Gini Dietrich

Summer Reading: Five Novels and One Business Book

By: Gini Dietrich | June 9, 2014 | 
115
Summer is here, which means summer reading can commence! Here are five novels and one business book - with recommendations - to add to your reading list... Read More
Gini Dietrich

Gin and Topics: Word Sneak and Baby Giggles

By: Gini Dietrich | June 6, 2014 | 
18
This week's Gin and Topics has teachers dancing behind students, Billie Jean played on beer bottles, true love, baby giggles, and word sneak with Fallon and Gervais... Read More
Gini Dietrich

Four Marketing Tactics that Continue to Live On

By: Gini Dietrich | June 5, 2014 | 
37
A recent article talked about the death of nine marketing tactics that are still alive and well...and will continue to live on for the next 10 or more years... Read More
Gini Dietrich

The Lies PR Firms Tell

By: Gini Dietrich | June 3, 2014 | 
48
Sometimes they're fibs and other times they're outright lies, but there is a list of lies PR firms tell to get new business or to settle current clients... Read More
Gini Dietrich

The Future of PR: The Customer Experience

By: Gini Dietrich | June 2, 2014 | 
18
The future of PR is the customer experience and we are responsible for designing it, from microinteractions to strategy. Learn more from Jeannie Walters in a free webinar on June ... Read More
Gini Dietrich

Gin and Topics: Love is an Open Door Duet Between Father and Daughter

By: Gini Dietrich | May 30, 2014 | 
10
In this week's Gin and Topics, we have a drum off between Will Ferrell and Chad Smith, a depressed goat, a dog that can DJ, kid predicaments, and a father/daughter duet... Read More
Gini Dietrich

Whisper Campaigns and Why Spin Sucks

By: Gini Dietrich | May 29, 2014 | 
34
In an historical look at whisper campaigns, we see Coya Knuston, the first female Congressman, who was called home by her husband in a letter to the editor... Read More
Gini Dietrich

Target in Crisis: Five Lessons from the Chief Marketing Officer

By: Gini Dietrich | May 27, 2014 | 
33
There are five things communicators can learn from Target in crisis, what the chief marketing officer did well and how the culture needs to change... Read More