Gini Dietrich

Use Content to Drive Your PESO Model and Metrics

By: Gini Dietrich | June 7, 2016 | 
In a truly integrated PESO model, content marketing comes first and, with it, some metrics that extend beyond shares, comments, and engagement. Gini Dietrich has more on what you should measure, how you should plan, and what it will take... Read More
Gini Dietrich

Gin and Topics: Toddlers or Terrorists?

By: Gini Dietrich | June 3, 2016 | 
On this week's Gin and Topics, we have kids and old technology, making toast for a toddler, Jimmy Fallon, Ellen, Jennifer Lawrence, John Oliver, and more... Read More
Gini Dietrich

How to Solve a Lack of Culture Within a Virtual Office

By: Gini Dietrich | June 2, 2016 | 
There are many pros to a virtual office, including no commute, but there also is a lack of culture. Gini Dietrich has set out to solve the issue... Read More
Gini Dietrich

Media Training Tips for Small and Large Interviews

By: Gini Dietrich | June 1, 2016 | 
With experience comes stories. And with stories comes best practices. Gini Dietrich has media training tips to be used in both big and small interviews... Read More
Gini Dietrich

Gin and Topics: Vegans, Meat Lovers, and Sushi

By: Gini Dietrich | May 27, 2016 | 
In this week's Gin and Topics, we have Chewbacca lady (even though you've likely already seen her), vegans, meat lovers, and sushi with Blake Shelton... Read More
Gini Dietrich

Resurrecting Our Business Partner: Charles Arment

By: Gini Dietrich | May 26, 2016 | 
In 2006, Charles Arment was born out of a need to appease male prospects who wanted to work with male partners. Today he is being resurrected for a monthly Spin Sucks column... Read More
Gini Dietrich

Five Skills Every Communications Entrepreneur Should Have

By: Gini Dietrich | May 25, 2016 | 
There are lots of lessons an entrepreneur can learn from tech start-ups, but communications leaders need specific skills to grow and scale a services firm... Read More
Gini Dietrich

How to Build a Marketing Funnel for Facebook Ads

By: Gini Dietrich | May 24, 2016 | 
Building a marketing funnel specific to Facebook ads can be a little intimidating and daunting, but the truth is, it's fairly easy if you follow a process... Read More