Gini Dietrich

The PESO Model: Where and How Earned Media Fits In

By: Gini Dietrich | April 19, 2018 | 
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Earned media is the 2nd step in the PESO model. It serves to build awareness and attribution. Gini Dietrich describes how it begins to integrate with the other media types

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Gini Dietrich

Communicators: It’s Time to Step Up and Own the PESO Model

By: Gini Dietrich | April 18, 2018 | 
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The lines certainly are blurring, but communicators can't complain they don't have a seat at the table and not own the PESO model. Gini Dietrich says it's time to step up

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Gini Dietrich

Starting a Business: The 20 Things You Should Know

By: Gini Dietrich | April 17, 2018 | 
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Starting a business isn't easy, but we oftentimes overanalyze and overthink it versus just making a decision and going for it. Gini Dietrich has more

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Gini Dietrich

Gin and Topics: Get Your Pro-Chiller Leggings from Nike

By: Gini Dietrich | April 13, 2018 | 
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On this week's Gin and Topics, you can get your new pro-chiller leggings from Nike. You'll also get to virtually try the facial slimmer exercise mouthpiece. Gini Dietrich has that and more

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Gini Dietrich

The PESO Model: Start with Owned Media

By: Gini Dietrich | April 12, 2018 | 
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Though paid media is the first in the PESO model acronym, it actually beings with owned media. Gini Dietrich describes how to start your content integration

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Gini Dietrich

The Qualities that Breed Level 5 Effectiveness

By: Gini Dietrich | April 11, 2018 | 
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There are myriad of qualities that breed a Level 5 CEO, but what if you're not a company leader? You can become a Level 5 team members. Gini Dietrich explains how

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Gini Dietrich

10 Ways to Come Up with Content Topics and Be a Better Writer

By: Gini Dietrich | April 10, 2018 | 
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To become a better writer, you have to come up with better content topics. That means working with your subject matter experts and your customers. Gini Dietrich has more

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Gini Dietrich

Gin and Topics: Porcupines, Orangutans, Kindergartners, Oh My!

By: Gini Dietrich | April 6, 2018 | 
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On this week's Gin and Topics, we have a stuck porcupine, a orangutan getting a bath, an obsessed lipstick woman, and more.

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Gini Dietrich

The Fireside Chat: Talking Business Growth with Garrett Moon

By: Gini Dietrich | April 6, 2018 | 
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On this month's Fireside Chat, Gini Dietrich talks with Garrett Moon, the co-founder of CoSchedule, about modern PR, content shock, content frameworks, and 10X Marketing Formula

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Gini Dietrich

What is the PESO Model? A Week-by-Week Breakdown

By: Gini Dietrich | April 5, 2018 | 
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The PESO model is widely used by the PR industry, but it's not often it's used to the fullest extent. This is the start to a week-by-week breakdown to help

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