Gini Dietrich

The Benefits, Challenges, and Solutions of a Virtual Office

By: Gini Dietrich | July 6, 2016 | 
A virtual office certainly has lots of benefits, but it also is presented with many challenges. Gini Dietrich describes a few and presents some solutions... Read More
Gini Dietrich

Gin and Topics: The Baby Bachelorette

By: Gini Dietrich | July 1, 2016 | 
On this week's Gin and Topics, you'll find the most disturbing, adorable, creepy, hilarious video ever. That and Finding Dory, Jason Bourne, and more... Read More
Gini Dietrich

The 2016 Spin Sucks Book Recommendations

By: Gini Dietrich | June 30, 2016 | 
It's time for the summer book recommendations from Spin Sucks. Gini Dietrich admits she's either reading the wrong stuff or has become a harder critic... Read More
Gini Dietrich

A Woman’s Responsibility Begins with a Healthy Mentality

By: Gini Dietrich | June 29, 2016 | 
A woman's responsibility, which leads to women's equality, begins with a healthy mindset...with taking care of ourselves. Gini Dietrich explores the topic... Read More
Gini Dietrich

Crisis Communications: How a Sexist Email Was Handled

By: Gini Dietrich | June 28, 2016 | 
A recent sexist email sent during Cannes provided a case study in crisis communications done well. Gini Dietrich explores what made the response great... Read More
Gini Dietrich

Gin and Topics: Hide Your Wife. Hide Your Kids. Hide Everyone.

By: Gini Dietrich | June 24, 2016 | 
On this week's Gin and Topics, we have a really mad brother, a love story, Finding Dory, and more. Come hang out and watch with us!... Read More
Gini Dietrich

Integrated Marketing Communications is More than a Fad

By: Gini Dietrich | June 23, 2016 | 
Integrated marketing communications is more than a passing fad, yet many organizations have a hard time breaking down silos to present a cohesive strategy... Read More
Gini Dietrich

Introducing the AMEC Integrated Evaluation Framework

By: Gini Dietrich | June 22, 2016 | 
The international organization obsessed with metrics for the PR industry, released the AMEC Integrated Evaluation Framework. Gini Dietrich has more... Read More