Guest

Twitter: 15 Ways to Stay Interesting

By: Guest | November 22, 2010 | 
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Guest post by Elena Verlee, founder of Cross Border Communications. If you’ve been on Twitter a while, you’re probably stuck in a rut. We all know we’re supposed to engage, share links to valuable information, and re-tweet others. What else is there? If you want to spice up your Twitter feed, here are 15 ideas to get you going. 1. Twitpic something – Photos of you [&hellip... Read More
Guest

Underwear Models, Law Library, Twitter Bring Buzz to Diesel

By: Guest | November 17, 2010 | 
5
Guest post by Jon Ivanco, a lawyer in training and entrepreneur. On Thursday, Above the Law broke the story of the Diesel underwear ads that came out showcasing the lovely Brooklyn Law School library. This story is continuing to pop up all over my Twitter feed that is cued to search “law school.” The reality of the situation is wherever there is a scandal, social media [&hellip... Read More
Guest

The Era of Social Data Convergence is Here!

By: Guest | November 16, 2010 | 
5
Guest post by Chuck Hemann, director of analytics for WCG. My boss, Bob Pearson, is fond of talking about integration in communications. The reality, as he sees it (and I agree), is that it doesn’t really matter where social media falls within the organization. What’s key to the success of the organization’s communications efforts is that social media is integrated with PR, marketing, investor relations, or [&hellip... Read More
Guest

Spirit Day and Wearing Purple: Did You Get the Memo?

By: Guest | November 15, 2010 | 
1
Guest post by Paige Worthy, a Chicago-based freelance writer and editor. Early last month, I heard some conversations on Twitter about a cause called Spirit Day, which would take place on Wednesday, Oct. 20. Here’s the gist, from GLAAD’s website: The idea behind Spirit Day, first created by teenager Brittany McMillan earlier this month…can be summed up in three words: Everyone Rally Together. It’s…a way to [&hellip... Read More
Guest

Does Blogger Outreach Really Require Engagement?

By: Guest | November 11, 2010 | 
29
Guest post by David Spinks, co-founder of BlogDash. Creating highly targeted, personalized pitches is more important than how “engaged” you are with influencers when conducting blogger outreach. Any knowledgeable social media professional you speak to will tell you that it’s important to engage with influencers (bloggers, tweeters, etc.) before you pitch them. I have two questions... Read More
Guest

Two-Minute Drill: NFL’s PR Mess Goes from Bad to Worse

By: Guest | November 9, 2010 | 
38
Guest post by Harrison Kratz, a junior at Temple University and president/founder of Kratz PR & Management. When I was asked to write this post, I was told to pick a topic I was passionate about. I immediately knew the direction I was going to take. I have always been passionate about the NFL, but that passion is now for the wrong reasons. During the past [&hellip... Read More
Guest

How to Piss-Off Your Customers without Really Trying

By: Guest | November 8, 2010 | 
60
Guest post by Carol Roth, author of the Unsolicited Business Advice blog and The Entrepreneur Equation. After a recent stay in Vegas (for business, of course…), on the night before check out, I received a letter on my nightstand. I walked over to the full-sized, high-quality parchment and read the first few words: “Dear Valued Guest” There isn’t much that could make me feel less valued [&hellip... Read More
Guest

10 Tips to Become a More Successful PR Pro

By: Guest | November 3, 2010 | 
84
Guest post by Matthew Royse, author of Knowledge Enthusiast. In today’s ultra-competitive PR world you need to find ways to stand out. Following are 10 things that continue to help me become a more successful PR pro. I hope they help you, too. Do your homework. A mass pitch never amasses a lot of coverage. Before you pitch a journalist or blogger, know what they cover. [&hellip... Read More
Guest

How Social Media Has Changed the Hotel Business

By: Guest | November 2, 2010 | 
6
Guest post by Ann Manion, president of Hotel Advantage. I would not describe the hospitality industry as a community of early adopters when it comes to social media. As a specialist in hotel reputation management, I’ve watched hoteliers confront companies such as Trip Advisor and request the removal of unfavorable reviews from their profiles. Too many hotels have no track record for responding to online guest [&hellip... Read More
Guest

Your Network and You: The Most Important Question

By: Guest | November 1, 2010 | 
31
Guest post by Justin Goldsborough, who specializes in digital strategy and education at Fleishman-Hillard Kansas City. Recently, I had the privilege of speaking to a group of communications and journalism students at the University of Missouri. Toward the end of the panel, one of the students asked the following: “What’s the most important question you’ll ask anyone you work with or interview for a job these days?” [&hellip... Read More