Gini Dietrich

Gin and Topics: Things Children Do Adults Can’t Do

By: Gini Dietrich | August 22, 2014 | 
7
In this week's Gin and Topics we have David Letterman remembering Robin Williams (and it'll make you cry), adults try things children do and fail, and more... Read More
Gini Dietrich

Join Ann Handley for a Special Author Q&A Today

By: Gini Dietrich | August 20, 2014 | 
413
The monthly Spin Sucks author Q&A features a new book in the fields of PR, marketing, content, social media, and more. Today we have Ann Handley live... Read More
Gini Dietrich

Newsjacking Gone Wrong: Four Simple Rules to Heed

By: Gini Dietrich | August 19, 2014 | 
78
When the news of Robin Williams hit the masses, PR pros rushed to pitch what their client could offer. But some of what we saw is newsjacking at its worst... Read More
Gini Dietrich

PR Agency: Boutiques vs. Large

By: Gini Dietrich | August 18, 2014 | 
65
There are pros and cons to working with a large PR agency and a boutique. Here is the beginning of such a list to help you decide which is best for you... Read More
Gini Dietrich

Gin and Topics: A Recorded Conversation Between Sisters

By: Gini Dietrich | August 15, 2014 | 
10
In this week's Gin and Topics, we have a recorded conversation between sisters that is then acted out by one of their sons, the Manning brothers, and more... Read More
Gini Dietrich

The Spin Sucks Inquisition: Marcus Sheridan

By: Gini Dietrich | August 15, 2014 | 
48
Marcus Sheridan—aka The Sales Lion—sits on the Spin Sucks Inquisition hot seat. Though you may feel like you already know him, you'll learn something new... Read More
Gini Dietrich

21 Must Haves in Your Social Media Policy

By: Gini Dietrich | August 14, 2014 | 
38
Many organizations still do not have a social media policy. It doesn't need to be a long and drawn-out legal affair. Here are 21 things it should include... Read More
Gini Dietrich

Six Skills Every PR Pro Needs

By: Gini Dietrich | August 12, 2014 | 
25
There are six skills every PR pro needs and the list hasn't changed in three years. We still are fighting a perception issue because we haven't evolved... Read More
Gini Dietrich

PR is More than Media Relations

By: Gini Dietrich | August 11, 2014 | 
60
An article in Inc. says one of the biggest mistakes startups can make is to do media relations early on because people want to read blogs and Twitter feeds... Read More