Gini Dietrich

Integrated Marketing Communications is More than a Fad

By: Gini Dietrich | June 23, 2016 | 
3
Integrated marketing communications is more than a passing fad, yet many organizations have a hard time breaking down silos to present a cohesive strategy... Read More
Gini Dietrich

Introducing the AMEC Integrated Evaluation Framework

By: Gini Dietrich | June 22, 2016 | 
22
The international organization obsessed with metrics for the PR industry, released the AMEC Integrated Evaluation Framework. Gini Dietrich has more... Read More
Gini Dietrich

Competition: The Good, the Bad, and the Ugly

By: Gini Dietrich | June 21, 2016 | 
19
Competition can be viewed one of two ways: It can be a huge threat or it can be seen as an opportunity. Gini Dietrich describes how to harness the latter... Read More
Gini Dietrich

Gin and Topics: Father’s Day Edition

By: Gini Dietrich | June 17, 2016 | 
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This week's Gin and Topics is a Father's Day edition, with #DadQuotes, the dumb things guys say, and a sports story that will make you cry. Gini Dietrich has that and more for your entertainment pleasure... Read More
Gini Dietrich

Determine the Right Metrics for Your Content Marketing

By: Gini Dietrich | June 16, 2016 | 
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Part of the reason people claim blogging is dead is because they're not tracking effectiveness. Gini Dietrich helps you determine the right metrics to track... Read More
Gini Dietrich

How to Be Paid to Write a Strategic PR Proposal

By: Gini Dietrich | June 15, 2016 | 
18
The new business proposal in PR is a necessary evil. Right? Wrong! Gini Dietrich describes a process that allows you to be paid for your ideas... Read More
Gini Dietrich

Blogging Most Certainly Is Not Dead

By: Gini Dietrich | June 14, 2016 | 
46
It's the same song, different tune. People still want to say blogging is dead, but au contraire! The truth is far from that. Gini Dietrich explains... Read More
Gini Dietrich

Gin and Topics: The Tony Awards Prep

By: Gini Dietrich | June 10, 2016 | 
18
On this week's Gin and Topics, we help prepare you for The Tony Awards, which air on Sunday. That and other hilarity ensues... Read More
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