Gini Dietrich

How to Podcast: A Two-Part Series

By: Gini Dietrich | October 26, 2016 | 
During the PRSA International conference, Gini Dietrich co-hosted a panel discussion with Shonali Burke and Deirdre Breakenridge on how to podcast. Here she breaks down the discussion into a two-part series... Read More
Gini Dietrich

Sexism is Alive and Well at This Year’s PRSA Conference

By: Gini Dietrich | October 25, 2016 | 
At the PRSA International conference, an APR-certified communicator tweeted about what a keynote speaker was wearing and proved sexism is alive and well. Gini Dietrich has the story and what that means for our industry and for women...and what we must do about it... Read More
Gini Dietrich

Gin and Topics: America IS Great!

By: Gini Dietrich | October 21, 2016 | 
In today's Gin and Topics, Canada has a message for America, as we're rather down on ourselves during this election season. Gini Dietrich has that and four other hilarious, heartwarming, and fun videos for your viewing pleasure... Read More
Gini Dietrich

Six Tips to Effectively Listen and Win New Business

By: Gini Dietrich | October 20, 2016 | 
One of the hardest things for human beings to do is listen. Really listen to what the other person has to say. Gini Dietrich has six tips to effectively listen, which will win you new business and better relationships... Read More
Gini Dietrich

Crisis Communications 101: Apologize First…and Mean it

By: Gini Dietrich | October 19, 2016 | 
One of the hardest thing for a human being to do is apologize...and really mean it. But in crisis communications, it's imperative it happen swiftly. Gini Dietrich describes why an apology is the first step in righting a wrong—in marriage, in life, and in business... Read More
Gini Dietrich

Master Modern PR By Integrating the PESO Model

By: Gini Dietrich | October 18, 2016 | 
It's no surprise PR has changed pretty dramatically in the past 10 years. As the wild, wild west begins to settle down, communicators are mastering the PESO model. Gini Dietrich walks you through how to master modern PR with this model... Read More
Gini Dietrich

Gin and Topics: Jimmy Milks a Cow and Lin-Manuel Hosts SNL

By: Gini Dietrich | October 14, 2016 | 
On this week's Gin and Topics, Blake Shelton teaches Jimmy Fallon how to milk a cow, Lin-Manuel Miranda hosts SNL, a guy sucks at cooking so makes a squash case instead, and lots more. Enjoy!... Read More
Gini Dietrich

The Do’s and Don’ts of Working with Social Media Influencers

By: Gini Dietrich | October 13, 2016 | 
Even though the idea of working with social media influencers has been around for many years, yet many organizations still don't get it right. Gini Dietrich spells out the do's and don'ts of working with this group of people for best success... Read More