Gini Dietrich

How to Create a Strategic Business Development Plan

By: Gini Dietrich | April 13, 2017 | 
6
A recent Spin Sucks survey found 42 percent of communicators don't have a strategic business development plan. Here is what you need to do about that. Stat.
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Gini Dietrich

United Airlines: When a Crisis Means it’s Time to Fire the Client

By: Gini Dietrich | April 12, 2017 | 
51
Between Pepsi, Sean Spicer, and United Airlines, it's been a crazy week for crisis communications. If you work with a volatile client like the aforementioned, how do you know when it's time to fire them or quit your job
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Gini Dietrich

Survey of PR Firm Leaders: How to Be in the Top 25 Percent

By: Gini Dietrich | April 11, 2017 | 
2
A new survey of PR firm leaders shows only 25 percent have a strategic business development plan and rely on more than referrals or word-of-mouth. That and three other interesting findings that will help you think more strategically about your business
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Gini Dietrich

Gin and Topics: Sean Spicer is Having a Rough Week

By: Gini Dietrich | April 7, 2017 | 
3
On this week's Gin and Topics, we have two Sean Spicer videos that range from disdainful kindergarten teacher to a collaboration with The Muppets. That and lots more family fun!
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Gini Dietrich

The Big Question: What Are the Most Important PR Skills for the Future?

By: Gini Dietrich | April 7, 2017 | 
2
On this week's Spin Sucks Big Question, we asked, "What are the most important PR Skills for the future?" Six experts provide their thoughts and advice to our future selves.
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Gini Dietrich

The Four Pitfalls (and Fixes) of Your PR Content Strategy

By: Gini Dietrich | April 6, 2017 | 
12
There are lots of excuses marketers have for not having a PR content strategy, which creates many pitfalls. But there are easy fixes for each of them, which Gini Dietrich shares here
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Gini Dietrich

Is a PR Firm Really Worth the Money?

By: Gini Dietrich | April 5, 2017 | 
8
Executives want to know, if they hire a PR firm to coordinate media relationships and write news releases, is it worth the money. The answer is: It depends. Gini Dietrich describes when a PR firm is worth the money, when it isn't, and what the hiring organization needs to do to secure effectiveness
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Gini Dietrich

Five Easy Ways to Put the Social Back in Social Media

By: Gini Dietrich | April 4, 2017 | 
5
Most organizations use social media as a distribution channel, but that misses a gigantic opportunity. Gini Dietrich shares five easy ways to put the social back in social media
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Gini Dietrich

Gin and Topics: Be Prepared to Never, Ever Sleep Again

By: Gini Dietrich | March 31, 2017 | 
5
On this week's Gin and Topics, we feature Stephen King's "IT" official trailer. We also have another Stephen (Hawking) who auditions new voice actors. That and more for your viewing pleasure
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Gini Dietrich

The Fireside Chat: Building Website Traffic with Andy Crestodina

By: Gini Dietrich | March 31, 2017 | 
10
On this month's Fireside Chat, we have Andy Crestodina, who has tips and tricks for increasing your website traffic, producing better content, artificial intelligence, Alexa, guilty pleasures, babies, and more
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