Gini Dietrich

The Time Has Never Been Better for Social Media and Brands

By: Gini Dietrich | April 6, 2016 | 
In the past seven years, social media has exploded on the scene, creating an opportunity to not only engage customers, but measure effectiveness... Read More
Gini Dietrich

A One-Week, No Email Challenge

By: Gini Dietrich | April 5, 2016 | 
In a world where email is used inappropriately and incorrectly, it's time to challenge ourselves and create a "no email" work zone for one week... Read More
Gini Dietrich

Gin and Topics: Gender Equality Has Never Been So Cool

By: Gini Dietrich | April 1, 2016 | 
In this week's Gin and Topics, gender equality is super cool with Emma Watson and Lin-Manuel Miranda. That and four other videos for your entertainment... Read More
Gini Dietrich

Build Your Influencer Relations Campaign with Six Steps

By: Gini Dietrich | March 31, 2016 | 
Influencer relations is an effective tactic in a communications program, but also very time-intense. Here are six steps for a successful campaign... Read More
Gini Dietrich

Five Crisis Communications Tips from the Paypal Venmo Issue

By: Gini Dietrich | March 30, 2016 | 
Paypal and Venmo are flagging honest payments. While the reason isn't a PR issue, there certainly are crisis communications tips we can take away from it... Read More
Gini Dietrich

Journalism and the Cluster Theory: What it Means for PR Pros

By: Gini Dietrich | March 29, 2016 | 
Journalism is facing the cluster theory, or the idea that industries move to one or two locations. Gini Dietrich explores what this means for PR pros... Read More
Gini Dietrich

Eight Tips for Influencer Marketing Done Well

By: Gini Dietrich | March 24, 2016 | 
We live in an era where celebrity endorsements aren't what they once were. The work of the people is more influential when it comes to influencer marketing... Read More
Gini Dietrich

Content Marketing with Your Reputation in Mind

By: Gini Dietrich | March 23, 2016 | 
It's not enough to have great content marketing and have it shared far and wide. Today we have have to think about how it creates a stellar reputation... Read More
Gini Dietrich

A Stroll Down Memory Lane for the 10th Birthday of Twitter

By: Gini Dietrich | March 22, 2016 | 
It's the 10th birthday of Twitter and we take a stroll down memory lane that goes all the way back to Robert Scoble in June of ... Read More