Gini Dietrich

Gin and Topics: You Will Love This Father Daughter Road Trip

By: Gini Dietrich | August 4, 2017 | 
8
You will love this father daughter road trip in this edition of Gin and Topics. That, laugh and lose, a dad's makeup tutorial, and more
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Gini Dietrich

The Big Question: What Are Your Favorite Communication Tools?

By: Gini Dietrich | August 4, 2017 | 
11
We are communicators. We need tools to help us be better and faster in our jobs. That's why we asked you, "Which communication tools work best for communicating with your team or clients?" Read on to learn the best tools experts use
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Gini Dietrich

How to Build a Successful Brand Without a Big Budget

By: Gini Dietrich | August 3, 2017 | 
9
It's true a 30 second Super Bowl ad can gain you instant brand awareness, but then it's over. Wouldn't you rather build brand fans with long-lasting appeal
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Gini Dietrich

How to Measure Media Relations Beyond Story and Message Placement

By: Gini Dietrich | August 2, 2017 | 
15
"Will this run in print or online only?" is a question that drives everyone bonkers. Media relations is about measurement, not where the story appears
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Gini Dietrich

A PR Content Strategy: What to Include and How to Measure it

By: Gini Dietrich | August 1, 2017 | 
11
Most often, we create one-off pieces of content, without an overarching PR content strategy. When we do this, we miss out on achieving business objectives. Here is what to include and how to measure your efforts
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Gini Dietrich

Gin and Topics: The Making of Today’s Super Heroes

By: Gini Dietrich | July 28, 2017 | 
11
On this week's Gin and Topics, we have the making of a super hero, Tiffany Haddish taking Will and Jada Pinkett Smith on a swamp tour, and more!
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Gini Dietrich

The Fireside Chat: An Inside PR Co-Op with Tyler Brown

By: Gini Dietrich | July 28, 2017 | 
2
On the July Spin Sucks Fireside Chat, Gini Dietrich chats with Tyler Brown about digital communications, his former role at the RNC, and Sean Spicer
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Gini Dietrich

PR Measurement: What to Measure at Each Stage of the Funnel

By: Gini Dietrich | July 27, 2017 | 
3
Recently a reader asked what to include in her PR measurement report if she can't use AVEs and the client doesn't sell a product. Here is the answer
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Gini Dietrich

Four Ways to Generate Instant Blog Post Ideas

By: Gini Dietrich | July 26, 2017 | 
12
Ah, the summer doldrums. It's hard to be motivated when kids are home. But here are four ways to help you generate blog post ideas and beat your blues
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Gini Dietrich

Anthony Scaramucci Cannot Fix a PR Problem with Better Messaging

By: Gini Dietrich | July 25, 2017 | 
28
The new White House communications director seemingly was hired to fix a PR problem with better messaging. But what if the problem is leadership, not
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