Guest

Job Hunting: What Makes You Remarkable?

By: Guest | December 16, 2010 | 
8
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Guest

Jay vs. Conan: Lessons in Leadership Amid Chaos

By: Guest | December 14, 2010 | 
20
Guest post by Robert Herzog, chief financial officer at Harrison College. Chaos. You’ve been there. How did you handle it as a leader? A recent Twitter conversation between Gini Dietrich and me around the “Jay vs. Conan” debate helped illuminate a few points for me on how to lead – and not lead – in times of chaos. As Conan started his new show on TBS [&hellip... Read More
Guest

Pre-Cognitive Social Media: Share First, Think Later?

By: Guest | December 13, 2010 | 
10
Editor’s note: Today’s guest author, Troy Costlow, a graduate student who likes books and math, was a winner of our 9 Marketing Trends for 2011 contest, in which we asked readers to submit the ninth trend for our upcoming webinar of the same name, which will be held on December 15. (It’s not too late to sign up!) Following are further thoughts on his submitted trend, [&hellip... Read More
Guest

The Word Elite Should Not Be In Your Social Media Vocabulary

By: Guest | December 8, 2010 | 
26
Guest post by David Murray, director of social web communications for re:group. Look up the definition of the word “elite,” and you get the following: A group or class of persons or a member of such a group or class, enjoying superior intellectual, social, or economic status. The best or most skilled members of a group. If there is one thing I’ve observed this past year, [&hellip... Read More
Guest

Six Reasons Facebook Places Might Just Beat Foursquare

By: Guest | December 7, 2010 | 
31
Guest post by Nate Riggs, owner of Social Media Strategies. Recently I was sitting on a panel at a SMC Columbus event watching another panelist speak about social search. Halfway through, my friend Rocky leans over to me and says: “Google buys up the technologies they want. Facebook just builds them.” Huh. If you think about it, that’s a fairly accurate statement. Facebook has always been [&hellip... Read More
Guest

Why Groupon Should Have Taken the Google Deal

By: Guest | December 6, 2010 | 
14
Guest post by Rusty Speidel, founder of Rowdy.com. I’ve been reading all week about the incredible numbers surrounding the Groupon/Google deal. Six billion dollars is a LOT of cash for a digital business, no matter how mature. There are so many pundits on both sides of this thing that it’s starting to make me dizzy and I have to say everyone has been making some pretty compelling arguments. [&hellip... Read More
Guest

Eight Tips to Pitch Media Better on Twitter

By: Guest | December 1, 2010 | 
52
Guest post by Maya Wasserman, a senior account executive at Bailey Gardiner. The continued proliferation of social media has changed how the PR industry interacts with and pitches the media. These days, the media are flocking to Twitter in droves, and the platform presents a new opportunity for PR pros to connect with journalists and bloggers. However, pitching there has its own set of rules and [&hellip... Read More
Guest

Creative Destruction: Why Facebook and Twitter May be Doomed

By: Guest | November 30, 2010 | 
26
Editor’s note: Today’s guest author, Jay Pinkert, a principal with Shatterbox, was a winner of our 9 Marketing Trends for 2011 contest, in which we asked readers to submit the ninth trend for our upcoming webinar of the same name, which will be held on December 15. (It’s not too late to sign up!) Following are further thoughts on his submitted trend, creative destruction. In the [&hellip... Read More
Guest

Privacy is Not Dead: Three Tools that Provide User Control

By: Guest | November 29, 2010 | 
11
I am very flattered and humbled to be asked to write here… especially about privacy, the grand-prize winning idea I submitted for the Spin Sucks 9 Marketing Trends webinar contest. I view social media as a revolution in interpersonal communication technology. Notice the word marketing is not in that statement. The current platforms were created to connect people to people and, based on current architecture, have enabled marketing [&hellip... Read More
Guest

For Nonprofits, Social Media is the Message

By: Guest | November 23, 2010 | 
8
Guest post by Eric Pudalov community events coordinator for Georgia Community Support and Solutions. I had an operation for a brain tumor at age 14, which forced me to learn and function differently as an adult. In some areas, I need more feedback and assistance on the job than the average person. On the bright side, this has added to my understanding of social media: These [&hellip... Read More