Gini Dietrich

The PR Firm Debate: Should Startups Hire One or Not?

By: Gini Dietrich | December 9, 2013 | 
80
By Gini Dietrich Dear Mark Cuban, I respect the heck out of you. I normally agree with most things you say and do. But this time? This time, you’re wrong. Much love, Gini Never Hire a PR Firm He recently wrote, “Mark Cuban’s 12 Rules for Startups” for Entrepreneur, and I agree with nearly everything he said. Things such as, “Keep your organizational chart flat,” “sales cure [&hellip... Read More
Gini Dietrich

Gin and Topics: Holiday Songs and Dogs in Boots

By: Gini Dietrich | December 6, 2013 | 
33
By Gini Dietrich Well, Thanksgiving came and went in about .03 seconds and now we have just a little more than two weeks until Christmas. My sister-in-law was giving me a hard time yesterday because I haven’t started shopping yet. She said, “This is so unlike you!” Yes, it is. But days are going by so quickly! I must be getting old. (She’s also stressed because [&hellip... Read More
Gini Dietrich

Journalistic Ethics: What Every PR Pro Needs to Know

By: Gini Dietrich | December 5, 2013 | 
65
By Gini Dietrich A couple of weeks ago, we received a phone call from the editor of one of our client’s biggest trade publications. She wanted to write a feature cover story about the client’s organization and pull in interviews from the executives and people on the manufacturing floor. The catch? The client had to buy a year’s worth of advertising. While an interesting tact – [&hellip... Read More
Gini Dietrich

PR Spam: The Haggler Takes the PR Industry to Task

By: Gini Dietrich | December 3, 2013 | 
75
By Gini Dietrich It’s always fun when a media outlet – such as the New York Times - takes a swat at the PR industry. That’s exactly what they did a couple of weeks ago when David Segal, the writer of The Haggler column, wrote “Swatting at a Swarm of Public Relations Spam.” The good news is he took a bigger swipe at the media list compilation companies [&hellip... Read More
Gini Dietrich

Social Media: Six Ways to Evolve in 2014

By: Gini Dietrich | December 2, 2013 | 
68
By Gini Dietrich I hope everyone in the U.S. had a really good Thanksgiving! If you follow me on Facebook, you already know that we made bracelets on the Rainbow Loom, took a cycling “class” in my basement, cooked and ate Thanksgiving dinner, saw Frozen, went ice skating, made our own pizzas, and visited The Bean at Millennium Park. All-in-all a very successful holiday weekend (and [&hellip... Read More
Gini Dietrich

The 82 Things I Love

By: Gini Dietrich | November 26, 2013 | 
139
By Gini Dietrich I was trolling through Google+ the other day, when I saw an interesting update from Kaarina Dillabough. It was a link from Judy Dunn’s blog post called, “Can You Name 99 Things You Love in 10 Minutes?” Because this is my last post before Thanksgiving (we have our normal guest bloggers tomorrow and then we’re taking the rest of the week off), I [&hellip... Read More
Gini Dietrich

PR Firm Accused of Wikipedia Sockpuppetry

By: Gini Dietrich | November 25, 2013 | 
88
By Gini Dietrich About six years ago – almost to the date – I attended an event where the leader of one of the largest global holding companies for PR and advertising firms spoke. An attorney by trade, this man was hand picked to run the organization because of his expertise, not in one of the marketing disciplines, but because of his business skills. Of course, [&hellip... Read More
Gini Dietrich

Gin and Topics: Crazy Car Crash and Video Games

By: Gini Dietrich | November 22, 2013 | 
27
By Gini Dietrich During junior high, I somehow became obsessed with the JFK assassination. I’m pretty sure I’ve read everything there is about the theories, the science, the news, and more. In fact, I think the reason I loved 11/22/63 as much as I did is because of Stephen King’s fictional portrayal of the months and weeks leading up to it and its humanization of Lee [&hellip... Read More