Guest

The Word Elite Should Not Be In Your Social Media Vocabulary

By: Guest | December 8, 2010 | 
26
Guest post by David Murray, director of social web communications for re:group. Look up the definition of the word “elite,” and you get the following: A group or class of persons or a member of such a group or class, enjoying superior intellectual, social, or economic status. The best or most skilled members of a group. If there is one thing I’ve observed this past year, [&hellip... Read More
Guest

Six Reasons Facebook Places Might Just Beat Foursquare

By: Guest | December 7, 2010 | 
31
Guest post by Nate Riggs, owner of Social Media Strategies. Recently I was sitting on a panel at a SMC Columbus event watching another panelist speak about social search. Halfway through, my friend Rocky leans over to me and says: “Google buys up the technologies they want. Facebook just builds them.” Huh. If you think about it, that’s a fairly accurate statement. Facebook has always been [&hellip... Read More
Guest

Why Groupon Should Have Taken the Google Deal

By: Guest | December 6, 2010 | 
14
Guest post by Rusty Speidel, founder of Rowdy.com. I’ve been reading all week about the incredible numbers surrounding the Groupon/Google deal. Six billion dollars is a LOT of cash for a digital business, no matter how mature. There are so many pundits on both sides of this thing that it’s starting to make me dizzy and I have to say everyone has been making some pretty compelling arguments. [&hellip... Read More
Guest

Eight Tips to Pitch Media Better on Twitter

By: Guest | December 1, 2010 | 
52
Guest post by Maya Wasserman, a senior account executive at Bailey Gardiner. The continued proliferation of social media has changed how the PR industry interacts with and pitches the media. These days, the media are flocking to Twitter in droves, and the platform presents a new opportunity for PR pros to connect with journalists and bloggers. However, pitching there has its own set of rules and [&hellip... Read More
Guest

Creative Destruction: Why Facebook and Twitter May be Doomed

By: Guest | November 30, 2010 | 
28
Editor’s note: Today’s guest author, Jay Pinkert, a principal with Shatterbox, was a winner of our 9 Marketing Trends for 2011 contest, in which we asked readers to submit the ninth trend for our upcoming webinar of the same name, which will be held on December 15. (It’s not too late to sign up!) Following are further thoughts on his submitted trend, creative destruction. In the [&hellip... Read More
Guest

Privacy is Not Dead: Three Tools that Provide User Control

By: Guest | November 29, 2010 | 
11
I am very flattered and humbled to be asked to write here… especially about privacy, the grand-prize winning idea I submitted for the Spin Sucks 9 Marketing Trends webinar contest. I view social media as a revolution in interpersonal communication technology. Notice the word marketing is not in that statement. The current platforms were created to connect people to people and, based on current architecture, have enabled marketing [&hellip... Read More
Guest

For Nonprofits, Social Media is the Message

By: Guest | November 23, 2010 | 
8
Guest post by Eric Pudalov community events coordinator for Georgia Community Support and Solutions. I had an operation for a brain tumor at age 14, which forced me to learn and function differently as an adult. In some areas, I need more feedback and assistance on the job than the average person. On the bright side, this has added to my understanding of social media: These [&hellip... Read More
Guest

Twitter: 15 Ways to Stay Interesting

By: Guest | November 22, 2010 | 
63
Guest post by Elena Verlee, founder of Cross Border Communications. If you’ve been on Twitter a while, you’re probably stuck in a rut. We all know we’re supposed to engage, share links to valuable information, and re-tweet others. What else is there? If you want to spice up your Twitter feed, here are 15 ideas to get you going. 1. Twitpic something – Photos of you [&hellip... Read More
Guest

Underwear Models, Law Library, Twitter Bring Buzz to Diesel

By: Guest | November 17, 2010 | 
5
Guest post by Jon Ivanco, a lawyer in training and entrepreneur. On Thursday, Above the Law broke the story of the Diesel underwear ads that came out showcasing the lovely Brooklyn Law School library. This story is continuing to pop up all over my Twitter feed that is cued to search “law school.” The reality of the situation is wherever there is a scandal, social media [&hellip... Read More
Guest

The Era of Social Data Convergence is Here!

By: Guest | November 16, 2010 | 
5
Guest post by Chuck Hemann, director of analytics for WCG. My boss, Bob Pearson, is fond of talking about integration in communications. The reality, as he sees it (and I agree), is that it doesn’t really matter where social media falls within the organization. What’s key to the success of the organization’s communications efforts is that social media is integrated with PR, marketing, investor relations, or [&hellip... Read More