Gini Dietrich

Lands’ End in Crisis: What They Should Have Done

By: Gini Dietrich | March 1, 2016 | 
Lands' End is in crisis, after featuring Gloria Steinem in a new feature, but it all could have been avoided. Gini Dietrich has what they should have done... Read More
Gini Dietrich

Gin and Topics: A Hilarious Prank on Jamba Juice

By: Gini Dietrich | February 26, 2016 | 
On this week's Gin and Topics, we have Ellen and Adele playing a prank on Jamba Juice that might very well be the funniest thing you see all year. And more!... Read More
Gini Dietrich

Building Trust Does Not Happen Overnight

By: Gini Dietrich | February 25, 2016 | 
We want big community numbers overnight, but building trust with humans is not an instant gratification endeavor. The Trust Barometer shows why that is... Read More
Gini Dietrich

What You Can Learn from Honda to Prepare for a Crisis

By: Gini Dietrich | February 24, 2016 | 
Honda continues to have to recall cars with faulty airbags, which has created a crisis for them for years. Here is what you can learn from their PR team... Read More
Gini Dietrich

SaneBox is the Best Thing Since Sliced Bread

By: Gini Dietrich | February 23, 2016 | 
SaneBox is the latest thing to hit email and claim to control information overload with the click of a button. Gini Dietrich is here to tell you it works... Read More
Gini Dietrich

Gin and Topics: It’s Time for Tight Pants!

By: Gini Dietrich | February 19, 2016 | 
It's time for the best blog post of the week: Gin and Topics! This week we have both Jimmys, adorable farmers, and Justin Timberlake... Read More
Gini Dietrich

Gender and Pay Inequality is Alive and Well

By: Gini Dietrich | February 18, 2016 | 
Gender and pay inequality is alive and well as a real-life example shows a male colleague is paid four times more what a female quoted for a conference... Read More
Gini Dietrich

How to Measure PR: A Case Study and Examples

By: Gini Dietrich | February 17, 2016 | 
While it's easy to talk about why AVEs should die, it's harder to show how to measure PR. Here is one case study and some real examples... Read More