Gini Dietrich

Crisis Communications 101: Apologize First…and Mean it

By: Gini Dietrich | October 19, 2016 | 
16
One of the hardest thing for a human being to do is apologize...and really mean it. But in crisis communications, it's imperative it happen swiftly. Gini Dietrich describes why an apology is the first step in righting a wrong—in marriage, in life, and in business
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Gini Dietrich

Master Modern PR By Integrating the PESO Model

By: Gini Dietrich | October 18, 2016 | 
3
It's no surprise PR has changed pretty dramatically in the past 10 years. As the wild, wild west begins to settle down, communicators are mastering the PESO model. Gini Dietrich walks you through how to master modern PR with this model
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Gini Dietrich

Gin and Topics: Jimmy Milks a Cow and Lin-Manuel Hosts SNL

By: Gini Dietrich | October 14, 2016 | 
0
On this week's Gin and Topics, Blake Shelton teaches Jimmy Fallon how to milk a cow, Lin-Manuel Miranda hosts SNL, a guy sucks at cooking so makes a squash case instead, and lots more. Enjoy!
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Gini Dietrich

The Do’s and Don’ts of Working with Social Media Influencers

By: Gini Dietrich | October 13, 2016 | 
0
Even though the idea of working with social media influencers has been around for many years, yet many organizations still don't get it right. Gini Dietrich spells out the do's and don'ts of working with this group of people for best success
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Gini Dietrich

Content Marketing Survey Shows Marketers Still Behind in Metrics

By: Gini Dietrich | October 12, 2016 | 
0
The seventh annual content marketing survey from Content Marketing Institute and MarketingProfs shows marketers are still behind when it comes to metrics. Gini Dietrich has not only what you should measure, but what to include in your 2017 plans as you begin to work toward year's end
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Gini Dietrich

Four Ways to Ask Your Boss if You Can Work from Home

By: Gini Dietrich | October 11, 2016 | 
0
The work from home movement is rapidly growing, especially among services firms. Gini Dietrich has four ways to ask your boss if you can work from home, which include having a plan and proving your success
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Gini Dietrich

Gin and Topics: Making Humans and Puppies in Casts

By: Gini Dietrich | October 7, 2016 | 
0
On this week's Gin and Topics, we have Ashton Kutcher talking with Jimmy Fallon about making humans, a very cute puppy in a cast...with a little surprise. Gini Dietrich has collected those and more for your weekend entertainment.
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Gini Dietrich

Duplicate Content: The Myths, the Facts, and the Truth in Between

By: Gini Dietrich | October 6, 2016 | 
0
There is a lot of angst about duplicate content and what it means for communications pros, particularly as we pitch contributed content or work to have media outlets syndicate our work. Gini Dietrich outlines the myths, the facts, and the truth in between to settle your worried brains.
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