One of the hardest thing for a human being to do is apologize...and really mean it. But in crisis communications, it's imperative it happen swiftly. Gini Dietrich describes why an apology is the first step in righting a wrong—in marriage, in life, and in business
It's no surprise PR has changed pretty dramatically in the past 10 years. As the wild, wild west begins to settle down, communicators are mastering the PESO model. Gini Dietrich walks you through how to master modern PR with this model
On today's Spin Sucks Inquisition, Gini Dietrich interviews Joe Hackman about dirt biking, life in northern California, business pivoting, and more. He's one of the good guys and, if you ever have any need to work with him, we highly recommend it. Learn more here
Even though the idea of working with social media influencers has been around for many years, yet many organizations still don't get it right. Gini Dietrich spells out the do's and don'ts of working with this group of people for best success
The seventh annual content marketing survey from Content Marketing Institute and MarketingProfs shows marketers are still behind when it comes to metrics. Gini Dietrich has not only what you should measure, but what to include in your 2017 plans as you begin to work toward year's end
The work from home movement is rapidly growing, especially among services firms. Gini Dietrich has four ways to ask your boss if you can work from home, which include having a plan and proving your success
On this week's Gin and Topics, we have Ashton Kutcher talking with Jimmy Fallon about making humans, a very cute puppy in a cast...with a little surprise. Gini Dietrich has collected those and more for your weekend entertainment.
On this week's Inquisition, Gini Dietrich hosts Betsy Decillis. Betsy is a communicator, social media expert, and tourism specialist. Not only that, but she has some very interesting hobbies (typically reserved for old ladies) and she has no fear. You'll enjoy getting to know her
There is a lot of angst about duplicate content and what it means for communications pros, particularly as we pitch contributed content or work to have media outlets syndicate our work. Gini Dietrich outlines the myths, the facts, and the truth in between to settle your worried brains.