Gini Dietrich

The ROI of Brand Journalism

By: Gini Dietrich | February 11, 2014 | 
26
The ROI of brand journalism comes down to two things: Increased pageviews and increased time spent on your site. Do that and you'll make money... Read More
Gini Dietrich

Over-Communicate to Be a Better Leader

By: Gini Dietrich | February 10, 2014 | 
108
Christy Wyatt recently told a story about how small changes made her team assume that meant slow business. Leaders must over-communicate. Here's why... Read More
Gini Dietrich

Gin and Topics: Grover, an Angry Cat, and the Luge

By: Gini Dietrich | February 7, 2014 | 
26
In this week's Gin and Topics, we have an honest Facebook movie, Grover and Old Spice, an angry cat, a Spin Sucks reader's music video, and the Canadian luge... Read More
Gini Dietrich

Where Does Social Media Belong?

By: Gini Dietrich | February 6, 2014 | 
83
A blog post by Sam Fiorella about PR owning social media instigated an exploration of the expertise required to "own" it. Can it belong to one discipline... Read More
Gini Dietrich

The Role of Long-Form Content in Brand Journalism

By: Gini Dietrich | February 4, 2014 | 
55
There are six things to consider when creating long-form content...and several ways for you to do so without having to spend all of your time writing. We take a look at some examples to make it more manageable for you... Read More
Gini Dietrich

Gin and Topics: Special Super Bowl Edition

By: Gini Dietrich | February 3, 2014 | 
59
It's a special edition of Gin and Topics! We look at our favorite Super Bowl commercials from the big game on Sunday night. We have Ellen, Doritos, VW, Goldie Blox, and McDonald's... Read More
Gini Dietrich

Gin and Topics: NFL Bad Lip Reading and Woman Dies of Brain Cancer

By: Gini Dietrich | January 31, 2014 | 
30
This week's Gin and Topics is very powerful with two videos that will make you cry, one that will make you cry from laughing, and two that are just fun... Read More
Gini Dietrich

The Power of Time Off

By: Gini Dietrich | January 30, 2014 | 
143
It is completely counterproductive to think about taking time off to be more productive. But more companies are testing prolonged time off as a benefit... Read More