Gini Dietrich

How to Effectively Measure PR, Part Two

By: Gini Dietrich | November 17, 2016 | 
9
In the second part of our two-part series on how to measure PR, Gini Dietrich looks at the ROI of our efforts, and how to prove you generated real cash
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Gini Dietrich

How to Effectively Measure PR, Part One

By: Gini Dietrich | November 16, 2016 | 
14
In a world of data and analytics, it's time to figure out how to effectively measure PR. In part one of this two-part series, Gini Dietrich discusses benchmarks, why they're important, and how to get started
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Gini Dietrich

The Five PR Metrics That Will Win You Business

By: Gini Dietrich | November 15, 2016 | 
13
Gone are the days of AVEs and media impressions. Today, we have to look at PR metrics that prove we are generating revenue for an organization. Gini Dietrich provides the five metrics you should stop tracking and the five metrics that will win you business every time you use them
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Gini Dietrich

Gin and Topics: Dancing Mom Will Make Your Day

By: Gini Dietrich | November 11, 2016 | 
5
On this week's Gin and Topics, we have a dancing mom who will totally make your day...and make you a little envious. And, though Gini Dietrich tried really hard not to include the Cubs again, she failed miserably. Come check both out and more!
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Gini Dietrich

How the Presidential Election Affects Communicators

By: Gini Dietrich | November 10, 2016 | 
29
Election day in the U.S. was a rough one for nearly half of Americans, but the work is just beginning. Communicators have a huge opportunity ahead. Gini Dietrich describes that opportunity and what you can do to move forward.
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Gini Dietrich

The Personalized Experience is a Marketing Trend for 2017

By: Gini Dietrich | November 9, 2016 | 
5
The recent State of the Connected Customer shows a pretty big marketing trend for 2017 in the personalized experience. Gini Dietrich has what it means for you and how you can implement it, even if you're not a huge consumer company
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Gini Dietrich

Survey Says: PR Agencies Need to Invest in Good, Quality Training

By: Gini Dietrich | November 8, 2016 | 
23
A recent survey by YouGov and PRCA shows PR agencies are way behind the curve when it comes to keeping their teams abreast of new skills. Gini Dietrich has what that means for the communications profession, in general.
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Gini Dietrich

Gin and Topics: The Chicago Cubs World Series Edition

By: Gini Dietrich | November 4, 2016 | 
6
It's the Cubs winning the World Series edition of Gin and Topics! To be fair, there also are videos for those of you who aren't baseball fans. Enjoy!
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