Gini Dietrich

A Reading Assignment: Five Articles You Should Read this Week

By: Gini Dietrich | May 6, 2014 | 
66
As it turns out, a robot I am not and my creative brain has left my dry during my writing time this morning. Instead, I give you a reading assignment... Read More
Gini Dietrich

Spin vs. Positioning: How to Choose One Over the Other

By: Gini Dietrich | May 5, 2014 | 
29
Positioning most certainly could be seen as spin, but if done well and without stretching the truth, it will humanize your brand and endear your customers... Read More
Gini Dietrich

Gin and Topics: Lip-Sync Battle and the Sprinkler Rainbow Conspiracy

By: Gini Dietrich | May 2, 2014 | 
22
In this week's Gin and Topics we have a lip-sync battle with Emma Stone, the big sprinkler rainbow conspiracy, a synchronized swimming talent show, and more... Read More
Gini Dietrich

Women Can’t Be Awesome: What’s Really the Root of the Problem

By: Gini Dietrich | May 1, 2014 | 
107
The root at the empowerment for women isn't that we don't lean in or that we're bossy, it's that we instinctually scorn other women for being awesome... Read More
Gini Dietrich

Google+ is Not Dead. Long Live Google+!

By: Gini Dietrich | April 29, 2014 | 
61
There has been a lot of speculation about the demise of Google+, now that its visionary has left the company. Don't shut down your account just yet... Read More
Gini Dietrich

Neuromarketing: The Brain Science of Web Marketing

By: Gini Dietrich | April 28, 2014 | 
30
In the May 1 Spin Sucks Pro webinar with Andy Crestodina, we cover neuromarketing and how to use the brain science of it in your web marketing. ... Read More
Gini Dietrich

Gin and Topics: Alex Trebek Gets Even

By: Gini Dietrich | April 25, 2014 | 
19
In this week's Gin and Topics, Alex Trebek gets even with Conan O'Brien, an 80-year-old stuns audiences, Aaron Sorkin makes a short movie, and more... Read More
Gini Dietrich

The Spin Sucks Brand Ambassador Program: A Case Study

By: Gini Dietrich | April 24, 2014 | 
137
The launch of Spin Sucks is finished and we have a great case study on how to mobilize a brand ambassador program. We cover the plan, the results, and the lessons... Read More