Gini Dietrich

Innovation and Creativity As Part of Everyone’s Jobs

By: Gini Dietrich | September 21, 2010 | 
33
Last week we conducted a mini poll to see how many of you have skunkworks teams at work. Turns out, with the exception of one, none of us formally have skunkworks teams, or a team of people whose sole job is to come up with new and innovative products or services. The reason I wanted to know is because I’ve been reading a lot about skunkworks [&hellip... Read More
Gini Dietrich

The American Dream: Growing a Business

By: Gini Dietrich | September 20, 2010 | 
21
This was first published on Mark Schaefer’s blog, Businesses Grow. So if you’ve already read it there, it won’t hurt my feelings if you ignore me today. Ah…the American dream. We all want to work for ourselves, in some fashion. If we work for The Man, it’s to have autonomy to do what we think best for the company. If we work for ourselves, it’s to [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Sept. 17, 2010

By: Gini Dietrich | September 17, 2010 | 
14
It’s definitely fall in Chicago (which I love). Crisp, cool mornings, football games, homemade soup, and fabulous clothes and shoes! Speaking of football, how about that great gift we got on Sunday against the Lions?! I really can’t believe they didn’t count that last catch as a touchdown. But it’s very Chicago – we win, even if it means we have to cheat to get it. [&hellip... Read More
Gini Dietrich

Social Media Training Program

By: Gini Dietrich | September 16, 2010 | 
11
It’s supposed to be the Arment Dietrich Facebook question of the week via video, but I’m fighting some kind of flu and would rather write today than record something. Sorry. Writing is more comfortable for me…but I’ll be back next week! But that doesn’t mean I can’t answer a question and today’s comes from Carmen Krushas. Carmen and I met several years ago when she was [&hellip... Read More
Gini Dietrich

Preparing Students and Young Professionals for the Business World

By: Gini Dietrich | September 15, 2010 | 
33
During the summer I fell off the InsidePR bandwagon. Not in terms of recording, but in terms of talking about it here. But I’m baaack! And this week, Martin Waxman, Joe Thornley, and I discuss preparing students and young professionals for the business world. We’ve talked here before about using the social web to find a job, but this discussion is a bit different. With school [&hellip... Read More
Gini Dietrich

Does Your Company Have a Skunkworks Team?

By: Gini Dietrich | September 14, 2010 | 
28
I’ve been reading a lot recently about skunkworks teams and why they don’t work. If you aren’t familiar, according to Wikipedia, “skunkworks is used to describe a group within an organization given a high degree of autonomy and unhampered by bureaucracy, tasked with working on advanced or secret projects.” In other words, it’s a formal group of people who work solely on innovation – coming up [&hellip... Read More
Gini Dietrich

Publicity Is Not PR. PR Is Not Publicity.

By: Gini Dietrich | September 13, 2010 | 
36
If you don’t know Sasha Muradali, go on over to her blog, Little Pink Book PR. That is where this post first was published and it came to life because we are both huge Mad Men fans. If you already read it there, by all means, ignore me today. If you didn’t read it on Sasha’s blog, welcome to my obsession of Mad Men. I love the storyline, [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Sept. 10, 2010

By: Gini Dietrich | September 10, 2010 | 
0
Did this week feel like the longest in history…even though it was only four days? Man! Maybe it’s because I got sucked into making changes to the Arment Dietrich website last night (through the super amazing content management system Clockwork created for us) and I looked up and it was 9 p.m. I’d ask you to go check it out and tell me what you think, [&hellip... Read More