Gini Dietrich

Structured Meetings Make for Better Internal Communications

By: Gini Dietrich | October 28, 2014 | 
26
Internal communications is oftentimes the role a specific professional, but there are structured meetings leaders should have to provide transparency. ... Read More
Gini Dietrich

The Five Parts to Brand Storytelling Nearly Everyone Misses

By: Gini Dietrich | October 27, 2014 | 
68
If an organization is effectively doing brand storytelling, it's likely they stop with way too soon. Here are five parts every story must include... Read More
Gini Dietrich

Gin and Topics: Brad Pitt Makes Us Uncomfortable

By: Gini Dietrich | October 24, 2014 | 
21
This week's Gin and Topics has Brad Pitt on Between Two Ferns, which makes us so uncomfortable, we have to watch with our eyes mostly covered. That and more!... Read More
Gini Dietrich

How to Write a Compelling Headline

By: Gini Dietrich | October 23, 2014 | 
71
To write a compelling headline, you have to be both creative and strategic. We tackle a checklist of things to consider for a client and share it here... Read More
Gini Dietrich

PR ROI Means You Have to Do Real Math

By: Gini Dietrich | October 21, 2014 | 
40
The evasive PR ROI cannot be figured because most pros are not good at math. It's time to get good at math, with a simple division formula. You can do it!... Read More
Gini Dietrich

SlideBatch: A Super Cool New PR Tool

By: Gini Dietrich | October 20, 2014 | 
29
SlideBatch is a new tool for PR pros that allows one to create a visual look to its news items. Just search, add, and publish. Your newsroom is pretty... Read More
Gini Dietrich

Gin and Topics: The Kids are Dancing

By: Gini Dietrich | October 17, 2014 | 
15
This week's Gin and Topics is focused on super talented kids (and drag queens) who can dance. You'll laugh, you'll cry, you'll be astounded and amazed... Read More
Gini Dietrich

How Do I Determine the ROI of PR?

By: Gini Dietrich | October 16, 2014 | 
47
Many organizations want to know how to figure the ROI of PR, but are focused on the wrong metrics. Here's how you know if your PR program is working... Read More