Gini Dietrich

Five Ways to Build a Successful Business Development Program

By: Gini Dietrich | April 25, 2017 | 
0
Most PR pros don't have a proactive business development program, instead relying on referrals. Gini Dietrich has five ways to change that immediately
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Gini Dietrich

Gin and Topics: A Great Opportunity to Work for Exposure

By: Gini Dietrich | April 21, 2017 | 
1
On this week's Gin and Topics, you learn of a great opportunity to work for free, with exposure as your currency. That, sex at a tennis match, a magic trick, and more
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Gini Dietrich

The Big Question: How PR Pros Can Fight Fake News

By: Gini Dietrich | April 21, 2017 | 
0
On this week's Spin Sucks Big Question, we asked, "What is one way PR pros can fight fake news?" Here is what seven experts had to say
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Gini Dietrich

The Content Secret to Closing More Clients

By: Gini Dietrich | April 20, 2017 | 
4
It's difficult to make time for business development in a PR firm. We're too busy working with our clients to focus on ourselves. It's time to change that
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Gini Dietrich

How to Scale a Service Business with These 10+ Ideas

By: Gini Dietrich | April 19, 2017 | 
2
It's not easy to scale a service business because we sell people's brains. And adding brains is not an inexpensive undertaking. Here are 10+ ideas to scale without adding more brains
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Gini Dietrich

Here’s How to Make Business Development a Priority

By: Gini Dietrich | April 18, 2017 | 
7
Nearly half of all PR professionals cite time as the reason for not having a proactive business development program, yet that causes feast or famine for our firms. Learn how to build a proactive program with this five-day bootcamp
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Gini Dietrich

The Big Question: What Constitutes a Brand Apology?

By: Gini Dietrich | April 14, 2017 | 
11
On this week's Spin Sucks Big Question, we asked, "What are your tips for an authentic and effective brand apology?" Here’s what you had to say
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Gini Dietrich

How to Create a Strategic Business Development Plan

By: Gini Dietrich | April 13, 2017 | 
6
A recent Spin Sucks survey found 42 percent of communicators don't have a strategic business development plan. Here is what you need to do about that. Stat.
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Gini Dietrich

United Airlines: When a Crisis Means it’s Time to Fire the Client

By: Gini Dietrich | April 12, 2017 | 
51
Between Pepsi, Sean Spicer, and United Airlines, it's been a crazy week for crisis communications. If you work with a volatile client like the aforementioned, how do you know when it's time to fire them or quit your job
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Gini Dietrich

Survey of PR Firm Leaders: How to Be in the Top 25 Percent

By: Gini Dietrich | April 11, 2017 | 
2
A new survey of PR firm leaders shows only 25 percent have a strategic business development plan and rely on more than referrals or word-of-mouth. That and three other interesting findings that will help you think more strategically about your business
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