Gini Dietrich

The Ultimate Guide to Media Interviews

By: Gini Dietrich | January 15, 2015 | 
28
Media interviews are a beast unto their own. This is the ultimate guide to help you prepare, conduct, and follow-up with each opportunity. ... Read More
Gini Dietrich

An Editorial Calendar Equals Lots of Content from One Idea

By: Gini Dietrich | January 13, 2015 | 
55
An editorial calendar is easy to create when you think about it as a main topic, sub-topics, and a supportive base. Get 11 pieces of content from one idea... Read More
Gini Dietrich

How Social Media Affects Search

By: Gini Dietrich | January 12, 2015 | 
49
In the first webinar of 2015, Andy Crestodina of Orbit Media, shows you how social media affects search and what to do about it in your content marketing... Read More
Gini Dietrich

Gin and Topics: Happy 2015!

By: Gini Dietrich | January 9, 2015 | 
25
The first GIn and Topics of 2015 features naughty kids, Taylor Swift, angry yoga, and a revelation from Nicole Kidman to Jimmy Fallon... Read More
Gini Dietrich

Online Tools that Help with PR

By: Gini Dietrich | January 8, 2015 | 
59
Running a small business isn't easy. You have to do everything from dish washing to sales. And now you have to do your own PR. Here are some tools to help... Read More
Gini Dietrich

The FTC and Social Media: You Have to Disclose

By: Gini Dietrich | January 6, 2015 | 
63
Last month, the FTC fined an agency for not disclosing their relationship with a client on the social networks. It showcases the importance of disclosure... Read More
Gini Dietrich

2015 Business Goals

By: Gini Dietrich | January 5, 2015 | 
150
It's time to say goodbye to 2014 and welcome a new year with business goals. This is the annual blog post that holds the Spin Sucks team accountable... Read More
Gini Dietrich

Gin and Topics: It’s the End of the Year and We Loved it

By: Gini Dietrich | December 19, 2014 | 
11
In the final Gin and Topics episode of 2014, we have the weird things couples fight about, a mom who calls her sons on C-SPAN, and a great holiday video... Read More