Guest

I’ve Been Putting Off Writing This Post on Procrastination

By: Guest | March 21, 2011 | 
21
Ken Jacobs is the principal of Jacobs Communications Consulting LLC, which coaches communication leaders. Ok, that’s not completely true, but I hope that headline got your attention, and perhaps you saw a little of yourself in it.  If so, you’re not alone. It’s estimated that up to 20 percent of people are habitual and chronic procrastinators. In full transparency, procrastination was a frequent visitor for years, [&hellip... Read More
Guest

The New Advertising

By: Guest | March 17, 2011 | 
22
Jim Mitchem is an award winning copywriter and founder of one of the first virtual ad agencies on the planet in smash communications. A few years back, Home Depot ran a television commercial showing one of their fully decked out 18-wheelers driving along a beautiful country road. A voice over talked about Home Depot’s commitment to communities they serve. As the camera panned out, we saw [&hellip... Read More
Guest

Edit Your Own Writing

By: Guest | March 15, 2011 | 
12
Erik Hare is a freelance writer and social media consultant for (very) small businesses in Saint Paul, Minnesota. Good writing, as a craft, starts with a rough piece that needs sanding, polishing, and a good coat of lacquer before it shines.  The skills you must learn to edit your own writing are not difficult, but they are critical.  Here are a few tips and ways of [&hellip... Read More
Guest

Why “No Comment” is the Worst Thing You Can Say

By: Guest | March 14, 2011 | 
13
Esther Steinfeld is the public relations manager for Blinds.com, the premier online retailer of custom window treatments. Recall a few weeks back when Spin Sucks featured a post called “How ‘No Comment’ Has Edelman in Trouble.” It revealed how both Edelman and Best Buy dropped the ball on having someone on-hand and well-versed to discuss the new video program they were launching. Though the situation could [&hellip... Read More
Guest

Curiosity: An Essential in Every PR Pro’s Toolkit

By: Guest | March 10, 2011 | 
21
As digital PR specialist at Mall of America, Lisa Grimm’s time is devoted to developing and implementing social media strategy, community management and other marketing communications initiatives. “I read once, which I loved so much, that this great physicist who won a Nobel Prize said that every day when he got home, his dad asked him not what he learned in school but his dad said, [&hellip... Read More
Guest

QR Codes & Mobile: The Time is Now

By: Guest | March 8, 2011 | 
16
Stephanie True Moss, is chief creative officer at True Moss Communications, Inc., a creative design group that offers Web Design | WordPress | Mobile | Print | SEO | Graphic Design | Social Media | QR Code Consulting. Smart phones are everywhere and so are QR Codes! By now you have seen and may have scanned your share of QR Codes. If you haven’t they can be fun and lead to videos, pictures, mobile information and more that [&hellip... Read More
Guest

Stomping On My Brain Under a Palm Tree

By: Guest | March 7, 2011 | 
4
David Kilmer works for Blue 541 and Coeur d’Alene Magazine, frequently from a boat in a warm place. In this little Mexico surf town, there’s yoga on the beach every morning. It’s one of many reasons my boat is anchored here in Barra de Navidad at the moment. For four or five months out of the year – I’ll admit it’s easy to lose track – [&hellip... Read More
Guest

The Two Faces of Marketing

By: Guest | March 3, 2011 | 
13
Beth Harte is a seasoned marketing and communications thought leader, author, and speaker with a passion for excellence and a pragmatic mind for business and results-oriented outcomes. When Gini Dietrich asked me to share a version of my tongue-in-cheek 9 Truths About Marketers post on Spin Sucks, I responded with a resounding “heck, yeah!”  If there is an industry where spin runs rampant—it is marketing... Read More
Guest

Bad Advice Night at the Mixer

By: Guest | March 1, 2011 | 
34
Davina K. Brewer is doing solo PR as 3Hats Communications, helping Atlanta small businesses with marketing, design, dog washing or whatever hat she wears that day. I was at a networking thingy the other night, one of those business card swap meets with everyone trolling for new customers. Yes that includes myself as, shockingly enough, Apple and Coke aren’t beating down my door, wanting to give [&hellip... Read More
Guest

Hiring a PR Firm and Hiring a Client

By: Guest | February 28, 2011 | 
16
Guest post by Abbie S. Fink, vice president/general manager of HMA Public Relations. The recent New York Times article written about the problem with public relations, which was explored on Spin Sucks this morning, makes Abbie’s guest post even more relevant. Late last month, Gini Dietrich wrote about what to consider when hiring a public relations firm.  She included a great checklist but talked mostly about evaluating expertise [&hellip... Read More