Gini Dietrich

Where Does Social Media Belong?

By: Gini Dietrich | February 6, 2014 | 
83
A blog post by Sam Fiorella about PR owning social media instigated an exploration of the expertise required to "own" it. Can it belong to one discipline... Read More
Gini Dietrich

The Role of Long-Form Content in Brand Journalism

By: Gini Dietrich | February 4, 2014 | 
55
There are six things to consider when creating long-form content...and several ways for you to do so without having to spend all of your time writing. We take a look at some examples to make it more manageable for you... Read More
Gini Dietrich

Gin and Topics: Special Super Bowl Edition

By: Gini Dietrich | February 3, 2014 | 
59
It's a special edition of Gin and Topics! We look at our favorite Super Bowl commercials from the big game on Sunday night. We have Ellen, Doritos, VW, Goldie Blox, and McDonald's... Read More
Gini Dietrich

Gin and Topics: NFL Bad Lip Reading and Woman Dies of Brain Cancer

By: Gini Dietrich | January 31, 2014 | 
30
This week's Gin and Topics is very powerful with two videos that will make you cry, one that will make you cry from laughing, and two that are just fun... Read More
Gini Dietrich

The Power of Time Off

By: Gini Dietrich | January 30, 2014 | 
143
It is completely counterproductive to think about taking time off to be more productive. But more companies are testing prolonged time off as a benefit... Read More
Gini Dietrich

Brand Journalism: How to Use Sponsored Content

By: Gini Dietrich | January 28, 2014 | 
51
In the fourth of our series on brand journalism, we take a look at sponsored content and how you can approach it with media outlets, blogs, and influencers in your vertical markets... Read More
Gini Dietrich

Media Relations: Why The Economist Thinks We Have it Wrong

By: Gini Dietrich | January 27, 2014 | 
79
The Economist recently wrote an article about the PR profession and how so many get it wrong. We explore how to do media relations the right way with tips and advice... Read More
Gini Dietrich

Gin and Topics: It’s Funny Because it’s True

By: Gini Dietrich | January 24, 2014 | 
18
In this week's Gin and Topics, we have a murmuration, One Direction without autotune, an amazing dancing dog, a conference call in real life, and (I wanna be) Jimmy Fallon... Read More