Gini Dietrich

Five Ways “No” Men Help Your Business

By: Gini Dietrich | February 27, 2014 | 
63
Everyone has heard of "yes" men in business, but do you have "no" men? These are the people who will play devil's advocate. Every business leader needs one...or ... Read More
Gini Dietrich

Do Journalists Prefer Contact through Social Media or Email?

By: Gini Dietrich | February 25, 2014 | 
45
The Vocus 2014 State of the Media Research Report asks journalists if they prefer email or social media pitches - and the answer will surprise you... Read More
Gini Dietrich

Narrowcasting: How to Use Research and Engagement for Growth

By: Gini Dietrich | February 24, 2014 | 
49
Join Amy Vernon, an inaugural inductee of the New Jersey Social Media Hall of Fame, as she conducts a webinar about narrowcasting. Learn how research and engagement equal growth... Read More
Gini Dietrich

Gin and Topics: Dog Shaming in Real Life and the Hip Hop Evolution

By: Gini Dietrich | February 21, 2014 | 
26
This week's Gin and Topics has two videos from Jimmy Fallon (we love him!), dad in a box, dog shaming, and your life in jelly beans. Procrastinate with us!... Read More
Gini Dietrich

Join Mark Schaefer for a Special Livefyre Q&A Today

By: Gini Dietrich | February 19, 2014 | 
217
By Gini Dietrich I’m super, duper excited to bring you today’s Livefyre author chat. We have the one and only Mark Schaefer! But we don’t just have Mark…we have him and he’s announcing his new book. The author of both The Tao of Twitter and Return on Influence (where you can find me on pages 41-42, 79-80, and 196!), Mark now has Social Media Explained out, as of Monday [&hellip... Read More
Gini Dietrich

Become a Spin Sucks Brand Ambassador

By: Gini Dietrich | February 18, 2014 | 
167
The launch of Spin Sucks is coming up. We need your help to become a bestseller! We detail here what it takes to be a brand ambassador, and what you get in return. ... Read More
Gini Dietrich

Gin and Topics: 100-Year-Old BFFs Answer Pop Culture Questions

By: Gini Dietrich | February 14, 2014 | 
18
In this week's Gin and Topics we have a crying kid, a giant panda enjoying the snow, cats acting out Frozen, the Michael Sam defense, and 100 year old BFFs... Read More
Gini Dietrich

Quora in Your Earned Media Efforts

By: Gini Dietrich | February 13, 2014 | 
36
As social media continues to evolve, there are new and interesting ways to integrate specific tools into your earned media efforts. Today we look at Quora... Read More