Gini Dietrich

Resurrecting Our Business Partner: Charles Arment

By: Gini Dietrich | May 26, 2016 | 
71
In 2006, Charles Arment was born out of a need to appease male prospects who wanted to work with male partners. Today he is being resurrected for a monthly Spin Sucks column... Read More
Gini Dietrich

Five Skills Every Communications Entrepreneur Should Have

By: Gini Dietrich | May 25, 2016 | 
10
There are lots of lessons an entrepreneur can learn from tech start-ups, but communications leaders need specific skills to grow and scale a services firm... Read More
Gini Dietrich

How to Build a Marketing Funnel for Facebook Ads

By: Gini Dietrich | May 24, 2016 | 
11
Building a marketing funnel specific to Facebook ads can be a little intimidating and daunting, but the truth is, it's fairly easy if you follow a process... Read More
Gini Dietrich

Gin and Topics: Strange, Cheesy Videos

By: Gini Dietrich | May 20, 2016 | 
3
On this week's Gin and Topics, we'll admit it's both strange and cheesy. You have everything from The Guacamole Song to JT and Anna Kendrick... Read More
Gini Dietrich

Beautifully Written Quotes to Inspire Your Writing and Your Life

By: Gini Dietrich | May 19, 2016 | 
32
Many authors and aspiring writers keep a file of quotes that inspire and motivate them. Here are several on writing, women, hard work, and failure... Read More
Gini Dietrich

Use the PESO Model to Supercharge Your PR Program

By: Gini Dietrich | May 18, 2016 | 
6
In today's digital world, where a prospect has hundreds of touchpoints into your organization, it's important to use a PESO model for your PR program... Read More
Gini Dietrich

The Facebook Trending Topics Debacle Creates Bias Debate

By: Gini Dietrich | May 17, 2016 | 
18
The Facebook Trending Topics debacle creates an interesting debate over whether or not content creators have a responsibility to not be biased... Read More
[postmatic_subscribe_widget]