Gini Dietrich

Gin and Topics: Racist Colorado Skiing and Family Feud

By: Gini Dietrich | March 28, 2014 | 
6
This week's Gin and Topics has a very naughty dog, a classic Family Feud moment, generic advertising, a new touchdown dance, and racist Colorado skiing... Read More
Gini Dietrich

Why We Won’t Shut Off Blog Comments

By: Gini Dietrich | March 27, 2014 | 
153
In a bold move, both Anti-Social Media and Copyblogger are leading the charge to shut off blog comments. A curious move, it's not one we'll emulate. Here's why... Read More
Gini Dietrich

Negative Criticism: Three Things GM is Doing Extraordinarily Well

By: Gini Dietrich | March 25, 2014 | 
32
When faced with negative criticism online about their latest recalls, GM has figured out how to balance brand building, reputation management, and responding to unhappy customers... Read More
Gini Dietrich

Financing a Growing Business: Options and Advice

By: Gini Dietrich | March 24, 2014 | 
32
Financing a growing business is a bit like the chicken and the egg: You can't hire people without clients and you can't bring on new clients without people. So what do you do... Read More
Gini Dietrich

Gin and Topics: The Lion King Doo Wop and Google as a Man

By: Gini Dietrich | March 21, 2014 | 
17
By Gini Dietrich Another Friday, another week closer to the end of the first quarter. Note to self: Get the second quarter plan finished stat. You have only one week left. It’s hard to believe this year is going by as quickly as it is. Time flies when you’re having fun! Spring is trying really hard to arrive in Chicago. We’re consistently hitting 40 degrees now. [&hellip... Read More
Gini Dietrich

Lean into Office Politics: Why You Should Control Your Own Destiny

By: Gini Dietrich | March 20, 2014 | 
81
A recent episode of The Good Wife addressed an important challenge for women in the workplace: Office politics. Here's why you should address them to control your own destiny... Read More
Gini Dietrich

Tips to Plan, Research, Write, and Publish Your Content

By: Gini Dietrich | March 18, 2014 | 
43
The first priority is to always write for humans, but robots also should be considered. Here are tips on how to plan, research, write and publish content that both want to read... Read More
Gini Dietrich

Five Things You Can Learn from the Under Armour Olympics Crisis

By: Gini Dietrich | March 17, 2014 | 
34
During the Sochi Olympics, the U.S. speed skating team failed to medal and blamed the new Under Armour uniforms. How the company responded was brilliant... Read More