June 15, 2012 | 
33
Happy Friday everyone! Summer has definitely arrived for most of the country (except for Lisa Gerber, who got snow this week), which means summer hours at Arment Dietrich! That’s right. If you make up four hours during the week and you work here, you can leave at 1:00 on Fridays. Hold on, hold on. Don’t send your resumes at once. We’re not hiring. And you’d have [&hellip
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Gini Dietrich

How to Pitch a Story Like a Pro and Get Results Every Time

By: Gini Dietrich | June 14, 2012 | 
158
Dear PR Pros, Why must we continue to have this conversation? Is it because you’re too busy “pitching” to read anything about your industry? Perhaps you don’t read blogs, in general? Are you so busy following up with the 10,000 spam emails you send to journalists that you just don’t have time to actually learn how much more effective pitching would be if you built relationships? Is [&hellip
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Gini Dietrich

Four Step Process to Create an Integrated Marketing Campaign

By: Gini Dietrich | June 13, 2012 | 
51
I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. We’ve seen more technological advances in the past five years than we’ve seen in the last 50 combined. It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and email marketing. Now we’re told our [&hellip
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Gini Dietrich

Can Algorithms Replace Human Writers? (Part Two)

By: Gini Dietrich | June 12, 2012 | 
112
A few weeks ago, I wrote a blog post about Narrative Science and the idea around algorithms replacing humans for news stories. At the time, I based my cynical piece (as is my custom) on the things I’d read in Wired, Crain’s, Slate, and The Atlantic. My biggest issue with the company is the idea that a computer could replace, not only part of my livelihood, [&hellip
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