Guest

Use Content to Increase Blog Traffic

By: Guest | March 5, 2013 | 
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Today’s guest post is by Breena Fain. As someone who loves a good story, I’ve always been an advocate for content driving an organization’s public relations efforts. There is no better way to connect with an audience than engaging them through illustrative, relevant content that drives home the importance of your product or service. When our blog was in need of a boost, our team sat [&hellip... Read More
Guest

Using News Releases to Boost Your Online Visibility

By: Guest | March 4, 2013 | 
31
Today’s guest post is by Tara Geissinger. There is an ongoing conversation among communications and SEO professionals, alike, about the value of using news releases to boost your online visibility. While there are SEO benefits, publishing news releases plays numerous other marketing roles. The rules, purpose, and audience have changed. It’s time to update how we think about them, write them, and measure their results in order [&hellip... Read More
Guest

Business Tips from the World of Stand-Up Comedy

By: Guest | February 28, 2013 | 
17
Today’s guest post is by Susan Murphy.  I am really fortunate in my line of work that I get to participate in some incredibly rewarding projects with outstanding people. Most recently, I was thrust into the world of stand-up comedy, as I volunteered for the Cracking-Up the Capital Comedy Festival. This four-day festival brought together some of Canada’s top comedic talent, all with a goal to support [&hellip... Read More
Guest

Lessons from LEGO: Becoming a Social Company

By: Guest | February 26, 2013 | 
24
Today’s guest post is by Pat Perdue. Practically all companies now have Facebook pages, and many have Twitter accounts. But does simply having a social media presence, even a slick, expensive one, mean that a company is truly social? While many may tell you that is enough, the answer is much more complex than that. A truly social company is social from the inside out, rather than [&hellip... Read More
Guest

How to Effectively Manage Client Expectations

By: Guest | February 25, 2013 | 
41
Today’s guest post is by Adria Saracino. When you’re a marketer, having “people skills” is more than just a line from Office Space. Interacting effectively with clients is pretty much make-or-break for your career. Do well with one client, and he’s bound to send you more customers. Do poorly, and, yeah, forget about it. Still, the term “problem client” exists for a reason, and there are days [&hellip... Read More
Guest

For the Love of Spam

By: Guest | February 19, 2013 | 
79
Today’s guest post is by Amy Vernon.  Spam fascinates me. Spam filters grow ever more clever, stopping it from even getting to us, more often than not. We’re all tired of it. But it works, apparently. Enough for people to keep doing it. Enough for people to keep sending ot invitations for us to buy pills, sex, or indirectly, money. Spam has different goals: Sometimes it’s [&hellip... Read More
Guest

A Triberr Confessional

By: Guest | February 18, 2013 | 
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Today’s guest post is by Amy McCloskey Tobin. This post took me longer than any I have ever penned because I am so torn over how I feel about it’s subject: Triberr. Before you react, I KNOW how beloved the app is to so many of us bloggers. I had to twist Gini Dietrich’s arm a bit to get approval because she loves it so much. My confession: [&hellip... Read More
Guest

Dear Chobani: I Love You

By: Guest | February 14, 2013 | 
103
Today’s guest post is by Howie Goldfarb. I am sitting here typing this Valentine’s Day-related blog post Lindsay Bell asked me to deliver, while eating a banana Chobani, which is a brand new flavor. I’m eating my banana Chobani with my really sweet chic designed 21st century Chobani yogurt spoon (see below). How did I get such a sweet set up? You see, I am a Chobani brand [&hellip... Read More
Guest

Community Managers: Advice From the Trenches

By: Guest | February 13, 2013 | 
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Today’s guest post is by Yvette Pistorio. It’s a mystery to many people what a community manager does. Thank goodness for Jeremiah Owyanng, who created a holiday for us…Community Manager Appreciation Day. It’s the fourth Monday, every January, and it was created to, “Recognize and celebrate the efforts community managers around the world to improve customer experiences.” It can be an exhausting job – yet it’s among [&hellip... Read More
Guest

Kill Influence Scores; Improve Influence Marketing

By: Guest | February 12, 2013 | 
52
Today’s guest post is by Sam Fiorella. Last year will certainly be remembered by many marketers as the year social scoring was “called out.” Blog posts, articles, and conference presentations about social influence scoring platforms such as Klout, Kred, and PeerIndex were fodder for heated debate, criticisms, and rants. Aside from the common “influence cannot be measured by a numeric rank” protest, common criticisms included: Inaccurate [&hellip... Read More