Gini Dietrich

New 120 Payment Terms from Big Brands Require Agencies Play Bank

By: Gini Dietrich | June 24, 2014 | 
58
Mars recently followed P&J, J&J, and Anheuser Busch in extending their payment terms to 120 days. This small firms requires small firms to play bank... Read More
Gini Dietrich

Your Customers Control Your Brand

By: Gini Dietrich | June 23, 2014 | 
37
Steve McKee, founder of McKee Wallwork Cleveland and author says your customers control your brand. How does that change your communications... Read More
Gini Dietrich

Gin and Topics: Your First Moon Party

By: Gini Dietrich | June 20, 2014 | 
17
This week's Gin and Topics has a videographer stuck in the Vegas airport, how to write a hip hop song in 30 seconds, your first moon party, and more... Read More
Gini Dietrich

Global PR Firms Take Lead in Agreement with Wikipedia

By: Gini Dietrich | June 19, 2014 | 
15
In early June, 11 global PR firms took the lead in the creation of an agreement with Wikipedia, which polices the industry from being paid to edit pages... Read More
Gini Dietrich

Gin and Topics: A Remake of Tight Pants and a Magnificent Swan Lake

By: Gini Dietrich | June 13, 2014 | 
22
This week's Gin and Topics includes a remake of Tight Pants, a magnificent version of Swan Lake, a sleepy puppy, dogsitting a Whippet, and Sir Mix-A-Lot... Read More
Gini Dietrich

Content Creation without Ever Writing a Word

By: Gini Dietrich | June 12, 2014 | 
67
Sixty-five percent of human beings are visual learners, yet most of us write for content creation. Here are four ideas to get you away from text and into images and video. ... Read More
Gini Dietrich

The Website Content Development Process

By: Gini Dietrich | June 10, 2014 | 
21
There is a very specific process content development for a website must undergo. With the help of Orbit Media Studios, we've outlined it for you here... Read More
Gini Dietrich

Summer Reading: Five Novels and One Business Book

By: Gini Dietrich | June 9, 2014 | 
115
Summer is here, which means summer reading can commence! Here are five novels and one business book - with recommendations - to add to your reading list... Read More