Gini Dietrich

The Spin Sucks Scavenger Hunt Results

By: Gini Dietrich | March 10, 2015 | 
71
The Spin Sucks Scavenger Hunt is complete and the results are in. We learned a ton about what works and what doesn't work. Join the journey and learn more... Read More
Gini Dietrich

Where Does Content Marketing Belong?

By: Gini Dietrich | March 9, 2015 | 
49
It's a silly fight that many organization have: Where does content marketing belong? Perhaps it doesn't belong to a discipline, but to everyone... Read More
Gini Dietrich

Gin and Topics: The Invite of All Invites

By: Gini Dietrich | March 6, 2015 | 
22
On this week's Gin and Topics, we have the invite that beats every invite ever sent. If you throw another party for your kids, know this is the standard... Read More
Gini Dietrich

Introducing the Spin Sucks Workbook

By: Gini Dietrich | March 5, 2015 | 
53
Working through Spin Sucks, the book, and through the scavenger hunt exercises can be a bit intimidating. That's why we've created the Spin Sucks Workbook... Read More
Gini Dietrich

The Future of Content Marketing is Now

By: Gini Dietrich | March 3, 2015 | 
44
There is a content marketing overload because many organizations execute poorly. Gini Dietrich has tips on how to build a program that exceeds expectations... Read More
Gini Dietrich

Reputation Management: Eight Steps for Online Repair

By: Gini Dietrich | March 2, 2015 | 
25
Reputation management is a hard thing for many organizations to understand because it's not measurable. Gini Dietrich provides eight steps to get you going... Read More
Gini Dietrich

Gin and Topics: Farewell, Lindsay Bell

By: Gini Dietrich | February 27, 2015 | 
29
This week's Gin and Topics is a farewell to Lindsay Bell, a fantastic employee and trusted friend. We'll miss her, but have funny videos to ease our minds... Read More
Gini Dietrich

How to Build a Community that Thrives

By: Gini Dietrich | February 26, 2015 | 
50
There is a big debate about whether a business should build a community because of lack of ROI. If you follow the Gini Dietrich plan, it will drive sales... Read More