Gini Dietrich

Gin and Topics: The Lion King Doo Wop and Google as a Man

By: Gini Dietrich | March 21, 2014 | 
17
By Gini Dietrich Another Friday, another week closer to the end of the first quarter. Note to self: Get the second quarter plan finished stat. You have only one week left. It’s hard to believe this year is going by as quickly as it is. Time flies when you’re having fun! Spring is trying really hard to arrive in Chicago. We’re consistently hitting 40 degrees now. [&hellip... Read More
Gini Dietrich

Lean into Office Politics: Why You Should Control Your Own Destiny

By: Gini Dietrich | March 20, 2014 | 
80
A recent episode of The Good Wife addressed an important challenge for women in the workplace: Office politics. Here's why you should address them to control your own destiny... Read More
Gini Dietrich

Tips to Plan, Research, Write, and Publish Your Content

By: Gini Dietrich | March 18, 2014 | 
41
The first priority is to always write for humans, but robots also should be considered. Here are tips on how to plan, research, write and publish content that both want to read... Read More
Gini Dietrich

Five Things You Can Learn from the Under Armour Olympics Crisis

By: Gini Dietrich | March 17, 2014 | 
34
During the Sochi Olympics, the U.S. speed skating team failed to medal and blamed the new Under Armour uniforms. How the company responded was brilliant... Read More
Gini Dietrich

Gin and Topics: One Degree from Kevin Bacon, President Obama, and Thor

By: Gini Dietrich | March 14, 2014 | 
22
This week's Gin and Topics has President Obama, Kevin Bacon, the Hemsworth brothers, Charlie bit my finger, Zach Galifianakis, first kisses, and lots more!... Read More
Gini Dietrich

Vanity Metrics in PR May Be a Necessary Evil

By: Gini Dietrich | March 13, 2014 | 
59
Media impressions and advertising equivalencies are vanity metrics, but they may be a necessary evil...until executives begin to measure PR differently... Read More
Gini Dietrich

Where Should You Build Community?

By: Gini Dietrich | March 11, 2014 | 
58
During a #marketingchat, there was a disagreement about where a company should build community. Some think the social networks and others something you own. Which side do you fall... Read More
Gini Dietrich

PR: A History Lesson in How We Got Here

By: Gini Dietrich | March 10, 2014 | 
47
PR has been credited for being around since 1929, but the industry is even older than that. Learn more about the profession and how it has evolved... Read More