Everything I Know About Marketing I Learned from ‘Inception’

By: Guest | February 26, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 51Jonathan Lewis wrote this brilliant piece on Hollywood’s version of Marketing 101. In honor of the Oscars this weekend, we bring to you a special Oscars edition of Spin Sucks, signed your CCO, Lisa Gerber. He is an account executive at McKee Wallwork Cleveland Advertising and is pretty sure the spinning top never stopped spinning. Christopher Nolan’s mind-twisting action-thriller [&hellip... Read More

Knee-Jerk Syndrome: How Social Has Created a Sense of Immediacy?

By: Guest | February 24, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 51Shonali Burke is the IABC-accredited, award-winning principal of Shonali Burke Consulting, where she helps you turn your corporate codswallop into community cool. Are you suffering from what I call KJS, or Knee-Jerk Syndrome? I know I have to watch out for it. Social is great. I love social. And yes, even though countless folks (including myself) have railed against [&hellip... Read More

Being a PR Pro In Bulgaria

By: Guest | February 22, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 0Petya N. Georgieva is a PR specialist and a blogger who lives and works in Bulgaria. We asked her to blog for us today because we are going to begin exploring the similarities and differences of the communication industry in different countries. Thanks, Petya, for being the first from Bulgaria! As I am the first Bulgarian PR pro to [&hellip... Read More

Social Media’s Reality Distortion Field

By: Guest | February 21, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 9Jay Pinkert is a principal with Shatterbox, a marketing and communications consultancy that helps professional firms distinguish their brand and win clients through content-driven programs and niche development. The discussion thread on last month’s “Why Brogan’s Bigger Ear Marketing Is Wrong” Spin Sucks post got me wondering whether the social media industry operates within a self-generated reality distortion field. As [&hellip... Read More

Three Paradigm Shifts to Get More from Your Facebook Fan Page

By: Guest | February 17, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 90Nate Riggs works with mid-sized & large organizations to help them adopt and use social media communication tools, and build social media offerings designed to serve their clients. All in all you’re just another brick in the wall.” – Pink Floyd The boys from London have always been one of my favorite bands, and on a few different levels, [&hellip... Read More

Quora’s Two Greatest Challenges

By: Guest | February 15, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 9Joe Hackman is the founder of Managed Solutions and a blogger, podcaster, technology enthusiast, and fan of conversation. Unless you’ve been hiding under a rock you’ve probably at least heard of Quora. It has been particularly hot among technophiles in recent months. When I joined, I noticed that within my Gmail address book it found only two technology startup [&hellip... Read More

Why We Say No

By: Guest | February 14, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 39Lisa D. Jenkins is an erratic blogger growing into her Big-Girl Business Panties one terrifying decision at a time. One of the hardest things we do is to make the choice not to work with everyone who wants to hire us. That’s easier read than done. In some cases, we say no to protect ourselves. Those of us building [&hellip... Read More

A Message from Gini Dietrich’s Mom

By: Guest | February 10, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 60My momma, Christy Norton, is today’s guest blogger. This is not the first time she’s been on Spin Sucks. Last summer she made her debut in our weekly video blog. In honor of my birthday she writes about grounding me for my entire life and other fun stuff. Here she is…Skirsty, momma, mumsily, Mamma Mia…my mom. Happy Birthday Gini Gin!!!! [&hellip... Read More

Business Development In the Post-Recession Market

By: Guest | February 8, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 33Barbara Weaver Smith is founder and president of The Whale Hunters, a strategic sales coaching company that helps small businesses grow fast by selling bigger deals to bigger customers. What are you doing to be a post-recession winner? Historically, we know that recessions spur innovation, big ideas, new products, and new services that propel small companies to greatness.  Small [&hellip... Read More

Love Drop: Making Money By Giving It Away

By: Guest | February 7, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 18Nate St. Pierre is the founder of ItStartsWith.Us, a global group of people committed to changing the world in just 15 minutes a week. I probably read only about 10 blogs regularly (oh, the horror!), and Spin Sucks is one of them. The main reason I come here is for all the straight talk from smart people. Gini Dietrich [&hellip... Read More