Gini Dietrich

Six Ways to Get the Most From Your PR Firm

By: Gini Dietrich | May 12, 2016 | 
The PR firm relationship can be a little shaky if both sides don't collaborate and invest. Here are six ways you can get the most from your PR firm... Read More
Gini Dietrich

Seven Reasons You Should Read Your Boss’s Blog

By: Gini Dietrich | May 11, 2016 | 
One of the biggest complaints we hear from executives is, "Why doesn't my team read my blog?" Here are seven reasons you should read your boss's blog... Read More
Gini Dietrich

Promote Social Media to the Integrated Communications Bullpen

By: Gini Dietrich | May 10, 2016 | 
Social media is often left to the interns or young professionals. Here we make a case for promoting it to the integrated communications mix... Read More
Gini Dietrich

Gin and Topics: Happy Mother’s Day!

By: Gini Dietrich | May 6, 2016 | 
It's the Mother's Day edition of Gin and Topics, with the "Bad Moms" trailer and Kimmel staffers reading texts from their moms. That and more in today's episode... Read More
Gini Dietrich

The Tribeca Flashpoint College Commencement Speech

By: Gini Dietrich | May 5, 2016 | 
Gini Dietrich, the CEO of Arment Dietrich and author of Spin Sucks, gives the 2016 Tribeca Flashpoint College commencement speech... Read More
Gini Dietrich

Five Reasons Your Service Business Won’t Scale

By: Gini Dietrich | May 4, 2016 | 
There are several reasons a PR firm won't scale, but we list five of the most popular, not to mention we sell people's brains, which we can't reproduce without more people... Read More
Gini Dietrich

Five Ways to Treat Your Clients Like Special Snowflakes

By: Gini Dietrich | May 3, 2016 | 
After watching the relationship the faculty at Tribeca Flashpoint College has with students, we turned it around with lessons for working with clients... Read More
Gini Dietrich

Gin and Topics: Lip Sync Conversations

By: Gini Dietrich | April 29, 2016 | 
On this week's Gin and Topics, Ariana Grande and Jimmy Fallon have a conversation all through lip sync. That and four others to feed your guilty pleasure... Read More