Gini Dietrich

Walmart Responds to Scathing Article in Brilliant Way

By: Gini Dietrich | July 15, 2014 | 
35
Walmart recently responded to The New York Times in a brilliant and creative way. Here is what communicators can take from this case study... Read More
Gini Dietrich

Facebook Manipulates Us and Handles the Communication Exactly Right

By: Gini Dietrich | July 14, 2014 | 
62
It recently came out that Facebook did a study to manipulate the streams of users to elicit responses. It's icky, but they don't owe us an apology... Read More
Gini Dietrich

Gin and Topics: It’s Summer Everywhere, But Canada

By: Gini Dietrich | July 11, 2014 | 
12
In this week's Gin and Topics, we discover that it's summer everywhere, but in Canada, where they have tornadoes slash earthquakes and it's always winter. ... Read More
Gini Dietrich

What Having it All Really Means

By: Gini Dietrich | July 10, 2014 | 
130
A recent interview with Indra Nooyi, the PepsiCo CEO, got lots of women up in arms when she said having it all is a myth. Here's what it really means for you... Read More
Gini Dietrich

PR Metrics: What to Measure in the PESO Model

By: Gini Dietrich | July 8, 2014 | 
57
The communications industry is moving toward better PR metrics, but it's still focused on media relations. Here is what you should measure in a PESO model... Read More
Gini Dietrich

The Dreaded S Curve: How Communications Continues to Change

By: Gini Dietrich | July 7, 2014 | 
33
The free Spin Sucks Pro July webinar is hosted by Richard Binhammer. It discusses the dreaded S curve and what it means for the communications industry... Read More
Gini Dietrich

Generate Leads and Drive Sales with These Tips

By: Gini Dietrich | July 3, 2014 | 
30
It's not easy to generate leads and drive sales through marketing communications efforts, but with these three tips you'll have great success... Read More
Gini Dietrich

25 Ways to Create Shareable Blog Content

By: Gini Dietrich | July 1, 2014 | 
31
It's certainly not easy to come up with blog content ideas day after day, but these 25 tips will help you create content people want to comment on and share... Read More
Gini Dietrich

Seven Tips to Brand Your Business Online

By: Gini Dietrich | June 30, 2014 | 
35
While you can’t control what people say about your brand, there are some things you can do to help shape perception and brand your business online... Read More