Guest

Was Kraft Right In Hiring Ted Williams?

By: Guest | January 11, 2011 | 
86
Guest post by Gregg Jaffe, the owner of Big Teeth Productions. He’s not only a close friend, he’s one of the most witty, too! Check out his thoughts on the creative behind Kraft using Ted Williams for their Mac & Cheese commercials. If you had told me last week that the most famous Ted Williams in America would NOT be the guy who hit over .400 [&hellip... Read More
Guest

How a Social Media Release Can Help Spread Your Story

By: Guest | January 10, 2011 | 
15
This first ran on Dec. 29, but we’re re-running because most of us didn’t work much that week! Guest post by Andy Donovan, founder and president of Donovan Group Inc. and a proud Canadian. I consider myself a bit of a story teller. And conversely, I enjoy other story tellers. This is why, as a communicator, I enjoy what I do for my clients, as I [&hellip... Read More
Guest

Five Social Media Tips for the Hospitality Industry in 2011

By: Guest | January 6, 2011 | 
36
This first ran on Dec. 28, but we didn’t want you to miss it with the holiday time off. And it’s written for the hospitality industry, but we think the tips work well for any industry. Guest post by Didi Lutz, an award-winning public relations professional specializing in the travel and hospitality industry. I believe social media can help the hospitality industry through the Great Recession and give it a [&hellip... Read More
Guest

How to Use Social Media When Customers Aren’t that Into You

By: Guest | January 4, 2011 | 
54
Guest post by Debra Ellis, founder of Wilson & Ellis Consulting. Every marketer should ask, “How do conversations increase sales and improve service for our company?” The answer may not come easy because there is a major roadblock preventing companies from creating highly engaged communities. Their customers don’t want to talk to them. People want to complete their business transactions with minimal effort. Conversations require effort. [&hellip... Read More
Guest

An Open Letter to PR Professionals

By: Guest | January 3, 2011 | 
89
This first ran on Dec. 23, but we are re-running guest posts from the holidays to be sure you didn’t miss them! Guest post by Doug Davidoff, founder and CEO of Imagine Business Development. I am not a PR professional. I’ve been exposed to, and used, PR professionals in a variety of ways: * As the owner of a growth-oriented business, * As an author and [&hellip... Read More
Guest

The Myth of Black Friday and Why We Should End It

By: Guest | December 21, 2010 | 
2
Guest post by Michael Shmarak, principal of Sidney Maxwell Public Relations. OK, a quick show of hands – how many people got out of bed at some ungodly hour and stood in line for any number of Black Friday deals last month? For those who raised hands, may I ask that you take that hand, form a cup with your other hand, and splash cold water [&hellip... Read More
Guest

The Facebook “60 Minutes” Interview: Square Peg in Round Hole

By: Guest | December 20, 2010 | 
9
Guest post by Jocelyn Rimbey, digital marketing manager at The Cyphers Agency. Anyone who is anyone in the social media world watched Mark Zuckerberg’s “60 Minutes” interview with Lesley Stahl. We tuned in, DVR’d, or watched online, because, after all, we are all weirdly obsessed with this thing called Facebook. And while the interview proved insightful and interesting, it lingered in our minds. The meeting was, [&hellip... Read More
Guest

Job Hunting: What Makes You Remarkable?

By: Guest | December 16, 2010 | 
8
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Guest

Jay vs. Conan: Lessons in Leadership Amid Chaos

By: Guest | December 14, 2010 | 
20
Guest post by Robert Herzog, chief financial officer at Harrison College. Chaos. You’ve been there. How did you handle it as a leader? A recent Twitter conversation between Gini Dietrich and me around the “Jay vs. Conan” debate helped illuminate a few points for me on how to lead – and not lead – in times of chaos. As Conan started his new show on TBS [&hellip... Read More
Guest

Pre-Cognitive Social Media: Share First, Think Later?

By: Guest | December 13, 2010 | 
10
Editor’s note: Today’s guest author, Troy Costlow, a graduate student who likes books and math, was a winner of our 9 Marketing Trends for 2011 contest, in which we asked readers to submit the ninth trend for our upcoming webinar of the same name, which will be held on December 15. (It’s not too late to sign up!) Following are further thoughts on his submitted trend, [&hellip... Read More