Guest

3 Keys to Creating a Culture of Innovation

By: Guest | October 27, 2010 | 
16
Guest post by John Heaney, principal at Orange Envelopes. The National Science Foundation released a disturbing study recently that revealed that only nine percent of American companies engaged in any product or process innovation during the three-year study period (2006-08). Frankly, I’m not surprised with the near absence of corporate innovation because I see so few companies that encourage a culture of innovation. Too many CEOs focus [&hellip... Read More
Guest

C-Level Leaders: Don’t Get Carried Away by Social Media

By: Guest | October 26, 2010 | 
11
Guest post by Hollis Thomases, author of the book “Twitter Marketing: An Hour a Day.” WARNING: What you’re about to read might sound like heresy coming from someone like me, who others have described as a “social media expert”: As a CEO or business leader, don’t get too sucked into or carried away by social media. To explain what I mean, first let me set the [&hellip... Read More
Guest

Is Your Brand Navigating the Social Stream Blindly?

By: Guest | October 25, 2010 | 
10
Guest post by Scott Bishop, director of social influence for Bozell. Is your business out there navigating on the web and the social stream blindly? Not sure what I mean…ok, do you ever find yourself scrambling to find things to tweet about or post on Facebook that ever receive engagement back? Are your metrics increasing? And for the final gut punch…is your business’s social media activity [&hellip... Read More
Guest

Top Five Stories for Week Ending Oct. 22, 2010

By: Guest | October 22, 2010 | 
9
Our friend Mark Schaefer has agreed to look out for Top 5 Stories of the Week duties while Gini Dietrich is on vacation. Thank you very much, Mark! I have taken control of this blog. Resistance is futile. You see, Gini beat out my blog {grow} earlier this year for PR Blog of the Year. It’s payback time Dietrich. Spin Sucks is mine, all mine. Well, [&hellip... Read More
Guest

Make Your Message Worth Sharing

By: Guest | October 19, 2010 | 
5
Guest post by Becky Johns, author of I’m Working On It. The business world is obsessed with social media. It is obsessed with “conversation” and “engagement” and other such buzzwords. Yes, the way people use the web in a social way allows better contact with customers and prospects. And, yes, it presents an opportunity to gather insightful information about consumer behavior. But despite these realities, many [&hellip... Read More
Guest

Five Ways Pie and Social Media Helped Build Community

By: Guest | October 18, 2010 | 
7
Guest post by Marijean Jaggers, vice president, Standing Partnership. It may sound funny, but I have a true story of how pie and social media helped build community. I decided a couple of years ago I would master the art of pie making and therefore become the relative and friend everyone knows for making really fine pies. When I’m not baking, I work in public relations [&hellip... Read More
Guest

Social Media: Plan Smart. Implement Smarter.

By: Guest | October 12, 2010 | 
2
Guest post by Heather Whaling, co-moderater of #pr20chat. “If you build it, they will come” may have worked for Kevin Costner in “Field of Dreams,” but it’s not a wise approach to social media (or any communication for that matter). Yet, we’ve all heard stories about companies that simply created a Twitter account or Facebook page without a plan – only to be disappointed in the [&hellip... Read More
Guest

Do Social Media ‘Conversations’ Sell Anything?

By: Guest | October 11, 2010 | 
7
Guest post by Mark Schaefer, author of {grow}. I was reading a blog post the other day and this comment captured my attention: “Content is NOT king. It is the conversation around that content that is king.” I recently wrote about how many of these conversations we THINK are occurring on the social web that are not occurring at all. A blog comment is not a [&hellip... Read More
Guest

Five Ways to Become a Trusted Resource

By: Guest | October 7, 2010 | 
4
Guest post by David Siteman Garland, founder of The Rise To The Top. Trust. One of the most underused words in business. But, perhaps the real question is: Are you a trusted resource or are you a product pusher? There is a big difference. You know the product pushers. They are always trying to get you to buy, buy, buy. In real life, they throw business [&hellip... Read More
Guest

Five Ways to Rule the World

By: Guest | September 30, 2010 | 
14
Guest post by The Young Turk. Additional editing and amplification by his mom, Sarah Robinson. A note from the author’s mother: My son, The Young Turk, is all about ruling the world. It is one of the many reasons Gini Dietrich thinks he is awesome. So when we were asked to write a guest post for Spin Sucks, I asked the YT for the top five [&hellip... Read More