Gini Dietrich

Gender and Pay Inequality is Alive and Well

By: Gini Dietrich | February 18, 2016 | 
123
Gender and pay inequality is alive and well as a real-life example shows a male colleague is paid four times more what a female quoted for a conference... Read More
Gini Dietrich

How to Measure PR: A Case Study and Examples

By: Gini Dietrich | February 17, 2016 | 
31
While it's easy to talk about why AVEs should die, it's harder to show how to measure PR. Here is one case study and some real examples... Read More
Gini Dietrich

Die, AVEs, Die!

By: Gini Dietrich | February 16, 2016 | 
51
In a recent eBook from Meltwater, its author made the case for using AVEs as a metric in PR. Not only has every PR association condemned it, we do, too... Read More
Gini Dietrich

Gin and Topics: Prepare Your Comebacks

By: Gini Dietrich | February 12, 2016 | 
4
On this week's Gin and Topics, we have the 25 best movie comebacks of all time—which you should memorize and use—and more... Read More
Gini Dietrich

Dynamic Signal Helps Employees Share Content

By: Gini Dietrich | February 11, 2016 | 
15
You know the issue you have where employees won't share company content? There is a solution in a platform that gamifies the experience so you no longer have to harass anyone. Gini Dietrich has more about it, how it works, and how it helps you duplicate time... Read More
Gini Dietrich

The Ins and Outs of Postmatic

By: Gini Dietrich | February 10, 2016 | 
47
Postmatic is a new commenting system that puts the blogger back in control, helps with the privacy of readers, and gives subscribers a plethora of options. Here, Gini Dietrich describes how it works, the benefits to you, and even some of the things that drive her batty about it... Read More
Gini Dietrich

The Pros and Cons of the Best Super Bowl Ads

By: Gini Dietrich | February 9, 2016 | 
20
We have the three best Super Bowl ads of 2016 and discuss the pros and cons of each. Hint: Going viral does not equal success. Does this mean we're doing it wrong? Gini Dietrich has more... Read More
Gini Dietrich

Gin and Topics: Bernie Sanders is a Radio Star

By: Gini Dietrich | February 5, 2016 | 
7
On this week's Gin and Topics, Jimmy Fallon uncovers a record by Bernie Sanders. Not only is it amazing, but it will help you decide who to vote for in the presidential election. That, an adorable Italian baby, and more... Read More
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