Spirit Day and Wearing Purple: Did You Get the Memo?

By: Guest | November 15, 2010 | 
Tweet Share Share +1 Pin EmailTotal Shares 3Guest post by Paige Worthy, a Chicago-based freelance writer and editor. Early last month, I heard some conversations on Twitter about a cause called Spirit Day, which would take place on Wednesday, Oct. 20. Here’s the gist, from GLAAD’s website: The idea behind Spirit Day, first created by teenager Brittany McMillan earlier this month…can be summed up in three [&hellip... Read More

Does Blogger Outreach Really Require Engagement?

By: Guest | November 11, 2010 | 
Tweet Share Share +1 Pin EmailTotal Shares 0Guest post by David Spinks, co-founder of BlogDash. Creating highly targeted, personalized pitches is more important than how “engaged” you are with influencers when conducting blogger outreach. Any knowledgeable social media professional you speak to will tell you that it’s important to engage with influencers (bloggers, tweeters, etc.) before you pitch them. I have two questions: Tweet Share Share [&hellip... Read More

Two-Minute Drill: NFL’s PR Mess Goes from Bad to Worse

By: Guest | November 9, 2010 | 
Tweet Share Share +1 Pin EmailTotal Shares 5Guest post by Harrison Kratz, a junior at Temple University and president/founder of Kratz PR & Management. When I was asked to write this post, I was told to pick a topic I was passionate about. I immediately knew the direction I was going to take. I have always been passionate about the NFL, but that passion is now [&hellip... Read More

How to Piss-Off Your Customers without Really Trying

By: Guest | November 8, 2010 | 
Tweet Share Share +1 Pin EmailTotal Shares 8Guest post by Carol Roth, author of the Unsolicited Business Advice blog and The Entrepreneur Equation. After a recent stay in Vegas (for business, of course…), on the night before check out, I received a letter on my nightstand. I walked over to the full-sized, high-quality parchment and read the first few words: “Dear Valued Guest” There isn’t much [&hellip... Read More

10 Tips to Become a More Successful PR Pro

By: Guest | November 3, 2010 | 
Tweet Share Share +1 Pin EmailTotal Shares 94 Guest post by Matthew Royse, author of Knowledge Enthusiast. In today’s ultra-competitive PR world you need to find ways to stand out. Following are 10 things that continue to help me become a more successful PR pro. I hope they help you, too. Do your homework. A mass pitch never amasses a lot of coverage. Before you pitch [&hellip... Read More

How Social Media Has Changed the Hotel Business

By: Guest | November 2, 2010 | 
Tweet Share Share +1 Pin EmailTotal Shares 199Guest post by Ann Manion, president of Hotel Advantage. I would not describe the hospitality industry as a community of early adopters when it comes to social media. As a specialist in hotel reputation management, I’ve watched hoteliers confront companies such as Trip Advisor and request the removal of unfavorable reviews from their profiles. Too many hotels have no [&hellip... Read More

Your Network and You: The Most Important Question

By: Guest | November 1, 2010 | 
Tweet Share Share +1 Pin EmailTotal Shares 16Guest post by Justin Goldsborough, who specializes in digital strategy and education at Fleishman-Hillard Kansas City. Recently, I had the privilege of speaking to a group of communications and journalism students at the University of Missouri. Toward the end of the panel, one of the students asked the following: “What’s the most important question you’ll ask anyone you work with [&hellip... Read More

3 Keys to Creating a Culture of Innovation

By: Guest | October 27, 2010 | 
Tweet Share Share +1 Pin EmailTotal Shares 9Guest post by John Heaney, principal at Orange Envelopes. The National Science Foundation released a disturbing study recently that revealed that only nine percent of American companies engaged in any product or process innovation during the three-year study period (2006-08). Frankly, I’m not surprised with the near absence of corporate innovation because I see so few companies that encourage a [&hellip... Read More

C-Level Leaders: Don’t Get Carried Away by Social Media

By: Guest | October 26, 2010 | 
Tweet Share Share +1 Pin EmailTotal Shares 1Guest post by Hollis Thomases, author of the book “Twitter Marketing: An Hour a Day.” WARNING: What you’re about to read might sound like heresy coming from someone like me, who others have described as a “social media expert”: As a CEO or business leader, don’t get too sucked into or carried away by social media. To explain what [&hellip... Read More

Is Your Brand Navigating the Social Stream Blindly?

By: Guest | October 25, 2010 | 
Tweet Share Share +1 Pin EmailTotal Shares 10Guest post by Scott Bishop, director of social influence for Bozell. Is your business out there navigating on the web and the social stream blindly? Not sure what I mean…ok, do you ever find yourself scrambling to find things to tweet about or post on Facebook that ever receive engagement back? Are your metrics increasing? And for the final [&hellip... Read More