Guest

The Two Faces of Marketing

By: Guest | March 3, 2011 | 
13
Beth Harte is a seasoned marketing and communications thought leader, author, and speaker with a passion for excellence and a pragmatic mind for business and results-oriented outcomes. When Gini Dietrich asked me to share a version of my tongue-in-cheek 9 Truths About Marketers post on Spin Sucks, I responded with a resounding “heck, yeah!”  If there is an industry where spin runs rampant—it is marketing... Read More
Guest

Bad Advice Night at the Mixer

By: Guest | March 1, 2011 | 
34
Davina K. Brewer is doing solo PR as 3Hats Communications, helping Atlanta small businesses with marketing, design, dog washing or whatever hat she wears that day. I was at a networking thingy the other night, one of those business card swap meets with everyone trolling for new customers. Yes that includes myself as, shockingly enough, Apple and Coke aren’t beating down my door, wanting to give [&hellip... Read More
Guest

Hiring a PR Firm and Hiring a Client

By: Guest | February 28, 2011 | 
16
Guest post by Abbie S. Fink, vice president/general manager of HMA Public Relations. The recent New York Times article written about the problem with public relations, which was explored on Spin Sucks this morning, makes Abbie’s guest post even more relevant. Late last month, Gini Dietrich wrote about what to consider when hiring a public relations firm.  She included a great checklist but talked mostly about evaluating expertise [&hellip... Read More
Guest

Everything I Know About Marketing I Learned from ‘Inception’

By: Guest | February 26, 2011 | 
9
Jonathan Lewis wrote this brilliant piece on Hollywood’s version of Marketing 101. In honor of the Oscars this weekend, we bring to you a special Oscars edition of Spin Sucks, signed your CCO, Lisa Gerber. He is an account executive at McKee Wallwork Cleveland Advertising and is pretty sure the spinning top never stopped spinning. Christopher Nolan’s mind-twisting action-thriller wowed movie-goers last summer with a multi-layered [&hellip... Read More
Guest

Knee-Jerk Syndrome: How Social Has Created a Sense of Immediacy?

By: Guest | February 24, 2011 | 
41
Shonali Burke is the IABC-accredited, award-winning principal of Shonali Burke Consulting, where she helps you turn your corporate codswallop into community cool. Are you suffering from what I call KJS, or Knee-Jerk Syndrome? I know I have to watch out for it. Social is great. I love social. And yes, even though countless folks (including myself) have railed against that as a misnomer, I’m guessing we’ll [&hellip... Read More
Guest

Being a PR Pro In Bulgaria

By: Guest | February 22, 2011 | 
9
Petya N. Georgieva is a PR specialist and a blogger who lives and works in Bulgaria. We asked her to blog for us today because we are going to begin exploring the similarities and differences of the communication industry in different countries. Thanks, Petya, for being the first from Bulgaria! As I am the first Bulgarian PR pro to guest blog at Spin Sucks, I am [&hellip... Read More
Guest

Social Media’s Reality Distortion Field

By: Guest | February 21, 2011 | 
10
Jay Pinkert is a principal with Shatterbox, a marketing and communications consultancy that helps professional firms distinguish their brand and win clients through content-driven programs and niche development. The discussion thread on last month’s “Why Brogan’s Bigger Ear Marketing Is Wrong” Spin Sucks post got me wondering whether the social media industry operates within a self-generated reality distortion field. As Gini wrote in that post, Brogan “extols [&hellip... Read More
Guest

Three Paradigm Shifts to Get More from Your Facebook Fan Page

By: Guest | February 17, 2011 | 
22
Nate Riggs works with mid-sized & large organizations to help them adopt and use social media communication tools, and build social media offerings designed to serve their clients. All in all you’re just another brick in the wall.” – Pink Floyd The boys from London have always been one of my favorite bands, and on a few different levels, it seems appropriate to start this post [&hellip... Read More
Guest

Quora’s Two Greatest Challenges

By: Guest | February 15, 2011 | 
20
Joe Hackman is the founder of Managed Solutions and a blogger, podcaster, technology enthusiast, and fan of conversation. Unless you’ve been hiding under a rock you’ve probably at least heard of Quora. It has been particularly hot among technophiles in recent months. When I joined, I noticed that within my Gmail address book it found only two technology startup CEOs. Both of them had interaction on [&hellip... Read More
Guest

Why We Say No

By: Guest | February 14, 2011 | 
39
Lisa D. Jenkins is an erratic blogger growing into her Big-Girl Business Panties one terrifying decision at a time. One of the hardest things we do is to make the choice not to work with everyone who wants to hire us. That’s easier read than done. In some cases, we say no to protect ourselves. Those of us building our young reputations and growing new client [&hellip... Read More