Guest

The Art of Marketing

By: Guest | February 3, 2011 | 
30
Annelise Loevlie loves to laugh, ski, write, do BIZ, create, and a whole lotta other things that won’t fit in a two line bio. This summer I met a man who changed his name because of a book he read. Hans Lysglimt (“Light-Shine”) formally Hans “Something else”, was a stoic, chisel-faced Norwegian who, over a Las Vegas salade Nicoise and a watered down iced tea, brought [&hellip... Read More
Guest

How to Emulate the World’s Powerful Brands Using Social Media

By: Guest | February 1, 2011 | 
12
Natalie Sisson is an intrepid traveler and Kiwi entrepreneur who currently lives out of a suitcase. Don’t you just love to hate those big name brands who always seem to be getting right? You know the ones I’m referring to – The Apple gods, the addictive Starbucks and the sensual Victoria’s Secrets? At the same time you have to love them because they’re doing a great [&hellip... Read More
Guest

Five Reasons I Lost Readers in 2010

By: Guest | January 26, 2011 | 
118
This first ran on Dec. 30, but it was so close to the holidays and we like the topic so much, we wanted to re-run it so you don’t miss it. Michael Schechter is the digital marketing director for Honora Pearls, a monthly columnist for JCK Magazine, and the founder of Gen-Next Jewelers.  He also steals and shares your best ideas and quotes on his Tumblr [&hellip... Read More
Guest

Creating a Culture of Learning in Your Organization

By: Guest | January 25, 2011 | 
55
Gina Abudi is the founder of Abudi Consulting Group and is a foremost expert on the topic of leadership. According to Wikipedia, a learning organization is defined as “an organization that facilitates the learning of all its members and continuously transforms itself.” The concept of a learning organization was later refined by Pedler, Burgoyne and Boydell in The Learning Company: A Strategy for Sustainable Development, as:  “An organization [&hellip... Read More
Guest

The Social Media Balance: How Do You Find It?

By: Guest | January 24, 2011 | 
50
Tony Hastings is the man behind the Top 10 Blog. So what do I mean by balance? That really depends on your reasons for using social media and what your aims are with your blogging, tweeting, and ‘socialising’. To my mind there are three types of social media users and the concept of balance will be different for each group... Read More
Guest

How Long is Too Long?

By: Guest | January 20, 2011 | 
356
Ingrid Abboud aka ‘Griddy‘ is a whole lot of things with a ridiculous amount of interests. Get your mind out of the gutter people! I’m talking about posts and comments. Jeez! When the fabulous Aunt Gini (editor’s note: She calls me this because of the Christmas video with my nieces and nephew) asked me to guest post on Spin Sucks, I was ecstatic. But I’ll be honest [&hellip... Read More
Guest

Never Dedicate a Blog Post to Disagreeing with Someone

By: Guest | January 19, 2011 | 
122
Editor’s note: I (Gini) asked Martyn Chamberlin to republish a blog post he wrote last week after I wrote about Chris Brogan’s bigger ear marketing advice. I’m a big believer in listening to all sides of a debate and opening our minds because, you never know, you might change your mind. At the very least, you’ll become more wise and understanding. As humans, we love a good [&hellip... Read More
Guest

Wine, Food, Shoes and Marketing

By: Guest | January 18, 2011 | 
9
Barbara Weaver Smith is founder and president of The Whale Hunters, a strategic sales coaching company that helps small businesses grow fast by selling bigger deals to bigger customers. She is having Gini on her monthly Expert Series call tomorrow and asked if we wouldn’t mind reposting the information about the show, what you’ll learn, and how you can register (free, but registration is required). Gini [&hellip... Read More
Guest

Living with the Pregnant Widow

By: Guest | January 17, 2011 | 
131
Les McKeown is president and CEO of Predictable Success and occasional champion when playing Gini Dietrich in Words with Friends. The Russian poet Alexander Herzen wrote that after a revolution we are left with “not an heir, but a pregnant widow…a long night of chaos” in which the old is gone but the new has not yet arrived. Hello, I’m your client. Nice to meet you. Um…thanks, that’s [&hellip... Read More
Guest

Are You A Small Minded Business?

By: Guest | January 13, 2011 | 
58
Troy Claus is co-founder and partner at Bonsai Interactive Marketing, a full-service marketing agency, offering integrated and digital solutions. He also blogs at TroyClaus.com. “All I need to do to take my business to the next level is get a Facebook page and a Twitter account.” That has become the mindset of many SMBs (Small Minded Businesses). Coupled with that mindset is usually the understanding that [&hellip... Read More