Gini Dietrich

Run a Virtual Company with these Seven Tips

By: Gini Dietrich | May 15, 2014 | 
98
Creating a virtual company can be scary. Clients may not like it. You may lose business. But, the truth is, the pros far outweigh the cons. Here are tips to manage one... Read More
Gini Dietrich

Sucks is a Bad Word

By: Gini Dietrich | May 13, 2014 | 
68
Since the publication of Spin Sucks, the book, we've had a lot of discourse on why sucks is a bad word. We won't change our brand and continue to fight the good fight... Read More
Gini Dietrich

Share the Road: A Few Tips for Cars from Cyclists

By: Gini Dietrich | May 12, 2014 | 
72
While it has nothing to do with PR or marketing, once a year I write a blog post about how important it is to share the road, accompanied with a few laws... Read More
Gini Dietrich

Gin and Topics: How to Fail a Drunk Test and a Genius Child

By: Gini Dietrich | May 9, 2014 | 
5
This week's Gin and Topics has three ways to fail a drunk test, a genius child, saved by dolphins, 100 days of dance, and what technology is doing to us... Read More
Gini Dietrich

Time Management: Six Tips to Be More Productive and Get Things Done

By: Gini Dietrich | May 8, 2014 | 
44
Time management isn't an easy thing and the same tips don't work for everyone. But here are six things that will help you be more productive... Read More
Gini Dietrich

A Reading Assignment: Five Articles You Should Read this Week

By: Gini Dietrich | May 6, 2014 | 
66
As it turns out, a robot I am not and my creative brain has left my dry during my writing time this morning. Instead, I give you a reading assignment... Read More
Gini Dietrich

Spin vs. Positioning: How to Choose One Over the Other

By: Gini Dietrich | May 5, 2014 | 
29
Positioning most certainly could be seen as spin, but if done well and without stretching the truth, it will humanize your brand and endear your customers... Read More
Gini Dietrich

Gin and Topics: Lip-Sync Battle and the Sprinkler Rainbow Conspiracy

By: Gini Dietrich | May 2, 2014 | 
22
In this week's Gin and Topics we have a lip-sync battle with Emma Stone, the big sprinkler rainbow conspiracy, a synchronized swimming talent show, and more... Read More