Gini Dietrich

Eight of the Worst News Release Mistakes

By: Gini Dietrich | April 23, 2015 | 
29
The news release isn't dead, but it has a long way to come to make it an effective tool. Here are eight of the biggest mistakes PR pros make with a release... Read More
Gini Dietrich

The Art of Persuasion, or PR, Cannot Be Automated

By: Gini Dietrich | April 21, 2015 | 
51
In a world of instant gratification and fast-growing businesses, industry journalists ask why PR can't be automated. Gini Dietrich tackles the issue... Read More
Gini Dietrich

How to Ignite Your Brand Ambassadors

By: Gini Dietrich | April 20, 2015 | 
29
Every organization has a group of brand ambassadors that believe strongly in what you do and want to help. Here is an easy way to ignite them successfully... Read More
Gini Dietrich

Gin and Topics: A Comedian Royale

By: Gini Dietrich | April 17, 2015 | 
9
This week's Gin and Topics has lots of comedians, including Jimmy Fallon, Ellen, Jimmy Kimmel, James Corden, and Amy Schumer. You'll laugh. You'll cry. You'll start the weekend out right... Read More
Gini Dietrich

Media Relations: Increase Your Search Engine Optimization

By: Gini Dietrich | April 16, 2015 | 
20
In the second prong of our media relations approach, we use the PR tactic to increase your search engine optimization. Follow this 10 step process... Read More
Gini Dietrich

Media Relations: Track Effectiveness to Prove Investment

By: Gini Dietrich | April 14, 2015 | 
32
During the April webinar, Gini Dietrich taught you our three-pronged approach to media relations. This blog post accompanies the "build awareness" prong... Read More
Gini Dietrich

To Hire a PR Firm or Not to Hire a PR Firm

By: Gini Dietrich | April 13, 2015 | 
27
A flare-up on the blogosphere about whether or not to hire a PR firm has reared its ugly head again. There are certainly times you should not, and times you definitely should... Read More
Gini Dietrich

Gin and Topics: Martha Stewart Kills it

By: Gini Dietrich | April 10, 2015 | 
22
On this week's return to Gin and Topics, we have Martha Stewart roasting Justin Beiber and including the likes of Ludacris and Shaq. Happy viewing!... Read More