Gini Dietrich

News Engine Optimization—NEO—is Here for PR Pros

By: Gini Dietrich | July 31, 2014 | 
23
News engine optimization—or NEO—is here for PR pros from AirPR. Now you can test your key messages among journalists and audiences to see what resonates... Read More
Gini Dietrich

Weird Al Teaches PR Pros a Thing or Two

By: Gini Dietrich | July 29, 2014 | 
65
Weird Al Yankovic launches #8Videos8Days and rises to the top of the Billboard charts. Here's how he did it, with lessons for PR pros on brandscaping and more... Read More
Gini Dietrich

A Social Media Contest, Cole Haan, Pinterest, and the Rules

By: Gini Dietrich | July 28, 2014 | 
50
Cole Haan held a social media contest on Pinterest that gave away up to a $1,000 shopping spree. But the FTC came knocking when they broke the rules... Read More
Gini Dietrich

Gin and Topics: Kid Calls 911 for Help with Homework

By: Gini Dietrich | July 25, 2014 | 
15
In this week's Gin and Topics, we have a four-year-old who calls 911 for help with his homework, the Fifty Shades of Grey trailer, dogs, bands, and more... Read More
Gini Dietrich

Seven Step Process for Media Relations

By: Gini Dietrich | July 24, 2014 | 
53
Media relations is typically done in a spray and pray fashion. Here is a seven step process to help you do it well, get results, and make everyone happy... Read More
Gini Dietrich

A Communications Program that Works

By: Gini Dietrich | July 22, 2014 | 
27
One of the most difficult things to do with a communications program in today's fast-paced world, is to convince executives patience and time are key... Read More
Gini Dietrich

Extra Credit Reading

By: Gini Dietrich | July 21, 2014 | 
38
A robot I am not, therefore I have allowed others to do my work for me today. Here are five articles every marketer should read for extra credit in life... Read More
Gini Dietrich

Gin and Topics: Some Inspiration and Some Dog Dubbing

By: Gini Dietrich | July 18, 2014 | 
19
This week's Gin and Topics has some really great inspiration in a family band and #LikeAGirl, and some laughs with dog dubbing and Malcolm Gladwell... Read More