Guest

Why Counselors Academy is a Must for PR Firm Leaders

By: Guest | March 28, 2013 | 
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Today’s guest post is by Deborah Weinstein. Leading a successful PR firm is a delicate balancing act. I speak from experience as an entrepreneur and president of Toronto PR firm, Strategic Objectives. Founded in 1983, we remain proudly independent and prove the power of PR to build brands, change minds, and sell stuff, everyday. Balancing your people, clients, and communities with growth, creativity, and the bottom [&hellip... Read More
Guest

Your Corporate Website: Four Deadly Mistakes

By: Guest | March 26, 2013 | 
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Today’s guest post is by Laura Click. When developing marketing plans for clients, an overhaul of their corporate website often tops the list of recommended tactics. Why? Because so many websites do a poor job of telling the company’s story and, ultimately, driving leads and sales for their business. And no, I’m not just talking about aesthetics. There are plenty of sites that look good, yet [&hellip... Read More
Guest

There’s More to Life than Google Rankings

By: Guest | March 25, 2013 | 
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Today’s guest post is by Adam Smith. Do you want to be number one in Google rankings? Of course you do. Whether you feel it would be beneficial for your business or you’re driven by pure vanity, being number one really means something to us. It tells us we’re the best and we’ve earned the recognition we deserve. But, what if being top dog isn’t all it’s [&hellip... Read More
Guest

Online Marketing: Where Should Your Money Go?

By: Guest | March 21, 2013 | 
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Today’s guest post is by Lee Frederiksen. According to the Hinge Research Institute, 66 percent of professional services firms plan to increase spending on digital marketing within the next year. But with so many online marketing channels available today, where will that money go? Some firms will invest heavily in their social media presence, they’ll hire new young talent or contract the job to marketing companies. [&hellip... Read More
Guest

Project Prioritization: Stay Sane When Working with Tech Teams

By: Guest | March 19, 2013 | 
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Today’s guest post is by Lucjan Zaborowski. Project prioritization sucks. This is a frustration shared by both technical and non-technical teams. However, mastering prioritization is crucial to successfully working with your developers because it is vital to their workflow. So if you’ve caught yourself saying, “Why won’t the tech team push my marketing campaign live?” while overhearing an equally frustrated tech team say, “Marketers do not understand [&hellip... Read More
Guest

Six Benefits of Interview-style Blog Posts

By: Guest | March 18, 2013 | 
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Today’s guest post is by Unmana Datta. I’ve always felt interview-style blog posts are a great way to create content for a business site. But I’d only taken advantage of them in an ad hoc way until a few months ago, when I started a regular interview series on my business blog. Based on my experience, I wanted to share with you the top six reasons [&hellip... Read More
Guest

Online Relationship Building and Offline Sales

By: Guest | March 14, 2013 | 
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Today’s guest post is by Eden Spodek. Research shows retailers that use Twitter drive online sales, and have a competitive advantage during the holiday season. But what is the effect of online relationship building by employees of retail brands, and eventual offline sales? Maybe it’s just me, but I’ve always been a firm believer that online relationship building has a direct correlation to offline behavior and [&hellip... Read More
Guest

The Anatomy of an Apology

By: Guest | March 12, 2013 | 
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Today’s guest post is by Deirdre Breakenridge. The words “I’m sorry” can be very powerful and carry great meaning. However, if you don’t have three important elements in your apology, your words may sound hollow. They might also tarnish your reputation, and, quite possibly, end a valuable relationship. Just stating, “I apologize” or “I’m sorry” is not enough today. Being in PR, we are not strangers [&hellip... Read More
Guest

Social Media AKA the Trust Network

By: Guest | March 11, 2013 | 
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Today’s guest post is by Julia Rosien. Being on Twitter is a little like knocking on the gates to the Emerald City. Oh, the wondrous opportunities waiting on the other side. But it comes with a price. Opening an account and tweeting is an invitation to the world that you’re available. You’re here to talk, get to know people, do business – whatever it is you want to [&hellip... Read More
Guest

Make Your Network Go Viral: Eight Tips for Networking Success

By: Guest | March 7, 2013 | 
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Today’s guest post is by Kate Finley. Growth. Reach. Influence. Connections. Likes. Views. Followers. Subscribers. Fans. Brand Ambassadors. These are examples of tools we use to report and measure success for our brands, clients, and bosses. But what about your own network? How do you measure your influence? And how can you make your network go viral? Is it in the numbers? While the significance or [&hellip... Read More