Gini Dietrich

Narrowcasting: How to Use Research and Engagement for Growth

By: Gini Dietrich | February 24, 2014 | 
Join Amy Vernon, an inaugural inductee of the New Jersey Social Media Hall of Fame, as she conducts a webinar about narrowcasting. Learn how research and engagement equal growth... Read More
Gini Dietrich

Gin and Topics: Dog Shaming in Real Life and the Hip Hop Evolution

By: Gini Dietrich | February 21, 2014 | 
This week's Gin and Topics has two videos from Jimmy Fallon (we love him!), dad in a box, dog shaming, and your life in jelly beans. Procrastinate with us!... Read More
Gini Dietrich

Join Mark Schaefer for a Special Livefyre Q&A Today

By: Gini Dietrich | February 19, 2014 | 
By Gini Dietrich I’m super, duper excited to bring you today’s Livefyre author chat. We have the one and only Mark Schaefer! But we don’t just have Mark…we have him and he’s announcing his new book. The author of both The Tao of Twitter and Return on Influence (where you can find me on pages 41-42, 79-80, and 196!), Mark now has Social Media Explained out, as of Monday [&hellip... Read More
Gini Dietrich

Become a Spin Sucks Brand Ambassador

By: Gini Dietrich | February 18, 2014 | 
The launch of Spin Sucks is coming up. We need your help to become a bestseller! We detail here what it takes to be a brand ambassador, and what you get in return. ... Read More
Gini Dietrich

Gin and Topics: 100-Year-Old BFFs Answer Pop Culture Questions

By: Gini Dietrich | February 14, 2014 | 
In this week's Gin and Topics we have a crying kid, a giant panda enjoying the snow, cats acting out Frozen, the Michael Sam defense, and 100 year old BFFs... Read More
Gini Dietrich

Quora in Your Earned Media Efforts

By: Gini Dietrich | February 13, 2014 | 
As social media continues to evolve, there are new and interesting ways to integrate specific tools into your earned media efforts. Today we look at Quora... Read More
Gini Dietrich

The ROI of Brand Journalism

By: Gini Dietrich | February 11, 2014 | 
The ROI of brand journalism comes down to two things: Increased pageviews and increased time spent on your site. Do that and you'll make money... Read More
Gini Dietrich

Over-Communicate to Be a Better Leader

By: Gini Dietrich | February 10, 2014 | 
Christy Wyatt recently told a story about how small changes made her team assume that meant slow business. Leaders must over-communicate. Here's why... Read More