Gini Dietrich

Gin and Topics: Which is Better—NY or LA?

By: Gini Dietrich | October 20, 2017 | 
6
On this week's Gin and Topics, Jimmy Kimmel asks kids, "Which is better? New York or LA?" That and four more fun videos for your viewing pleasure

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Gini Dietrich

When it’s OK to Provide Your Media List to the Client

By: Gini Dietrich | October 18, 2017 | 
6
A few weeks ago, we wrote an article about why it's never OK to provide your media list to a client. We've revisited the topic with a change of mind. Gini Dietrich has more on how this came about

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Gini Dietrich

Don’t be Scared! Top Challenges PR Agencies Face

By: Gini Dietrich | October 17, 2017 | 
13
The challenges small- and mid-sized PR agencies face are many, but solvable. Here are seven challenges, with solutions, you can begin on today

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Gini Dietrich

Gin and Topics: Thank You Notes to Hillary Clinton #GirlPower

By: Gini Dietrich | October 13, 2017 | 
4
On this week's Gin and Topics, your heart will warm with the thank you notes The Tonight Show writes to Hillary Clinton. That and four other great videos

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Gini Dietrich

Seven PR Metrics that Will Gain You Respect

By: Gini Dietrich | October 12, 2017 | 
94
The PR industry continues to get no respect because we STILL haven't figured out how to measure our work. Here are seven PR metrics to get you started

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Gini Dietrich

Five Ways to Evolve and Learn New Communications Skills Now

By: Gini Dietrich | October 11, 2017 | 
20
It's scary to be in a constantly evolving industry—scary and hard to keep up. But there are five ways you can learn new skills now and take away the stress

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Gini Dietrich

Don’t Be Scared! Keyword Research isn’t that Hard

By: Gini Dietrich | October 10, 2017 | 
15
Keyword research is an absolute necessity when producing content, but most people skip it because it seems overwhelming. We hit it head on for you here

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Gini Dietrich

Gin and Topics: This is the One Time to Read the Comments

By: Gini Dietrich | October 6, 2017 | 
4
On this week's Gin and Topics, we have a video with comments that are made of gold. You should read the comments. That and four other entertaining videos

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Gini Dietrich

Celebrating Canadian Thanksgiving with the Spin Sucks Community

By: Gini Dietrich | October 5, 2017 | 
22
Happy Thanksgiving to the Spin Sucks Canadian community! We asked a few readers to share what they're thankful for this Canadian Thanksgiving

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Gini Dietrich

National Taco Day: How to Spice Up Your PR Results

By: Gini Dietrich | October 4, 2017 | 
7
PR results are hard enough to come by without giving up an easy way to attribute your work to cold, hard cash. Here is how you can track real

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