Gini Dietrich

Best Childhood Dream Jobs

By: Gini Dietrich | December 17, 2013 | 
144
When we were kids, we all had dreams of what we would be when we grew up. Unfortunately, many of us never fulfilled those dreams. Find out what nearly 200 PR and marketing professionals dreamed of being as kids... Read More
Gini Dietrich

Fourteen Greatest Villains in Literature

By: Gini Dietrich | December 16, 2013 | 
123
It is difficult to determine the greatest villains of all time in literature, but we took a stab at it. We started internally and then crowdsourced the topic. The rules were they had to be in literature (not movies or comic books) and there had to be a reason why. See if you agree with this list... Read More
Gini Dietrich

Gin and Topics: Basketball, Baseball, and Puppies

By: Gini Dietrich | December 13, 2013 | 
44
This week's Gin and Topics has Titus the basketball whiz, a Mastercard ad parody for the Red Sox, dogs that won't pass cats, a WestJet Christmas miracle, and Moscow giving away free train rides in exchange for squats... Read More
Gini Dietrich

When a Leader Learns of Unethical Behavior

By: Gini Dietrich | December 12, 2013 | 
136
By Gini Dietrich When I was a kid, I remember my dad coming home from work one day and saying a guy had been fired. The image I had in my head was the guy literally on fire. I couldn’t understand a) why anyone would do that to another person and b) why that was okay. In retrospect, I was probably eavesdropping on a conversation between [&hellip... Read More
Gini Dietrich

Agencies Must Evolve or Die

By: Gini Dietrich | December 10, 2013 | 
80
By Gini Dietrich A new study conducted by the CMO Network on Forbes asks nearly 2,000 chief marketers a bunch of questions, including the best ad agency of the year, how important is integrated marketing communication, and how they feel about measurement, the agency model, the pitch, and more. The chief marketers mostly commented on the relationships they have with the large agencies, particularly those under holding [&hellip... Read More
Gini Dietrich

The PR Firm Debate: Should Startups Hire One or Not?

By: Gini Dietrich | December 9, 2013 | 
80
By Gini Dietrich Dear Mark Cuban, I respect the heck out of you. I normally agree with most things you say and do. But this time? This time, you’re wrong. Much love, Gini Never Hire a PR Firm He recently wrote, “Mark Cuban’s 12 Rules for Startups” for Entrepreneur, and I agree with nearly everything he said. Things such as, “Keep your organizational chart flat,” “sales cure [&hellip... Read More
Gini Dietrich

Gin and Topics: Holiday Songs and Dogs in Boots

By: Gini Dietrich | December 6, 2013 | 
33
By Gini Dietrich Well, Thanksgiving came and went in about .03 seconds and now we have just a little more than two weeks until Christmas. My sister-in-law was giving me a hard time yesterday because I haven’t started shopping yet. She said, “This is so unlike you!” Yes, it is. But days are going by so quickly! I must be getting old. (She’s also stressed because [&hellip... Read More
Gini Dietrich

Journalistic Ethics: What Every PR Pro Needs to Know

By: Gini Dietrich | December 5, 2013 | 
65
By Gini Dietrich A couple of weeks ago, we received a phone call from the editor of one of our client’s biggest trade publications. She wanted to write a feature cover story about the client’s organization and pull in interviews from the executives and people on the manufacturing floor. The catch? The client had to buy a year’s worth of advertising. While an interesting tact – [&hellip... Read More