Gini Dietrich

How to Get More Out of Your Social Media Influencer Relationships

By: Gini Dietrich | June 6, 2017 | 
8
Too often we think about social media influencers as celebrities who will make the register sing. But what if we took a different approach? Here's how
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Gini Dietrich

Gin and Topics: America’s Got Talent Golden Buzzer

By: Gini Dietrich | June 2, 2017 | 
2
On this week's Gin and Topics, a 12-year-old ventriloquist earns the golden buzzer on America's Got Talent and we dare you not to cry. That and more!
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Gini Dietrich

The Big Question: Are Infographics Still Effective for PR?

By: Gini Dietrich | June 2, 2017 | 
13
Eight experts weigh in on this week's Spin Sucks Big Question, "Are infographics still effective for PR?" Here is what they had to say
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Gini Dietrich

The Five-Step Process to Drive Content Marketing Results

By: Gini Dietrich | June 1, 2017 | 
11
There is a five-step process that ensures success in a content marketing program. When integrated with a PESO model comms program, you will drive sales
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Gini Dietrich

Event Marketing: Three Ways to Get More PR Mileage

By: Gini Dietrich | May 31, 2017 | 
6
There is a lot that goes into successful event marketing and a journalist event is just the beginning. Here are three things to consider for your next event
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Gini Dietrich

Gin and Topics: The Memorial Day Holiday Weekend Edition

By: Gini Dietrich | May 26, 2017 | 
4
On the Memorial Day holiday weekend edition of Gin and Topics, we have Luke Skywalker, Beauty and the Beast, a photobombing dog, and more!
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Gini Dietrich

Fireside Chat: Talking Gender Equality and Diversity with Cathy McPhillips

By: Gini Dietrich | May 26, 2017 | 
3
On this month's Fireside Chat, we have Cathy McPhillips and we talk gender equality, why women lose confidence in themselves, productive discomfort, her first concert, and more
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Gini Dietrich

The 2017 Spin Sucks Summer Reading List

By: Gini Dietrich | May 25, 2017 | 
37
Memorial Day weekend always signifies the start of the outdoor season (particularly in Chicago) so we present you with the Spin Sucks summer reading list. Begin your holiday with some brain food
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Gini Dietrich

Why Owned Media is Key to an Effective Communications Plan

By: Gini Dietrich | May 24, 2017 | 
14
While a PESO model should place equal importance on all media types, it's nearly impossible. Instead, owned media takes center stage in an effective PR plan
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Gini Dietrich

Three Things Cycling Can Teach You About Communications Planning

By: Gini Dietrich | May 23, 2017 | 
28
Cycling is a competitive sport that requires goal setting, crafting a plan, and execution. Here is how it can help with your communications planning.
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