Gini Dietrich

Sponsored Comments: Is the Web About to Get Uglier?

By: Gini Dietrich | February 3, 2015 | 
44
Disqus introduced sponsored comments as a way for publishers to make money and to enhance a user's experience. But will it be all that and a bag of chips... Read More
Gini Dietrich

Losing a Valuable Team Member is Hard

By: Gini Dietrich | February 2, 2015 | 
154
Losing a valuable team member is hard, particularly when the organization is small and you've all become friends. Here is Gini Dietrich's take on the matter... Read More
Gini Dietrich

Gin and Topics: It’s Laura’s Birthday and We’re Alright

By: Gini Dietrich | January 30, 2015 | 
66
It's time for Gin and Topics and it's a special Laura Petrolino birthday edition. In her honor, we have babies, snowmageddon, and fantasy football losses... Read More
Gini Dietrich

Offsite Content Marketing: Six Tactics to Reach New Audiences

By: Gini Dietrich | January 28, 2015 | 
79
While producing new content is important, offsite content marketing is almost equally important. Gini Dietrich shares six tactics to reach new audiences... Read More
Gini Dietrich

Content Distribution: Eight Ways to Gain New Readers

By: Gini Dietrich | January 27, 2015 | 
77
Content distribution is not a "build it and they will come" proposition. You have to be active in finding—and keeping— readers. These eight tips will help... Read More
Gini Dietrich

Gin and Topics: The Brits Play Cards Against Humanity

By: Gini Dietrich | January 23, 2015 | 
13
In this week's Gin and Topics, we have the ladies from Downton Abbey playing Cards Against Humanity, bad lip reading, social media in real life, and more... Read More
Gini Dietrich

Influencer Relations: Tips to Extend Your Current Campaigns

By: Gini Dietrich | January 22, 2015 | 
43
Influencer relations isn't a new thing and, while you're building relationships with human beings, there are tips to accelerate what you're already doing... Read More
Gini Dietrich

Use Media Relations to Get on the First Page of Google

By: Gini Dietrich | January 20, 2015 | 
46
Sometimes just creating content isn't enough to gain expertise in the eyes of Google. You need to use good, ol' media relations to extend your reach... Read More