Gini Dietrich

#DressLikeAWoman: It’s Time to Abolish Gender-based Dress Codes

By: Gini Dietrich | May 2, 2017 | 
20
A couple of months ago, he who shall not be named instituted a female dress code in the White House and #DressLikeAWoman was born.
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Gini Dietrich

Gin and Topics: Take Your Parents to Work Day

By: Gini Dietrich | April 28, 2017 | 
0
On this week's Gin and Topics, Jimmy Fallon asks kids to take their parents to work and we learn all sorts of fun things. That and much more!
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Gini Dietrich

Fireside Chat: Talking Slow Marketing with Ann Handley

By: Gini Dietrich | April 28, 2017 | 
8
On this month's Fireside Chat, we have Ann Handley and we talk slow marketing, writing, life changing books, her tiny house, building your space around yourself, and more
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Gini Dietrich

Six Metrics to Measure Your Business Development Program

By: Gini Dietrich | April 27, 2017 | 
7
There are six metrics Gini Dietrich recommends you focus on to measure the effectiveness of your business development program. Start today with Analytics and a spreadsheet
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Gini Dietrich

Build a Business Development Program By Doing Your Own PR

By: Gini Dietrich | April 26, 2017 | 
4
One of the biggest mistakes most PR pros make is they don't make time to do their own PR. That leads to the lack of a proactive business development plan. Gini Dietrich describes why the feast or famine of working solely on referrals is bad for your business
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Gini Dietrich

Five Ways to Build a Successful Business Development Program

By: Gini Dietrich | April 25, 2017 | 
0
Most PR pros don't have a proactive business development program, instead relying on referrals. Gini Dietrich has five ways to change that immediately
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Gini Dietrich

Gin and Topics: A Great Opportunity to Work for Exposure

By: Gini Dietrich | April 21, 2017 | 
1
On this week's Gin and Topics, you learn of a great opportunity to work for free, with exposure as your currency. That, sex at a tennis match, a magic trick, and more
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Gini Dietrich

The Big Question: How PR Pros Can Fight Fake News

By: Gini Dietrich | April 21, 2017 | 
0
On this week's Spin Sucks Big Question, we asked, "What is one way PR pros can fight fake news?" Here is what seven experts had to say
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Gini Dietrich

The Content Secret to Closing More Clients

By: Gini Dietrich | April 20, 2017 | 
4
It's difficult to make time for business development in a PR firm. We're too busy working with our clients to focus on ourselves. It's time to change that
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Gini Dietrich

How to Scale a Service Business with These 10+ Ideas

By: Gini Dietrich | April 19, 2017 | 
2
It's not easy to scale a service business because we sell people's brains. And adding brains is not an inexpensive undertaking. Here are 10+ ideas to scale without adding more brains
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