Gini Dietrich

The Big Question: Artificial Intelligence and the PR Industry

By: Gini Dietrich | March 10, 2017 | 
2
How are you preparing for the changes to the PR profession due to the rise of artificial intelligence? We ask six experts where they see the changes coming
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Gini Dietrich

Three Ways to Be Prepared for the Inevitable Fake News Crisis

By: Gini Dietrich | March 9, 2017 | 
8
No brand, organization, or executive is immune from fake news or a 5 a.m. Twitter frenzy. Here are three things you can do right now to prepare. Insurance, if you will
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Gini Dietrich

Three Ways to Build Executive Thought Leadership

By: Gini Dietrich | March 8, 2017 | 
3
While some think thought leadership is a buzzword, it's a tactic that is very effective. If you can build influence for all of your execs, you will win in the public eye, and with prospective customers
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Gini Dietrich

How to Gain Executive Buy-in for PESO Model Implementation

By: Gini Dietrich | March 7, 2017 | 
1
While presenting the PESO model in person, we often hear how PR pros love it, but they'll never gain leadership's buy-in. Here's how to fight that battle
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Gini Dietrich

Gin and Topics: Dance Battle with JLo and a Moana Duet

By: Gini Dietrich | March 3, 2017 | 
7
On this week's Gin and Topics, we have a Jimmy Fallon and JLo dance battle, a father daughter Moana duet, hunting tigers, and more
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Gini Dietrich

The Big Question: Is Thought Leadership Dead?

By: Gini Dietrich | March 3, 2017 | 
14
Is the term thought leadership a buzzword and it's time to shelf it, or is it alive and well, but used improperly? We ask five experts for their thoughts
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Gini Dietrich

How to Get an 80% Response Rate from Your Media Relations Efforts

By: Gini Dietrich | March 2, 2017 | 
5
Media relations is becoming increasingly difficult because of all the crap out there. But Michael Smart has found one thing that will get you an 80% response rate
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Gini Dietrich

A PR Agency Survey to Determine Growth Trends

By: Gini Dietrich | March 1, 2017 | 
3
This year is a strange one because of the political environment. To better understand what it means to PR pros, Spin Sucks has created a PR Agency Survey. But we need your help! We need you to respond to the survey and share it with your agency friends
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Gini Dietrich

Where Earned Media Belongs in the Content Marketing Mix

By: Gini Dietrich | February 28, 2017 | 
11
In a PESO model, not only do you break down internal silos and integrate communications, you extend earned media outreach through content marketing
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Gini Dietrich

Gin and Topics: It’s Life Notes and Love Notes that’ll Make You Cry

By: Gini Dietrich | February 24, 2017 | 
12
On this week's Gin and Topics, you're sure to bawl your eyes out with Notes, and then we'll make you laugh again with Ellen and James Corden
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