Gini Dietrich

15 Key PR Metrics to Measure in a PESO Model Program

By: Gini Dietrich | January 9, 2018 | 
4
The PESO model program is great in theory, but can you measure it? Gini Dietrich breaks down 15 PR metrics to use in your integrated campaigns

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Gini Dietrich

Gin and Topics: Mike from Walgreens Will Make Your Day

By: Gini Dietrich | January 5, 2018 | 
5
On this week's Gin and Topics, Ellen introduces us to Mike who works at a Walgreens in St. Louis. If that doesn't warm your heart, maybe the gorillas will

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Gini Dietrich

PR Pros Must Embrace the PESO Model

By: Gini Dietrich | January 4, 2018 | 
40
The PESO model—paid, earned, owned, and shared media—serves as an integration tool for PR professionals. Here is how you use it, what to measure, and more

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Gini Dietrich

The Communicator’s Playbook: Implement a PESO Model Program

By: Gini Dietrich | January 3, 2018 | 
3
The Communicator's Playbook is a new book from Spin Sucks that teaches you how to implement an integrated PESO model communications program

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Gini Dietrich

Gin and Topics: Welcome to Bill and Ted’s Excellent Adventure

By: Gini Dietrich | December 22, 2017 | 
2
On this week's Gin and Topics, the LA City Council has a real-life Bill and Ted's Excellent Adventure. That and more for your viewing pleasure

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Gini Dietrich

The Fireside Chat: Talking Conversions with Chris Smith

By: Gini Dietrich | December 22, 2017 | 
0
The Spin Sucks Fireside Chat guest is Chris Smith, the author of The Conversion Code. Learn more about lead generation, Facebook ads, and inside sales

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Gini Dietrich

12 Days of Christmas: Twelve Most Read Guest Blog Posts of 2017

By: Gini Dietrich | December 21, 2017 | 
10
On the twelfth day of Christmas, Spin Sucks gave to you 12 of the most read guest blog posts, 11 PR Dream Team members, 10 PR pros to follow, and more!

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Gini Dietrich

12 Days of Christmas: Eleven PR Dream Team Members

By: Gini Dietrich | December 20, 2017 | 
31
On the eleventh day of Christmas, Spin Sucks gave to you 11 PR Dream Team members, 10 PR pros to follow, nine phrases to ban..read on for the rest of the song

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Gini Dietrich

12 Days of Christmas: Ten PR Pros to Follow

By: Gini Dietrich | December 19, 2017 | 
13
On the 10th day of Christmas, Spin Sucks has 10 PR pros for you to follow and get to know. Learn who they are and why they're special

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Gini Dietrich

Gin and Topics: Ava Nails Her Backbend

By: Gini Dietrich | December 15, 2017 | 
5
Gini Dietrich's niece, Ava, makes her Gin and Topics debut with a video of her nearly perfect backbend. That, brotherly love, net neutrality and more

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