Gini Dietrich

Google News Lab, Algorithms, and Content Creation

By: Gini Dietrich | July 7, 2015 | 
In a world of computer-generated news stories, our content creation may be affected by robots. With the launch of Google News Lab, it may be here very soon... Read More
Gini Dietrich

Produce, Promote, and Host a Webinar to Generate Qualified Leads

By: Gini Dietrich | July 1, 2015 | 
Gini Dietrich recently hosted a webinar for ON24 that generated a ton of questions. So many, they couldn't get to them all in the Q&A. Here are the answers... Read More
Gini Dietrich

Why the E. L. James Twitter Chat Went Horribly Wrong

By: Gini Dietrich | June 30, 2015 | 
E. L. James, the author of the Fifty Shades of Grey trilogy, recently held a Twitter chat and it went horribly wrong. This is the fault of the publicist. Here's why... Read More
Gini Dietrich

Gin and Topics: Chris Pratt Runs in Heels

By: Gini Dietrich | June 26, 2015 | 
In this week's Gin and Topics, the heroine in Jurassic World is teased about running in heels the entire movie so Chris Pratt tries it out. It's not easy being a girl!... Read More
Gini Dietrich

Media Relations Can Be Measured Against Real Dollars

By: Gini Dietrich | June 25, 2015 | 
Gone are the days of media impressions and advertising equivalencies. Today's media relations can—and should be—measured against real dollars. Here's how... Read More
Gini Dietrich

To Taylor Swift, Love Spin Sucks

By: Gini Dietrich | June 24, 2015 | 
Earlier this week, Taylor Swift jotted an immaculate and respectful note to Apple, on Tumblr. It is a fantastic example of how the world of PR has changed... Read More
Gini Dietrich

A Bone to Pick with Jawbone UP

By: Gini Dietrich | June 23, 2015 | 
The wearable technology field is creating a generation of movers, but there still is some work to do. This is what's wrong with the Jawbone ... Read More
Gini Dietrich

Gin and Topics: Retired Teacher Can Move

By: Gini Dietrich | June 19, 2015 | 
In this week's episode of Gin and Topics, we have two Jimmy Fallon videos (we heart him!), a lie detector test, shopping math, and a retired teach who can move... Read More