Gini Dietrich

Brand Journalism: Breathe New Life into Old Content

By: Gini Dietrich | January 14, 2014 | 
37
In the second in a series about brand journalism, we take a look at how to breathe life into old content. By providing examples and a couple of case studies, you'll learn how to find old stories, interview sources, and republish... Read More
Gini Dietrich

Time Management: A Challenge to Make You More Productive

By: Gini Dietrich | January 13, 2014 | 
142
In a quest to outdo one another in how busy we are, we've become less productive and less focused. In this time management challenge, we help you understand how that's killing your body and your mind... Read More
Gini Dietrich

Gin and Topics: Hollywood and a Visit to Christmas Past

By: Gini Dietrich | January 10, 2014 | 
35
This week's Gin and Topics has Jimmy Fallon and Cecily Strong; Conan, Ice Cube, and Kevin Hart; Kate Winslet and Hugh Jackman; Obama and Spielberg; and the Christmas version of Chatroulette. Happy viewing!... Read More
Gini Dietrich

Brand Journalism: Embrace the Trend for Your Organization

By: Gini Dietrich | January 9, 2014 | 
57
The birth of brand journalism was a few years ago, but it's just now beginning to take hold. Sites such as Grantland and Alabama Gulf Seafood understand the trend and provide great examples for you to monitor... Read More
Gini Dietrich

Traditional PR, Alone, Cannot Create Conversions

By: Gini Dietrich | January 7, 2014 | 
96
It's fairly rampant in the startup tech world: Write a bunch of news releases and we'll gain fame and fortune. Unfortunately, traditional PR, alone, cannot create conversions. Here are three things to consider the next time your client or boss wants a news release... Read More
Gini Dietrich

2014 Business and Personal Goals

By: Gini Dietrich | January 6, 2014 | 
97
It's officially the new year and, while we're going to work on writing 2014 goals, we also took a look at how we did against our goals in 2013. Then we set some new ones and put them in writing for accountability. ... Read More
Gini Dietrich

Gin and Topics: Howling Puppy and Xmas Jammies

By: Gini Dietrich | December 20, 2013 | 
14
This week's Gin and Topics has a 20-day-old howling puppy, xmas jammies, the best bridal toast ever, cell phone crashing, and dealing with thigh gap. Look out, ladies! You have lots to think about with this one... Read More
Gini Dietrich

Join Jay Baer for a Special Livefyre Q&A Today

By: Gini Dietrich | December 18, 2013 | 
244
Join Jay Baer to discuss his latest book, Youtility, during a live one-hour Livefyre Q&A chat. Ask him questions, read the transcript, or just stalk the page. If you leave a comment, however, you will be entered to win a copy of his book... Read More