Gini Dietrich

Use the PESO Model to Supercharge Your PR Program

By: Gini Dietrich | May 18, 2016 | 
6
In today's digital world, where a prospect has hundreds of touchpoints into your organization, it's important to use a PESO model for your PR program... Read More
Gini Dietrich

The Facebook Trending Topics Debacle Creates Bias Debate

By: Gini Dietrich | May 17, 2016 | 
18
The Facebook Trending Topics debacle creates an interesting debate over whether or not content creators have a responsibility to not be biased... Read More
Gini Dietrich

Six Ways to Get the Most From Your PR Firm

By: Gini Dietrich | May 12, 2016 | 
13
The PR firm relationship can be a little shaky if both sides don't collaborate and invest. Here are six ways you can get the most from your PR firm... Read More
Gini Dietrich

Seven Reasons You Should Read Your Boss’s Blog

By: Gini Dietrich | May 11, 2016 | 
20
One of the biggest complaints we hear from executives is, "Why doesn't my team read my blog?" Here are seven reasons you should read your boss's blog... Read More
Gini Dietrich

Promote Social Media to the Integrated Communications Bullpen

By: Gini Dietrich | May 10, 2016 | 
12
Social media is often left to the interns or young professionals. Here we make a case for promoting it to the integrated communications mix... Read More
Gini Dietrich

Gin and Topics: Happy Mother’s Day!

By: Gini Dietrich | May 6, 2016 | 
18
It's the Mother's Day edition of Gin and Topics, with the "Bad Moms" trailer and Kimmel staffers reading texts from their moms. That and more in today's episode... Read More
Gini Dietrich

The Tribeca Flashpoint College Commencement Speech

By: Gini Dietrich | May 5, 2016 | 
29
Gini Dietrich, the CEO of Arment Dietrich and author of Spin Sucks, gives the 2016 Tribeca Flashpoint College commencement speech... Read More
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