Gini Dietrich

Where Earned Media Belongs in the Content Marketing Mix

By: Gini Dietrich | February 28, 2017 | 
11
In a PESO model, not only do you break down internal silos and integrate communications, you extend earned media outreach through content marketing
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Gini Dietrich

Gin and Topics: It’s Life Notes and Love Notes that’ll Make You Cry

By: Gini Dietrich | February 24, 2017 | 
12
On this week's Gin and Topics, you're sure to bawl your eyes out with Notes, and then we'll make you laugh again with Ellen and James Corden
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Gini Dietrich

The Fireside Chat: Artificial Intelligence with Christopher Penn

By: Gini Dietrich | February 24, 2017 | 
6
On this month's Fireside Chat, Gini Dietrich and Christopher Penn discuss artificial intelligence, what it means for communicators, and what to expect in the next three to five years
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Gini Dietrich

Five Reasons Communicators are Frustrated and Lonely

By: Gini Dietrich | February 23, 2017 | 
13
The job of communicators can be frustrating and lonely and there are five reasons that lead to both. Gini Dietrich describes them with hints to improve
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Gini Dietrich

How to Create a Commitment to Lifelong Learning

By: Gini Dietrich | February 22, 2017 | 
33
There are three things exceptional entrepreneurs do every day to create a commitment to lifelong learning. Gini Dietrich details each of them so you can do it, too
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Gini Dietrich

The Big Question: What is the Worst PR Advice You’ve Ever Received?

By: Gini Dietrich | February 10, 2017 | 
1
Free advice. We all so love to give it. Especially when it’s about something we don’t really know a heck of a lot about, but find interesting. What is the worst PR Advice you've received in your career
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Gini Dietrich

Build Your PR Content Strategy with This Targeted Toolbox

By: Gini Dietrich | February 8, 2017 | 
10
The shoemaker's children have no shoes has never been more clear than when talking a PR content strategy with communications professionals. Gini Dietrich has 13 tools and tips to help you get started and have a plan by the time you finish reading this article
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Gini Dietrich

Three Ways to Pitch Journalists—and Get Results

By: Gini Dietrich | February 7, 2017 | 
30
There are three easy ways to pitch journalists and get results every time. And it's not by building a big list and sending hundreds of emails at once. Gini Dietrich shares her process, and encourages Spin Sucks readers to share their tips
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Gini Dietrich

Gin and Topics: You’ve Got a Friend in Me

By: Gini Dietrich | February 3, 2017 | 
13
On this week's Gin and Topics, a father and daughter perform "You've Got a Friend in Me" on Ellen's stage and it is the sweetest thing you'll see all week. We've curated that and more for your viewing pleasure
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Gini Dietrich

The Big Question: Amplify Your PR Success

By: Gini Dietrich | February 3, 2017 | 
8
As PR pros, we tend to spend a lot of time defending our work versus celebrating our wins. It's time to amplify your PR success and show off your great work
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