Gini Dietrich

How to Manage Millennials: Treat Them Like Adults

By: Gini Dietrich | April 29, 2015 | 
75
There is a common misconception that Millennials need to be coddled and treated differently to succeed at work. On the contrary. Gini Dietrich has more... Read More
Gini Dietrich

Boost Content with Science and Art

By: Gini Dietrich | April 27, 2015 | 
21
It's nice to be able to boost content based on instinct (or art), but it's even better when we add science. Gini Dietrich walks you through how to do that... Read More
Gini Dietrich

Gin and Topics: Fad Diets and Being a Dad

By: Gini Dietrich | April 24, 2015 | 
14
In this week's Gin and Topics, Jimmy Fallon returns to the line-up with two appearances. Also see The Dad Life and what gluten intolerance looks like... Read More
Gini Dietrich

Eight of the Worst News Release Mistakes

By: Gini Dietrich | April 23, 2015 | 
29
The news release isn't dead, but it has a long way to come to make it an effective tool. Here are eight of the biggest mistakes PR pros make with a release... Read More
Gini Dietrich

The Art of Persuasion, or PR, Cannot Be Automated

By: Gini Dietrich | April 21, 2015 | 
51
In a world of instant gratification and fast-growing businesses, industry journalists ask why PR can't be automated. Gini Dietrich tackles the issue... Read More
Gini Dietrich

How to Ignite Your Brand Ambassadors

By: Gini Dietrich | April 20, 2015 | 
29
Every organization has a group of brand ambassadors that believe strongly in what you do and want to help. Here is an easy way to ignite them successfully... Read More
Gini Dietrich

Gin and Topics: A Comedian Royale

By: Gini Dietrich | April 17, 2015 | 
9
This week's Gin and Topics has lots of comedians, including Jimmy Fallon, Ellen, Jimmy Kimmel, James Corden, and Amy Schumer. You'll laugh. You'll cry. You'll start the weekend out right... Read More
Gini Dietrich

Media Relations: Increase Your Search Engine Optimization

By: Gini Dietrich | April 16, 2015 | 
21
In the second prong of our media relations approach, we use the PR tactic to increase your search engine optimization. Follow this 10 step process... Read More