Guest

Top Five Stories for Week Ending Oct. 22, 2010

By: Guest | October 22, 2010 | 
9
Our friend Mark Schaefer has agreed to look out for Top 5 Stories of the Week duties while Gini Dietrich is on vacation. Thank you very much, Mark! I have taken control of this blog. Resistance is futile. You see, Gini beat out my blog {grow} earlier this year for PR Blog of the Year. It’s payback time Dietrich. Spin Sucks is mine, all mine. Well, [&hellip... Read More
Guest

Make Your Message Worth Sharing

By: Guest | October 19, 2010 | 
5
Guest post by Becky Johns, author of I’m Working On It. The business world is obsessed with social media. It is obsessed with “conversation” and “engagement” and other such buzzwords. Yes, the way people use the web in a social way allows better contact with customers and prospects. And, yes, it presents an opportunity to gather insightful information about consumer behavior. But despite these realities, many [&hellip... Read More
Guest

Five Ways Pie and Social Media Helped Build Community

By: Guest | October 18, 2010 | 
7
Guest post by Marijean Jaggers, vice president, Standing Partnership. It may sound funny, but I have a true story of how pie and social media helped build community. I decided a couple of years ago I would master the art of pie making and therefore become the relative and friend everyone knows for making really fine pies. When I’m not baking, I work in public relations [&hellip... Read More
Guest

Social Media: Plan Smart. Implement Smarter.

By: Guest | October 12, 2010 | 
2
Guest post by Heather Whaling, co-moderater of #pr20chat. “If you build it, they will come” may have worked for Kevin Costner in “Field of Dreams,” but it’s not a wise approach to social media (or any communication for that matter). Yet, we’ve all heard stories about companies that simply created a Twitter account or Facebook page without a plan – only to be disappointed in the [&hellip... Read More
Guest

Do Social Media ‘Conversations’ Sell Anything?

By: Guest | October 11, 2010 | 
7
Guest post by Mark Schaefer, author of {grow}. I was reading a blog post the other day and this comment captured my attention: “Content is NOT king. It is the conversation around that content that is king.” I recently wrote about how many of these conversations we THINK are occurring on the social web that are not occurring at all. A blog comment is not a [&hellip... Read More
Guest

Five Ways to Become a Trusted Resource

By: Guest | October 7, 2010 | 
4
Guest post by David Siteman Garland, founder of The Rise To The Top. Trust. One of the most underused words in business. But, perhaps the real question is: Are you a trusted resource or are you a product pusher? There is a big difference. You know the product pushers. They are always trying to get you to buy, buy, buy. In real life, they throw business [&hellip... Read More
Guest

Five Ways to Rule the World

By: Guest | September 30, 2010 | 
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Guest post by The Young Turk. Additional editing and amplification by his mom, Sarah Robinson. A note from the author’s mother: My son, The Young Turk, is all about ruling the world. It is one of the many reasons Gini Dietrich thinks he is awesome. So when we were asked to write a guest post for Spin Sucks, I asked the YT for the top five [&hellip... Read More
Guest

Level 5 Leaders Need Level 5 Employees

By: Guest | August 25, 2010 | 
12
During a recent chat with Gini Dietrich, we were talking about how the majority of leadership resources and articles are geared toward CEOs and other upper level executives and managers. What about Generation Y? Are we supposed to sit back and wait to see if our career leads us to CEO level in order to be a leader? I don’t think so. Level 5 leaders need [&hellip... Read More
Guest

Blog List Posts: Popularity Contests or Effective Community-Building Tools?

By: Guest | July 6, 2010 | 
15
Guest post by Arik Hanson, APR, the principal of ACH Communications If you’re a regular reader of this blog, you know it recently won Blog of the Year in annual PR Readers’ Choice Awards. Quite an honor, right? An award solely based on votes and nominations from your blogging peers. Well, not everyone sees it that way. Some see lists like this as popularity contests – [&hellip... Read More