Gini Dietrich

The Chemistry of Thought Leadership, Content, and PR

By: Gini Dietrich | July 26, 2016 | 
Though thought leadership makes most marketers roll their eyes, it's a very important part of content marketing. Here are the basics to building a strategy... Read More
Gini Dietrich

Gin and Topics: FLOTUS Carpool Karaoke

By: Gini Dietrich | July 22, 2016 | 
On this week's Gin and Topics, we have FLOTUS singing carpool karaoke with James Corden, a cat riding on the back of a scooter, a Rocky baby, and more... Read More
Gini Dietrich

How a Harmless Office Prank Engages a Team

By: Gini Dietrich | July 21, 2016 | 
For some, the office prank might be a bit over-the-top and maybe even considered mean, but Gini Dietrich describes why it shows deep respect... Read More
Gini Dietrich

Politics Have Divided Us; How Do We Solve Our Differences?

By: Gini Dietrich | July 20, 2016 | 
In a time where politics has divided us even more than normal, people look to their leaders for advice on how to speak out and get involved. ... Read More
Gini Dietrich

ReadItForMe Is Cliff’s Notes for Business

By: Gini Dietrich | July 19, 2016 | 
Are you one who hates to read business books? Or are there too many and you can't keep up? ReadItForMe, an executive book summary site, is for you!... Read More
Gini Dietrich

Gin and Topics: Girl Asks Step-dad to Adopt Her

By: Gini Dietrich | July 15, 2016 | 
On this week's Gin and Topics, a girl asks her step-dad to adopt her, Kristen Wiig shows up as JoJo Fletcher, Kristen Stewart does Twister, and more... Read More
Gini Dietrich

Six Ways to Use Earned Media to Grow Your Business

By: Gini Dietrich | July 14, 2016 | 
Earned media is one media type (of four) in an overall public relations plan. Here are six ways to use it to grow your business and build expertise... Read More
Gini Dietrich

The Second Half of the Year is Here; Where Are You Against Plan?

By: Gini Dietrich | July 13, 2016 | 
The second half of the year is here and it's time to review your business plan. If you created it in Q4 of 2015, it's nearly a year old. How have you done... Read More