Gini Dietrich

Why You Must Make Agency Specialization a Priority

By: Gini Dietrich | October 5, 2016 | 
0
The only way to compete is to have the nerve to not try to be good at everything. It's not easy, but it's why agency specialization must be a priority. You'll be paid for an expertise—because you are the best in your field—and will never have to drop your prices to get new business. Gini Dietrich has more on how and why this is important... Read More
Gini Dietrich

The Close-hold Embargo: A Sneaky and Unethical Tool the FDA Uses

By: Gini Dietrich | October 4, 2016 | 
0
It has recently been revealed that the FDA is using a sneaky and unethical tool called the close-hold embargo. It prevents journalists from actually reporting the news. Gini Dietrich has more on how this affects both journalists and communications professionals... Read More
Gini Dietrich

Gin and Topics: Michael Phelps Schools Executive Producer

By: Gini Dietrich | September 30, 2016 | 
0
On this week's Gin and Topics, Ellen introduces a new segment where her executive producer, Andy, is schooled by elite athletes. Gini Dietrich has that, Will and Grace, how to adopt-a-pet, pets who hate Voldemort, and so much more!... Read More
Gini Dietrich

Gin and Topics: The Political Edition

By: Gini Dietrich | September 23, 2016 | 
8
On this week's Gin and Topics, it's mostly a political edition with a Trump rally and Between Two Ferns. With an orangutan and Kelly Ripa thrown in... Read More
Gini Dietrich

Social Media News Will Affect Communications Planning

By: Gini Dietrich | September 20, 2016 | 
14
There is a lot of social media news, particularly coming out of Twitter and Google, that will affect your 2017 communications planning... Read More
Gini Dietrich

Gin and Topics: The First Lady Goes to CVS

By: Gini Dietrich | September 16, 2016 | 
8
On this week's Gin and Topics, to help her prepare for leaving the White House, Ellen takes FLOTUS to CVS. That and squirrels, silly string, and more... Read More
Gini Dietrich

Seven Step Process to Email Drip Campaign Success

By: Gini Dietrich | September 15, 2016 | 
18
In a world where attention is divided, an email drip campaign still works, if done well and with value. Here is a seven-step process for success... Read More
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