Gini Dietrich

Determine the Right Metrics for Your Content Marketing

By: Gini Dietrich | June 16, 2016 | 
Part of the reason people claim blogging is dead is because they're not tracking effectiveness. Gini Dietrich helps you determine the right metrics to track... Read More
Gini Dietrich

How to Be Paid to Write a Strategic PR Proposal

By: Gini Dietrich | June 15, 2016 | 
The new business proposal in PR is a necessary evil. Right? Wrong! Gini Dietrich describes a process that allows you to be paid for your ideas... Read More
Gini Dietrich

Blogging Most Certainly Is Not Dead

By: Gini Dietrich | June 14, 2016 | 
It's the same song, different tune. People still want to say blogging is dead, but au contraire! The truth is far from that. Gini Dietrich explains... Read More
Gini Dietrich

Gin and Topics: The Tony Awards Prep

By: Gini Dietrich | June 10, 2016 | 
On this week's Gin and Topics, we help prepare you for The Tony Awards, which air on Sunday. That and other hilarity ensues... Read More
Gini Dietrich

Use SEO to Augment Your Business Development Plan

By: Gini Dietrich | June 9, 2016 | 
One of the most important elements of a business development plan is SEO, yet most skip it entirely. Gini Dietrich has why it is critical for prospecting... Read More
Gini Dietrich

A PR Professional Became the Story in the Ken Starr Interview

By: Gini Dietrich | June 8, 2016 | 
During a recent interview with Ken Starr, his PR counsel becomes the story when she stops an interview, coaches him, and returns. Gini Dietrich has more on what happened and why you never, ever, ever want to be the story... Read More
Gini Dietrich

Use Content to Drive Your PESO Model and Metrics

By: Gini Dietrich | June 7, 2016 | 
In a truly integrated PESO model, content marketing comes first and, with it, some metrics that extend beyond shares, comments, and engagement. Gini Dietrich has more on what you should measure, how you should plan, and what it will take... Read More
Gini Dietrich

Gin and Topics: Toddlers or Terrorists?

By: Gini Dietrich | June 3, 2016 | 
On this week's Gin and Topics, we have kids and old technology, making toast for a toddler, Jimmy Fallon, Ellen, Jennifer Lawrence, John Oliver, and more... Read More