Gini Dietrich

Fireside Chat: Talking Gender Equality and Diversity with Cathy McPhillips

By: Gini Dietrich | May 26, 2017 | 
3
On this month's Fireside Chat, we have Cathy McPhillips and we talk gender equality, why women lose confidence in themselves, productive discomfort, her first concert, and more
... Read More
Gini Dietrich

The 2017 Spin Sucks Summer Reading List

By: Gini Dietrich | May 25, 2017 | 
37
Memorial Day weekend always signifies the start of the outdoor season (particularly in Chicago) so we present you with the Spin Sucks summer reading list. Begin your holiday with some brain food
... Read More
Gini Dietrich

Why Owned Media is Key to an Effective Communications Plan

By: Gini Dietrich | May 24, 2017 | 
14
While a PESO model should place equal importance on all media types, it's nearly impossible. Instead, owned media takes center stage in an effective PR plan
... Read More
Gini Dietrich

Three Things Cycling Can Teach You About Communications Planning

By: Gini Dietrich | May 23, 2017 | 
28
Cycling is a competitive sport that requires goal setting, crafting a plan, and execution. Here is how it can help with your communications planning.
... Read More
Gini Dietrich

Gin and Topics: A Lesson in Prepositions, “In” vs. “Among”

By: Gini Dietrich | May 19, 2017 | 
4
On this week's Gin and Topics, we get a lesson in prepositions from Stephen Colbert. Was he hiding "in" or "among" the bushes? That and more!
... Read More
Gini Dietrich

The Big Question: Finding Influencers for PR Activities

By: Gini Dietrich | May 19, 2017 | 
9
Five experts weigh in on this week's Spin Sucks Big Question,"What are your tips for finding influencers to partner with for PR activities?"
... Read More
Gini Dietrich

How to Craft a Personalized Media Relations Pitch

By: Gini Dietrich | May 18, 2017 | 
16
Contrary to popular belief, spray and pray media relations does not work. Here are five ways to be certain your pitching efforts have great results
... Read More
Gini Dietrich

Always Obey Your Gut: A Sean Spicer Case Study

By: Gini Dietrich | May 17, 2017 | 
13
The hardest lesson in life and in business is to always obey your gut. We know this. We practice this. And yet, there are times we are wooed and don't do it
... Read More
Gini Dietrich

Five Step Formula to Craft an Unbeatable Media Relations Pitch

By: Gini Dietrich | May 16, 2017 | 
0
To craft an unbeatable media relations pitch, follow this proven five-step formula that works, hands down, every, single time.
... Read More
Gini Dietrich

Gin and Topics: Dogs Who Love Cake and Open Your World

By: Gini Dietrich | May 12, 2017 | 
7
On this week's Gin and Topics, we learn of Salma Hayek's dog who loves cake, how to open our worlds to other opinions and experiences, and more
... Read More