Gini Dietrich

PR Executive in Residence at the University of Oregon

By: Gini Dietrich | May 11, 2015 | 
69
Our own Gini Dietrich spent the week at the University of Oregon as their PR Executive in Residence. She taught classes, broke bread, and spoke. Here is what she learned... Read More
Gini Dietrich

Gin and Topics: Mother’s Day Tribute

By: Gini Dietrich | May 8, 2015 | 
10
This week's Gin and Topics has a great tribute to Mother's Day from Sean Hayes and Scott Icenogle. We also have the Black Widow trailer, Ryan Gosling, and more... Read More
Gini Dietrich

Podcast: A Behind-the-Scenes Look at a Popular PR Show

By: Gini Dietrich | May 5, 2015 | 
13
The podcast has become a very popular content form. Gini Dietrich co-hosts FIR with Shel Holtz and provides a behind-the-scenes look at how its made... Read More
Gini Dietrich

Feature Content that Answers Questions for Better SEO

By: Gini Dietrich | May 4, 2015 | 
30
In a recent Medium article, NY Times staff editor, Daniel Victor, discusses the one word (and its cousin) you should use to create content that answers questions. ... Read More
Gini Dietrich

Gin and Topics: A New Type of Lip Sync Battle

By: Gini Dietrich | May 1, 2015 | 
18
This week's Gin and Topics has a new type of lip sync battle with Sean Hayes and his husband, Scott Icenogle. We also have Fallon, Wiig, Ferrell, and more... Read More
Gini Dietrich

Focus On Your Strengths and Your Uniqueness

By: Gini Dietrich | April 30, 2015 | 
64
It's hard to focus on our strengths when we live in a world where everyone has an opinion. So we tend to focus on our weaknesses. Gini Dietrich has more... Read More
Gini Dietrich

How to Manage Millennials: Treat Them Like Adults

By: Gini Dietrich | April 29, 2015 | 
75
There is a common misconception that Millennials need to be coddled and treated differently to succeed at work. On the contrary. Gini Dietrich has more... Read More
Gini Dietrich

Boost Content with Science and Art

By: Gini Dietrich | April 27, 2015 | 
21
It's nice to be able to boost content based on instinct (or art), but it's even better when we add science. Gini Dietrich walks you through how to do that... Read More