Gini Dietrich

Gin and Topics: A Recorded Conversation Between Sisters

By: Gini Dietrich | August 15, 2014 | 
10
In this week's Gin and Topics, we have a recorded conversation between sisters that is then acted out by one of their sons, the Manning brothers, and more... Read More
Gini Dietrich

The Spin Sucks Inquisition: Marcus Sheridan

By: Gini Dietrich | August 15, 2014 | 
47
Marcus Sheridan—aka The Sales Lion—sits on the Spin Sucks Inquisition hot seat. Though you may feel like you already know him, you'll learn something new... Read More
Gini Dietrich

21 Must Haves in Your Social Media Policy

By: Gini Dietrich | August 14, 2014 | 
38
Many organizations still do not have a social media policy. It doesn't need to be a long and drawn-out legal affair. Here are 21 things it should include... Read More
Gini Dietrich

Six Skills Every PR Pro Needs

By: Gini Dietrich | August 12, 2014 | 
25
There are six skills every PR pro needs and the list hasn't changed in three years. We still are fighting a perception issue because we haven't evolved... Read More
Gini Dietrich

PR is More than Media Relations

By: Gini Dietrich | August 11, 2014 | 
58
An article in Inc. says one of the biggest mistakes startups can make is to do media relations early on because people want to read blogs and Twitter feeds... Read More
Gini Dietrich

Gin and Topics: Morgan Freeman Sucks in Helium

By: Gini Dietrich | August 8, 2014 | 
17
In this week's Gin and Topics we have Jimmy Fallon with Morgan Freeman, who he has convinced to suck in helium and speak. And four more fun videos... Read More
Gini Dietrich

Crisis Communications 101: What You Can Learn from Union Street Guest House

By: Gini Dietrich | August 7, 2014 | 
25
Union Street Guest House is in hot water after threatening to fine their customers for negative reviews. Here is crisis communications 101 from the story... Read More
Gini Dietrich

How to Capture Blog Post Ideas

By: Gini Dietrich | August 5, 2014 | 
82
We asked eight bloggers to tell us how they capture blog post ideas. The answers may surprise you, but it's a great mixture of online and offline tools... Read More
Gini Dietrich

How to Write a Crisis Communications Plan

By: Gini Dietrich | August 4, 2014 | 
42
Melissa Agnes, the co-founder of crisis intelligence firm, Agnes Day, joins us for a free webinar on how to write an online crisis communications plan... Read More