Gini Dietrich

Content, Analytics, and You

By: Gini Dietrich | October 9, 2014 | 
36
As content marketers, we're too focused on the averages. We need to figure out how to get past the averages and find the content that entices people to stay... Read More
Gini Dietrich

Use Lead Magnets to Generate Qualified Leads

By: Gini Dietrich | October 8, 2014 | 
30
If you are charged with lead generation through content, consider using lead magnets with your landing pages. We walk you through how in three easy steps... Read More
Gini Dietrich

It’s Planning Season! Plan to Work With Us!

By: Gini Dietrich | October 6, 2014 | 
66
It's planning season, which means some organizations are thinking about hiring a communications firm. You can plan to work with us for fun *and* results... Read More
Gini Dietrich

Gin and Topics: Shimmy P Goes Job Hunting

By: Gini Dietrich | October 3, 2014 | 
17
In this week's Gin and Topics, the former Israeli president goes job hunting, moms need a break, Andy Samberg and Jimmy Fallon play charades, and more... Read More
Gini Dietrich

Three Skills Every Communicator Must Have

By: Gini Dietrich | October 2, 2014 | 
55
Clay Shirky gave journalists three pieces of advice to save their jobs...and it works for the communicator, too. Here are the three skills you need today... Read More
Gini Dietrich

How to Generate Blog Post Ideas

By: Gini Dietrich | September 30, 2014 | 
54
When you consistently create content, it's difficult to constantly come up with great blog post ideas. Here are our five favorite tools to do just that... Read More
Gini Dietrich

Learn Internal Communications from the Best

By: Gini Dietrich | September 29, 2014 | 
9
The theme for October on Spin Sucks is internal communications. We launch it with Shel Holtz, who is the expert on the topic and provides tangible ideas... Read More
Gini Dietrich

Gin and Topics: Haunted Houses and Poked Hearts

By: Gini Dietrich | September 26, 2014 | 
16
In this week's Gin and Topics, we have producers from The Ellen Show going to a haunted house, a "poked" heart, puppies, sisters, pep talks, and more... Read More