Gini Dietrich

How the Presidential Election Affects Communicators

By: Gini Dietrich | November 10, 2016 | 
Election day in the U.S. was a rough one for nearly half of Americans, but the work is just beginning. Communicators have a huge opportunity ahead. Gini Dietrich describes that opportunity and what you can do to move forward. ... Read More
Gini Dietrich

The Personalized Experience is a Marketing Trend for 2017

By: Gini Dietrich | November 9, 2016 | 
The recent State of the Connected Customer shows a pretty big marketing trend for 2017 in the personalized experience. Gini Dietrich has what it means for you and how you can implement it, even if you're not a huge consumer company... Read More
Gini Dietrich

Survey Says: PR Agencies Need to Invest in Good, Quality Training

By: Gini Dietrich | November 8, 2016 | 
A recent survey by YouGov and PRCA shows PR agencies are way behind the curve when it comes to keeping their teams abreast of new skills. Gini Dietrich has what that means for the communications profession, in general. ... Read More
Gini Dietrich

Gin and Topics: The Chicago Cubs World Series Edition

By: Gini Dietrich | November 4, 2016 | 
It's the Cubs winning the World Series edition of Gin and Topics! To be fair, there also are videos for those of you who aren't baseball fans. Enjoy!... Read More
Gini Dietrich


By: Gini Dietrich | November 3, 2016 | 
The Chicago Cubs won the World Series for the first time in 108 years. There isn't a real blog post today, but Gini Dietrich congratulates her team!... Read More
Gini Dietrich

A Crisis Communications Plan to Help You Prepare for a Sexist Tweet

By: Gini Dietrich | November 2, 2016 | 
As Pete Codella proved with his sexist tweet during the PRSA conference, one always needs a crisis communications plan to prepare for the inevitable. Gini Dietrich has both what Codella did wrong and how you can use this as a lesson to prepare your organization or your clients... Read More
Gini Dietrich

How Trump’s Campaign is Killing it at Digital Marketing

By: Gini Dietrich | November 1, 2016 | 
No one is more astounded by Trump's digital marketing campaign than Gini Dietrich, but she shows how they're killing it at social media and email marketing. Setting all politics aside, here is what you can learn from them... Read More
Gini Dietrich

Gin and Topics: It’s Time for Halloween and a Cubs Win!

By: Gini Dietrich | October 28, 2016 | 
It's time for Halloween at Gin and Topics and we have a fun SNL skit to celebrate. We also help you prepare for Thanksgiving and a Cubs win. Gini Dietrich has that and more in today's episode... Read More