Gini Dietrich

In the Trenches with Crisis Comms: Cecil the Lion

By: Gini Dietrich | March 15, 2018 | 
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In our ongoing series on crisis communications, Gini Dietrich outlines a case study about Cecil the Lion and how the dentist who killed him got a marketing firm in trouble, too

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Gini Dietrich

The Six Habits that Lead to Being a Strategic Thinker in PR

By: Gini Dietrich | March 14, 2018 | 
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Many comms pros tend to be more tactical than strategic, but strategy is essential. Gini Dietrich outlines six habits to work on and develop as a PR strategic thinker

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Gini Dietrich

Secrets to Success: What the Most Successful People Do

By: Gini Dietrich | March 13, 2018 | 
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There are lots of articles written about the secrets of successful people, including sex, ethics, and the outdoors. Gini Dietrich has more on that and our definition

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Gini Dietrich

Gin and Topics: Watch Jon Cena as a Ripped Valley Girl

By: Gini Dietrich | March 9, 2018 | 
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On this week's Gin and Topics, you can watch Jon Cena as a valley girl, Jennifer Lawrence explain her drunk alter ego, and more.

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Gini Dietrich

In the Trenches with Crisis Comms: Out of Respect for Guns

By: Gini Dietrich | March 8, 2018 | 
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In our ongoing series about crisis communications, Gini Dietrich talks to the team who handled the Machine Guns Vegas crisis following the Oct. 1 massacre

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Gini Dietrich

The Complete Marketing Communications Measurement Guide

By: Gini Dietrich | March 7, 2018 | 
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Too many organizations use marketing and communications, but don't measure real results. This measurement guide by Gini Dietrich will help change that

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Gini Dietrich

The Death of Websites…or Are We Just Evolving?

By: Gini Dietrich | March 6, 2018 | 
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A TechCrunch article made a bold prediction around the death of websites. But they're not dying; they're evolving. Gini Dietrich has what it means for you

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Gini Dietrich

In the Trenches with Crisis Comms: Straight from Sandy Hook

By: Gini Dietrich | March 1, 2018 | 
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We dig deep into crisis communications case studies that are famous the world around and have real lessons in them. This week...straight from Sandy Hook

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Gini Dietrich

How to Have 100% Success With Your Media Pitch

By: Gini Dietrich | February 28, 2018 | 
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If you want to have 100% success with your next media pitch, follow these six steps, be patient, and do mass distribute anything. It works 100% of the time

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