Gini Dietrich

The Social Media Mob Needs to Go

By: Gini Dietrich | March 24, 2015 | 
93
There is a strange and unprecedented movement happening online: The social media mob takes over and ruins people's lives. It's time to make it stop and take a stance... Read More
Gini Dietrich

PR Pros Must Embrace the PESO Model

By: Gini Dietrich | March 23, 2015 | 
27
The PESO model—paid, earned, owned, and shared media—serves as an integration tool for PR professionals. Here is how you use it, what to measure, and more... Read More
Gini Dietrich

Gin and Topics: Kids Read Mean Tweets and it’s Not Funny

By: Gini Dietrich | March 20, 2015 | 
9
On this week's Gin and Topics, we look at the things people say to one another behind a computer screen. It's just awful. It's worse when it's to kids... Read More
Gini Dietrich

Freelancer vs. Communications Firm: Which is Better?

By: Gini Dietrich | March 19, 2015 | 
69
In the great debate of 2015, Paul Sutton and Gini Dietrich take on whether it's better to work with a freelancer or a communications firm. You can weigh in!... Read More
Gini Dietrich

The Business Guide to Using Instagram

By: Gini Dietrich | March 17, 2015 | 
18
Instagram is no longer just for consumer businesses to use, it has broader use for B2B and B2C Here is a guide for its use in all business and non-profits... Read More
Gini Dietrich

PR Industry Salary Survey Has Bad News for Women

By: Gini Dietrich | March 16, 2015 | 
62
The 2015 Bloom, Gross & Associates salary survey shows women in the PR industry are severely underpaid. They make $47,500 less than their male colleagues... Read More
Gini Dietrich

Gin and Topics: I Heart RDJ (For Real)

By: Gini Dietrich | March 13, 2015 | 
15
On this week's Gin and Topics, we have RDJ giving an Iron Man arm to a seven-year-old, Obama reading mean tweets, babies sneezing, and more... Read More
Gini Dietrich

You Can Call Me “Boss”: Smart PR Measurement

By: Gini Dietrich | March 12, 2015 | 
51
It's time for the monthly Spin Sucks webinar and we have Shonali Burke. She is going to walk you through PR measurement: The good, the bad, and the deadly... Read More