Gini Dietrich

PR Flacks and Spin Doctors: The Industry is Somewhere in the Middle

By: Gini Dietrich | April 15, 2014 | 
54
An article by Emma Jacobs at the Financial Times about how much PR sucks led to a blog post by Richard Edelman. They are both right and wrong. Here's why... Read More
Gini Dietrich

Recycle Existing Content with These Four Tips

By: Gini Dietrich | April 14, 2014 | 
29
Creating new content doesn't mean you have to start from scratch every time. Recycle existing content with these four tips and Goole will love you forever... Read More
Gini Dietrich

Gin and Topics: Self-Deprecating Workout and Twins Sing “Let it Go”

By: Gini Dietrich | April 11, 2014 | 
28
In this week's Gin and Topics, we have a man snake, a painful client/agency meeting, an old man shuffling, twins singing "let it go," and a kid with cerebral palsy who does Workout Wednesday... Read More
Gini Dietrich

The One-Page Quarterly Plan Template

By: Gini Dietrich | April 10, 2014 | 
65
Many of us write business plans every year that get stuck in a drawer never to be reviewed again. Here is a one-page quarterly plan template to help you stay on top of goals all year... Read More
Gini Dietrich

Five Ways to Fight Spin and Change the Perception of the PR Industry

By: Gini Dietrich | April 8, 2014 | 
16
Is trying to change the perception of the PR industry too altruistic? We think no. Here are five things you can do today for fight spin and change an industry... Read More
Gini Dietrich

Your Legacy: How Do You Want to be Remembered?

By: Gini Dietrich | April 7, 2014 | 
48
Marina Keegan's life was over before she had time to truly begin it, but her legacy lives on through her collection of short stories and poems in, The Opposite of Loneliness. How will you be remembered... Read More
Gini Dietrich

Gin and Topics: Hugh Jackman Sings and a Waitress Will Make You Cry

By: Gini Dietrich | April 4, 2014 | 
12
In this week's Gin and Topics, we have a waitress who will make you cry, Hugh Jackman singing, baby reveal gone wrong, hipsters and their coffee, and the seven day forecast... Read More
Gini Dietrich

Seven Tips to Manage the Critics Online

By: Gini Dietrich | April 3, 2014 | 
28
No one likes to be criticized, yet people take to the web to complain often. Here are seven tips to manage the critics online, including when to delete comments and how to manage the trolls... Read More