Gini Dietrich

Vanity Metrics in PR May Be a Necessary Evil

By: Gini Dietrich | March 13, 2014 | 
59
Media impressions and advertising equivalencies are vanity metrics, but they may be a necessary evil...until executives begin to measure PR differently... Read More
Gini Dietrich

Where Should You Build Community?

By: Gini Dietrich | March 11, 2014 | 
58
During a #marketingchat, there was a disagreement about where a company should build community. Some think the social networks and others something you own. Which side do you fall... Read More
Gini Dietrich

PR: A History Lesson in How We Got Here

By: Gini Dietrich | March 10, 2014 | 
47
PR has been credited for being around since 1929, but the industry is even older than that. Learn more about the profession and how it has evolved... Read More
Gini Dietrich

Gin and Topics: Rotary Phones, the Oscars, and the Polar Vortex

By: Gini Dietrich | March 7, 2014 | 
20
This week's Gin and Topics has Jared Leto, kids and the Oscars, kids and rotary phones, Let it Go Chicago, and Ellen on a Warner Brothers tour. Watch now!... Read More
Gini Dietrich

Five Tips to Deal with Angry Clients

By: Gini Dietrich | March 6, 2014 | 
93
In the world of business, there are angry clients who are sometimes inappropriate and rude. Here are five tips to deal with them professionally and tactfully... Read More
Gini Dietrich

Kelly Blazek Proves Communicators Have One Chance to Get it Right

By: Gini Dietrich | March 4, 2014 | 
94
The Kelly Blazek crisis proves communicators have one chance to get it right, particularly when it's their personal brand they are defending. Learn more here... Read More
Gini Dietrich

What Mastercard Learned about Journalistic Ethics

By: Gini Dietrich | March 3, 2014 | 
53
A couple of weeks ago, Mastercard - the sponsors of the Brit Awards - got into some hot trouble around journalistic ethics and being asked for coverage in exchange for accreditation to the awards show... Read More
Gini Dietrich

Gin and Topics: I Love Jesus, but I Like to Drink a Little

By: Gini Dietrich | February 28, 2014 | 
52
This week's Gin and Topics is easily one of the best episodes on record. You'll laugh. You'll cry. You'll cry from laughing. You'll share wide and far... Read More