Gini Dietrich

Traditional PR, Alone, Cannot Create Conversions

By: Gini Dietrich | January 7, 2014 | 
96
It's fairly rampant in the startup tech world: Write a bunch of news releases and we'll gain fame and fortune. Unfortunately, traditional PR, alone, cannot create conversions. Here are three things to consider the next time your client or boss wants a news release... Read More
Gini Dietrich

2014 Business and Personal Goals

By: Gini Dietrich | January 6, 2014 | 
97
It's officially the new year and, while we're going to work on writing 2014 goals, we also took a look at how we did against our goals in 2013. Then we set some new ones and put them in writing for accountability. ... Read More
Gini Dietrich

Gin and Topics: Howling Puppy and Xmas Jammies

By: Gini Dietrich | December 20, 2013 | 
14
This week's Gin and Topics has a 20-day-old howling puppy, xmas jammies, the best bridal toast ever, cell phone crashing, and dealing with thigh gap. Look out, ladies! You have lots to think about with this one... Read More
Gini Dietrich

Join Jay Baer for a Special Livefyre Q&A Today

By: Gini Dietrich | December 18, 2013 | 
244
Join Jay Baer to discuss his latest book, Youtility, during a live one-hour Livefyre Q&A chat. Ask him questions, read the transcript, or just stalk the page. If you leave a comment, however, you will be entered to win a copy of his book... Read More
Gini Dietrich

Best Childhood Dream Jobs

By: Gini Dietrich | December 17, 2013 | 
144
When we were kids, we all had dreams of what we would be when we grew up. Unfortunately, many of us never fulfilled those dreams. Find out what nearly 200 PR and marketing professionals dreamed of being as kids... Read More
Gini Dietrich

Fourteen Greatest Villains in Literature

By: Gini Dietrich | December 16, 2013 | 
123
It is difficult to determine the greatest villains of all time in literature, but we took a stab at it. We started internally and then crowdsourced the topic. The rules were they had to be in literature (not movies or comic books) and there had to be a reason why. See if you agree with this list... Read More
Gini Dietrich

Gin and Topics: Basketball, Baseball, and Puppies

By: Gini Dietrich | December 13, 2013 | 
44
This week's Gin and Topics has Titus the basketball whiz, a Mastercard ad parody for the Red Sox, dogs that won't pass cats, a WestJet Christmas miracle, and Moscow giving away free train rides in exchange for squats... Read More
Gini Dietrich

When a Leader Learns of Unethical Behavior

By: Gini Dietrich | December 12, 2013 | 
136
By Gini Dietrich When I was a kid, I remember my dad coming home from work one day and saying a guy had been fired. The image I had in my head was the guy literally on fire. I couldn’t understand a) why anyone would do that to another person and b) why that was okay. In retrospect, I was probably eavesdropping on a conversation between [&hellip... Read More